Slide 1

BBC Radio 2 Paul Jones Blues Show: Mon, 19:00-20:00

Slide 2

• This programme has a consistent reach. Share has shown some loss

in recent quarters but remains above the 10% mark, which is a solid

level for a Radio 2 weekday evening specialist music programme.

• Audience appreciation for the programme has seen a loss, year on

year but is still above the Radio 2 average.

• The programme appeals to an older listener with an average age of

54 years (vs 52 for R2) but does well in pulling in a more female

audience.

• Reach to the programme is highest during the first half hour with the

audience flow following the all radio listening pattern.

Summary points

Av. Hrs per listener:

0:38

Share of listening:

10%

Weekly Reach:

845k

Proportion who

also listen to: Chris Evans Mon-Fri 06.30-09.30:

79% Jo Whiley Mon-Thu 20.00-22.00:

54%

Simon Mayo Mon-Fri 17.00-19.00:

80%

AI average

(2016):

83

Slide 3

SN

AP

SH

OT

– B

lue

s Sh

ow

: M

on

, 19

:00

-20

:00

Average age:

54 Proportion target

audience:

(35-44): 13%

47% 53%

Source: RAJAR Q4 2016 15+ / Pulse

Slide 4

Live radio listening

performance &

appreciation

11

.5

10

.3

10

.5

10

.3

10

.2

11

.0

10

.8

10

.2

9.5

10

10.5

11

11.5

12

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

883 837 852

817 818

919

847 845

750

800

850

900

950

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Consistent weekly reach to the programme over the last 2

years. Share is solid for a specialist evening show and

although shown a decrease in recent quarters, remains above the 10% mark

Source: RAJAR 15+

Source: Pulse Panel

87

83 82 82

2015 2016

Mon, 1900-2000

Radio 2 Average

The show’s appreciation (AI) has decreased year

on year but remains at a good level above the

Radio 2 average Appreciation Index

00:36

00:35

00:36

00:38

00:36

00:41

Adults 15+ 35-54 55+

Q4 15 Q4 16

Slide 7

Time spent listening to the programme has seen

some growth on the year with small increases

among both 35-54s and the older 55+.

Ave. hours per listener

Source: RAJAR Q4 2016 15+

0

200

400

600

800

1000

1200

6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15

Q4 2015

Q3 2016

Q4 2016

Audience reach is strongest in the first half hour

of the show

Slide 8

Reach (000s) Blues Show Mon, 19:00-20:00

Source: RAJAR Q4 2016 15+

The show has a regular loyal audience demonstrated by the similar listening

pattern across the different quarters. The flow of listening follows the all radio

pattern with reach decreasing as the show progresses.

Slide 9

The Audience

The audience skews

more well off similar to

R2 ave:

60% are ABC1

vs 61%

The programme

attracts a more

female audience

than R2 ave:

53% vs 50%

60%

40%

ABC1

C2DE

5% 4%

13%

29% 23%

26%

15-24 25-34

35-44

45-54 55-64

65+

47% 53%

male

female

The audience skews

more 45-64 than R2

ave:

52% are 45-64

vs 43%

The audience to the programme is more female

(53%), older (52% are 45-64) and more well off (60% are ABC1) than the station average

Source: RAJAR Q4 2016 15+

Slide 11

Reach is neck and neck between the younger

35-54s vs the older 55+, with reach among the 55+

just moving ahead in recent quarters

80

351

414

0

50

100

150

200

250

300

350

400

450

500

Q2

2007

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q4

2008

Q1

2009

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

15-34 35-54s 55+

Reach (000s) by age groups for Blues Show Mon, 19:00-20:00

Source: RAJAR 15+

Slide 12

Listening by platform and

location

67% 28% 5%

The majority of listening is in home (67%) with a

significant proportion on the move in car

Source: RAJAR Q4 2016 15+

Proportion of listening hrs by location

0

100

200

300

400

500

600

700

6:30 6:45 7:00 7:15 7:30 7:45 8:00 8:15

At Home

In A Car/Van/Lorry

At Work/Elsewhere

At home listening is strongest during the first half

hour

Slide 14

Reach (000s) Blues Show Mon, 19:00-20:00

Source: RAJAR Q4 2016 15+

Slide 15

DAB

AM/FM

Online

2013: 60%

2016: 62%

2013: 26%

2016: 38%

2013: 3%

2016: 5%

Source: RAJAR 15+

Majority of listening to the programme is still

done via analogue radio; listening via digital

devices is showing growth

Proportion of listening hrs by platform

Slide 16

The programme receives a relatively small

number of online requests each month; majority

are live requests

Source: Comscore digital analytics /UK only. Figures monthly

38 29

38 48

41 29 34 35

15

15

14

16 17

17 16 15

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Tho

usa

nd

s

On Demand LiveLive & Catch-up Paul Jones UK prog Requests

Slide 17