BBA Student Handbook 2012 2013

BBA

Student Handbook

2012-2013

2

Nancy/Metz, September 2nd, 2012

Dear Students and Participants,

Welcome to the School. By joining ICN Business School, you are joining a French Graduate

School of international standard in which pedagogy has been designed to be highly

interactive.

At ICN, you will implement, throughout your reading and projects, a work method for developing

knowledge, skills and experiences that will distinguish you in your future career.

This means that teaching is built on the basis of a learning agreement requiring students to

actively participate in different courses and prepare for prerequisites defined by the teachers

who will engage in a positive pedagogical relationship and closely accompany each student’s

progress.

To maximize your understanding of the teachings as well as your chances of success, it is

imperative that you commit to being present in class in order to avoid having difficulty catching

up, because nothing can replace the class dynamics and the intellectual exchanges that will

allow you to put your knowledge to use and therefore succeed your exams.

It also means that the class schedule has been designed by integrating time for, in addition to

courses, personal homework, group work, searching for internships and your professional

project as well as your commitment to a student association that is necessary in developing

your personality and your capacity to take initiatives.

You must therefore organize your schedule according to your courses, homework, student

association and personal life. Managing your personal agenda is a key skill that must be

mastered in School just as it would be in a company.

Students must also participate in the quality of education delivered at the School by giving

their constructive criticism all the while behaving as respectful citizens of the academic

community.

You should give your opinion by completing the required teaching evaluations that will be

administered online, which will allow the School to improve the quality of its teaching: without

you, this can not be done.

You should also, both while at the School and in all of your activities, respect all staff

(administrators and teachers alike). This should include responsible behavior towards those

who are present to ensure your success.

By being aware of these values and committing yourself to respecting them, let’s work

together towards your academic and professional success.

Jean-Claude GRASS Director of Programs

Tamym ABDESSEMED Academic and Research Director

3

- CONTENTS -

PART 1: BBA English Track in 2012-2013

1.1. The BBA program .........................................................................................................p 4

1.2. Presentation of the Academic Year ..............................................................................p 6

1.3. General Presentation of Courses .................................................................................p 8

1.4. Requirements for graduation ...................................................................................... p 10

PART 2: Detailed presentation of each course

2.1. 1st semester courses ................................................................................................... p 16

2.1.1. Management Department ........................................................................................ p 16

2.1.2. Economic and Legal Environment Department ........................................................ p 20

2.1.3. Marketing Department ............................................................................................. p 24

2.1.4. Strategy Department ................................................................................................ p 28

2.1.5. French, European & International Cultures Departmt ............................................... p 31

2.2. 2nd semester courses ......................................................................................... p 37

2.2.1. Management Department ........................................................................................ p 37

2.2.2. Economic and Legal Environment Department ........................................................ p 41

2.2.3. Finance and Control Department ............................................................................. p 45

2.2.4. Marketing Department ............................................................................................. p 49

2.2.5. French, European & International Cultures Departmt ............................................... p 53

2.2.6. Bachelor Thesis ....................................................................................................... p 59

4

PART 1

BACHELOR OF BUSINESS ADMINISTRATION ENGLISH TRACK IN 2012-2013

1.1. THE BBA PROGRAM

The Bachelor of Business Administration Degree was created in 2003. It is the first ICN year track to be taught entirely in English at ICN Business School, while other English-speaking partnership programs exist at ICN, for example the Executive MBA, the MSc in International Management (MIEX) in partnership with universities in Bologna, Mexico City, Shanghai, Moscow and Uppsala, the MSc in International Business Development (2nd year), the Summer Program...

The teaching Faculty consists of full-time professors from our own School, visiting professors from our international partner universities, and professional business people with a wealth of international experience. Hence this track is a rare opportunity for students to acquire a rich and significant intercultural experience from their studies.

The Bachelor of Business Administration has two main objectives:

To offer international students (who do not speak French), the opportunity to follow a Bachelor program entirely in English while at the same time acquiring a real international and intercultural experience during a substantial period of study in France and in the European Union.

To offer French students the opportunity to complete the third year of their studies in English and draw the many benefits of studying alongside students from other regions of the world.

In support of these aims, ICN Business School is regularly attracting more and more foreign students from its partner Universities and Business Schools in countries such as, China, the United States, Canada, Mexico, Brazil, Thailand, Russia, Lithuania, Spain, Germany, Poland, etc.

In 2012-2013, the English track will provide an exceptional opportunity for students from different nationalities and cultures to meet and understand each other. Whether your course of study is for a semester or a year, I wish you an enjoyable, enriching and successful stay at ICN and in Nancy.

Jean-Claude GRASS Director Delegate of Programs ICN Business School

5

MESSAGE FROM THE COURSE LEADER & PROGRAM DIRECTOR

Dear BBA students, We are very glad to welcome you to the BBA program of ICN Business School as from September 2012. Our school has always had a strong propensity to build close relationships with universities based all over the world and prides itself today on relying on a network of more than 100 universities covering all continents. If you have chosen this academic pathway at ICN Business School, it is certainly because you want to live a truly international experience in a French setting. You will have thus the opportunity to enhance your academic level while immersing yourself in a new culture. Initiated in 2003, the English track of the ICN Bachelor of Business Administration hosts today more than 80 students from all corners of the globe and a cluster of French students who join this academic pathway after successfully completing the 2nd year of ICN Bachelor Program. You will get to know these French students as you will have the opportunity to interact with them within the framework of lectures, workshops but also outside of the academic curriculum, in extracurricular activities. Given the location of Nancy, at the heart and crossroads of many different countries in Europe, you will be able to travel during the weekends or vacations to diverse places. Studying, improving your language skills, travelling, sharing your own views and perceptions of the world with other people: no doubt your academic stay at ICN Business School will be rewarding and enriching; this is what we wish you. Developed in a truly international spirit, this English track offers you a unique opportunity to study in a multicultural environment where intellectual enquiry can flourish. Living overseas and experiencing a different country firsthand will no doubt give you an edge in your future professional pathway since it will bring you a foretaste of how companies work in the 21st century. This academic pathway will give you the qualities which current global companies are looking for: adaptability, an international mindset and openness to other cultures. Furthermore, on a shorter term, it will also broaden your mind and help you see the world from a range of perspectives. Once you graduate from the English track of the BBA Program, you will be able to continue your studies in international business or related fields.

If you are within or without the framework of an exchange, if you have planned to stay for a

semester or for a year, if you come from a culture which is close to ours or quite far from ours,

we wish you a wonderful stay in France, in Nancy and at ICN Business School.

Malika KACED BBA Course Leader ICN Business School

Christine KRATZ Director of Bachelor of Business Administration ICN Business School

6

1.2. PRESENTATION OF THE ACADEMIC YEAR 2012-2013

THE STAFF 2012 / 2013:

Christine KRATZ Director of Bachelor of Business Administration

Malika KACED BBA Course Leader

Elisabeth AGUILAR Director‘s Administrative Assistant

Sophie THIREAU Administration Office

FIRST SEMESTER (FROM SEPTEMBER TO DECEMBER)

Start of the first semester: September 17

Start of Courses: September 17 from 2pm to 5pm

Exams Period: December 17 to December 21

SECOND SEMESTER (FROM JANUARY TO MAY)

Cross-cultural Seminar in the French Alps: January 6 to January 12

Start of Courses: January 14

International Business Seminars: March 18 to March 22

End of courses and exams: May 28

7

Principal dates to remember during the academic year 2012-2013

START OF THE ACADEMIC YEAR

From September 17: Mandatory meeting from 10am to 12am

CLASSES

1st semester: From September 17 to December 21

2nd semester: From January 14 to May 28

SEMINARS

Cross Cultural Seminar in the French Alps: From January 6 to 12

International Business Seminars ICN Business School: From March 18 to 22

EXAMINATIONS

End of 1st semester examinations 1st session: From December 17 to December 21

End of 2nd semester examinations 1st session: From April 17 to 19

Retake examinations: From May 23 to May 28

VACATION (NO CLASSES)

Christmas: From December 22 to January 5

Winter: From March 2 to March 9

Spring: From April 20 to May 4

8

1.3. GENERAL PRESENTATION OF COURSES

1ST SEMESTER COURSES CLASS CONTACT HOURS

ECTS

UE 1 : MANAGEMENT 60 h 6

Human Resource Management Intercultural Management Change Management and Project Management

20h

20h

20h

2

2

2

UE 2 : ECONOMIC AND LEGAL ENVIRONMENT 60 h 6

French Economy The European Union and the European Institutions Principles of French and comparative Law

