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7/30/2019 BB0024 Assignment Spring 2013
http://slidepdf.com/reader/full/bb0024-assignment-spring-2013 1/1
Feb/Spring 2013
Bachelor of Business Administration-BBA Semester 5
BB0024 – Introduction to International Marketing - 4 Credits
(Book ID: BO103)
Assignment (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Name and explain with suitable examples, three reasons why international marketing is
more challenging than domestic marketing. [10 Marks]
Q.2 What are the relative advantages and disadvantages of standardization and adaptation?
Explain with suitable examples. [10 Marks]
Q.3 Suggest five different ways in which India could improve its image as an exporter in
international markets, explaining why? [10 Marks]
Q.4 Name five different characteristics of the economic environment that need to be
analyzed by international marketers and their implications for international marketing
strategy. [10 Marks]
Q.5 Describe any two aspects of the current Indian legal environment and its implications for
international marketers entering the Indian market for the first time. [10 Marks]
Q.6 Select a product of your choice to be introduced in the US market. What are the
cultural factors that would have to be considered in developing a marketing strategy for this
product? [10 Marks]