B&CE brand guidelineswritingtoolkit.bandce.co.uk › ... › 05 › ...0002.0916.pdf · 5.4 Letter referencing guide 36 5.5 Email signatures 38 5.6 Word templates 39 6.0 Literature

July 2019

B&CE brand guidelines

For people, not profit

B&CE brand guidelines 02July 2019

Contents

1.0 Introduction 031.1 Our evolving brand 041.2 Our vision and values 051.3 B&CE company names 06

2.0 Visual brand elements 072.1 The logo 082.2 Logo exclusion zone 092.3 Logo versions 102.5 Logo usage don’ts 112.6 Brand architecture / joint branding 122.7 Size ratio 132.4 Strapline 142.8 Typefaces 152.9 Typographic styles 16 2.10 Type formats 172.11 B&CE colour palette 18 2.12 B&CE colour breakdown 192.13 Information graphics 20 2.14 Icon library 21

3.0 The ‘small print’ 253.4 Footer flowchart 263.5 Footer examples 27

4.0 Contact points 284.1 Telephone numbers 294.2 Email addresses 304.3 Web addresses 31

5.0 Stationery 325.1 Letterhead & compliments slip 335.2 Business cards 345.3 C5 Envelopes 355.4 Letter referencing guide 365.5 Email signatures 385.6 Word templates 39

6.0 Literature 406.1 A4 Cover grid 41 6.2 A4 Text page grid 42 6.3 A4 Back cover 43 6.4 A5 Cover grid 44 6.5 A5 Text page grid 456.6 A5 Back cover 466.7 Paper stock 47

7.0 Digital & onscreen 487.1 PowerPoint 497.2 PowerPoint: Top 10 tips 507.3 B&CE website 53

8.0 Glossary & contacts 548.1 Glossary 558.2 Contacts 56


1.0 Introduction


Our evolving brandThe word ‘brand’ is broadly defined in dictionaries as “a type of product manufactured by a company under a particular name”. In fact, it has evolved within commercial environments to mean and represent far more than this simple dictionary definition.

Today ‘brand’ can represent the symbolic embodiment of an organisation’s ethics, culture and product offering, as well as delivery and service standards.

It’s vitally important that the visual representation of the brand is always reproduced and positioned in a consistent manner and within an appropriate environment.

Brands do change. If they are to remain relevant to their customers and target markets, companies must adapt their approach and tone of voice to remain engaged with their audiences. Successful brands will more than likely want to retain a link with their past rather than totally reinvent themselves.

B&CE has a proud heritage within the construction industry, which we want to protect and build upon in the future, in addition to engaging with other market sectors. For this reason our brand has undergone an evolution rather than one of total reinvention.

These guidelines demonstrate B&CE’s brand and creative treatments.

1.1 Introduction

Brand is much more than just our name or logo

Brand is our people Brand is the way we speak Brand is everything we say Brand is our customer service Brand is our strategy Brand is our processes Brand is every piece of collateral/communication Brand is our call to action

Brand is everything. And everything is brand.


Our vision and values1.2 Introduction

Our values Our values support our purpose. They spell out what we do and how we behave, to help us deliver our vision.

Creating Simplicity

For far too long, financial services and pensions have been made too complicated, but we believe that the majority of people do not need such complication. We are prepared to challenge convention to make things simpler for our members.

• We strip out complications and remove obstacles, to enable people to make considered decisions in their best interests.

• We make things better and simpler by ‘doing the right thing’, answering the real needs of our members by helping improve their financial wellbeing.

Showing Compassion

We have strong beliefs and values – we care about what we do and want to make a difference. Therefore, we look for reasons to pay claims, not reject them. We will also invest time dealing with our customers and being sympathetic to, and understanding of, their personal situation.

• We put ourselves in ‘other people’s shoes’.

• We give people time, listen to what they have to say and care about how they feel.

• We are happy to challenge the status quo: we do things the way that works best for our members, not just the way everyone else does them.

Keeping Promises

Great administration and service is what makes us different. This means ensuring we manage, meet and exceed the expectations of our members, their employers and other parties with whom we do business.

• We always do what we say we’ll do and we don’t stop until it’s as good as we can make it.

• We build our business by providing good quality products and by meeting the needs of our members, their employers and their advisers.

Our vision In financial services, our vision is to become the UK’s leading mass market retirement savings provider. In construction services, our vision is to become the UK’s leading Occupational Health Scheme for the construction industry.

Our purpose

Founded in construction, we are a not-for-profit organisation which operates for the benefit of our members – we work for people, not profit. Our members are at the heart of our organisation; when we make decisions we do so with the members’ interest at the forefront of our thinking. With over 70 years’ experience, we are respected experts in providing easy-to-understand products and services that meet the needs of ordinary working people.

To maintain our focus of meeting the needs of our members, we operate to a number of fundamental principles:

• Putting members’ interests at the heart of our decision making

• Investing in our people

• Maintaining operational agility

• Delivering simple customer journeys.


B&CE company names1.3 Introduction

B&CE company names

The B&CE logo is the same across all of our companies with the exception of the B&CE Charitable Trust, which has additional text below as shown opposite (refer to the Charitable Trust design guidelines).

Company names used within text

Where a document requires one or more of the B&CE organisation’s names to be used, they should be set in upper and lower case within the text on the pages (as shown right). Within text, no spaces are required between the characters of B&CE.

Company names used in ‘footers’ and legal documents

In document ‘footers’ and legal documents the names should be shown with spaces (as shown right).

B&CE Holdings Limited

B&CE Financial Services Limited

B&CE Insurance Limited

Building and Civil Engineering Benefits Scheme Trustee Limited

B&CE Charitable Trust


B & C E Financial Services Limited

B & C E Insurance Limited

Building and Civil Engineering Benefits Scheme Trustee Limited

The Building and Civil Engineering Charitable Trust


2.0 Visual brand elements


The logo2.1 Visual brand elements

The B&CE logo has been created to represent the key elements of our brand personality: modern, open, clear, accessible and authoritative.

The preferred colour option for the logo is shown here. See the section 2.12 for more details on specific colour breakdown.

In text, B&CE should be referred to as singular, in capitals.

The logo has been specifically crafted and should never be recreated.

Artwork files are available from the Marketing Department


Logo exclusion zone2.2 Visual brand elements

Logo clear zone

We have created a minimum clear zone around the logo to ensure it appears prominent and uncluttered. Do not place text or other graphics in this area. Where possible, more than the minimum space should be left around the logo.

As shown here, the clear zone is denoted by the ‘X’ (equivalent to the height of B&CE in the logo).

Logo minimum size

To ensure the B&CE logo appears legible and recognisable, we have created a minimum size below. The logo should not be reproduced smaller than this.

Minimum clear space 1 X

Minimum clear space 1 X

Min

imum

cle

ar s

pace

1 X

Minim

um clear space 1 X

X

10mm

Minimum size for print applications

50pixels

Minimum size for onscreen use at 72ppi


4 colour logo – For projects being printed in full colour/CMYK (eg brochures and advertising) use file: B&CE_BLUE_CMYK.eps

Typical application:

Literature Advertising Exhibitions

File names:

B&CE_BLUE_CMYK.eps

White logo – For reversing out of solid colour backgrounds on projects being printed in full colour/CMYK (eg brochures and advertising) use file: B&CE_WHITE.eps


Literature (back cover)

File names:

B&CE_WHITE.eps B&CE_WHITE.png

Onscreen logo – For all RGB screen applications, (eg internet/intranet and presentations) use file B&CE_BLUE_RGB.jpg or B&CE_BLUE.png

Other file formats available on request


Websites PowerPoint

File names:

B&CE_BLUE_RGB.jpg B&CE_BLUE.png

1 colour logo – For projects where Pantone inks or similar are being printed (eg business cards) use file: B&CE_BLUE_PMS306.eps


Merchandise Signage

File names:

B&CE_BLUE_PMS306.eps

Logo versions2.3 Visual brand elements

Logo artwork files shown here are available from the Marketing Department.