20h

20h

20h

2

2

2

UE 3 : MARKETING 70 h 7

Marketing Management Marketing and E-Business Logistics and Transportation in an International Environment Research methodology ( Bachelor Thesis)

20h

20h

20h

10h

2

2

2

1

UE 4 : STRATEGY 40 h 4

Innovation Management and Entrepreneurship Corporate Strategy

20h

20h

2

2

UE 5 : FRENCH, EUROPEAN AND INTERNATIONAL CULTURES

70 h 7

Cycle of Conferences 1 French Language Course 1 (only for foreign students) French Culture and French Civilization 1 (only for foreign students) Second Year Internship Report (only for French students)

20h

20h

30h

_

2

2

3

5

SUB TOTAL

300h

30

9

2ND SEMESTER COURSES CLASS CONTACT HOURS

ECTS

UE 6 : MANAGEMENT 40 h 4

International Negotiation International Business Seminars Cross Cultural Seminar in the French Alps (optional)

20h

30h

20h’

2

2

2’

UE 7 : ECONOMIC AND LEGAL ENVIRONMENT 60 h 6

Knowledge Management New Global Geopolitical Challenges Doing Business with European Countries and People

20h

20h

20h

2

2

2

UE 8 : FINANCE AND CONTROL 60 h 6

Corporate Finance International Finance Management Control

20 h

20h

20h

2

2

2

UE 9 : MARKETING 60 h 6

International Marketing Marketing Business Game Corporate Communication

20h

20h

20h

2

2

2


40h 4

Cycle of Conferences 2 French Language Course 2 (optional) (only for foreign students) French Culture and French Civilization 2 (only for foreign students)

20 h

20h’

20h

2

2’

2

UE 11 : BACHELOR THESIS Cultural, Commercial, Economic Approach of a European Country

4

SUB TOTAL 300h 30

GRAND TOTAL 600h 60

10

1.4. SCHOOL REGULATIONS AND REQUIREMENTS FOR

GRADUATION

PRINCIPLES OF ASSESSMENT AND REQUIREMENTS FOR GRADUATION

In order to graduate from the BBA program, students must obtain 60 ECTS credits; i.e

30 ECTS in semester 1 and 30 ECTS in semester 2. The 2 semesters are free-standing

or independent, as far as grades are concerned, which means that grades for subjects in

one semester cannot compensate for grades for similar subjects in the other semester.

Teaching is divided into teaching units (UE) and spread over the 2 semesters. Each

teaching unit includes one or more teaching modules.

Within each teaching unit (UE) there can be compensation between the modules making

up the UE. Hence, in order to obtain the total number of credits allocated to a UE (i.e.

therefore to its constituent modules) students must be awarded an average grade of at

least 10/20 for the modules in the UE. Note, however, that for each module, a minimum

grade of 5/20 is required.

Attendance in classes is mandatory and the attendance checks are done regularly.

The purpose of verifying attendance is, first and foremost, pedagogic in that it helps to

determine whether poor assessment grades are the result of repeated absenteeism or

whether they are the result of a poor understanding of the material taught. Absence

from classes is therefore subject to a systematic check by staff in the BBA Academic

Office, to whom a document justifying the student’s absence as essential must be

presented by the student within 1 week following the period of absence. However,

acceptance of this reason is not automatic. Any documentary evidence produced after

the period of 1 week will be refused. A student who is unable to present this document

to the BBA Academic Office in person must inform the Office staff as soon as they

become aware of this difficulty.

Absence does not directly affect the student’s grade in the subject concerned. However,

in each teaching module or course which is graded, the lecturer may take into

consideration the student’s attendance rate and/or class participation when allocating the

final grade. Students are informed, at the beginning of each module, of the importance

of the two factors, attendance and class participation, in the lecturer’s final assessment.

11

ABSENCE DURING EXAMINATIONS AND ASSESSMENTS.

Attendance at all examinations is mandatory. A student who is absent from an

examination during the first session of examinations may sit the examination during the

second (re-take) session.

CONSULTATION OF EXAMINATION DOCUMENTS.

Students have the right, within a reasonable amount of time after the examination, to ask

to see a copy of their examination documents and to have a meeting with the lecturer

responsible for setting the examination. This meeting must take place before the second

(re-take) examination.

CHEATING AND OTHER FRAUDULENT BEHAVIOR

Examination supervisors. Supervisors will be appointed for all examinations. Should

students be caught cheating or attempting to cheat, the examination supervisor(s) will:

- take all necessary steps to put an end to the cheating without interrupting the

examination

- confiscate any material which may later be used to prove the act of cheating

- write a detailed report on the cheating incident, which will be signed by both the

supervisor and the student(s) accused of cheating. Should the student(s) concerned

refuse to sign the report, this too will be mentioned in the supervisor’s report

- inform the Program Director and the Chair of the Assessment Board, who, on the

basis of verbal and written reports, may convene a meeting of the School’s

Disciplinary Board.

In cases where persons other than the registered students sit, or attempt to sit the

examination, or in the event of disturbances during the examination, the General Director

of the School, or his representative, may order the offending persons or students to

leave the examination room.

12

THE ASSESSMENT BOARD AND FRAUDULENT BEHAVIOR

In cases where the student has not been excluded from the examination room:

- his/her examination script is considered, along with those of other examination

candidates

- the Assessment Board discusses and approves the results in the same conditions as

those of other candidates

- in cases where cheating has taken place, the student is allowed to sit other

examinations in the session. This is also the case when the Assessment Board has

informed the General Director of the School.

PROCEDURE IN CASES OF CHEATING

- This is within the ‘Discipline’ section of the School’s Disciplinary Board.

- The Board’s Chairperson is informed of the attempt to cheat. He/she receives the

detailed written report and any supporting documents, and sends a copy of the report

to the student(s) alleged to have cheated.

- The Chair of the Disciplinary Board appoints an investigating commission, made up

of two lecturer members and one student representative. One of the lecturer

members is appointed to act as “Rapporteur”.

- The Chair may request further information and ask the examination supervisor(s) and

the student(s) concerned by the allegation to attend for questioning.

13

EXAMINATIONS

To be awarded the BBA Degree, students must obtain 60 credits. If they do not achieve this

total, they may take a re-take examination in all the subjects for which they have not obtained

credits at the first session. BBA students may re-take each subject once only.

There are two sessions of examinations, and consequently the Assessment Board meets on

two occasions to consider students’ grades. The two examination sessions are programmed as

follows:

- the first session of examinations takes place in December and April. This concerns

the whole BBA class.

- the second session of examinations is held in late May. This is for students who

have failed to obtain credits for subjects at the first session of examinations.

At the second meeting of the BBA Assessment Board, two situations may arise:

- either, the student has not obtained the minimum of 60 credits required, in which

case the Assessment Board will not award him the BBA degree.

- or, the student has obtained the minimum of 60 credits required, even if not all of the

credits were obtained at the first session of examinations, and he is awarded the

Degree.

In all cases students must obtain 60 credits at the second session of examinations at

the end of the academic year in order to be awarded the BBA Degree.

GENERAL COMMENT ON ASSESSMENT BOARDS

The decisions of the Assessment Board are collective and result from a majority vote

by the Board members. They are final and binding only when they have been signed

by the Chair of the Assessment Board.

14

1st SEMESTER COURSES

UE 1 : MANAGEMENT

Human Resource Management

Intercultural Management

Change Management and Project Management

2 credits

2 credits

2 credits

UE 2 : ECONOMIC AND LEGAL ENVIRONMENT

French Economy

The European Union and the European Institutions

Principles of French and comparative Law

2 credits

2 credits

2 credits

UE 3 : MARKETING

Marketing Management

Marketing and E-Business

Logistics and Transportation in an International Environment

Research methodology ( Bachelor Thesis)

2 credits

2 credits

2 credits

1 credit

UE 4 : STRATEGY

Innovation Management and Entrepreneurship

Corporate Strategy

2 credits

2 credits


Cycle of Conferences 1

French Language Course 1 (only for foreign students)

French Culture and French Civilization 1 (for foreign students only)

Second Year Internship Report (for French students only)

2 credits

2 credits

3 credits

5 credits

15

2nd SEMESTER COURSES

UE 6 : MANAGEMENT

International Negotiation

International Business Seminars

Cross Cultural Seminar in the French Alps (optional)

2 credits

2 credits

2 credits

UE 7 : ECONOMIC AND LEGAL ENVIRONMENT

Knowledge Management

New Global Geopolitical Challenges

Doing Business with European Countries and People

2 credits

2 credits

2 credits

UE 8 : FINANCE AND CONTROL

Corporate Finance

International Finance

Management Control

2 credits

2 credits

2 credits

UE 9 : MARKETING

International Marketing

Marketing Business Game

Corporate Communication

2 credits

2 credits

2 credits



French Language Course 2 (optional) (for foreign students only)

