Healthy Heart Festival
Introduction
Heart disease is the leading cause of death in the United
States. Over a million lives are claimed every year; that
translates to someone losing their life every 33 seconds
(Theheartfoundation.org, 2014). Even though this is a predominant
issue in our country, many people do not know the basics of
preventing heart disease, how to live with it, or even what heart
disease fully is.Heart disease is a loose term that encompasses a
wide range of disorders including rhythmic disorders, birth
defects, coronary heart disease, myocardial infractions,
hypertension, stroke, and heart failure. All of these conditions
can be serious, but not all of them are preventable. Coronary heart
disease is probably what most people think about when they hear the
term heart disease. This is when plaque builds up in arteries, from
cholesterol or other substances, and restricts how much blood can
get to the heart (Theheartfoundation.org, 2014). Coronary heart
disease causes heart attacks and strokes when the plaque build ups
break away and get lodged in the arteries in the neck or that led
to the heart (about heart disease). Hypertension is another
extremely common condition. Hypertension is essentially high blood
pressure, and is one of the leading causes of heart failure
(Webmd.com, 2014). Heart failure is defined as when the heart fails
to pump a normal amount of blood through the heart. Hypertension
causes this by making the heart walls thicken and force the heart
to stay tense before and after pumps; reducing the amount of blood
that can fill the heart (Webmd.com, 2014). The kidneys react by
retaining extra fluid in the arms, legs, lungs, or other organs
(Webmd.com, 2014).Although hypertension and coronary heart disease
are life threatening they are both preventable. It is vital that we
control as much as we can about our heart health to combat how many
lives are lost to heart disease annually. There are many risk
factors that can help determine an individuals chance of developing
heart disease; therefore, the American Heart Association has put
forth guidelines that can help every individual make their heart
healthier and decrease their heart disease risk factors. The
guidelines focus on assessing a persons risk for cardiovascular
disease, treating obesity as a disease, monitoring cholesterol
levels, and making sure peoples lifestyle incorporates small daily
workouts and lower sodium intake (AHA). It is estimated that if
people only followed the fourth guideline and simply walked for
twenty minutes four times a week 40,000 lives would be saved
annually (Macmillan.org.uk, 2014). What would be possible if all
four guidelines were followed? The results would be amazing.
Background
Texas has very high numbers of heart related deaths, some of the
highest in the nation in fact. Texas is in the top percentile of
states for mortality due to acute myocardial infraction, as seen in
the table below (Nccd.cdc.gov, 2014):
It is also in the second highest percentile for heart failure
mortality, hypertension mortality, stroke mortality, and for heart
related preventable death (Nccd.cdc.gov, 2014). These numbers are
staggering, and the greater Dallas/ Fort Worth area plays a major
role in these statistics. Even with medical centers dispersed
throughout the Metroplex the Dallas area has some of the highest
hypertension death rates in the state (Nccd.cdc.gov, 2014):
Some of the other very high heart disease statistics for the DFW
area include second highest percentile for heart failure
hospitalization, mortality for all types of strokes, and
preventable death (Nccd.cdc.gov, 2014). As mentioned before, there
are four guidelines that can drastically decrease a persons chance
of being diagnosed with heart disease. Three of the four steps
success is greatly determined by diet. That is why we think Central
Market has a great opportunity to help the Dallas community fight
heart disease. Part of Central Markets mission statement is to make
cooking- and eating- a joy for its customers; meanwhile, most
people trying to change their lifestyle for health reasons claim
that the most difficult part is learning to make delicious and
healthy food (Centralmarket.com, 2014). Central Market is dedicated
to giving back to the community whether it is through the feast of
sharing or cleaning a local fire department and restocking their
refrigerator (Centralmarket.com, 2014). We propose For Central
Market to partner with the American Heart Association Dallas to put
on a healthy heart festival; this would be a one day event focused
on preventative measures, helping those diagnosed to live with
their condition, educating the public on what it means to be heart
healthy, how to detect if someone is having a heart attack, and
giving free basic heart screenings.
Proposal/Plan
Purpose
The purpose of holding this event is to raise awareness about
Heart Disease within the community. Many people with heart disease
continue to ignore changing any part of their lifestyle to
accommodate for the disease. By holding this event we will not only
be educating those who are diagnosed, but their families as well.
Heart diseases and other conditions related are often genetic. This
festival will encourage friends and family to learn about a
nutritious lifestyle, how to control stress, physical activity, and
how to make good choices for children. Not only do we want to help
those with heart issues, but helping the kids will benefit their
entire future. Parents are the key decision makers when it comes to
the well-being of their children. By making kids one of the key
focuses of this festival we want to promote preventative measures
for these children. All the activities and diets will be focused as
well on them. A healthy lifestyle for one person in a family can
make the entire difference.
Benefits
Central Market is one of the major health option grocery stores
out there. The options and diets for people with heart disease rely
heavily on these healthy choices for every single meal they eat a
day. Not only will this be a great cause and PR for the company, it
is an easy way to generate tons of new customers. All treats and
cooking demonstrations during the festival will be Central Market
brand options. By doing this we are attaching the brand name to the
idea of a healthy lifestyle and promoting hearty healthy living. In
addition to the positive image this contributes to the company,
contributed to this festival may also educate the staff and
volunteers provided as well. Some key factors going into heart
disease are levels of stress. Many people associate their stress
levels with the workplace, and during this festival we want to
teach those people how they will be able to manage those
levels.
