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When entering a foreign market you need business connections and business communication tools to tell everyone what you do, why, where, for whom, at what price. Malgorzata Krukowska as your Social Media Manager and inward marketing consultant, will help you with proper positioning and marketing communication in Poland and allover the world via Internet and New Media.
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PR, E-MARKETING AND SOCIAL MEDIA
Małgorzata Krukowska
Małgorzata Krukowska
o Expert in business communication and integrated marketing strategy and programs
o Sales, marketing, PR and networking support for foreign firms starting business operations in Poland and Polish companies pursuing international markets
o Creation of brand awareness and recognition via: PR E-marketing Social Media
I
Public relations
o Corporate public relations
o Brand/ product public relations
o Publicity for individual projects
o Information and education campaigns
o Crisis management
How I work with my clients
o Always working with Client’s business goals and plans in mind
o Building long term strategies based on knowledge of the local industry and target market
o Strategic activities are preceded by market analysis specific to a given Client and market
Before I start „speaking on your behalf”
Some ground work needs to be done:
SWOT analysis Defining communications goals Identifying right target groups Building data base of media contacts Choosing appropriate PR i e-PR tools Planning of all activities and budgets
Integrated business communication
Building of external and internal communication programs
Building of data base of media contacts and maintaining relations with media
Special events (conferences, training workshops, seminars and others)
Examples of events organized by me: https://www.facebook.com/welcomebiz/photos_stream
Branding and communication
o Increasing company’s brand awareness & recognition
o Help with company’s www pages & Social Network pages (Facebook, Linkedin, Twitter)
o Design and delivery of printed materials and creation of on-line content in English and Polish language
o Press spoke person
E-marketing: content
o Writing texts supporting agreed business goalso Selection of expert topics and how to present themo Language of communication adjusted to business
audience and accepted standardso Obtaining quotes from experts and trend setters in
the chosen field of expertise
E-marketing: SEO content
o Taking into account SEO when writing web contento Preparation of effective advertising copy for
contextual advertisingo Copy-wrting for company’s www and landing pageso Writing e-courses and e-training materials
Social Media
o Building of internet communication strategyo Creation and monitoring of a company brand on
social networking portals, discussion forums and blogs
o Administering and co-ordination of all company’s activities on the internet
o Preparation of information materialso Viral marketingo E-newsletter creation and distribution
Social Media – contacts, groups & activities
o Utilizing all social media contacts (Linkedin, Facebook, Goldenline, Biznes.net, Twitter)
o Active participation on Linkedin, Facebook and Twitter - activities and groups
o Creating new groups and inviting followers
Małgorzata Krukowska – sales ,marketing, management
o Advising companies on various marketing and sales routes available in Poland
o Recommending best venues for meetings & conferences multimedia presentations in Polish & English
o Representing Clients at trade fairs, conferences and networking meetings
o Writing PR articles, increasing brand recognitionorganizing seminars and conferences
o Assisting with finding an office, registering a company in Poland, hiring an accountant and a law firm, business negotiations
THANK YOU!