French Culture and French Civilization 2 (for foreign students only)

2 credits

2 credits

2 credits

UE 11 : BACHELOR THESIS

Group research project on a European country (maximum 3 students)

4 credits

16

PART 2

DETAILED PRESENTATION OF EACH COURSE

2.1 1ST SEMESTER COURSES

2.1.1 MANAGEMENT DEPARTMENT




17


Semester: 1 ECTS: 2

Length of module: 20 hours

Lecturer(s): Nuno GUIMARAES DA COSTA

Student learning objectives:

Make people conscious that management is not only setting objectives and controlling results but also motivating employees to achieve their goals

Demonstrate the role on my personal behavior and examplarity in my leadership responsibility

Course/module content:

Manager / Leader : same person, two roles, one example

the human capital development model

how to discover our employees motivations?

how to help people to motivate themselves?

the manager's tasks : from objectives to control

initiatives and creativity

delegation

decisions and mistakes

personal development meetings

efficient meetings : preparation

reprimand and conflict handling

internal negotiations

acting upwards

Teaching methods: Exercises

Group preparations

Exchanges : personal and real experiences

Case studies

Multicultural influences and examples

Assessment: A multiple-choice questionnaire: 50%.

A case study: "the management stoty" where the student plays the coaches role : 50%.

Bibliography: "Good to Great" Jim Collins (random house business books)

"Développez vos qualités de manager" Daniel Kluger (Eyrolles)

18


Semester: 1 ECTS: 2


Lecturer(s): Stéphane GANGLOFF


Main objectives: The seminar is aimed at helping students understand the main cultural issues that must be taken into account when doing business in a multicultural setting. The course provides students with a basic understanding of some of the major cultural profiles, communication patterns, negotiation strategies and management styles in several countries and companies in various regions of the world, including North America, Europe, Asia and Latin America. Students will be introduced to concepts, models, approaches and tools to communicate, negotiate and work effectively in multicultural teams. They will be asked to apply these tools to case studies, exercises, role plays. Secondary objectives:

Create and deepen awareness for your own cultural background

Give orientation about different cultural concepts

Change the attitude toward foreign cultures, damp culture shock through preparation and anticipation (for example in simulations)

Teach hard facts, for example practical hints for daily life

Motivation, Encourage people to experience new cultures


This seminar is designed to highlight the important issues in cross-cultural management. The course assumes an understanding of the basic theories, concepts and techniques in organizational behaviour and human resource management. This seminar begins with a discussion on the various theories of culture, the cultural dimensions and its influence on organizations. Various cross-cultural issues are addressed such as: leadership, motivation, goal setting, job satisfaction, stress, absenteeism, team working, negotiations, conflict, human resource management, cross-cultural training, expatriation, and communication.

Teaching methods: Materials used: Adapted to the different situations and authentic (newspaper articles, power point presentation, pertinent workshops)

Assessment: By the end of the seminar, students will be asked a team project consisting in a cultural analysis of a country in the regions discussed in class, in which the student's sponsoring company would hypothetically, or actually, do business. The project will also include the design of an intercultural management strategy. The cultural analysis and strategy design must be done in the context of a specific business situation like outsourcing from another country, marketing your products in another country, forming a joint venture or strategic alliance with a company in another country, etc.

Bibliography: •Hall, E. & Hall, M. Understanding Cultural Differences: Germans, French and Americans Yarmouth : Intercultural Press, l990. •Kras, E. Management in Two Cultures: Bridging the Gap Between US and Mexican Managers Yarmouth: Intercultural Press, 1989. •Perry, Gaye (Editor) Intercultural Communications. Bellevue: Coursewise Publishing Inc., 1999. •Catlin, L. & White, T. International Business: Cultural Sourcebook and Case Studies Cincinnati: South-Western Publishing, l994. •Duenas, G. The Meaning of Human Relationship: The Case of Latin America paper submitted to the Cross-Cultural Connection Network, California Institute of Integral Sciences, San Francisco, 1994 •Gannon, M. Understanding Global Cultures: Metaphorical Journeys Through 23 Nations, Thousand Oaks: Sage Publications, 2 nd edition, 2001 •Harris, P.R. & Moran, R.T. Managing Cultural Differences: Leadership Strategies for a New World of Business, Houston: Gulf Publishing Co., 5 th edition, 2001 •Hofstede, G. Culture's Consequences: Comapring Values, Behaviors, Institutions, and Organizations Across Nations, Thousand Oaks: Sage Publications, 2 nd . Edition, 2001 •Kung, H. (Editor) Yes to a Global Ethic , London: SCM Press, 1996 Kung, H. A Global Ethic for Global Politics and Economics , London: SCM, 1997 •Lee, Y. & Duenas, G. "Stereotype Accuracy in Multicultural Business", in Stereotype Accuracy: Toward Appreciating Group Differences, Washington: American Psychological Association, 1995 •Moran, R.T. & Abbott, J. NAFTA: Managing the Cultural Differences. How to benefit from the economic and cultural integration of North America Houston: Gulf Publishing Co., l994. •Moran, R.T., Braaten, D. & Walsh, J. (editors) International Business Case Studies for the Multicultural Marketplace Houston: Gulf Publishing Co., 1994. •O'Hara-Deveraux, M. & Johansen, R. Global Work: Bridging Distance, Time and Culture San Francisco : Time, Jossey Bass, l994.

19


Semester: 1 ECTS: 2


Lecturer(s): Christiane FRANCEY


To enable the students :

To develop a global understanding of the complexity and challenges of Change

Management and Project Management.

To integrate Management of Change within the strategic development of a project.

Course/module content: Introduction and the Square Wheels (Performance Management Company).

External and internal factors of change and their impact on the introduction of a project.

Change strategies: Lewin, Pettigrew, Dawson, Burnes.

Obstacles and resistance to change: breaking barriers and motivating people to change.

Exploring some initiatives that succeeded and failed: developing creative alternatives.

Risk analysis and development of a CATWOE: Checkland.

Case study: development of a project taking into account resistance to change.

Teaching methods: Presentations and student led discussions.

Assessment:

At the beginning of the course, students will be given a selection of projects to be developed. One of them will be submitted as a written and oral assessment at the end of the course. Students will be able to work on the selected project on their own or in small groups. If they work in small groups, they will have to form a project team and each person will have to develop one specific aspect of the project in question.

Bibliography:

Harvard Business Review on Change. (1998) (Harvard Business School Press)

Paul Bate (1994) Strategies for Cultural Change. (Butterworth Heinemann)

Harold Kerzner (2000) Applied Project Management. (John Wiley &Sons, Inc)

Internet site: Teaching the Caterpillar to fly

http://www.SquareWheels.com

20

1ST SEMESTER COURSES

2.1.2 ECONOMIC AND LEGAL ENVIRONMENT

French Economy


Proactive Management and Proactive Business Law

21

French Economy

SSemester: 1

ECTS: 2


Lecturer(s): Alexandre MELNIK

Student learning objectives: To give to students a global panorama of the French Economy in the

Globalization of the XXI century: genesis and particular features of the French economic model, its historical evolution, great names, leading sectors and companies, key challenges of the French economy today and tomorrow.

To develop the general culture in international and macro-economic areas.

To identify the real opportunities for the future student's professional career within the international expansion of the French Economy.

Course/module content: 1. Global outlook of the today's situation of France in area of economy: strong points vs.

weak points from the point of view of a global decision maker.

2. Historical background of the French Economy: main stages of development of the free market economy, key historical actors, driving forces of the French historical model, main lecons and messages.

3. Up-date panorama of the leading sectors and companies of the French Economy.

4. Key economic challenges of the French government in the Globalization of the XXI century.

Teaching methods:

To prioritize the ability of synthesis (vs analysis) in order to set up the essentials.

Multidisciplinary approach.

To boost the individual motivation and intellectual curiosity of every student.

Interactivity, open discussion in class.