Please ensure that you use the correct file for the appropriate application and always feel free to ask for advice.


Logo usage don’ts2.4 Visual brand elements

Common mistakes

It’s important that the logo is always used consistently and correctly and never in a way which would damage the integrity of the brand.

Things to avoid:

The logo should never be reproduced in a colour other than those recommended in section 2.3 (ie not green or grey).

The logo should never be shown on an angle, backwards or in mirror image.

The logo should never be shown rotated at an angle which means the letters ‘B&CE’ are not sitting horizontally.

Never make the letters ‘B&CE’ different colours.

The logo should never be stretched horizontally or vertically or be rearranged.

The logo should never be displayed with any ‘special effects’, such as halos, drop-shadows or motion blur.


Brand architecture / joint branding2.5 Visual brand elements

The B&CE brand architecture is applied on three levels – depending on the communication and the purpose.

When referring to both B&CE and The People’s Pension within the same communication ensure that the context is correct. Use either:

B&CE, providers of The People’s Pension...

or

The People’s Pension, provided by B&CE...

B&CE branded • Corporate communications • Internal communications • Signage • B&CE website • EasyBuild • Employee Accident & Life Cover • Employee Healthcare • B&CE Charitable Trust

Dual branded • Dual message / broad audience

• Business cards

• Reverse of TPP brochures

B&CE endorsed When the emphasis is on The People’s Pension only and B&CE is the support story, eg:

• The People’s Pension website • Single faced communications • Exhibitions


Size ratio2.6 Visual brand elements

For occasions where The People’s Pension logo needs to appear in conjunction with the B&CE brand, please follow these rules:

The height of the B&CE logo must be the same as The People’s Pension logo. This ratio also applies when the logos are above one another.

Business cards

These logo sizes apply:

B&CE – 15mm wide TPP – 22mm wide

Endorsement logo

On press adverts for The People’s Pension, there should always be a B&CE endorsement logo in the bottom right corner that says: Provided by B&CE (see right examples and TPP Guidelines). The minimum logo size applies.

The appropriate master artwork files should always be used, never recreated.

Size ratio

Please note: The People’s Pension has its own unique set of brand guidelines that should be followed for all communications. These are available on the intranet.

2015 V7

The People’s

Pension brand

guidelines


Endorsement logoBusiness card logo sizes

15mm 15mm


Strapline2.7 Visual brand elements

For people, not profitStrapline

Strapline proportions

The strapline supports our brand positioning and should appear whenever possible.

• The example opposite shows the ratio between logo and strapline

• The strapline’s size is determined by The People’s Pension logo size. The height of the ‘e’ in the strapline should be able to fit twice into the height of the ‘e’ in pension 2 x strapline ‘e’ = pension ‘e’

• The Strapline should be shown in Heading Grey (70% black) when used on a white background. For colour references please refer to section 2.12.

• For positioning on a page/screen please refer to sections 6.0 and 7.0.


Typefaces2.8 Visual brand elements

In marketing communications our primary font is VAG

We have chosen these specific typefaces to complement our brands. The use of these typefaces will build recognition and will maintain a distinctive look to our marketing communications.

The main typeface, called VAG, is sans serif with rounded ends and has been chosen for its clarity and friendliness. It should be used for all type, including headlines, sub-headings and body text.

When VAG is not available

The standard recommended ‘system font’ on your PC is Calibri (a sans serif typeface) which is highly legible when used in Word and PowerPoint. We use three weights – regular, italic and bold.

Print use font

VAG – BoldVAG – Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*(),.?The font VAG does not have a standard italic version. Use VolkswagenTS Regular Italic in text.

Bb

Onscreen font

Calibri – BoldCalibri – Regular Calibri – Regular italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*(),.?

Bb


Typographic styles2.9 Visual brand elements

This page illustrates the preferred type weights and sizes in a typical A4 brochure and should be used as a guide.

The use of these type styles will build consistency and recognition and will give a distinctive look to our communications.

Headline fontSubheading 1

Subheading 2

Body copy, body copy, body copy

Bold body copy, bold body copy, bold body copy

• Bullet point• Bullet point – sub-level bullet

Footnotes and captions

Headline font – VAG Bold. 48pt.

Used on all headlines throughout all collateral from internal posters to online banners and above-the-line advertising.

Colour – Grey 70%

Subheading 1 – VAG Light. 24pt.

Used for intro paragraphs, sub headlines and sign-off’s throughout all printed collateral.

Colour – Blue

Subheading 2 – VAG Bold. 12pt.

Colour – Blue or Grey 70%

Body copy – VAG Light. 9pt on 11pt. Use throughout all printed collateral.

Colour – Grey 85% (highlight text with colour)

Bullet points – Circular bullets are the standard format. Sub-level bullets should be indented and use hyphens.

Colour – Blue bullets, Grey text 85%

Footnotes – VAG Light. 7pt on 8pt.

Colour – Black

The font VAG does not have a standard italic version. Use VolkswagenTS Regular Italic in text.

Please note: our standard text colour is dark grey 85%, apart from very small text (footnotes and captions) which should be black to aid legibility.


Format basics

Alignment – Always align typography to the left. This increases legibility and ensures even spacing between words.

Case – Standard sentence case should always be used for headings and text (ie not all capital letters, unless specific emphasis is required, or in a title). Heading example:

‘Master trust providers claim TPR/ICAEW framework will fail’. Title example: ‘Account Login Screen’.

Emphasis – Use bold, italics and colour appropriately within text to suit the levels of emphasis required. Do not use too many type sizes/weights within a single document though, as over-use can defeat the object.

Spacing – Letter spacing should be standard. Spacing that’s either too tight or too open can adversely affect legibility. Use a line space or half a line space between paragraphs and under subheadings. Examples:

This line is incorrect – as the spacing is too tight.

This line is incorrect – as it’s too open.

This line is correctly spaced and easier to read.

Bullet points

Always use these standard styles for bullet points:

1. With a colon – when each bullet is part of a sentence and the final point completes the sentence. Use lower case on the first letter of the word at the beginning of the bullet. Place one full stop at the end of the last bullet point only – not on the others. For example:

Westfield Health:

• operates healthcare plans

• provides an award winning service

• is a not for profit organisation.

2. Without a colon – when it’s just a list of individual statements. Use a capital letter on the first letter of the word at the beginning of each bullet. Use no full stops at all. For example:

Surgery Choices at a glance

• No medical required

• Immediate start

Colons and semicolons

Generally the colon acts as a pause which introduces related information. It indicates that the reader should look forward to information that follows on from the earlier statement.

The semi-colon represents a break within a sentence that is stronger than a comma, but less final than a full stop.

Date format

When writing dates, use our standard format. For example:

1 April 2013

Do not write 1st April 13 or April 1st 2013.

Time format

Written as a 24-hour clock, with a colon and a hyphen to signify ‘to’. For example:

09:00-21:00 or 0900-12noon

Numbers

Numbers one to nine are written in words and numbers 10 and beyond are written in digits.

Apostrophes

In external communications we make use of apostrophes in words to show omission. However, in internal communications (particularly from the CEO) the words are to be in full. For example:

‘We’re aware of the challenges ahead’. ‘You’ll be able to view your account online’.

Quotation marks

As a general rule, use double quotation marks for actual quotes (that have been said by a person) and single quotation marks for references. For example:

John Smith states “as mentioned in the Money Marketing article ‘Auto-enrol earnings trigger increases’, this will significantly affect people”.

Signing off

Used as a new sentence, only the first word is capitalised. For example:

Yours sincerely, Many thanks, Kind regards.

Type formats2.10 Visual brand elements


B&CE colour palette2.11 Visual brand elements

Colour is a dramatic and vibrant way to display a brand’s character and is an integral part of B&CE’s identity. Our colour palette is fresh, modern and professional and should be used consistently across all communications, both online and offline.

