BE PART OF THE

AUTOMOTIVE JOURNEY ESTABLISH A SOFTWARE DEVELOPMENT CENTER

FOR INFOTAINMENT IN SKÅNE

SKÅNE – SWEDEN’S SOUTHERNMOST PROVINCE

MAIN CITIES: LUND & MALMÖ THE LARGEST CONCENTRATION

OF HIGHLY EDUCATED PEOPLE

IN NORTHERN EUROPE

EXCELLENT INFRASTRUCTURE

• SKÅNE HAS A LONG HISTORY OF MOBILE PHONE R&D WITH SONY AND ERICSSON

• ERICSSON ESTABLISHED THEIR MOBILE PHONE HQ HERE IN 1984

• THE BIRTHPLACE OF BLUETOOTH

• THIS COMPETENCE, AMOUNTING TO AROUND 10 000, IS TODAY SHAPING CONNECTED PRODUCTS AND SERVICES FOR TOMORROW’S MARKET

SKÅNE IS BORN MOBILE

SKÅNE COMPRISES THE WHOLE AUTOMOTIVE VALUE CHAIN INCLUDING LOGISTICS & DISTRIBUTION + HAS A STRONG FOCUS ON AUTOMOTIVE R&D

(1) HIGHLY EDUCATED PEOPLE • CLOSE TO MAJOR RESEARCH INSTITUTIONS – 15 UNIVERSITIES WITH 140 000 STUDENTS • STRONG FOCUS ON ENGINEERING, COMPUTER SCIENCE, PRODUCT DEVELOPMENT AND

DESIGN & MEDIA TECHNOLOGY (2) VERY INNOVATIVE IT-CLIMATE • SKÅNE = ONE OF THE WORLD’S TEN MOST INNOVATIVE REGIONS • HOME OF VOLVO, ELECTROLUX AND ERICSSON + TECH STARTUPS LIKE SKYPE (SWEDISH

CO-FOUNDATION), SPOTIFY, SOUNDCLOUD AND BLUETOOTH (3) LOW OPERATING COSTS AND EXCELLENT INFRASTRUCTURE • COMPETITVE CORPORATE TAX RATE 22%, NO REGIONAL OR LOCAL CORPORATE TAX RATE,

R&D DISCOUNT, INTERESTS FULLY DEDUCTIBLE FOR TAX PURPOSES • EASY ACCESS WITH COPENHAGEN AIRPORT, THE LARGEST AIRPORT IN THE NORDICS

WHAT SKÅNE OFFERS

OPERATING COSTS - A BENCHMARK (60 PEOPLE & 1,200 SQM OFFICE SPACE)

All costs shown in USD Source: fDi Benchmark from the Financial Times Ltd 2017

60 employees; 1 BU manager 3 R&D Team Leaders 6 Project Team Leaders 3 Senior Systems Development Managers 3 Senior Systems Designers 4 System Analysts 4 Technology Engineering Specialists 4 Senior Software Development Engineers 8 Software Development Engineers 4 Senior Programmers 20 programmers.

COMPETITIVE CORPORATE TAX RATE

Source: Deloitte Corporate tax rates 2017

*Germany’s corporate tax varies between 30 – 33% depending on the location

• Corporate tax rate 22 percent, the effective tax rate is even lower

• No regional or local corporate tax rate

• Interests fully deductible for tax purposes

• Tax allocation reserves

• No thin-capitalization rules

• No withholding taxes on interests

• No stamp tax or capital duties on share capital

• R&D discount, directly lowers the total labor cost with appr. 7.7%

• Tax relief scheme for foreign key employees

*

• LINUX KERNEL DEVELOPMENT

• POWER, CLOCK & THERMAL

• MODERN AND CONNECTIVITY SW

• OS INTEGRATORS

• DISPLAY, AUDIO SW

• 2D/3D GRAPHICS SW

• HW/SW INTERACTION

• EMBEDDED SW EXPERTISE

• SW INTEGRATION

• USER INTERACTION & EXPERIENCE

• OPEN SOURCE

• EXPERIENCE IN MANAGING MULTIPLE HW PLATFORMS AND OS VERSIONS IN PARALLEL

OVERVIEW OF SELECTED IT-COMPETENCIES IN SKÅNE

MINC.SE (MALMÖ)