Assessment: Note of synthesis in correlation with a key topic of the course - 50%

QUIZ (20 questions in conformity with the course's content) - 50%

Bibliography: Walt Rostow "The Steps of the Economic Growth"

Adam Smith "An Inquiry into Nature and Causes of the Wealth of Nations"

Karl Marx "The Capital"

Larry Allen "Capitalsm" ABC-Clio, 2001

Currents news, French and Anglo-Saxon newspapers and magazines

22


Semester: 1 ECTS: 2


Lecturer(s): Günter SCHUMACHER

Student Learning Objectives:

At the end of this module students should be able to:

• Distinguish the different aspects of the process of European construction (historical, political, cultural, legal, economic and social aspects) and to understand how they are linked together

• Use the different criteria surrounding the notion of an “EU-identity”

• Explain how the question of the balance of power in the EU is reflected in the institutional framework

• Make the link between the EU-institutions and daily life of the citizens and the different economic players

Course/Module content:

I. THE EUROPEAN UNION (Identity)

A. How to define the “identity” of the E.U.

B. A historical approach of the “European” identity of the EU

C. The history of the EU

D. The EU and the question of religion(s)

E. European values

II. THE EUROPEAN INSTITUTIONS (Power)

A. The European Institutions = the EU-Institutions

B. The link between the question of power and

a) the type of “Union” (objective)

b) the type of implementation procedure (method)

C. Institutions and the question of the balance of power

D. Legislation procedure and budgetary policy

E. EU-institutions in more detail

Teaching methods: Combination of a lecture approach, for the transmission of knowledge, with an inter-active -approach, which – based on the meiotic method - tries to awaken the curiosity directed to the knowledge (to be transmitted) and which makes possible an adequate implementation of the acquired knowledge.

Assessment: continuous assessment (50% of final grade) +

final written test (1 hour) in the form of Multiple Choice Questionnaires (50% of final grade)

Indicative bibliography:

BERTONCINI Y. et alii (2011) Dictionnaire critique de l'Union européenne, Armand Collin

COMMISARIAT GENERAL DU PLAN et alii (2002), Croyances religieuses, morales et éthiques dans le processus de construction européenne, Paris, La Documentation Française. COMMISSION OF THE EU, The Charter of Fundamental Rights of the EU,

http:// europa.eu.int/comm/justice_home/unit/charte/en/charter-preamble.html

DAVIES N. (1997), Europe, A history, London, Pimlico

GOWLAND, D., DUNPHY, R., LYTHE, Ch. (2006), The European Mosaic, 3rd edition, Pearson Education Limited

23

Principles of French and Comparative Law

Semester: 1 ECTS: 2


Lecturer(s): Gerlinde BERGER-WALLISER

Student learning objectives: Law is the framework for all our activities – in every day life as in business life. This

course is an introduction to (business) law from a comparative perspective. The chief purpose of the course is to furnish students with basic skills to understand law, to be conscious about existing differences between their own and other legal systems, to work out legal methods and to communicate on legal issues in an international environment.

Course/module content: In order to make it understandable and interesting for students from different countries

and with different knowledge in law the course combines the study of basic elements of the French legal system with an introduction to the comparative method focusing on certain European civil law systems (particularly France and Germany), as well as the English and American system. But the course will also include some more limited studies of non-Western legal systems (for example Asia). The following subjects will be addressed:

The nature and sources of law

The court system

Legal actors, legal training

Civil litigation and alternative dispute resolution

Introduction to international and comparative law

Presentation of the principal law systems in the world, such as the Civil law system (especially German and French Law) and the Common law system; Asia and other laws to a limited extend

Comparative analysis of special problems of substantive law such as contracts, property, intellectual property rights, legal forms of business organization

Teaching methods: Combination of front lecture, discussion, role play, short case studies and student

presentations.

Assessment: Group presentation (50%)

Final Individual (50%)

Bibliography: NEYLER, Peter, Business Law in the Global Marketplace, The effects on international

business, Elsevier, 2006

NEIPERT, D. M., Law of Global Commerce, A Tour, Prentice Hall, 2002

JEEVA, J., "Comparative Law: A General Introduction", 2001,

at: http://www.lawgazette.com.sg/2001-10/Oct01-focus3.htm

University of Ottawa, Legal Systems at:

http://www.droitcivil.uottawa.ca/world-legal-systems/eng-monde.html

GLENN, H. P., Legal Traditions of the world, 2nd ed., Oxford, 2004

BELL, J. / BOYRON, S. / Whittaker, S., Principles of French Law, Oxford, 1998

ELLIOT, C. / VERNON, C., French Legal System, Longman, 2000

FOSTER, N.G. / SULE, S., German Law and Legal System, 3rd ed., Oxford 2002

24


2.1.3 ECONOMIC AND LEGAL ENVIRONMENT




25


Semester: 1 ECTS: 2


Lecturer(s): Patricia APANGU


This course in Marketing Management will integrate concepts and models learned in prior marketing courses and apply them to contemporary marketing problems. The primary objectives are to improve the students' critical assessment capability, problem-solving and decision-making, and communication skills within the marketing area.


The course will consist of:

A review of the core topics within the field (i.e., definitions, consumer behavior, segmentation, positioning, international marketing, marketing mix and service marketing) ;

Updates on contemporary topics and issues discussed at time of the course ;

Examples from the operational as well as the strategically and managerial levels of marketing.

Cases and assignments that have to be discussed and solved within the framework of the course.

Teaching methods: Students are expected to actively participate in class discussions, cases and assignment.

Assessment: 50% assignments 50% written examination

Bibliography: Kotler and Armstrong (2011). Principles of Marketing. 14th Edition, Pearson Education.

Cases and other material will be provided by the lecturer during class.

26


Semester: 1 ECTS: 2


Lecturer(s): Krish KRISHNAN


This seminar provides an overview of global E-business activities and Internet Marketing strategies of the modern enterprise. Design and implementation of E-Commerce strategies with special emphasis on Internet Marketing in a global context are presented with current examples and mini case studies. The economic, organizational, technological, socio-cultural and political-legal dimensions of E-Commerce are reviewed as well as product, pricing, promotion and place dimensions of marketing online.


1. Nature and extent of global E-Commerce

2. Internet Business Models

3. Marketing Research for E-Commerce and Online Marketing

4. Internet Marketing Strategies for Consumer Markets

5. Business to Business E-Commerce

6. Advertising on the Internet

7. Electronic Payment Systems and Pricing

8. Cross Cultural Issues in globalization of E-Business

9. Legal dimensions of E-Commerce

10. Public Policy and Ethical dimensions of E-Business

Teaching methods:

Lectures, Video Case Studies, Group Exercises

Assessment: Individual exam with short answer questions at the end of the seminar.

Bibliography: Turban et. al. “E-Commerce – A Managerial Perspective”, Prentice Hall, 2010.

Michael Rappa, “Managing the Digital Enterprise”, www.digitalenterprise.org

27


Semester: 1 ECTS: 2


Lecturer(s): Jean-Paul GAERTNER


Acquire the principles and rules governing the international flow of goods.

Be able to organize and manage transportation.

Link the operations to the financial consequences for a company.


Logistics – origin, place, definitions and characteristics in the international global flow.

Incoterms – interpretation-rules, choice and impact on the current business flow, their costs.

Organization and Actors of international logistics, the role of the specialists.

Different means of transport, characteristics of international transport modes, freight rates, multi-modalism, documentation, the significance of speed, frequency, reliability, capability, accessibility, quality and costs, tools of handling.

Transport – cargo insurance, real costs of logistics.

Customs-practice in handling of goods within Europe/ with third countries, other administrative handling.

Future of logistics, impact on the environment.

Teaching methods: Lectures and case-studies.

Assessment: Final written exam.

Bibliography: Internationale Logistik by Arno Schieck published at Oldenburg.de

Operations management by N.S. Pack, S. Chambers..; published at Pitman Publishing

Export practice & management by A.E.Branch published at Int. Thomson bus. Press

Lamy chargeur published at "Editions Lamy" (f)

ICC Rules (2010) for the interpretation of trade-terms, published by ICC Paris

Different weekly + monthly magazines

28


2.1.4 STRATEGY DEPARTMENT


Corporate Strategy

29


Semester: 1 ECTS: 2


Lecturer(s): Samuel MATHEY


In undertaking the course, we expect students to accrue knowledge and skills necessary to identify innovation and turn innovation into a workable business plan for implementation thereof. The course introduces as well through the business plan, ideas on the tools box for managing a company (marketing, finance and budgeting, staffing…). While the course is focused towards venture-funded startups, the pedagogy is sufficiently general that the knowledge and skills are also directly applicable to innovation in a corporate environment.


Innovation process management.

Innovation performance measurement.

The NPD framework and the SDP.

Portfolio concept and the case of non profit.

Protection of innovation.

Identifying ideas, Generating ideas, Protecting ideas.

Writing a Business Plan.

Defining entrepreneurship.

Role and impact of entrepreneurs.

The entrepreneurial process.

Teaching methods: The innovation and Entrepreneurship course consists of weekly class meetings and team meetings for group project (case studies and business plans).

