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Barents 2010: Communications needs. Strategies & actions for macro-regions BSR INTERREG III B. SWOT analysis of the project’s communication. Strategies & actions for macro-regions BSR INTERREG III B. Communications strengths of Barents 2010. - PowerPoint PPT Presentation
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Barents 2010:Communications needs
Strategies & actions for macro-regions BSR INTERREG III B
SWOT analysis of the project’s communication
Strategies & actions for macro-regions BSR INTERREG III B
StrengthsWhat are the strengths of the project and its communications activities?
WeaknessesWhat are the potential weaknesses of the project and its communication activities?
OpportunitiesWhat communication opportunities are there? Anything new, different, interesting or unique in the project that we could capitalise on for publicity?
ThreatsAre there any potential threats that the project could face? How could this affect communications and PR activities?
Communications strengths of Barents 2010
Strategies & actions for macro-regions BSR INTERREG III B
• Scale of the project well-known among the members of the Barents Council, the Barents Regional Council/Committee and other Barents organisations• Barents Industrial Partnership meetings• Website as a potential key to both external and internal communication
Communications weaknesses of Barents 2010
Strategies & actions for macro-regions BSR INTERREG III B
• Lack of co-ordination between the secretariat and the working groups• Lack of awareness of the project’s latest news and development• Low-profile website• ”We have heard about the project, but we’re not familiar with it”• Missed opportunities
Communications opportunities for Barents 2010
Strategies & actions for macro-regions BSR INTERREG III B
• Scale of the project gives access to the target groups in the whole Barents region• Synergy effect and new ideas about sector programmes and pilot projects• Website as the main communication tool • Visible results of the project• New funding
Communications threats to Barents 2010
Strategies & actions for macro-regions BSR INTERREG III B
• Missed opportunities because of lack of information• No visible results means no results• Problems with payments from JTS in Rostock• No further funding
Short-term communication strategy
Strategies & actions for macro-regions BSR INTERREG III B
Drastically improve co-ordination between the secretariat and the working groups, and among all the participants of the project.How?•Communication between the information manager, co-ordinators of existing sector programmes and WPs•Actively use www.barents2010.net
