Embed Size (px)
Citation preview
SUMMER TIME IS ALMOST HERE
Seapoint Digital Inc.
But for business owners that means being incredibly busy…
HOW BUSINESS CAN PREPARE
Content creation for future usage
Concentrate on where people are
Have sensible policies in place
Capture leads for high season
Seapoint Digital Inc.
Seapoint Digital Inc.
WHY SOCIAL MEDIA MATTERS
70% of travelers update social media
A typical shopper will visit 22 websites while planning a trip
72% of people post photos to social media while on vacation
http://www.socialmediatoday.com/content/10-social-media-mobile-and-online-travel-stats-infographic
Seapoint Digital Inc.
AVOID POTENTIAL ISSUES
Create a Social Media Calendar
Assign Responsibilities
Craft a sensible social media policy
Have Social Response policies in place
Don’t Respond Negatively
Seapoint Digital Inc.
Seapoint Digital Inc.
WHERE SHOULD I BE?
S O C I A L C H A N N E L S
F O R H O S P I T A L I T Y
Youtube
Google+
R E V I E W S I T E S
Yelp
Urban Spoon
Trip Advisor
Open Table
Seapoint Digital Inc.
P R O S
High adoption rate
75 million daily users
Not “gated” for paid
#HASHTAGS
T A C T I C S
Anticipate Searches
Don’t Spam
Like others content
Initial community
Build community
Interactions are greatest on
Instagram with 11+ #
Seapoint Digital Inc.
EVENTIDE OYSTERS
Seapoint Digital Inc.
#ANJUNOODLEBAR
Seapoint Digital Inc.
TOOLS TO HELP CREATE GREAT SOCIAL
CONTENT (OR GOOD ENOUGH CONTENT)
Seapoint Digital Inc.
Seapoint Digital Inc.
LOCAL SEARCH FACTORS
● Importance of General Signals
● Verified Local Business Listing
● Off-Page / Off-Listing Criteria
● Customer Reviews
● Traditional On-Page Criteria
● Mobile Friendly Site
Seapoint Digital Inc.
RANKING FACTORS
P O S I T I V E F A C T O R S
● LBL Address in City of Search (4.42)
● Citations from Major Data Providers (4.10)
● Associating LBL w/Proper Categories (4.00)
● General Importance of Claiming LBL (3.85)
● Prod./Svc. Keywords in LBL Title (3.56)
H A R M F U L
F A C T O R S
● Multiple LBL's w/Same Address (-2.02)
● Multiple LBL's w/Same Phone (-1.86)
● PO Box w/o a Physical Address (-0.93)
● Multiple LBL's w/Same Name (-0.67)
● 800 Number on Site (w/o Local Area code) (-0.38)
Seapoint Digital Inc.
GOOGLE MY BUSINESS GOOGLE +
Seapoint Digital Inc.
HOW TO BE SEEN ON LOCAL SEARCH
Build content about your location.
Seapoint Digital Inc.
HOW TO BE SEEN ON LOCAL SEARCH
Track Visitors in Google Analytics
Find Search Data from Adwords
Create Content to capture leads for potential customers and
visitors.
Seapoint Digital Inc.