Assessment: For this course, final grades are determined by participation, contribution and Final exams in the following manner:

• Group Mini-case study on Innovation: 25%

• Group Business Plan project: 25%

• Final exam, closed books: 50%

Bibliography: Soparnot, R. and Stevens, E. Management de l’Innovation, 2007, Dunod: Les Topos.

Fayolle, A., Introduction à l’Entrepeneuriat, 2005, Dunod: Les Topos.

30

Corporate Strategy

Semester: 1 ECTS: 2


Lecturer(s): Dr Stanislas D'EYRAMES


This module aims to give the students a tool helping them in their decision making process. We would like them to be able to have a wider approach of a situation before considering making a decision.

Trying to be more rational or at least finding out where we are less rational or where being irrational is acceptable is our main goals here.


We will focus our work in studying the “issue tree” and how it will help us in facing a complex problem by splitting the main problematic in smaller groups easier to handle.

We will finish by the evaluation of our final decision and the analyse of the consequences which might occur.

Teaching methods:

Students will be placed in a real situation where they will have to make a decision as a manager. They will be asked to organize their decision making process which will lead to a decision they will have to face.

Excel software will be used and small groups will be arranged (3 students per group).

Assessment: The students will have to present their decision making process orally with the help of powerpoint. The work will be based on a study case studied together.

Bibliography: ASPEN > Cross-knowledge (Savoir être >gestion de projet > les modules de la partie 1).

31


2.1.5 FRENCH, EUROPEAN AND INTERNATIONAL CULTURES DEPARTMENT


French Language Course 1

French Culture and French Civilization 1

32

Cycle of Conferences and visits 1

Semester : 1 ECTS : 2

Length of module : 20 hours

Lecturer(s) : Malika KACED in partnership with international guest speakers and business professionals.

Student learning objectives :

1. For the set of visits:

To help students get exposure to the business reality and more precisely to become familiar with the way typical French companies function, their activities and clients, their products/ services and issues such as how companies plan their strategies, how they deal with competitors and other such challenges.

To better understand the economic environment of the region and become more acquainted with the management of companies set up in the region.

To have students discover the cultural and historical patrimony of the Lorraine region. Often International students make the most of their free time discovering remote places at the expense of the regional area, which is full of many interesting places, where they will be spending many months.

2. For the set of conferences:

To give international and French students the opportunity to open their horizons by discovering other countries by different angles such as the economy, society, culture….

To allow students to see things and analyze them from another perspective.

To permit them to enrich their international culture and mind sight while enhancing their cross-cultural awareness.


The cycle of conferences and visits supplement the core academic modules and lectures. It is designed in a twofold way: company visits and visits to cultural sites, and conferences taught by international guest speakers.

1. The visits take place on days that students don’t have classes in the program. One of the highlights of the visits is the European Parliament. It permits the students to have an insight into one of the main institutions of the EU and to further the knowledge given in certain modules in a concrete way. Other visits permit students to discover some aspects of the region and its surrounding areas.

2. The conferences are usually held on Thursdays and may last from 2 to 3 hours. They focus on many different subjects in line with the curriculum. They highlight varied branches such as the economy, society, culture….

Please note that this module is an integral part of the program and that participation in all the visits and conferences is compulsory.

Teaching methods:

Conferences are held in the lecture halls with all the class.

Assessment: Students will synthesize each visit and conference in a dossier which they will present as follows:

• An introduction

• A one-page account of each visit and conference.

• A conclusion

One dossier per semester.

Bibliography: N/A

33

French Language Course:Beginner

Semester: 1 ECTS: 2


Lecturer(s): Sébastien PABST


The aims of the course are to:

Introduce students to the peculiarities of French pronunciation.

Give a basic notion of French grammar.

Lay the foundation of general-language vocabulary.

Practice everyday French parlance.


-Greetings and introductions.

-Nouns and numbers.

-Time and date.

-Family.

-Meals.

-Weather and temperature.

-Shopping.

-Travel and holidays.

-Professions.

-At home / going out.

-Body and health.

Teaching methods:

The aims and contents determine the teaching and learning methods used. Some of them will to be based on the more classical lecture-style approaches. The major part, however, will consist of a combination of interactive group work and some elements of what has come to be known as "suggestopedia" and "neuro-linguistic programming" or "nlp".

Assessment: For this course to be validated regular attendance is mandatory within the general rules and regulations of the school. In addition, participation in class activities and a final test are required: 50% continuous assesment, 50% final examination.

Bibliography: No particular textbooks are required. The material used for the course will be provided by the lecturer. Participants should seek advice from the course tutor before buying any books (dictionaries, grammar books, etc)

34

French Language Course: Intermediate

Semester: 1 ECTS: 2


Lecturer(s): Linda COLACO


Linguistic objectives:

Formal, standard and collaquial vocabulary.

Numbers, directions, pronouns and adjectives.

Interrogation, negation and comparison.

Idiomatic expressions.

Present tense, imperative, simple future, future tense, present perfect, imperfect, present conditional and present subjunctive.

Phonetics.


Oral comprehension/ written comprehension/ oral expression/ written expression :

- Understanding French humour (jokes, expressions and sketches).

- Describing one's family, other people, conditions of life, and professional training.

- Communicating at the supermarket, at the doctor's, at the post office, at the train station, and at restaurants.

- Understanding menus, train and bus schedules, short letters, and commercials.

- Writing letters.

- Exchanging information.

- Describing the plot of a film and analyzing its contents.

- Telling a story.

- Expressing one's opinion.

- Expressing one's feeling.

Teaching methods:

Teaching following the C.E.C.R. guideline.

Employment of authentic material.

Employment of audio, visual and textual materials.

Cognitive tools.

Assessment: 50% continuous assessment.

50% final examination.

Bibliography: No particular textbooks are required.

35

French Language Course: Advanced

Semester: 1 ECTS: 2




By the end of the session, the students should be able to understand the main points and arguments of a French conversation when the language used is standard French. As well they should be able to manage on their own everyday like situations such as: shopping, asking for transport, leisure...Therefore thanks to this module and personal work they will be autonomous in traveling situations, develop a capacity to give brief explanations on a project or on a given subject. Students should also be able to participate in a conversation, understand the main issue and give their opinion on any subject.

The materials used will all have in common the discovery of French culture.


WRITTEN AND ORAL FRENCH WORKSHOPS

Given the context, and the demands of what it is like to live in a foreign country, the emphasis will be put on oral expression, oral and written comprehension...

Written French: to help reinforce the reading and writing capacity of the students in everyday and professional life.

Oral French: to help reinforce the capacity of understanding all kinds of documents, start a conversation in everyday and professional life.

Teaching methods: Emphasis put on grammar overview and communication workshops.



Bibliography: No particular textbooks are required. Course materials are adapted to the different situations and authentic (newspaper articles, video, TV...).

36


Semester: 1 ECTS: 3


Lecturer(s): Joseph ROGERS


The module is designed to review key aspects of France’s society and culture. It covers a large array of topics that relate to French contemporary society and culture in order to expand students knowledge of the country.

At the end of the course, students will be able to:

- Demonstrate knowledge of French culture and society

- Analyze critically and discuss perceptively aspects of French contemporary culture.

Demonstrate awareness of various aspects of French social customs.


Topics will include institutions and society (education, politics, the French Republic and its symbols, media…), essential culture features (French value orientations, beliefs, etiquette, Art de Vivre, the French exception, French polychronism…).

Major events that have contributed to the shaping of the country will be presented and their significance discussed. French current events and contemporary social issues will also be discussed.

During the 1st semester, students will follow the Cinema Cycle, which will consist of an

interdisciplinary study of contemporary French society and culture through the medium of films. Its aim is to trace the history of film in France and show the interconnections between artistic expression and the historical and cultural realities of France from the 50s’ to the present, with special emphasis on the French New Wave movement with reference to the major French directors (Truffaut, Godard…) and their influential works.

Teaching methods: Teaching methods will include lectures, workshops and other methods appropriate to the subject being taught.

Assessment: Continuous assessment = 50% (i.e.: Individual word-processed analytical report= 25%. Team assignment and presentation= 25%) End-of semester examination = 50%

Bibliography: BERNSTEIN, Richard, Fragile Glory-A Portrait of France and the French, Plume, New York, 1990. JACK, Andrew, The French Exception-France: Still so Special? Profile, London, 1998. MAYLE, Peter, French Lessons, Alfred Kopf, New York, 2001.