White is an essential design element for B&CE, valued as both a colour and a spacial component. White should focus attention on what is there, without the implication that something is missing.

The colour palette is divided in to three sections:

Primary colour palette

The primary colour palette consists of five key colours: Light Blue, Purple, Violet, Mid Blue and Green. These are used predominantly throughout the brand, particularly to represent our core products.

Secondary colour palette

The five colours in the secondary palette are to be used selectively to complement the primary colour palette colours in a supporting role only. For example, Dark Blue might be used as a highlight colour to bring special attention to one point on a page where there is already a dominant primary colour.

Neutral palette

Two neutral greys provide a complementary balance and support all the colours in the primary and secondary palettes.

Grey should be used predominantly for headings (70% black) and text (85% black), paying particular attention to clarity and legibility. See section 2.9 for type styles.


Dark Blue Pantone: 293 CMYK: 100, 57, 0, 2 RGB: 0, 70, 173 HEX: 0046ad

PurplePantone: 258CMYK: 43, 76, 0, 0RGB: 131, 69, 177 HEX: 8345b1

VioletPantone: 2725CMYK: 77, 68, 0, 0RGB: 82, 97, 172 HEX: 5261ac

Mid BluePantone: 549CMYK: 57, 0, 0, 34RGB: 65, 139, 172 HEX: 418bac

GreenPantone: 368CMYK: 57, 0, 100, 0RGB: 163, 216, 1 HEX: a3d801

B&CE colour breakdown2.12 Visual brand elements

Colour breakdowns

Colour breakdowns are shown for each palette colour and include the values for Process CMYK, RGB (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX web colours. Pantone reference numbers are also shown although these are rarely used for B&CE printed materials.


used predominantly for our core products.


to support the primary colours selectively and for highlighting.

Neutral palette

for most typography and supporting all above colours.

Light Blue Pantone: 306 CMYK: 75, 0, 7, 0 RGB: 0, 187, 228 HEX: 00b8e4

HEADING Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062

OrangePantone: 158CMYK: 5, 60, 100, 0RGB: 233, 128, 46 HEX: e9802e

BeigePantone: 4525CMYK: 10, 11, 50, 11RGB: 207, 194, 133 HEX: cfc285

TurquoisePantone: 326CMYK: 87, 0, 38, 0RGB: 0, 177, 176 HEX: 00b1b0

YellowPantone: 123CMYK: 0, 30, 100, 0RGB: 240, 160, 27 HEX: f9a01b

White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: ffffff

TEXT Dark Grey Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49


Information graphics2.13 Visual brand elements

When displaying information it’s important for it to be clear and functional – information graphics can enhance clarity.

When used on an A4 document the line weight of tables and info boxes should always be 5pt. All other size documents scale appropriately.

Box rules should use colour unless on a coloured background where they should be white.

Icons can be placed in the top left corner circle.

Important

Please keep

documents

safe

Pullout circle example

‘‘Lorem ipsum dolor sit amet, constetur adipisicing elit, sed do eiusmod tempor incididunt uuis nostrud exercitation ulo voluptatem accusantium doloremque laudantium, totasi architec’’ Name and Surname

Example of quote box

Example of reversed out box

Example of table

For more information call B&CE on

01923 586666

Example of info box

Telephone Mobile Website Email Twitter WebChat

Contact symbols to accompany call to action details:

£20 £50 £100

65 60 65 60 65 60

£89 £61 £224 £154 £449 £308

£72 £49 £180 £122 £361 £245

£57 £38 £143 £95 £287 £191

£44 £29 £112 £72 £224 £145

Pension A pension is a way of saving money to provide you with an income when you retire.


Icon library2.14 Visual brand elements

Icons are an additional graphic element that can be used to support the brands.

Key points

• Each icon can be produced in the appropriate product colour (blue for The People’s Pension or purple for EasyBuild), light grey to represent the ‘off button’ position or reversed out in white.

• Icons should be placed on a white or single colour background.

• Icons should not be altered.

Off

Off

Menu

Beneficiary

Library

Documents

Law

Print

Contribution

Direct Debit

Calculator

Off

Off

Directory

Off

Off

Date

Off

Look

Download

Log in

Statement

Forgotten

Checklist

Glossary

Beneficiary

Off

Unlock

ToolsLevels ActivateLinks Proportions Opt-outInvestments Search Contact

Transfer

OffSalary PersonalHome Off Off OffDetails Bank Off

General icons for ESU/Online Account:

Question Question Alert Error/Alert AddNext L/R Tick VideoBin Cross


Icon library continued


Ops Communication Channels icons:

Phone

White Mail

SMS

Email

Face 2 Face

Web Portal

Apps

Video

Data Checks

Reports

Social Media

In & Outbound

Controls

Calendar

Doc Mgmt

View

Workflow

STP

Automated

Admin System

Knowledge

Coresp System

Self Service

Tools

Controls

Forecasting

MI

TOPDesk icons:

Staff 1

Requests 9

Faults

Requests 1

Faults 1

Requests

Staff 2

Faults 2

Requests 10

Requests 2

Facilities

Faults 3

Staff 3

Requests 3

Staff 4

Facilities 1

My calls

Requests 4

Faults 4

Phone Book

Staff 5

Faults 5

Facilities 2

Requests 5

Knowledge base

Faults 6

Staff 6

Requests 6

Ventures, Ideas &

Propositions

Faults 7

Requests 7

Mobile App

Mobile App

Requests 8




Adviser icons:

Staging icons:

Survey

White Paper

Legislation

Advice

Tools

News Alerts

Registration icons:




Simply Learn icons:

Developer Hub icons:

Values icons:

Keeping Promises

Showing Compassion

Reward

Creating Simplicity




Adhoc icons:


3.0 The ‘small print’


Footer flowchart3.4 Brand language

Standard A4 back cover layout

B&CE status disclosure and footer flowchart

The legal ‘footer’ information that needs to appear on our documents varies depending on the company/person being represented. It will typically sit at the bottom of the last page alongside the B&CE logo, as shown below.

Multiple product literature & system templates/letters for employers (not TPP – use FinCo)

Multiple product literature and system templates/letters for individuals (only if combination of InsCo and FinCo products – otherwise default to ManCo)

COP’s

RapidCash system templates/letters

TPP operational (system templates/letters) for individuals

TPP templates/letters and literature/printed brochures for employers

Employee Life Cover (ELC), Employee Accident Cover (EAC)

EasyBuild system letters and correspondence

Westfield Health / Partnership Annuities / Term Assurance

TPP printed literature and brochures (ie non-operational) for individuals Charitable Trust

EasyBuild printed literature and brochures RapidCash printed literature and brochures

Accident and Life Cover (old scheme) and LSRB

People’s Health

TPP in communications that refer to the founder of The People’s Pension. Please check with legal before using this footer


(ManCo) footer

Financial Services

(FinCo) footer

The People’s Pension

Trustees footer

Charitable Trust

footer

Insurance Company

(InsCo) footer

Benefit Schemes

footer

People’s Health

footer

People’s Financial Services

footer

Standard A4 back cover layout

2046

/101

5

B & C E Financial Services Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801.

Registered in England and Wales No. 2207140. To help improve our service we may record your call. B & C E Financial Services Limited is authorised and regulated by the Financial Conduct Authority Ref: 122787. It acts as a distributor of, and an administrator for, pensions (including The People’s Pension Scheme), accident and death insurance and a range of financial welfare products.


Footer examples3.5 Brand language



FinCo

B & C E Insurance Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 3093365. To help us improve our service, we may record your call. Provider of life assurance, pensions and accident insurance. B & C E Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791.

