Basics of Graphic DesignBasics of Graphic Design

By: Mrs. WittelBy: Mrs. Wittel

Audience Audience

Orient UsersOrient Users– Use heading and captions as organizersUse heading and captions as organizers

Limit FocusLimit Focus– One idea per screenOne idea per screen

Know Your AudienceKnow Your Audience– Purpose and audience for productPurpose and audience for product

TextText

Keep Text Lines ShortKeep Text Lines Short– Between 8 and 10 wordsBetween 8 and 10 words

Use Upper and Lower Use Upper and Lower case case – Don’t use all capsDon’t use all caps

Use ListsUse Lists

Justify Text AppropriatelyJustify Text Appropriately

Limit Type StylesLimit Type Styles– No more than 3 styles per No more than 3 styles per

screenscreen

Provide EmphasisProvide Emphasis– Use bold, italics, or Use bold, italics, or

underliningunderlining

Do Not FlashDo Not Flash– Irritates rather than Irritates rather than

interestsinterests

Do Not Stack Text Do Not Stack Text – Vertical text is hard to readVertical text is hard to read

ColorColor

Limit ColorLimit Color– No more than 3 or 4 colors per screenNo more than 3 or 4 colors per screen

Standardize Use of ColorStandardize Use of Color– Set up color schemeSet up color scheme

Use consistentlyUse consistently

PicturesPictures

Enhance Text with Graphics and Enhance Text with Graphics and InteractivityInteractivity

Eliminate Superfluous ItemsEliminate Superfluous Items

Include Multiple Graphic TypesInclude Multiple Graphic Types

Design BasicsDesign Basics

Navigate ConsistentlyNavigate Consistently

Organize the ScreenOrganize the Screen

Size MattersSize Matters– Relative size determines importanceRelative size determines importance

Placement MattersPlacement Matters– Location on screen determines importanceLocation on screen determines importance