37

2.2 2ND SEMESTER COURSES

2.2.1 MANAGEMENT DEPARTMENT



Cross Cultural Seminar in the French Alps

38


Semester: 2 ECTS: 2


Lecturer(s): Guy DELOFFRE


Know the field, theoretical aspects and conceptual models of negotiation,

Know types of negotiations and how they are used,

Know how negotiation is integrated into the field of social sciences as one of the dimensions (like psychology, sociology, culture, etc),

Understand the links between models and situations,

Be able to analyze a situation with communication aspects,

Understand the links between real negotiations and negotiation models,

Be able to analyze a real negotiation,

Understand the links between cultural models and situations with a strong cultural aspect,

Be able to analyze a situation that implies a strong cultural content or background.


-The field of negotiation.

-Strategies and tactics.

-Negotiation models.

-Dirty tricks and tricky negotiations.

-Principled negotiation.

-Arguments, dispute resolution and problem solving.

-Phases, concepts, elements of a negotiation.

Teaching methods:

Pre-readings (books and texts).

Formal classes (theories and discussions).

Practical exercises, simulations and case-studies.

Assessment: 50% uncontrolled conditions: group work.

50 % controlled conditions : exercise (presentation or written) in class.

Bibliography: Strongly recommended:

-Carrell, M. ; Heavrin, Ch. : Negotiating Essentials, Theory, Skills and Practices, Pearson Prentice Hall, Upper Saddle River, 2008. (Available in the CRDG) Additional:

-FAURE, G. Olivier; RUBIN, Jeffrey Z: Culture & negotiation, Sage publications, Newbury Park, 1993. -FISHER, Roger, URY, William: Getting to yes, Penguin Books, New York, 1981-91 ; Comment réussir une négociation, Seuil, Paris, 1982. -HALL, Edward: La dimension cache (The hidden dimension), Points Seuil 89, Doubleday, NY 1966, Seuil, Paris, 1971. -HALL, Edward: Le langage silencieux (the silent language), Points Seuil, Paris

-JOHNSON, R.: Negotiation basics, Sage, 1993.

-HALL, Edward: La danse de la vie (The dance of life), Points Seuil 247, Paris, 1984.

-MORAN, Robert T; STRIPP, William G: Successful international business negotiations, Gulf publishing, Houston, 1991. -HALL, Lavinia: Negotiat°, strategies for mutual gain, Sage Publications, Newbury Park, 1993. -RAIFFA, Howard: The art & science of negotiation, Harvard University Press, Cambridge mass, 1982, 2000. -SUN TZU: L’art de la guerre (The art of war), Champs Flammarion, Paris, 1972.

-THOMPSON, Leigh: The Mind and Heart of the Negotiator, Pearson Prentice Hall, Pearson Education, Upper Saddle River, 2009. -URY, William: The Power of a Positive No, Bantam Books, New York, 2007.

39


Semester: 2 ECTS: 2


Lecturer(s): Frédérique BOUTIN and visiting professors


The objective of this week is to offer students Marketing, Management and Finance courses taught in different languages: French, English, and Spanish.

All courses are taught by visiting professors from our international partner universities.

These Seminars are a unique opportunity for students to experience other academic styles. It allows students to meet and exchange ideas with professors from all around the world.

It is also an opportunity to meet other undergraduate French students coming from the Bachelor program (2

nd and 3

rd years).


The courses are different each year. A list of the visiting professors and the subjects of their classes will be published in February 2013.

The International Business Seminars will take place from March 18th to 22

nd, 2013. This

week is fully integrated into the syllabus of Bachelor program’s second and third year students. The students must choose several of these seminar courses and can obtain credits.

Teaching methods: Lecture, cases studies, class work, exercises and discussions.

Assessment: International Business Seminars are a requirement for students and they are required to take 5 days of classes during the week. Each course has an examination.

Bibliography: N/A

40

Cross Cultural Seminar in the French Alps

Semester: 2 ECTS: 2’


Lecturer(s): International Relations Office and visiting professors


To give students a group experience outside the School for the entire Class with workshops focusing on current events and management topics.

Equivalent to an Integration Week for students arriving at the beginning of the 2nd

semester.

The presence of all BBA students is important.


4 mandatory workshops focused on Management and international business.

Sporting activities.

Teaching methods: This is a cross-cultural seminar. For one week, 50 students from different nationalities will live and work together. It is a multicultural life experience that will require adaptation, tolerance and respect from everyone. This seminar is a great opportunity to spend time and have discussions with the visiting professors and the International Relations staff.

The seminar is located in Morzine, one of the most famous ski areas in the Alps. Morzine is a village which strives to preserve its gentle pace of life and authentic Savoyard charm.

Workshops include lectures, group work, discussions, case studies, etc.

Assessment: Written report.

Students will have to use the standard academic criteria (introduction, plan (2-3 parts, conclusion…).

As far as the content is concerned, students have to keep in mind that it is more than a basic descriptive report on workshops and the other activities.

Students are required to analyze and assess their experience of the week. It should be a constructive approach of the whole seminar: in summary, we expect students to give a personal and original approach to their experience during the stay.

Bibliography: N/A

41

2ND SEMESTER COURSES

2.2.2 ECONOMIC AND LEGAL ENVIRONMENT DEPARTMENT




42


Semester: 2 ECTS: 2


Lecturer(s): Christophe STALLA-BOURDILLON


1. Explaining the CI concept, being more specific about its boundaries and ethic limits, and then explaining the way this concept has been introduced in France and in foreign countries, in Governments and in firms since the fall of the Wall. 2. Providing students with a method, key tools, reading schedule, frames of reference to put CI into practice, explicit ethic rules and occupational contacts to enable them to take the best from CI contribution: put students in situation through real, sometimes "borderline" scenarios, always close to actual experience. 3.Improving students' overall awareness and maturity level without decreasing their deep motivation to have a job in firm. PREREQUISITES

- Open-mindedness

- Good level in general knowledge

- Analysis capabilities, ability to see the overall picture, and anticipation abilities

- Proficiency in English (reading, writing, spoken)

- Overcoming the World Wide Web "www"

- Good morality and "actual-experience" ethic sense


The course is organized around the six CI key pillars:

1. UNDERSTANDING AND INVESTIGATING (economic and financial environments that are highly competitive, global, more and more sophisticated and mafia-like in order to supply decision-makers' strategic thinking, and support action); 2. ANTICIPATING (in order to be better adaptable) ;

3. INFLUENCING (the various environments in order to better shape and control them) ;

4. SPOTTING BUSINESS AND INVESTMENT OPPORTUNITIES (innovation, mergers, customers, markets…), 5. PROTECTING ONESELF AGAINST THE MOST SERIOUS HAZARDS (accidental disasters and threats), 6. MONITORING THE CONQUEST OF ONE'S FUTURE (in order to become master of one's own fate).

Teaching methods: Lectures with both a deductive approach (concept / top-down) and an inductive approach (terrain / bottom-up), always accompanied with personal lessons learned.

Assessment: Students are likely to be required to make group lectures (with 3 to 4 students) in the form of slideshows (7 slides / 12 minutes) during the whole session (one briefing per student). At the end of the session, students will take an exam as follows:

• Either a 30-page group report (with 3 / 4 students), provided with documents (to be given one month after) ; • Or a final written exam, aiming to assess what students have learned individually: this exam will consist of an essay (topic of thinking), a MCQ (Multiple-Choice Questionnaire) pertaining to the main concepts and dealt-with examples, or of a case study to deal with (or even with a combination of these three kinds of knowledge assessments).

Bibliography: 1998, Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top, Larry Kahaner.. 1998, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael E. Porter. 2006, L'intelligence économique : la comprendre, l'implanter, l'utiliser, François Jakobiak.

2006, Pratique de la veille technologique, François Jakobiak.

2005, Intelligence Economique et Entreprise: comprendre son environnement pour agir, Jean-Marc Beignon.

43


Semester: 2 ECTS: 2


Lecturer(s): Alexandre MELNIK


To propose to students a Global Panorama of the World in its historical evolution, today's situation and projection into future.

To determine the key challenges of the Globalization of the XXI century.

To focuse on the development of the Global Responsible Stakeholders (Poles of Excellence) of the ongoing Globalization: US, EU, BRIC.

New winning approach for a Global Decision Maker in the new international context of the XXI century.


I. Theoretical tools of the geostrategy:

-glossary of key words.

-genesis and historical background of the previous Globalizations.

-3 key referencies of the Globalization of the XXI century.

II. Focus of synthesis on the Driving Forces of the ongoing Globalization: US, Europe, BRIC: strong points vs. weak points. III. Place and role of every student, as a future Global Decision Maker, in the new international context of the beginning of the XXI century.

Teaching methods: Top priority given to the ability of synthesis (vs ability of analysis) in order to set up better visibility of the international situation.

Interactivity, general culture, individual motivation and intellectual curiosity.

Open-minded discussion in class.