InsCo

Building and Civil Engineering Benefits Scheme Trustee Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 1201576. To help us improve our service, we may record your call. Building and Civil Engineering Benefits Scheme Trustee Limited is the custodian and corporate trustee of the Building and Civil Engineering Benefits Scheme and of the Employee Life Cover from B&CE arrangement. Appointed representative of B & C E Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791.

BenCo

People’s Health Limited Manor Royal, Crawley, West Sussex, RH10 9QP.

Registered in England and Wales No. 11125993. People’s Health Limited is part of the B&CE Group of companies for which B&CE Holdings Limited is the parent company.

People’s Health

People’s Financial Services Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England No. 10267951.

To help us improve our service, we may record your call.

People’s Financial Services

B&CE Holdings LimitedManor Royal, Crawley, West Sussex, RH10 9QP. Tel 01293 586666. www.bandce.co.uk

Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B & C E Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791, and B & C E Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787.

ManCo

The Building and Civil Engineering Charitable TrustManor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 600 Fax 01293 586801 www.bandce.co.uk

To help us improve our service, we may record your call. A charitable trust registered under the Charities Acts. Charity registered in England and Wales No. 1004732.

Charitable Trust

The People’s Pension Trustee Limited Manor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 www.bandce.co.uk

Registered in England and Wales No. 8089267. The People’s Pension Trustee Limited is the corporate Trustee of The People’s Pension Scheme. To help us improve our service, we may record your call.



4.0 Contact points


Which number to use and when

The telephone number to be used in communications is to be determined by the audience and should follow this guide.

Telephone numbers4.1 Contact points

Employer – existing customers and any employer operational letters: 01293 586666

Employer – new customers: 01293 586637

AE Assistance (this number should be used on AE literature ie joining pack, pre-enrolment comms etc): 0300 2000 444

General Enquiries (this number replaces 08457 414142 or 01293 586790 and should be used for all non pension products and pension after staging ie statements, mailings etc): 0300 2000 555

Opt-outs (this number is the IVR for opt-outs only): 0300 330 1280

Advisers – existing: 01293 586666

Advisers – new: 01293 586637


Which email address to use and when

The email address to be used in communications is to be determined by the audience and should follow this guide.

Email addresses4.2 Contact points

For all individual customers, new and existing: [email protected]

For all existing employer customers on all operational documents as well as letters referring to multiple products. Also TPP operational letters. To replace [email protected]: [email protected]

For campaigns and roadshows for new TPP employer customers only: [email protected]


Which web address to use and when

The web address to be used in communications is to be determined by the audience and should follow this guide.

Web addresses4.3 Contact points

For multiple products, existing customers and any product other than EasyBuild or The People’s Pension: www.bandce.co.uk

For new customers and TPP only letters/literature: www.thepeoplespension.co.uk


5.0 Stationery


Letterhead & compliments slip5.1 Stationery

Specifications

• Single-sided A4 letterhead – W 210mm x H 297mm

• Single-sided 1/3 x A4 comp slip – W 210mm x H 99mm

• Margins: 8mm top, left and right, 7mm bottom

Printing

• 4 colour only

OT

ALL

000

4.02

18

OT

ALL

000

5.02

18

Telephone:

Employers: 01293 586666

Individuals: 0300 2000 555

Fax: 01293 586801

Website: www.bandce.co.uk

With Compliments

B&CE Holdings LimitedManor Royal, Crawley, West Sussex, RH10 9QP.

Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B&CE Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791, and B&CE Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787.


Business cards5.2 Stationery

Specifications

• Double-sided business card

• Size: W 85mm x H 55mm

• Margins all sides: 5mm

• Text – VAG Light: size 7pt on 9pt with 1mm between lines

• Name – VAG Bold: size 10pt on 10pt

• Individuals choose contact details to be used

Printing

• 4 colour

• Matt laminate optional

• B&CE logo size: W 15mm

Manor Royal, Crawley West Sussex, RH10 9QP

Tel: 0300 2000 555

www.bandce.co.uk

D 01293 586610M 07976 313812F 01293 586801E [email protected]

Steve Wright BA (Hons)Design and Brand Manager

B&CE Financial Services Limited and B&CE Insurance Company Limited are part of the B&CE Group and are both authorised and regulated by the Financial Services Authority



Envelopes5.3 Stationery

If undelivered please return to B&CE Benefit Schemes, Manor Royal, Crawley, West Sussex RH10 9QP

Advanced MailFirst ClassAAAG-BZUX-RZYU

E1/20

Envelope E1-20_Layout 1 08/11/2010 08:03 Page 1

If undelivered please return to B&CE Financial Services, Manor Royal, Crawley, West Sussex RH10 9QP

E1/20Specifications

• C5 window envelope with seal on long edge

Printing

• 1 colour unless at client cost



E1/20



E1/20

IMPORTANT INFORMATION ENCLOSED



E1/20



E1/20

IMPORTANT INFORMATION ENCLOSED

• Plain envelope – for internal use • Message envelope – for fulfilment use • Branded envelope – at additional print cost to client


1. Customer No – to be used for individual customers

Account No – to be used for employer customers

2. Our Ref – approval code and date to be provided from Comms team who will update the approval log. There must be no alpha characters (as system letters do not support this) and all letters relating to The People’s Pension must have a 9 in front.

If the letter is a TPP version of an existing letter then the letter ref should be the same ref but pre-fixed with a 9. For example, letter 3366 is the EB opt-out letter so the TPP version of the opt-out letter would be given the reference number 93366.

Initials are those of the B&CE user who requested the letter (corre letters only).

3. Telephone number – to be determined by the letter audience and should follow:

• Existing employer customers and any employer operational letters: 01293 586666

• New employer customers and advisers: 0800 612 8080

• AE Assistance (this number should be used on AE literature ie joining pack, pre-enrolment comms etc): 0300 2000 444

• General Enquiries (this number replaces 08457 414142 or 01293 586790 and should be used for all non pension products and pension after staging ie statements, mailings etc): 0300 2000 555

• Opt-outs (this number is the IVR for opt-outs only): 0300 330 1280.

4. Email address – to be determined by the letter audience, see notes below:

• [email protected] to be used for all individual customers, new and existing

• [email protected] to replace [email protected] and be used by all existing employer customers on all operational documents as well as letters referring to multiple products. Also TPP operational letters

• [email protected] to be used for campaigns and roadshows for new TPP employer customers only.

5. Web address – to be determined by the letter audience, see notes below:

• www.bandce.co.uk to be used for multiple products, existing customers and any product other than EasyBuild or The People’s Pension

• www.thepeoplespension.co.uk to be used for new customers and TPP only letters/literature.

6. Date – date of letter creation to be inserted. Format example: 17 May 2012.

7. Dimensions – reference fields, on top right of letter, start on same line as addressee and 10.6cm from left of page).

8. Footers – see flow chart produced by Regulatory & Compliance Team.

Examples for FinCo and Trustee footers to fit with TPP letters can be found on page 25.

9. Barcodes

A

B

• Barcode A is positioned under the address so it’s visible through the window of the envelope. This is used by Royal Mail to sort the post and provides a cheaper postal rate. Liaise with Business Services to determine whether this is required.

• Barcode B is aligned under the referencing fields on the top right and is used internally to scan RGAs (returned mail). Liaise with Business Services to determine if this is required.

10. Sign-off

• Sign-off should be ‘Yours sincerely,’ where you are addressing the letter to a named person.

• Letters to individuals/employees should be signed by Jamie Fiveash.

• Letters to employers should be signed by Jamie Fiveash.

• Any other strategic or Corporate communications should be signed by Patrick Heath-Lay.

• Job title under the signature should be bold and underlined.

11. Letter font should be Arial 10 or 11. Main headings should be 12 and subheadings 11.

12. Continued… should be added to the bottom right hand corner if the letter continues onto another page (duplex or separate page).

