Takeaways3 Action PointsObjective of

today’s sessionIntroduction to

Strategeek

RoadmapContent of the

presentation

Full-Service Digital Marketing Agency Independent SBU of MVRK Studios

Brands we have worked with...

COMMWARD Awards

2012

Silver Award – Online

Marketing Campaign

2013

Silver Award – Social Media

Campaign

Silver Award – Integrated Digital

Campaign

2014

Grand Prix– Video for Web

Asia’s Most Influential Digital Media Professionals

Managing Director, Strategeek

Cited by CMO Asia as one of Asia’s Most

Influential Digital Media Professionals

The award is conferred upon "Industry Digital &

Social Media leaders, mentors and master

collaborators whose work has earned them

exceptional repute.

#1 Most Socially Devoted Brand in the World

Robi Axiata Limited

Q3 2015

http://sociallydevoted.socialbakers.com/

Some Social Media Work

ObjectiveWhat is our goal?

Seeking the Optimal budget

0

500

1000

1500

2000

2500

3000

3500

0 200 400 600 800 1000 1200 1400 1600

Daily P

eo

ple

Reach

ed

(x1000)

Daily Ad Budget (US$)

Minimum Reach (millions)

Maximum Reach (millions)

Average (millions)

Objective

To achieve optimum results from our marketing

efforts, keeping our constraints in mind

FAN-bassadorsEndorsements from your biggest fans

Rapunzel’s Secret has so many

potential fan-bassadors!

How to Activate them

• Discounts

• Gift Vouchers

• Invitations

• Shout Outs (recognition on Facebook page)

• Personalized Thank You Letters

Ideal Fan-bassador profile

• Lots of social media followers

• Considered expert in your field

• Celebrity

• Non-commercial

• Actual Fan!

PR > AdsGet people talking

Earned Media vs Paid Media

PR Ads

People talking about you

High credibility

Free (but be incentivized)

Harder to control

You talking about you

Low credibility

Paid (always)

Easy to control

How to Activate them

• Build your story and get it published

• Ask people to spread the word

• Incentivize word-of-mouth

• Contests

• Discounts on check-in/review

Optimizing Your AdsBoost your results

Why advertise?

• Reach a larger audience quickly

• Guaranteed exposure

• Control over target audience

• Works with any budget

Media Objectives

Relevance Cost

ReachFrequency

- Engagement- Conversion

Types of Content

Made for Mass Awareness

TVCs

Product Visuals

Made for Engagement &

Conversion

Social Media Campaigns

Social Media Regular Content

Mobile Apps [Robi Store Locator]

Microsites [Robi Youth Club]

Understand the terms

• Impression: each time an ad is shown

• Reach: unique people who have seen the ad

• Frequency: number of times each unique person has seen the ad

• Total Impressions = Total Reach * Average Frequency

Facebook advertising objectives

• Gain Likes

• Boost post engagement

• View video

• Traffic to website

• Install mobile app

Tips for optimization

• Know your objective

• Use the corresponding ad type

• Target as specifically as possible

• Think of lookalike audiences, not just demographics

• Use better creatives

• A well-made creative can give 2x-5x more results than a mediocre

one!

Square visuals look better on mobile news feeds.

2x better engagement

Should you buy likes?

• NEVER buy likes from someone who sells them in bulk!

• Fake likes are harmful for a page, and a waste of money

• Use FB ads for a quick boost, but don’t use likes as your only metric of

success

To sum it up…

• Discover and empower your FAN-bassadors

• Make the most of PR and get better traction than paid media

• Optimize your ads by:

• Knowing your objective and utilizing the right tool to achieve it

• Targeting your audience appropriately

• Utilizing engaging creatives

THANK YOU!Sidrat@strategeek.com.bd

www.strategeek.com.bd

Assignment

• Prepare a SWOT analysis of your own FB page. • How can you incorporate the tips mention in this ppt?

• Identify 5 Facebook pages (local/global) in your industry that you would like to benchmark yourself against.

• Rate their content.