Assessment: Note of synthesis written from the point of view of a Global Decision Maker, in correlation with a key topic of the course - 50%. QUIZ (20 question), in conformity with the content's course - 50%.

Bibliography: Francis Fukuyama "The End of the History".

Samuel Huntington "The Clash of Civilizations".

Samuel Huntington "Who are We" (The Challenges to America's National Identity).

Thomas Friedman "The World is Flat".

Fareed Zakaria " The Post-American World".

44


Semester: 2 ECTS: 2


Lecturer(s): David SPRECHER


Since its creation, the European Community today known as the European Union has been in constant move.

From a pan-national organization it has started taking into account the various regions that compose the European patchwork and its cultural and linguistic differences as well.

The aim of this course will be the acquisition of the required tools to correctly negotiate contracts in the “new” European Union and to handle the applicable EU rules and regulations regarding the setting-up of European operations. An overview of the applicable European rules to public funding as well as the adequate requirements for the setting-up of mixed public-private consortia for the carrying-out of European projects will be delivered. Finally the course will end with a field trip to Brussels where students will meet with top-European decision-making people, covering all aspects of the setting-up of European projects related to SME’s : Research and Development, Lobbying and European Funding. The visit is organized in cooperation with European institutions and private companies.


The characteristics of international contract negotiations.

Perception and behavioral adaptation.

The match-making process.

Basics of contractual documents in the European framework: NDA, MOU.

Highlights of European Contract Law in practice.

Introduction to local, regional, national and European public funding.

The integration of public and private funding in Europe.

The European consortium – how to do it well?

Case-study Workshop.

Field visit in Brussels.

Teaching methods: Interactive lecture.

Analysis and discussion of practical case studies.

Active participation of the students.

Assessment: 50% attendance and active participation.

50% exam.

Bibliography: A reading list will be posted on the class website (accessible via aspen) at the beginning of the semester and a series of practical documents will be made available on the website.

45


2.2.3 FINANCE AND CONTROL DEPARTMENT

Corporate Finance


Management Control

46

Corporate Finance

Semester:2 ECTS: 2


Lecturer(s): Sandrine JACOB LEAL

Student Learning Objectives:

The aim of this course is to enable students, as future managers, to better understand how major financial decisions, which will inevitably affect the departments in which they work (Human Resources, Marketing, etc.), are made. The course presents the main concepts and tools of corporate finance.


Financial statement analysis

Investment decision

Financing decision

Teaching methods: Lectures

Interactive tutorials

Assessment: Continuous assessment (50% of the final grade: MCQ and class participation)

Final exam (50% of the final grade)

Indicative bibliography:

Marney J.P. and Tarbert H. (2011) Corporate Finance for Business, Oxford

Atrill P. (2012) Financial Management for Decision Makers, 6th edition, Pearson

Berk J., DeMarzo P. and Harford J. (2012) Fundamentals of Corporate Finance, 2nd

edition, Pearson

Brigham E. F. and Ehrhardt M. C. (2002) Financial Management Theory and Practice, 10

th edition, South-Western

47


Semester: 2 ECTS: 2


Lecturer(s): Nijhar Nigam


The objective of the course is to make international business students familiar with the fundamental concepts and tools necessary to implement an effective global financial management strategy in multinational companies. It also puts the stress on the difference between the financial management of the domestic corporations and the multinational ones.


Foreign exchange exposure.

Financing the global firm.

Foreign investment decisions.

Managing multinational firms.

Teaching methods:

Lectures.

Interactive tutorials.

Assessment: Mid-term exam: 50%.

Final exam: 50%.

Bibliography: Fundamentals of Multinational business, M. Moffett, A.I. Stonehill, D. K. Eiteman, 2009 Multinational financial Management by Alan C Shapiro (9th edition) International Financial Management, 5th edition, Eun and Resnick (E&R5), 2009.

48

Management Control

Semester: 2 ECTS: 2


Lecturer(s): Jacques FLORENCE


Understand the usefulness of Controlling and its interaction with other departments within the company.

Be in a position to implement the most used techniques in the controlling field i. e.:

o the budget construction

o the budget follow-up

o the scorecards

Understand the uses of these tools in order to measure and manage performance.


Introduction to Controlling

Budgets:

o The planning and budgetary process.

o The different budgets and their articulation.

o Budget variances and corrective actions.

o Application to production centers and sales budgets.

o Advantages and limits of budget management.

Scorecards:

o Scorecards definitions and objectives.

o Principles and implementation methodology aimed at building scorecards.

o How to use scorecards.

Teaching methods: Mix of lectures and case studies sessions. The lectures will use teaching methods based on understanding with cases.

Readings and/or cases will be requested for the attendance of the courses.

Assessment: 50% participation and oral presentation.

50% final exam.

Bibliography: N/A

49


2.2.4 MARKETING DEPARTMENT




50


Semester: 2 ECTS: 2


Lecturer(s): Krish KRISHNAN


To gain an understanding of the theoretical framework of the international marketing process and strategies.

To learn and acquire skills in strategic, tactical and operational decision making about expansion into foreign markets.

To gain an understanding of the environmental factors that influence the buying behavior of the consumers on the international market.

To learn and acquire knowledge of the differences in product / price / promotion / distribution tools that can be used when marketing products on an international market.


This course is an introduction to the problems associated with managing marketing operations in international companies. It introduces students to organization, principles, policies, procedures, ethics, and techniques used in efficient and effective marketing of products and supplies by business and industry in international marketing. It provides students with concepts and ideas for solving business problems dealing with international marketing. Topics include trends in globalization and impact on international marketing practice, international market entry strategies, specific issues dealing with product, price, promotion and distribution issues in international marketing new emerging markets in Asia and Latin America. Case studies in international marketing will be used to emphasize decision making in a global marketing setting.

Teaching methods:

Lectures, Video Cases, International Marketing Group Exercises.

Assessment: (1) Individual Written Examination at the end of the course (50%).

(2) Group Case Report on a comprehensive international marketing case (50%).

Bibliography: Cateora, Gilly, Graham: “International Marketing”, 15th Edition, McGraw-Hill, 2010.

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Semester: 2 ECTS: 2


Lecturer(s): Finn FRANDSEN & Winni JOHANSEN


After completion of this course you should:

understand the important changes concerning consumption, marketing and society which have taken place during the last decade or so (like the rise of the new experience economy, hypermodernity and the over-communicated society, etc.);

be able to apply and combine new approaches to marketing;

be able to participate (compete) in the new "marketing game" launching new products and services on the French market.


The course covers various topics within the field of marketing, ranging from segmentation and purchasing behavior to lifestyles and brand communities, from mass communication (advertising) to network communication (viral marketing), and from the traditional marketing mix approach to more recent marketing approaches (like product branding, relationship marketing, experiential marketing, tribal marketing, retro marketing, ethical marketing, etc.)

Teaching methods:

The course will be interactive, with lecturer presentations being followed by discussion. The course will also include a "business game" where groups of students representing French or international companies compete with each other

Assessment: Active class participation, report and oral presentation (including PowerPoint slides).

Bibliography: The course is based on a selection of academic texts (all in English) that will be distributed to the students before the beginning of the course.

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Semester: 2 ECTS: 2


Lecturer(s): Finn FRANDSEN & Winni JOHANSEN.


After completion of this course you should:

understand the importance of creating a favorable corporate image or reputation among both internal and external stakeholders ;

be able to work strategically with the communication of a private company in various ways.


The course covers various topics within the field of corporate communication: corporate branding, stakeholder management, issues & media management, change management and reputation management.

The primary elements of the course will be:

To define the key concepts or the "building stones" of corporate communication: corporate culture, corporate values, corporate identity and corporate image or reputation

To follow the important evolution from product branding to corporate branding: who is behind the product?

To introduce a stakeholder approach (relationship management): how to build relations with both primary and secondary stakeholders?

To work with various strategic aspects of the branding proces: which branding strategy to choose?

To work with branding tools such as corporate storytelling: how can corporate values be "told" to both employees and customers?

To understand the challenges of change and reputation management: how can changes and new strategies be communicated to employees and customers in an engaging way?

Teaching methods: The course will be interactive, with lecturer presentations being followed by discussion.

Assessment: Class participation and written exam.

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2.2.5 FRENCH, EUROPEAN AND INTERNATIONAL CULTURES DEPARTMENT


French Language Course 2


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Semester: 2 ECTS: 2


Lecturer(s): Malika KACED in partnership with international guest speakers and business professionals


1. For the set of visits:

To help students get exposure to the business reality and more precisely to become familiar with the way typical French companies function, their activities and clients, their products/ services and issues such as how companies plan their strategies, how they deal with competitors and other such challenges.

