BD slide.ppt

8/10/2019 BD slide.ppt

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American International University- Bangladesh


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PRINCE, SHEIKH ASHIQUR RAHMAN


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NAME ID

ALAM RUBIATH 09-13963-2 MAHER AFROZ SHAWON 09-14140-2 NISHAD 09-14123-2ONKUR SAHA 09-14146-2ZAMAN SYED SHAHARIAR 09-13999-2


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swot analysis of

BANGLADESH FOOD LTD.


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Swot analysis is a strategic planning method used toevaluate the strengths. weakness opportunities andthreats involved in a project or in a business venture .itinvolves specifying the objective of the business

venture or project and identification the internal andexternal factors that are favorable and unfavorable toachieving that objective.


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Product Lines

Spices Snacks Pickles&Chutney

Sauce,Ketchup,Jelly

Oil

Turmeric Chanachur Garlic pickle400gm

Tomato 340gm Mustard Oil

Chili Fried Dal 40gm Mango pickle400gm Tamarind 340gm 200ml

Curry Powder Fried Peanut40gm

Olive pickle400gm

Chili 340gm 250ml

Haleem Mix Lachcha Semai250gm

Mixed pickle400gm

Orange Jelly500gm

500ml

Cumin Chutney allcategory

Pineapple Jelly500gm

1000ml

Coriander


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Bombay Chanachur------------- Bombay Sweets

Ruchi Chanachur---------------- Square consumers Products

Pran Chanachur------------------ Pran

Shaad Chanachur---------------- Abul Khair Group

ARKU Chanachur--------------- Lalmai Food Products

ajor competitors


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romotional activities


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Electronic Media - TV Commercials- Internet Advertisement

Print Media

- News Paper - Magazines

Hoardings Billboards

Vehicle Advertisement

Wall paintingLeafletsCampaigns

Occasional Sponsoring

Media uses standard


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Rate of promotional activities done by the companies

Rate of promotional activities done bycompanies

0

5

10

1520

25

30

35

1

Bombay

Ruchi

BDPran

Arku

Shad


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SWOT nalysis


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Strengths of the company

1. Good quality2. Strong marketing network3. Strong monitoring system4. Sales plan and implementation5. Proper distribution system6. Proper promotional activities7. Good marketing information system


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1. Insufficient media promotion

2. Insufficient product penetration

3. As Lack of SKU wise product focus in the market4. Insufficient product delivery as per market demand

5. Packaging materials bought from other company

6. High price of the raw materials

7. No rise in MRP

Weaknesses of the company


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1. Huge scope in Bangladesh

2. Huge scope in neighboring countries

3. Huge promotional activities in various satellite channel

4. Market penetration opportunity

5. Market share gain able

6. Brand loyalty

7. Reference group influence

Opportunities of the company


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1. New competitors

2. Good promotional activities 3. Raw materials procurement by using sub-contract system

4. Price fluctuation

Threats of the company


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Documents

BD slide.ppt