ASSIGNMENT
Semester 5 Summer Drive 2013
B.A. Journalism and Mass Communication
Subject Name: Basic Media Research
Subject Code: BJ0059
(Book ID: B1526)
4 credits (60 marks)
All questions carry 10 marks. Answers for 10 mark questions should not exceed more than 400 words.
Answer the following questions:
1- What are the parts of a research report? Explain in full.
[10 Marks]
2- What are the uses of content analysis and what are the limitations of the same? Discuss.
[5+5 = 10 Marks]
3- Write a long note on media research evaluation strategies and the types of evaluation.
[5+5 = 10 Marks]
4- Write a long note on planning evaluation.
[10 Marks]
5- What is meant by ethics and why are they important in research?
[10 Marks]
6- What are the measures of central tendency? Explain, describing the significance of
mean, median and mode.
[5+5 = 10 Marks]
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