Education
Volunteers from the American Heart Association will come to
speak to everyone at the festival. People will learn how they can
prevent future heart problems, how to deal once they have been
diagnosed, and how to change their lifestyle to adapt. Along with
these Volunteers we will also be bringing in doctors and nurses to
volunteer their time to conduct checkups on anyone that wishes to
get a checkup. This is a way friends and family will also be able
to see where they are at, and those with heart disease can be told
if they need to make some changes to better certain levels of their
own health. These checkups will serve as a reminder that in order
to maintain good health they need to be eating and exercising
properly. In order to ensure everyone knows how they can be able to
change their diet, we are going to have some cooking demonstrations
and healthy snack option giveaways and tastes throughout the
festival. Doing this will help everyone learn how they can make
meals that still taste great and at the same time benefit their
well-being. We want to help educate families and friends on how
have a nutrition-based diet, control stress, and pursue physical
activity.
Path of the 5k
Month-to-Month Marketing/Planning
August 2014Begin planning event
September 2014Set date/Contact partners
October 2014Receive any funding needed, confirm locations
November 2014Open registration for 5k
December 2014Continue receiving registration, contacting
guests
January 2015Marketing/Advertising
February 2015American Heart Month Advertising across social
media
March 2015Hold Event
Schedule8:305k Check-in/ Late Registration
9:005k Begins/ Set up Festival Area
12:00Lunch for 5k & Music
1:00Begin Festival Events: Cooking Healthy Meals/Kids Snacks
1:30Speakers From the American Heart Association/Kids
Activities
2:15Voluntary Checkups, quick run through of the disease with a
doctor/
3:00Finish up with each booth, End of Festival
Fundraising Event Budget For Healthy Heart Festival
Expenses
EstimatedActual
Total Expenses$11,724.00 $13,358.00
EstimatedActualEstimatedActual
VENUEFOOD AND BEVERAGE
Public Park$350.00 $400.00 Everest Healthy Food$4,000.00
$4,500.00
Parking Permits$200.00 $325.00 Energy Bars (100)$300.00
$350.00
Police/ Traffic$300.00 $355.00 Bottled Water/Gatorade
(300)$475.00 $500.00
Security$200.00 $225.00 Ice (20 Bags) $100 $150
Soft Drinks (300) $200.00 $220.00
Totals$1,050.00 $1,305.00 Totals$5,075.00 $5,720.00
EstimatedActualEstimatedActual
PRINTINGPROGRAM DETAILS
Flyers$350.00 $298.00 Performers$450.00 $500.00
Brochures/Press Packets/Posters$145.00 $244.00 Games$350.00
$300.00
Signage$100.00 $125.00 Cooking lessons$300.00 $340.00
Photography$200.00 $250.00 Health Check (Weight/Pressure)$75.00
$60.00
Other
Totals$795.00 $917.00 Totals$1,175.00 $1,200.00
EstimatedActualEstimatedActual
MISCELLANEOUSPRIZES
Tables and Chairs$399.00 $450.00 Trophies$350.00 $400.00
Posting ad in community newspapers$150.00 $169.00
Awards$1,400.00 $1,467.00
Orange Cones$50.00 $55.00 Volunteer gifts$200.00 $440.00
Medical Equipment$100.00 $125.00 Gift certificates$100.00
$150.00
Speakers (2)$400.00 $450.00
Stage$100.00 $150.00
Sound System$85.00 $100.00
DJ$200.00 $150.00
Insurance$95.00 $110.00
Totals$1,579.00 $1,759.00 Totals$2,050.00 $2,457.00
Authorization Request
We are requesting funds for our program, Healthy Heart Festival
granted in the amount of $13,358. This program will create an
opportunity to bring up the spirit and make a positive impact
towards individuals health. We are requesting that the funds be
available by September 1, 2014. I hereby authorize this proposal
and will fund Healthy Heart Festival confirming the funds discussed
above.
Authorized by
Signature: Date: //
Stephen PageStore ManagerCentral Market
References
1. Centralmarket.com,.(2014). About Us | Central Market.
Retrieved 24 July 2014, from
http://www.centralmarket.com/about.aspx#/about-us2.
Heart.org,(2014). Understanding the New Prevention Guidelines.
Retrieved 24 July 2014, from
http://www.heart.org/HEARTORG/Conditions/Understanding-the-New-Prevention-Guidelines_UCM_458155_Article.jsp3.
Theheartfoundation.org,.(2014). Heart Disease Statistics | The
Heart Foundation. Retrieved 24 July 2014, from
http://www.theheartfoundation.org/heart-disease-facts/heart-disease-statistics/4.
Theheartfoundation.org,.(2014). About Heart Disease | The Heart
Foundation. Retrieved 24 July 2014, from
http://www.theheartfoundation.org/heart-disease-facts/about-heart-disease/5.
Macmillan.org.uk,. (2014). 37,000 lives could be saved each year
just by walking. Retrieved 24 July 2014, from
http://www.macmillan.org.uk/Aboutus/News/Latest_News/37,000livescouldbesavedeachyearjustbywalking.aspx6.
Nccd.cdc.gov,.(2014). Interactive Atlas of Heart Disease and Stroke
Maps. Retrieved 24 July 2014, from
http://nccd.cdc.gov/DHDSPAtlas/viewer.aspx?state=TX7.
Webmd.com,.(2014). High Blood Pressure and Hypertensive Heart
Disease. Retrieved 24 July 2014, from
http://www.webmd.com/hypertension-high-blood-pressure/guide/hypertensive-heart-disease
