Be an awesome Social Business

"The coming capitalist era is that of the Facebook

generation, in which the values and behaviors that

pervade social media will be adopted by innovative and

disruptive businesses.

With half the world's population under the age of 25, this

may happen sooner than many think."

Gartner's Maverick Research

- Social Anarchy

- Executives not aligned with Social strategy

- Still Experimenting

Businesses status:

What is Social Business?

Social Business is a systemic approach to engage the

ecosystem of an organization to maximize co-created value

Social Media Services

Stage 1: Planning

We Listen and we learn

Stage 2: Presence

Establish a formal presence in Social media

Stage 3: Engagement

We create relationships

Stage 4: Formalized :

Set Governance and Business goals

Stage 5: Strategic

Scale across business units….

Stage 6: Converged

Social is part of the business DNA.

Drives the change

…

6,00%

25,00% 26,00% 26,00%

14,00%

3,00%

Current Social Business Maturity

Source: Altimeter Group

…

2013 and 2014 are the years when Social will scale

and integrate into Businesses

Businesses should embrace the Social Business model

Social Businesses will create disruption and become the

most successful

Thank you!

Don’t forget to register for BaaS workshop:

Brand Digital