Social Content: The Missing Key to Unlocking SEO

& Leveraging Blogs

SOCIAL DISCOVERYWhy should you optimise your business for…

What we’ll cover..

• The Social Media Revolution• Traditional SEO• Consumer behaviour• Social Discovery for your Business• Our Blog & Website results• 3 steps to Social Discovery

The Social Media Revolution

Social is the Next Search

• Social feeds enable friends to share activities

• Trusted personal relationships

• Its called Word of Mouth

www.real-techguy.com

Preferred Communication Methods

Veterans1925 – 45

65 - 85

Boomer1946 – 60

50 - 64

Gen X1961 – 81

29 - 49

Gen Y1982 – 02

8 - 28

Generation Y

Pressure to Reduce Marketing Expenses

• TV & Radio expensive– Not easily measurable– Banner advertising

not always effective

• People moving to Social Media – Youtube– Podcasts

10,460,286 Views

Social vs. Search

TRADITIONAL SEARCH ENGINE OPTIMISATION

Traditional SEO

People don’t trust advertising

“69% of consumers who buy mostly online visit

social networking sites”

IBM eCommerce Survey 2009

Level of Trust

CONSUMER BEHAVIOURLook at

How People Search

Source: HitwiseKeyword phrase length February 2009

Understand Consumer Behaviour

Keywords help you understand

Target Audience

Areas of Interest

Needs to be met

Business

Students

Housewives

Education

Information

Ideas

Strategy

Direction

Community

SOCIAL DISCOVERY FOR YOUR BUSINESS

Find the Socialiser

3 STEPS TO SOCIAL DISCOVERY

Add Social Connectivity to your Site

Step • Increase

socially referred traffic

And to Your Blog

Step To Encourage

Word of Mouth

Enhance the “Connected Experience”

Step Develop Personas

Enhance the “Connected Experience”

Never before has it been possible for “just about” anyone to connect with millions of

people at almost no cost

Step Entertain

2,554,163 views

Improve through Social Analytics

• Growth in traffic – social networks– specific social site

• % mix of referral traffic– users sharing content from website

• Avg # shares per user, by social network

• Avg # referred visits by social site • Interaction with social features

– Social bookmarking

• Specific site content and activities which drive the highest volume of sharing activity

http://www.dix-eaton.com

www.blog.wsioms.co.za Our Blog Results

Blog Social Activity in 4 weeks

836 subscribers from 38 blog posts

Blog Traffic

Visitor Map

Twitter – Tweets from Blog

Blog Feeds to LinkedIn

Blog Feeds to Facebook

Friendfeed

Feedburner Subscribers

“Social Media Marketing” Google

Blog Content Review

3 STEPS TO SOCIAL DISCOVERYIn Summary

Social Discovery for Business

QUESTIONS