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7/29/2019 BBOI: Branding and Art Direction
1/11
Various artists, illustrators and
graphic designers were involved
in the production of these works.
The branding came in the
concepts, then the crafting of the
words(which is its own process
that can be described separately
called ViVa) and then the artdirection given to the artist
big bowl of ideas
brand names,
writing, art
direction and
collaboration
s of wyatt
7/29/2019 BBOI: Branding and Art Direction
2/11
3 of 11 comps developed for the Raise Every Voice effort which was used to
brand not only these report covers, but an annual convention and other
campaign material. Design to be impactful but with a long shelf life. To see fullstory behind development of this brand see Case Studies on BBOI website
7/29/2019 BBOI: Branding and Art Direction
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7/29/2019 BBOI: Branding and Art Direction
4/11
Created with an illustrator and painter for an MLK March
7/29/2019 BBOI: Branding and Art Direction
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7/29/2019 BBOI: Branding and Art Direction
6/11
Promo Flyer/Retail Poster and
Web Site Front Page for Fresh
Start Working Families
Community Festival
Following these images is the
pocket-sized Festival guide
7/29/2019 BBOI: Branding and Art Direction
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7/29/2019 BBOI: Branding and Art Direction
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The Hope Mosaic. Concept: 1000+ individualConference attendees fill out a 1.5 x 3 piece of paper
with their hope for the future on it.
Overnight, all of those pieces were converted into a 12
foot mosaic that was placed on conference stage (see
inset). The piece was turned into panels and mounted in
union hall. The photos became this holiday card.
7/29/2019 BBOI: Branding and Art Direction
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QualityHomecareWinsforLACountyQU
ALITYHO
MECAREWINSFORLACOUNTY
LAWINSLAWINSLAWINS
QUALITY
HOMECARE
WINS FOR
LA COUNTY
LAWINSLAWINSLAWINS
QUALITY
HOMECARE
WINS FOR
LA COUNTY
LAWINSLAWINSLAWINS
QUALITY
HOMECARE
WINS FOR
LA COUNTY
1
2
3
4
6
7
8
9
LAWINSLAWINSLAWINS
LAWINSLAWINSLAWINS
LAWINSLAWINSLAWINS
11
12
13
14
15
16
17
18
WINSQUALTIYHOMECAREWINSFORLACOUNTY
WINSQUALTIYHOMECAREWINS
FORLACOUNTY
WINS
WINS
5
10
19
20
Concepts for LA County
Bargaining Campaign to
illustrate the win-win nature
of the proposal and have a
real local flavor as well.
Comp #1 was the final
design in the end, followed
by Comp #2 and Comp #12
7/29/2019 BBOI: Branding and Art Direction
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Created for Inaugural Watch Breakfast at Sundance Film Festival
7/29/2019 BBOI: Branding and Art Direction
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This PowerPoint slide template stems from a branding design for a
set of forums about the state of the economy and community-based
solutions related to it. The idea was to get across a sense of urgency.
And while the forums themselves were produced in a formal
manner, the idea was to convey the rawness of community pain and
suffering as staggering statistics were shown, even in a slide.