Letter referencing guide5.4 Stationery

Customer Name (line 10) Customer No: or Account No: [1]Address line 1 Our Ref: letter code/letter date/initials: [2]Address line 2 Telephone No: [3]Town Email: [4]County Web: [5]Postcode Date: [6]


Letter referencing guide continued

5.4 Stationery

Example (not to scale)

• A4 letterhead – W 210mm x H 297mm

• Margins: 8mm top, left and right, 7mm bottom

• Reference fields on top right to start on same line as addressee (line 10) and 10.6cm from left of page

• Example shown with ‘ManCo’ footer

B&CE Holdings LimitedManor Royal, Crawley, West Sussex, RH10 9QP.

Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B&CE Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791, and B&CE Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787. O

T A

LL 0

004.

0416

55mm

Customer Name (line 10) Address line 1 Address line 2 Town County Postcode

Dear [insert employee name]

How the changes to workplace pensions affect you

To help people save more for their retirement, the Government now requires all employers to enrol their workers into a workplace pension scheme. This is called automatic enrolment.

Your employer, [insert name of employer], has chosen The People’s Pension provided by B&CE as your workplace pension.

You are eligibleYou have been assessed to see whether you are eligible for automatic enrolment and I can confirm that you are. This means as of [enrolment date] you are enrolled into The People’s Pension.

Can I opt out?You don’t have to stay enrolled in The People’s Pension; you can choose to opt out if you want to, either by phone or online. See page x of the booklet ‘Questions you may have’. If you decide to opt out, you must tell us by [opt out date].

What if I don’t opt out?By staying in The People’s Pension, the following contributions will be made to your pension each [month/week]:

Contributions 1[% of [basis of earnings]] or 2[£] or 3[Greater of:]

Your employer will pay in: 1 and 2X 3£X or X% of relevant earnings

From your wages, you will pay in: 1 and 2X 3£X or X% of relevant earnings

The government add tax relief of: 1 and 2X 3£X or X% of relevant earnings [don’t include row if there is no tax relief]

Your contributions are made from your salary before any tax is taken (gross), meaning you benefit immediately from tax relief on your contributions at the highest rate you pay.

Continued...

8mm

SAMPLE

8mm

8mm

7mm

26mm

25mm

173mm

25mm

100mm

8mm

8mm

Dual branding:Logo not to exceed W:45mm or H:24mm

Customer No: or Account No: [1]Our Ref: letter code/letter date/initials: [2]Telephone No: [3]Email: [4]Web: [5]Date: [6]

106mm


Email signatures5.5 Stationery

Made up of two parts, the email signature includes:

• a personalised area where you add your name, job title, direct phone number, work mobile number (if you have one), your email address and the company web addresses

• a generic area that’s automatically generated and added to external emails, so you don’t need to do anything – it includes our websites, social media, logos, awards and standard disclaimers.

Everyone at B&CE, without exception, is to use this format.

A guide to help you set up your email signature can be found on the intranet.

This is an example of how emails will look with the standard branding.

Regards,

Darren PhilpDirector of Policy and Market Engagement

D 01293 586544 M 07826 671277E [email protected] www.bandce.co.ukW www.thepeoplespension.co.uk

Keep up to date with us on social media

Please consider the environment – do you really need to print this email?

Winner of Professional Pensions DC Pension Provider of the Year 2016Defaqto 5 Star Rating for auto-enrolment 2016Call Centre League of Excellence Winner of Outstanding Product Knowledge 2013-15Sunday Times 100 Best Not-for-profit organisations to work for 2016 –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––B&CE Holdings LimitedManor Royal, Crawley, West Sussex, RH10 9QP. Tel 0300 2000 555 Fax 01293 586801 Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B&CE Insurance Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref: 177791, and B&CE Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787. –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Confidentiality NoticeThe information contained in this email is intended solely for the addressee and is not for any other person(s) or organisation(s). If you have received this message in error, please contact us immediately by telephone on our main office number. Unauthorised use, copying, forwarding or disclosure of any of it may be unlawful.–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Security InformationWe will never send you email asking for confidential or personal information. Please do not respond to any emails that appear to be from B&CE or The People’s Pension asking for your security details. Our messages and attachments are checked for computer viruses but we cannot guarantee this and do not accept any liability for loss or damage that may be caused.–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

personalised area


Word templates5.6 Stationery

To ensure that we apply our branding consistently across all documents, including Word files, we have created a series of Word Templates for all typical documents. They can be found on the intranet in the Templates folder and include:

• B&CE Word Template_Agenda.docx

• B&CE Word Template_Brief.docx

• B&CE Word Template_Checklist.docx

• B&CE Word Template_Minutes.docx

• B&CE Word Template_Plan.docx

• B&CE Word Template_Proposal.docx

• B&CE Word Template_Purchase Approval.docx

• B&CE Word Template_Purchase Order.docx

• B&CE Word Template_Report.docx

• B&CE Word Template_Terms_of_Ref.docx

• TPP Word Template_General.docx

• TPP Word Template_RFP.docx

Agenda Date / Time

Meeting Title Attendees:

1.

2.

3.

4.

5.

6. AOB

Date of next meeting:

Brief Sub head

Author Date

Brief Details: B&CE Project Number: Number

Project Name: Name Project Owner(s): Name

Previous Project Number (if any): Number

Background/ Context/ Examples Objectives/ Desired Outcome

Target Audience

Key Message(s)

Checklist Sub head

• Point • Point • Point

Minutes Meeting title

Author Date

Heading 1 Subheading 1 Body copy…Us atem quia si rem aut facereptate molupta spernam qui qui ditatust et aut magnatur accaborro dolorum quam, nat

velestrum es ea qui omni occusani que dit ilique niscitiori ut ani cuptate mporporunto consequi doluptis nis ate volores equaspe

rrovitas dolupturia cum quaectur abo. Animolo occum arum, odit el et, ventio. Ut omnist optusap erchictem ea volupti onsequuntis

et ulluptat. Abor reicium ressimaios rerum volentibus et officiistio. Temporpore vel inum aut offic tem que cor aut poriametur, nimo experibus.

It, is et doluptus debit ationes eos doloremqui quati to consedi voloris incimus, ea derro te niminti voloria pelenec tiorest voloren

imillorro ma prae nes volores debit faciae quas venimint.

Eturitaquid unti tet modi ne odicit que ra dunt.

Subheading 2 Nulpa volorerum iures milluptis sant restis qui core cum re nem sequia num ilisita speria quam ad ulluptas ditatectem exerspe

lectium volorio nsequi coreper ibeatec totatasimi, quiatur?

Solessit, int odipsa core derores sus ex erro omnimil eatinum nonseque volorios doluptasit, quam fuga. Nam aut rerferum venducid

qui consectatio. Nequi simendi dolo mintis ducit pliae omnim sequis dollorror aut rent, que dolectur, sitionsequae volest quam

eseri oditat.

Notes: Abor reicium ressimaios rerum volentibus et officiistio. Temporpore vel inum aut offic tem que cor aut poriametur, nimo experibus.

Plan Sub head

Author Date

Proposal Sub head

Author Date

Report Sub head

Author Date

Terms of reference

Sub head

Author Date

Name of group: Body copy…

Title: Body copy… Purpose: Body copy…

Membership: Body copy…

Accountability: Body copy…

Review: Body copy… Working methods:

Body copy…

Approval to spend

Project Number

Description

Purchase Order Number

Activity Code

Date

Order Amount

Supplier

Name of Internal Person Ordering

Date/Time required

In budget Yes / No

In Line with B&CE Tender process Yes / No

Business justification for spend

Accrue / Pre Pay / Normal

Timing of spend:

Logged in accounts spreadsheet Yes / No

Amount to pay £

Justification if different from original

amount

Approved by Catherine Lewis

(up to £10K) Date:

Approved by Darren Philp

(over £10K) Date:

Terms of Purchase This Purchase Order constitutes an offer by the Buyer to contract with the Seller for the Goods described above

on the terms set out in this Contract overleaf. The Buyer is not prepared to purchase the Goods or any part of them from the Seller on

any other terms (including without limitation, the Seller’s own standard terms of business) save with the prior written agreement of a

duly authorised officer of the Buyer. This order is only valid when signed by an authorised signatory of the company.