To better understand the economic environment of the region and become more acquainted with the management of companies set up in the region.

To have students discover the cultural and historical patrimony of the Lorraine region. Often International students make the most of their free time discovering remote places at the expense of the regional area, which is full of many interesting places, where they will be spending many months.

2. For the set of conferences:

To give international and French students the opportunity to open their horizons by discovering other countries by different angles such as the economy, society, culture….

To allow students to see things and analyse them from another perspective.

To permit them to enrich their international culture and mind sight while enhancing their cross-cultural awareness.


The cycle of conferences and visits supplement the core academic modules and lectures. It is designed in a twofold way: company visits and visits to cultural sites, and conferences taught by international guest speakers.

1. The visits take place on days that students don’t have classes in the programme. One of the highlights of the visits is the European Parliament. It permits the students to have an insight into one of the main institutions of the EU and to further the knowledge given in certain modules in a concrete way. Other visits permit students to discover some aspects of the region and its surrounding areas.

2. The conferences are usually held on Thursdays and may last from 2 to 3 hours. They focus on many different subjects in line with the curriculum. They highlight varied branches such as the economy, society, culture….

Please note that this module is an integral part of the program and that participation in all the visits and conferences is compulsory.

Teaching methods:

Conferences are held in the lecture halls with all the class.

Assessment: Students will synthesize each visit and conference in a dossier which they will present as follows: • An introduction.

• A one-page account of each visit and conference.

• A conclusion.

One dossier per semester.

Bibliography: N/A

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French Language Course: Beginner



Lecturer(s): Sébastien PABST


The aims of the course are to:

Introduce students to the peculiarities of French pronunciation.

Give a basic notion of French grammar.

Lay the foundation of general-language vocabulary.

Practice everyday French parlance.


Greetings and introductions.

Nouns and numbers.

Time and date.

Family.

Meals.

Weather and Temperature.

Shopping.

Travel and holidays.

Professions.

At home / going out.

Body and health.

Teaching methods:

The aims and contents determine the teaching and learning methods used. Some of them will to be based on the more classical lecture-style approaches. The major part, however, will consist of a combination of interactive group work and some elements of what has come to be known as "suggestopedia" and "neuro-linguistic programming" or "nlp".

Assessment: For this course to be validated regular attendance is mandatory within the general rules and regulations of the school. In addition, participation in class activities and a final test are required: 50% continuous assessment, 50% final examination.

Bibliography: No particular textbooks are required. The material used for the course will be provided by the lecturer. Participants should seek advice from the course tutor before buying any books (dictionaries, grammar books, etc)

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French Language Course: Intermediate



Lecturer(s): Linda COLACO


Linguistic objectives:

Formal, standard and collaquial vocabulary.

Numbers, directions, pronouns and adjectives.

Interrogation, negation and comparison.

Idiomatic expressions.

Present tense, imperative, simple future, future tense, present perfect, imperfect, present conditional and present subjunctive.

Phonetics.


Oral comprehension/ written comprehension/ oral expression/ written expression:

Understanding French humour (jokes, expressions and sketches).

Describing one's family, other people, conditions of life, and professional training.

Communicating at the supermarket, at the doctor's, at the post office, at the train station, and at restaurants.

Understanding menus, train and bus schedules, short letters, and commercials.

Writing letters.

Exchanging information.

Describing the plot of a film and analysing its contents.

Telling a story.

Expressing one's opinion.

Expressing one's feeling.

Teaching methods:

Teaching following the C.E.C.R. guideline.

Employment of authentic material.

Employment of audio, visual and textual materials.

Cognitive tools.



Bibliography: No particular textbooks are required.

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French Language Course: Advanced





Speaking/listening:

Initiate and maintain extended conversation on unfamiliar topics, though may need to use circumlocution or other strategies to express ideas.

Reading/writing:

Write summaries of factual texts and literary works.

Read and understand short texts from a variety of different genres.

Make connections between characters, motives, actions and ideas presented in a literary text.

Speaking/writing:

Express differences between real and hypothetical people/places/things/ideas/events.

React to and express a variety of complex emotions generally recognize and correct errors when they lead to misunderstandings. Express complex temporal/spatial relationships.

Follow extended formal and informal speech.


WRITTEN AND ORAL FRENCH WORKSHOPS

Semester 2 is a continuum of semester 1 in that the grammar aspects seen previously will not be treated again in order to favour more interactive oral exercises and individual written expression.

Teaching methods:

Emphasis put on grammar overview and communication workshops.



Bibliography: No particular textbooks are required. Course materials are adapted to the different situations and authentic (newspaper articles, video, TV...).

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Semester: 2 ECTS: 2


Lecturer(s): Malika KACED


The module is designed to review key aspects of France’s society and culture. It covers a large array of topics that relate to French contemporary society and culture in order to expand students’ knowledge of the country.

At the end of the course, students will be able to :

Demonstrate knowledge of French culture and society

Analyze critically and discuss perceptively aspects of French contemporary culture.

Demonstrate awareness of various aspects of French social customs.


Topics will include institutions and society (education, politics, the French Republic and its symbols, media…), essential culture features (French value orientations, beliefs, etiquette, Art de Vivre, the French exception, French polychronism…).

Major events that have contributed to the shaping of the country will be presented and their significance discussed. French current events and contemporary social issues will also be discussed.

During the 1st semester, students will follow the Cinema Cycle, which will consist of an

interdisciplinary study of contemporary French society and culture through the medium of films. Its aim is to trace the history of film in France and show the interconnections between artistic expression and the historical and cultural realities of France from the 50s’ to the present, with special emphasis on the French New Wave movement with reference to the major French directors (Truffaut, Godard…) and their influential works.

Teaching methods: Teaching methods will include lectures, workshops and other methods appropriate to the subject being taught.

Assessment: Continuous assessment = 50%

(i.e.: Individual word-processed analytical report= 25%. Team assignment and presentation= 25%) End-of semester examination = 50%

Bibliography: BERNSTEIN, Richard, Fragile Glory-A Portrait of France and the French, Plume, New York, 1990. JACK, Andrew, The French Exception-France: Still so Special? Profile, London, 1998.

MAYLE, Peter, French Lessons, Alfred Kopf, New York, 2001.

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2.2.6 BACHELOR THESIS

Bachelor Thesis

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Bachelor Thesis

Semester: 2 ECTS: 4

Length of module:

Lecturer(s): Malika KACED.


To give students an opportunity to show their capability to apply the knowledge and skills accumulated during the program for one fairly large subject. The thesis is a complete exercise the objective of which is to point out the students’ readiness and maturity to adapt independently the theory and practice learned during the program.

To provide the opportunity for students to demonstrate independence and originality, to be able to plan and organize a project, obtain information, analyse them, draw conclusions and make recommendations.


Students enrolled in the full-time program are required to validate the Thesis module. They will have to conduct research on a European country, member of the European Union.

Please note that French students have to choose another country than France as this research project is meant to be a project of discovery of a country. In the same way, international students from the EU are not entitled to choose their country. Indeed the aim of this research is to enhance knowledge of European country that a student may not be familiar with.

Students will place themselves from the perspective of an exporter willing to export a product or a service in a given country in the EU. They will ask themselves the following question:

- Is it worthwhile exporting my product/service in the target country?

Before actually implementing their project, they will have to analyse the country according to different angles, e.g.: overview of the country, economy (general overview, current problems…); political overview, current problems, society, market, culture…

They are free to choose their fields of investigation but these ones have to be chosen in coherence with the project and studied country. They may use the PESTEL analysis (political, economic, social factors…) or any other angle of analysis. The intercultural analysis is also an important part of their research (is my product in adequacy with the culture …).

Once they have analysed these elements, they will implement a SWOT analysis and decide if they can go ahead with their project or not. ( conclusion) :

Owing to the climate of political instability, the gloomy economic outlook …, we have to postpone our project.

All the conditions are gathered: the market of this country offers us great opportunities; let’s go ahead…

The blend of ideal geographic location, low business barriers… create an enticing environment but…

Teaching methods: The Bachelor thesis is to be written in groups of up to 3 students. Prior to the implementation of the thesis, students will attend a research methodology course during which they become familiarized with the different aspects associated with the research process.

Assessment: 50% Written project. 50% oral defence. The Bachelor Thesis must meet the following requirements: Statutory declaration of non-plagiarism / Table of contents / Introduction / Different parts / Conclusion / Appendices, Bibliography. Structured report of 25 to 30 pages. Individual assignment without oral presentation.

Bibliography: This aspect will be tackled within the framework of the Research Methodology course module.

Documents

BBA Student Handbook 2012 2013