Embed Size (px)
Citation preview
Banorte Success Story
November 2019
Banorte’s Vision: Becoming Mexico’s most innovative bank
Banorte is the 2nd largest bank in Mexico, with over $130B in assets under its management.
As part of its growth strategy, the bank has set an aggressive goal of increasing its number of app users from 2.5M to 4.0 in two years. The base for this growth is customer experience: providing customers with clear and highly engaging banking services through digital touchpoints.
Digital Transformation is not a question of technology; it’s a question of customer relations. With this in mind,
we will continue transforming our service model to one of greater proximity to the client, providing a unique experience
that builds long-term relations
The bank’s customer experience commitment
Carlos Hank GonzálezChairman, Grupo Financiero Banorte2018 annual report
Mobile banking experience - redefined
As part of its commitment to customer experience, Banorte partnered with PayKey and launched its banking keyboard, Banorte Go, in Oct. 2018.
The project’s goal was to create a new digital banking experience that meets both customer preference and the bank’s need for differentiation and expansion.
Anytime customers pick up their phone –they see Banorte’s services
Banorte’s keyboard offers four financial services, made instantly accessed from within ANY social app, without disrupting users’ flow.In addition, it enables the bank to place a highly visible, customized promotional message.
This fresh approach to mobile banking delivers a customer experience unlike any other bank in Mexico, helping position Banorte as an innovation leader.
My accounts and cards
Pin code forcardlesswithdrawal
Pay to Favorites
Payments and transfers
Promotional message
Services offered through Banorte’s keyboard:
Banorte’s P2P flow: Paying without leaving the messaging app
1. Banking Button 2. Payment Icon 3. Choose Contact 4. Enter Amount 6. Pay5. Authenticate
Building awareness to Banorte GoRealizing that awareness of the new keyboard is critical for adoption,The bank launched a marketing campaign around it:
Click to watch video
Positioning the bank as an innovation leader
75 Publications mentioning the solution
$660K Value of media exposure
23M Twitter users exposed to the launch
+15.1% Increase in Twitter interactions
How we made it happen:Under the hood of PayKey’s solution
PayKey’s patented Social Banking Solution™ is based on a state-of-the-art keyboard and a unique banking key. This key opens a menu of services, available instantly from within ANY social app, without leaving the chat.
PayKey’s solution is integrated within the bank’s app, becoming an inseparable part of it. No backend integration is involved in the process, with no changes in service flows, payment rails and authentication methods – making the solution as secure as the app itself. As a white label solution, it’s fully customized to each bank’s branding, languages and services.