Manor Royal, Crawley, West Sussex, RH10 9QP.

Registered in England and Wales No. 377361. To help us improve our service, we may record your call. This is the parent company for

the B&CE Group of companies. B&CE Holdings Limited is an appointed representative of B&CE Insurance Limited which is authorised

by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority Ref:

177791, and B&CE Financial Services Limited which is authorised and regulated by the Financial Conduct Authority Ref: 122787.

Purchase Order Order number: XXXX

Date: XXXX To: XXXX

Project No/Title XXXX

Required by XXXX

Activity Code XXXX

Price £ £ XXXX

Description and Delivery Instructions

As per your Estimate ref XXXX

Please supply: XXXX

By XXXX Deliver to XXXX

Signature(s)

Total Excluding VAT XXXX

Heading Text

Request for Proposal


Author/Date


6.0 Literature


Be safe. Be sure. We’ve got you covered.

A technical guide – what you need to knowFor people, not profit

Employee Accident Cover and Employee Life Cover from B&CE

A4 cover grid6.1 Literature

Please follow this guide to create a front cover for an A4 portrait brochure.

Margins: 15mm on all sides.

Grid: 3 columns with 6mm gutter between columns. (Optional 2 columns with 6mm between columns).

High Horizon: standard position is 60mm from top of page (for headings and text).

Low Horizon: standard position is 240mm from top of page (for tops of horizontal lines of illustrations).

B&CE logo size on A4: 27mm positioned top right.

Co-branding: any partner company logo should be positioned top left.

Strapline

Logo width 27mm

Headline position


Page 6 Employee Accident Cover and Employee Life Cover

3 Setting up the cover

To set up the cover, just complete the application form and member schedule with:

• your details

• defined membership categories

• employees’ details (eg name, address, date of birth, National Insurance number)

• level of cover

• start date

• written confirmation of ‘actively at work’ status.

The application form is available at www.bandce.co.uk/apply-for-eac-elc.

4 How do you calculate premiums?

We calculate premiums based on the level of cover you choose.

The premiums for our ELC & EAC cover:

*Except in the case of ill health or unemployment.

5 When does the cover start?

Cover starts from the date you specify on the application form, provided we’ve received all the necessary information. If you make a claim while we’re processing your application, you’ll need to pay any outstanding premiums before we can process it.

6 When will the cover stop?

Cover stops if:

• a member leaves your employment (unless it was due to unemployment or incapacity)

• a member no longer satisfies the agreed membership criteria

• you fail to pay any premiums due

• you end it.

We will pay any valid claims after the cover ends if they arose during the period of cover.

7Cancelling the cover

You or B&CE can cancel the cover at any time, with at least 90 days’ written notice. Once cancelled, you won’t be liable for premiums after that date. Please note, you cannot backdate a cancellation.

You may want to consider getting legal advice before cancelling your EAC/ELC cover.

Level Minimum payment Payment made if member Cost made if a member dies as a result of an dies* accident at work*

Standard £32,500 £65,000 £1.39

Double £65,000 £130,000 £2.46

Triple £97,500 £195,000 £3.53

EmployeeAccident Cover(EAC)EAC provides up to £30,000 if an employee suffers a qualifying accident or qualifying injury at work, or while travelling to or from work.

A technical guide – what you need to know Page 7

A4 text page grid6.2 Literature

Please follow this guide to create inner pages for an A4 portrait brochure.


Grid: 3 columns with 6mm gutter between columns. (Optional 2 columns with 6mm between columns).

High Horizon: can be used for hanging text from – standard position is 60mm from top of page (for headings and text).

Low Horizon: standard position is 240mm from top of page (for tops of horizontal lines of illustrations).

Page furniture: top of text to be 10mm from bottom of page.

Note: page grids are supplied for guidelines only and should not restrict layout creativity. However, use the guideline as much as possible to ensure consistency across literature.

Page furniture must be applied to each page. Page number followed by the name of document.

When on a solid colour, it must show as white.

High horizon


A4 back cover6.3 Literature

2046

/101

5



Please follow this guide to create a back cover for an A4 portrait brochure.



B&CE logo size on A4 back: 19mm positioned bottom left.

Strapline

Ensure you have the up-to-date boilerplate information

Contact details

Logo and footer


To fully understand your cover please read this booklet, then keep it safe in case you or your family need to make a claim in the future.

Please keep this booklet

safe

Employee Accident Cover and Employee Life Cover from B&CE

Be safe. Be sure. We’ve got you covered.


A5 cover grid6.4 Literature

Please follow this guide to create a front cover for an A5 portrait brochure. The example shown uses EasyBuild Purple to denote that this is an EasyBuild communication.

Margins: 10mm left, right and top, 15mm bottom.

Grid: 2 columns with 6mm gutter between columns. (Optional single column).


B&CE logo size on A5: 22mm positioned top right.

Co-branding: any partner company logo should be positioned top left.

Strapline

Logo width 22mm

High horizon


In this brochure

Employee Accident Cover (EAC) 2-5– About EAC – How to make a claim under EAC

Employee Life Cover (ELC) 6-11 – About ELC – ELC additional benefits – How to make a claim under ELC

Your questions answered 12

Construction remains one of the most dangerous industries.However safe the environment in which you work, no company can entirely prevent accidents from occurring. This is why your employer is providing you with Employee Accident Cover and Employee Life Cover, at no cost to you.

We’ve got you covered

Employee Accident Cover from B&CE (EAC) is an essential element of the B&CE employee benefits plan as it provides some financial protection should you suffer serious injury in an accident at work, or while travelling to or from work.

And while no one likes to consider the prospect of passing away, with Employee Life Cover from B&CE (ELC), you can feel reassured that those important to you will receive some financial support should you die for any reason while in active employment.

Please keep this booklet

safe

Employee Accident Cover and Employee Life Cover from B&CE Page 1

Financial security when you need it most

This valuable cover is provided by your employer at no cost to you. If you are seriously injured in an accident at work or while travelling to and from work, you will receive a tax-free lump sum payment with EAC. You can use this money as you choose, but it could help pay for altering your home if you need easier access; for skills retraining if you can no longer manage your usual job or to cover some of the bills normally paid by your wages.

The benefits of EAC/ELC from B&CE

What you can expect

Financial support for you

Financial security for your beneficiaries

Tax-free lump sum

Free cover

Up to £30,000 if you are injured in an accident at work or while travelling to or from work

From £65,000 up to £195,000* if you die as a result of an accident at work or while travelling to or from work

The payment is free from income and capital gains tax and paid directly to you in the case of EAC or your beneficiaries for ELC** Your beneficiary will not normally have to pay inheritance tax on the lump sum. If you were over age 75 at the time of your death, the lump sum payment to your beneficiary would be taxed under HM Revenue & Customs rules.

The cost of this cover is paid by your employer

If you die, ELC will pay your beneficiaries (this could be your family) a tax-free lump sum of money that provides some financial assistance at a particularly difficult time. You are automatically entitled to this cover, as detailed in your covering letter.

* Dependent upon the level of Employee Life Cover being provided by your employer** This will count towards the pensions lifetime allowance

The following pages explain exactly what is covered and how to make a claim. If you need more information, please contact us on 0300 2000 555.

A5 text page grid6.5 Literature

Please follow this guide to create inner pages for an A5 portrait brochure.

Margins: 10mm left, right and top, 15mm bottom.

Grid: 2 columns with 6mm gutter between columns. (Optional single column).

High Horizon: can be used for hanging text from – standard position is 42mm from top of page (for headings and text).

Page furniture: top of text to be 10mm from bottom of page.

