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Blackbaud Social Hour:
Engaging Your Supporters through Social Media
Unlocking the True Value of Social Media
The Answers are in the Data.
September 17, 2010
Holly Ross, Executive Director, NTEN
Moderated by:
Mark Davis, Director Enterprise Internet Solutions, BlackbaudAudio: 1 (866) 410-6539 Code:
8436543232
September 17, 2010
About MeHolly Ross, Executive Director, [email protected]
Holly has spent more than seven years at NTEN,
working with community members to identify the
technology trends that will reshape the nonprofit
sector. From ubiquitous access to technology
leadership to social media, Holly brings the wisdom
of the NTEN crowd to the nonprofit sector. Holly of the NTEN crowd to the nonprofit sector. Holly
has been recognized as one of the Nonprofit Times
Power and Influence Top 50 twice, in 2009 and
2010. Holly is also editor of "Managing Technology
to Meet Your Mission: A Strategic Guide for
Nonprofit Leaders," available from Jossey-Bass.
SOCIAL MEDIA SUCCESS: WHAT
DOES IT LOOK LIKE?
Blackbaud Social Hour:
Engaging Your Supporters through Social Media
Unlocking the True Value of Social Media
The Answers are in the Data.
September 17, 2010
Holly Ross, Executive Director, NTEN
Moderated by:
Mark Davis, Director Enterprise Internet Solutions, BlackbaudAudio: 1 (866) 410-6539 Code:
8436543232
September 17, 2010
I’m Manny Hernandez, President
of the Diabetes Hands Foundation!
� 2 Ning-based social
networks, combined
27,000 registrants
� 6k Facebook Fans
5k Causes Members
� 2 Ning-based social
networks, combined
27,000 registrants
� 6k Facebook Fans
5k Causes Members� 5k Causes Members
� 5300 Twitter Followers
� 5k Causes Members
� 5300 Twitter Followers
Tu Diabetes Social Media Takeaways
• Fundraising: over $10,000 in 2010 so far.
• Education - promote our diabetes awareness
initiatives
• Build community - make people aware of our • Build community - make people aware of our
communities, as well as (in the case of our FB
page) engage in dialog with fans around
diabetes-related topics.
I’m Danielle
Brigida, Digital
Marketing
Manager at NWF!
� 1 million Fans for Oil Spill
Page on FB
� Over 1 million Causes
Members
35k Twitter Followers on
� 1 million Fans for Oil Spill
Page on FB
� Over 1 million Causes
Members
35k Twitter Followers on � 35k Twitter Followers on
main account
� 35k Twitter Followers on
main account
NWF Social Media Takeaways
• We had our first successful social media oil spill
response on Facebook (www.causes.com/oilpsill).
• We’ve engaged 20 mom bloggers who are
helping us with our campaigns (they are so
fun!). fun!).
• We’re learning to be a “networked nonprofit”
while creating content in different ways.
So, how does all this social activity
inform the rest of the organization’s
work? Is any of this social data ending
up in your database?
THE EVOLUTION OF DATA
YOU DONOR
It’s a Relationship
+ =
Goodbye!
THE PROBLEMS THIS RAISES
THE SOLUTION: SOCIAL CRM
A Few Starting Points
• Collect social media screen names in your
database.
• Use social media as a "contact method" option in
the database.
Listening dashboard for rapid response.• Listening dashboard for rapid response.
• Share with your team.
So what is ?
“Blackbaud Social allows our website and
our online community to seamless integrate
into our social media strategy. Through the
Reeve Foundation Paralysis Community, we
can connect people living with paralysis with
friends, family members, scientist, and each
other ”other ”
� Rob Gerth, Director of Digital Media
The Reeve Foundation
• Community Landing Page
• Member Profile Page & Dashboard
• Groups
• Threaded Discussions (i.e., Forums)
• Blogs
• Activity Feeds / Status Updates
• User Commenting
What we Enable
Provides a full set of Social Media features to
meet the diverse needs
for most online communities
• User Commenting
• Photos
• RSS Feed Rolls
• Facebook Fan Page Extension
• Twitter Feed
• Mobile Community
• Events
• Points & Badges
• Document Sharing
• Moderation
• Integration with Blackbaud Sphere®
To Learn More….
3 More Blackbaud Social Hour Webinars
Engaging Donors Through Social Media
September 24, 2010
� Frank Barry, Blackbaud
Private-Label House Social Networks:
10 Really Good Reasons to Build Community on Your Organization's 10 Really Good Reasons to Build Community on Your Organization's
Website
October 1, 2010
� Jeff Patrick, Common Knowledge
Achieving Success with Blackbaud Social: A Reeve Foundation Case Study
October 8, 2010
� Rob Gerth, Christopher and Dana Reeve Foundation
Other Ways to Learn…
Read more about our solution at
www.blackbaud.com/social
Or Contact your Blackbaud Account Executive
Or email Blackbaud at [email protected]
