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Banner ads. Casey Jackman & Jon Tehero. Technology. Boring Text Ads Ad Unit Ad Link Image Gif, jpg, png Annoying Flash Shockwave JavaScript. Annoyance Paradox. T he purpose of the banner ad is to attract attention. To attract attention, advertisements must be distracting - PowerPoint PPT Presentation
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BANNER ADSCasey Jackman & Jon Tehero
Technology Boring
Text Ads Ad Unit Ad Link
Image Gif, jpg, png
Annoying Flash Shockwave JavaScript
Annoyance ParadoxGoal: Get
Revenue
Attract Custom
ers
Distracting Ad
Annoy Custom
er
1. The purpose of the banner ad is to attract attention.
2. To attract attention, advertisements must be distracting
3. Distracting ads are often considered annoying
Without attracting attention, which makes it annoying, ads would provide no revenue for the advertiser or for the content provider.
Sizes Sizes for rectangular/pop-up ads
Medium Rectangle: 300 by 250 Square Pop-Up: 250 square Vertical Rectangle: 240 by 400 Large Rectangle: 336 by 280 Rectangle: 180 by 150
Sizes for banner/button ads Full Banner: 468 by 60 Half Banner: 234 by 60 Micro Button: 80 by 15 Micro Bar: 88 by 31 Button 1: 120 by 90 Button 2: 120 by 60 Vertical Banner: 120 by 240 Square Button: 125 square Leaderboard: 728 by 90
Sizes for "skyscraper" ads Wide Skyscraper: 160 by 600 Skyscraper: 120 by 600 Half Page Ad: 300 by 600
Terms Impression
Banner ads viewed by visitor Click Through
Visitor clicks on the banner, the viewer is directed to the website advertised in the banner
Revenue The advertiser scans
their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad
the advertiser sends the content provider some small amount of money
Ad Server Technology An ad server is a computer server that store
advertisements and delivers to website visitors Local Ad Server
Local ad servers are typically run by a single publisher and serve ads to that publisher's domains
Remote Ad Server Remote ad servers can serve ads across domains
owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web.
Central Ad Server Repository of Managed Ads
Variables: Time of Day Ads per users per day Location of User (United States)
IP Targeting/Geo Targeting Behavior Targeting
Increase probability of Click through Tech Page- blue one with mostly text and pricing and
numbers Entertainment Page- green ad with a picture of a model
and little text
Best Practices Keep it simple
Larger font less words Keep file size low (45-70kb) Color themes
Ensure that ad stands out Strong follow-up
Referred website with keep visitors Know you’re audience
Celestial Advertising
Content Based Ads