Note: page grids are supplied for guidelines only and should not restrict layout creativity. However, use the guideline as much as possible to ensure consistency across literature.

High horizon

Page furniture must be applied to each page. Page number followed by the name of document.

When on a solid colour, it must show as white.


A5 back cover6.6 Literature

Please follow this guide to create a back cover for an A5 portrait brochure. The example shown uses Purple to denote that this is an EasyBuild communication.



B&CE logo size on A4 back: 17mm positioned bottom left.

Strapline

Ensure you have the up-to-date boilerplate information

Contact details

Logo and footer BR E

ALC

001

0.07

16




Paper stock6.10 Literature

It’s important to choose paper that supports our the visual identity.

Paper stock recommendations

• Literature should be printed on satin/silk paper that provides a high level of whiteness and ensures bright printing results

• Forms should be printed on an appropriate ‘bond’ type of paper that can be written on, without the ink smudging, and with a high level of whiteness

• Select paper and boards which have been specifically developed to offer the optimum result with a minimum environmental impact

• Ensure papers are FSC certified and are biodegradable and/or recyclable.

Paper weights

• Covers for publications should be 300gsm

• Text pages should be 170gsm

• Self-cover brochures/flyers can be between 170gsm and 300gsm depending on the audience and purpose of use

• Forms should be on 100gsm uncoated stock.

Embellishments

Acceptable creative print and finishing techniques include the use of metallic ink, spot gloss and matt UV varnishes, plus silk lamination on brochure covers for durability and longevity.


7.0 Digital & onscreen


The People’s Pension Who we are and how we can help Michael Steyn B&CE, providers of The People’s Pension

PowerPoint7.1 Digital & onscreen

A bit about us Not-‐for-‐profit: member focused

The People’s Pension in more detail

Launched Nov 2011 •  Independent Trustee Board •  1.4m members •  34m transacGons a year

-‐  from over 7000 payroll sources

•  MulG award-‐winning scheme

-‐  For people, not profit

Administered by B&CE •  70+ years’ experience •  30+ years in pensions •  11+ years operaGng

auto-‐enrolment •  2.7m members •  £2.3bn assets

-‐  For people, not profit

The occupa8onal health scheme for the industry • Scheme designed to meet needs • No1 construcPon charity

Our focus for the routes ahead

Leading mass-‐market re8rement provider • Growth in exisPng markets • New vehicle for new markets

Who are our compe8tors?


Micro companies 1.8m

Financial Services journey What about the areas we don’t cover?

These are our vehicles For the routes ahead

Construc8ng Bejer Health Building on their work – industry wide scheme

• 100 8mes more likely to die from occupa8onal health disease than accident

Our Values

Crea8ng simplicity

Showing compassion

Keeping promises

VIDEO AFTER THIS SLIDE

Making a difference

video

The selection of PowerPoint slides shown here demonstrates how the B&CE/TPP templates can be used to create clear and consistent presentations that conform to our brand guidelines.

When creating or editing presentations please ensure that you refer to the ‘Top 10 Tips’ on the following pages, and use the templates as a starting point.

Although they’re called ‘templates’, the files available are purely sample layouts with appropriate branding elements already built-in for your convenience.

Presentations containing slides that are restricted by templates can become boring for the audience. Our slides should be fresh, lively and contain information that’s new (at least to the audience), whilst maintaining our brand integrity.

Please also refer to the full B&CE and TPP brand guidelines.

Note: All external-facing presentations (or internal for training) must go through the approval process.


PowerPoint: Top 10 tips7.2 Digital & onscreen

1. Page setup

BEFORE you even start creating content, it’s important to set up your presentation with the correct screen shape. This will ensure that graphics are not stretched or squashed into a widescreen format, when you created it in standard format, or vice-versa.

How do you know which size to select?

WIDESCREEN 16:9 (recommended) – If you are presenting directly from your own PC/Laptop, the 16:9 ratio suits the monitor shape best.

STANDARD 4:3 – Older monitors, and some projectors, use the ‘old TV shape’ ratio of 4:3.

If you are transferring your presentation, sending it ahead, or presenting via the venue’s computer, you should contact the venue directly and ask what screen ratio they use.

Note: we have templates for the common sizes already set up for B&CE and TPP presentations. See Top Tip 4.

2. Powerpoint versions

Older versions of the PowerPoint programme do not recognise many of the animations/transitions of the current software and will not render subtle design effects like shadows and bevels. Similarly, they may not play videos or music files.

If you are presenting directly from the PC/Laptop on which the presentation was created, your presentation will be fine. If however, your presentation is being transferred to another computer, you need to check what version of PowerPoint is being used.

Note: B&CE use PowerPoint 2010 as standard but some company PCs/Laptops may have PowerPoint 2013 installed.

See Top Tip 3 about ‘PowerPoint Viewer’.

3. Powerpoint viewer

To help manage the version control issue mentioned in Top Tip 2, you can download a free viewer from Microsoft. Go to: http://www.microsoft.com/en-gb/download/details.aspx?id=13

Microsoft PowerPoint Viewer lets you view fully-featured presentations, including animations, created in PowerPoint 97 and later.

But think ahead – you may not have a good internet connection at the venue, so it would be worth downloading the .EXE file before the day of the presentation. And if you have identified that the venue runs older software than your own, it would be wise to ask the host to download it on to their system before the event.

Note: To view a presentation via PowerPoint Viewer, you need to open the Viewer first, then go to file, open... (your presentation). Don’t double click on your presentation file to launch it, as that will simply open the main PowerPoint programme, and it will not function as intended.

Please liaise with the IT Department about downloading and installing PowerPoint Viewer.

1. Page setup

2. Powerpoint versions

3. Powerpoint viewer

4. B&CE templates

5. Master slides

6. Font/Type styles

7. Colour palette

8. Intro & conclusion slides

9. Your content

10. Keep crib notes

Main &tle Sub %tle Presenter Date





4. B&CE templates

A series of Templates containing sample Master Slides are already prepared.

Please use these as your starting point. They include:

A_B&CE_Template_16x9B_B&CE_Template_4x3 C_TPP_Template_16x9 D_TPP_Template_4x3

Each Template has been set up for the appropriate screen shape (See Top Tip 1) and includes our colour palette and font styles.

5. Master slides

Slide Masters are set up for both B&CE and TPP presentations, but are purely prepared as layout suggestions for consistency. Remember, your audience expects a unique presentation with new content. Try to avoid your presentation looking pre-packaged.

There are Master Slides for:

• Blank slide,

• Basic slide,

• Title and content slide, and

• Divider slide.

And, on the pages, there are suggestions for:

• Title slide,

• Typical text/bullet point slide,

• Typical divider/break slide, and

• Typical end slide.

6. Font/type styles

The Master Slides already have type styles established for you. We use a simple and clear set of typographic rules consistently. For more detail about our typographic styles see Sections 2.8, 2.9 and 2.10 of the B&CE brand guidelines.

Alignment – Always align typography to the left. This increases legibility and keeps layouts tidy. Make sure headings and text sit in the same positions across all pages.

Case – Standard sentence case should always be used for headings and text (ie not all capital letters, unless specific emphasis is required).

Note: Our main corporate font, VAG Rounded, can not be embedded into PowerPoint successfully. Use the font that is set within the Templates, ie Calibri.

If you wish to have all of the type within your presentation specifically set in VAG Rounded, please refer to the Marketing Department well before you begin your presentation.

It’s illegal to copy the VAG font and send to an unlicensed user.

7. Colour palette

Within the Slide Master there is an established colour palette. See B&CE Colour Theme. Please use this set of colours wherever possible to ensure brand consistency, and specifically our Primary brand colours, blues and greys.

If in doubt, please refer to the B&CE brand guidelines Section 2.12 (B&CE colour breakdown) and The People’s Pension brand guidelines Section 2.11 (Colour palette).

Note: Red is not one of our colours.

Main &tle Sub %tle Presenter Date Main &tle

Sub %tle Presenter Date

B&CE brand guidelines 182014 V1


PurplePantone: 258CMYK: 43, 76, 0, 0RGB: 131, 69, 177 HEX: 8345b1

VioletPantone: 2725CMYK: 77, 68, 0, 0RGB: 82, 97, 172 HEX: 5261ac

Mid BluePantone: 549CMYK: 57, 0, 0, 34RGB: 65, 139, 172 HEX: 418bac

GreenPantone: 368CMYK: 57, 0, 100, 0RGB: 163, 216, 1 HEX: a3d801

B&CE colour breakdown2.12 Visual brand elements

Colour breakdowns

Colour breakdowns are shown for each palette colour and include the values for Process CMYK, RGB (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX Web colours. Pantone reference numbers are also shown although these are rarely used for B&CE printed materials.


used predominantly for our core products.


to support the primary colours selectively and for highlighting.

Neutral palette

for most typography and supporting all above colours.


HEADING Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062

OrangePantone: 158CMYK: 5, 60, 100, 0RGB: 233, 128, 46 HEX: e9802e

BeigePantone: 4525CMYK: 10, 11, 50, 11RGB: 207, 194, 133 HEX: cfc285

TurquoisePantone: 326CMYK: 87, 0, 38, 0RGB: 0, 177, 176 HEX: 00b1b0

YellowPantone: 123CMYK: 0, 30, 100, 0RGB: 240, 160, 27 HEX: f9a01b

White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: ffffff

TEXT Dark Grey Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49

PowerPoint: Top 10 tips continued


2014 V5

The People’s Pension Visual Identity Guidelines 14

Colour palette2.11 Visual brand elements

Colour is a dramatic and vibrant way to display a brand’s character and is an integral part of the identity. Primary colour palette

The primary colour palette consists of two key colours, Grey (Pantone 424) and Light Blue (Pantone 306). These are used predominantly throughout the brand.


To be used selectively to complement the primary colour palette.

Colour breakdowns

The colour breakdowns are shown in each instance – the Process CMYK, RGB values (these have been adjusted specifically for onscreen Microsoft PowerPoint templates & Word documents) and HEX Web colours.


Grey Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062


Text Grey 70 Pantone: 424 CMYK: 0, 0, 0, 70 RGB: 127, 128, 132 HEX: 5f6062


Font colours


Text Grey 85 Pantone: 425 CMYK: 0, 0, 0, 85 RGB: 74, 74, 73 HEX: 4a4a49

Main &tle Sub %tle Presenter Date Main &tle

Sub %tle Presenter Date

Note: There is also a ‘LIBRARY of slide graphics’ that you can copy and paste in to your presentation, including awards, logos, facts, figures and more.


8. Intro & conclusion slides

Within the Templates are example Introduction and Conclusion slides. These can act as visual markers for the audience. An Intro slide can be useful while the audience is settling down. A Conclusion slide can be a useful device to let everyone know that your presentation has come to an end and is a good prompter for questions.

9. Your content

As a general rule, in PowerPoint presentations, less is more.

Keep it simple – Slides should be used to support the speaker and supplement the presentation. The slides themselves are not the ‘star of the show’. Don’t let your message and your ability to tell a story get overshadowed by slides that are overly complicated.

Limit bullet points and text – Don’t bore an audience with too many bullet points and don’t fill your PowerPoint slides with too much text.

Limit transitions and builds (animations) – Use object builds and slide transitions selectively. Stick to the most subtle and professional (similar to what you might see on the evening TV news). Use no more than two or three different types of transition effects throughout.

Use high-quality graphics – Only use graphics that conform to the B&CE/TPP style. Avoid using Clip Art as it often undermines the professionalism of the presenter. Be mindful of image copyright. If you need assistance please refer to the Marketing Department.

Use colour well – Use our core brand colours consistently (Light Blue, Dark Blue, Dark Grey, Light Grey) and other colours sparingly as ‘accent’ colours only. Within charts you may need to use colour for differentiation.

10. Keep crib notes

Keep a simple list of your slides to hand as a ‘crib sheet’. This will enable you to jump quickly to a slide of interest if a member of the audience says “can you just go back to the slide about charging...”

If your crib notes show that slide is on page 5 say, while the presentation is still open, on the keyboard press ‘5’ and ‘enter’ to jump to that slide.

02/12/14

1

Provided

by B&CE

Trusted pr

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record

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£1.9bn

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How to fi

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Mastertrust

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2014

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Thank you

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For more in

forma@on

:

www.band

ce.co.uk

nbsuppor

[email protected]

.uk

PowerPoint: Top 10 tips continued


Note: If you’d like to add different or bespoke graphics to your presentations please refer to the Marketing Department.

Suppor&ng our federa&on partners NSCC AGM & Annual Lunch 2014 Patrick Heath-‐Lay, CEO Wednesday 26 November

For more informa4on: www.thepeoplespension.co.uk [email protected]

Thank you. Any ques&ons?


B&CE website7.3 Digital & onscreen

The selection of screens shown here demonstrates how the B&CE style can be used to create clear and consistent webpages that conform to our brand guidelines.

Please refer to the Marketing Department if you need to add content to the site.


8.0 Glossary & contacts


Glossary8.1 Glossary & contacts

Align: To relate typography and/or graphic elements on the same horizontal or vertical line.

Baseline: The imaginary line along which the bottom edge of letters without descenders, such as Aa or Zz, align.

Bleed: A printed area that extends beyond the trimmed edge of a page. Usually 3mm.

Boilerplate: A term to represent the standard information that goes on the back of literature.

Brand: A unique set of differentiating promises communicated through a name and its related identifier that link a product, service, or company to its customers.

Characters: The individual letters, numbers, and punctuation marks that make up a typeface.

Font: A complete set of characters in a given type style.

Full Colour: Relating to printed material that is made from Cyan, Magenta, Yellow and Black inks (CMYK). Also known as 4-colour.

Grid: A series of vertical and horizontal intersecting lines that serve as a guide in the arrangement of graphic elements and typography to achieve a planned and consistent layout.

Gutter: A specified measure of space between the columns within a grid.

Icon: A bold symbol which, through its unique character, instantly conveys an idea.

Layout: The visual arrangement of graphic elements on a page.

Leading: The amount of space, measured baseline to baseline in points, between lines of type.

Logo: A brand name rendered in a dedicated type treatment, sometimes accompanied by a stylised symbol, all set in a fixed configuration.

Margin: A blank border surrounding the printed portion of a page.

Lower case: The smaller form of an alphabetical letter, as opposed to a capital letter.

Point (pt): A standard typographic unit of measure. There are 72 points in an inch.

Process colours: The four basic colours used in offset lithography from which other colours can be created. The process colours are cyan, magenta, yellow and black.

RGB: Relating to colours onscreen that are made from Red, Green and Blue pixels.

Sans serif: A typeface without serifs (the short, decorative lines appearing at the top and bottom of the strokes of each letter). Calibri is an example of a sans serif typeface.

Sentence case: When the leading letter in a sentence is capitalised, while all other characters are lower case.

Serif: The short, decorative lines appearing at the top and bottom of the strokes of letters in typefaces such as Times New Roman.

Solid colour: Colour applied without shading or tinting.

Strapline: A marketing slogan or sign-off statement.

Title case: When the leading letter of every word in a statement is capitalised.

Typeface: A complete set of typographic characters of a single design, including its various weights and styles.

Typography: The use of type, including its selection, specification and relationship to a given layout.

Varnish: A colourless transparent ink used for special effects or as a protective coating. Varnishes can be matt, silk or gloss in finish.


Contacts8.2 Glossary & contacts

IC A

LL 0

002.

0719

If you have any queries regarding the implementation of these brand guidelines, please contact:

Daniel Evans | Design Manager

[email protected]

Richard Stacy | Graphic Designer

[email protected]