THE STAGE IS SET…

FUTUREBYLUND.SE (LUND)

THEGROUND.SE (MALMÖ)

IDEON.SE (LUND)

the hotspot for entrepreneurs in Southern Sweden

a hub for creatives, nerds and digital producers

Science park with a diverse set of competencies within e.g. connectivity, ICT and smart materials

an innovation platform for development of sustainable and attractive cities

REFERENCE CASE 1(3)

• LARGEST SUPPLIER TO THE AUTOMOTIVE INDUSTRY IN THE WORLD

• ESTABLISHED A SOFTWARE DEVELOPMENT CENTER IN 2015

• 7 DIFFERENT DIVISIONS OF BOSCH CAME TOGETHER AND MADE THIS INVESTMENT JOINTLY

• AIM OF BEING 30 EMPLOYEES BUT ALREADY APPROACHING 100 WITH PLAN FOR 150

• MAKING USE OF THE MOBILE SOFTWARE AND CLOUD COMPETENCE FROM SONY MOBILE

Lund was not chosen by chance

▪ “Sweden is on the global vanguard when it comes to fields of research including information and communications technology. This is exactly the kind of environment we want for our new engineering center,”

▪ Lund is also the birthplace of several major technological advancements for the connected world, including Bluetooth technology and biometric fingerprint scanners

• See more here

Dr. Dirk Hoheisel, a member of the board of management of Robert Bosch GmbH.

REFERENCE CASE 2(3)

• ESTABLISHED A SOFTWARE DEVELOPMENT CENTER IN 2016

• 40 PEOPLE

• FOCUS ON LINUX KERNEL DEVELOPMENT

• MAKING USE OF EXPERTISE FROM INTEL AND ERICSSON

REFERENCE CASE 3(3)

• THIRD LARGEST SUPPLIER TO THE AUTOMOTIVE INDUSTRY IN THE WORLD

• ESTABLISHED A SOFTWARE DEVELOPMENT CENTER IN THE FALL OF 2016

• FOCUS ON AUTOMATED DRIVING, ELECTRIC MOBILITY, DIGITALIZATION, INFOTAINMENT

• STARTING WITH 40 EMPLOYEES • MAKING USE OF THE MOBILE SOFTWARE

COMPETENCE FROM SONY MOBILE AND OTHERS

TECH SHOWCASE

• USING CROWDSOURCED PHOTOS TO CREATE AN OPEN AND MORE INTELLIGENT VERSION OF GOOGLE’S STREET VIEW

• FOCUSING ON ADAS SOLUTIONS • RECENTLY RELEASED 25K STREET-LEVEL

IMAGES TO TRAIN AUTOMOTIVE AI SYSTEMS

• SIGNIFICANT INVESTMENT FROM ATOMICO, SEQUIOA AND OTHERS

• TECHNOLOGY PIONEER 2016 BY WORLD ECONOMIC FORUM

TECH SHOWCASE

• DEVELOPING DEDICATED SHORT RANGE COMMUNICATION (DSRC) BASED VEHICLE-TO-VEHICLE (V2V) COMMUNICATIONS SYSTEM

• TERRANET IS A QUALIFIED DESIGN HOUSE FOR QUALCOMM, FOCUSING ON WI-FI AWARE™

TECH PARTNER

• YOUR INNOVATION PARTNER • OFFERS WORLD CLASS COMPETENCE FOR

DESIGNING AND DEVELOPING COMMUNICATION ENABLED DEVICES. THE TECHNOLOGY CAN BE USED TO TRANSFORM FUNCTIONALITY, SERVICES, AND BUSINESS MODELS IN ANYTHING

• UNIQUE INDEPENDENT LAB, COMARABLE ONLY TO WHAT YOU NORMALLY FIND IN-HOUSE AT MOBILE PHONE MANUFACTURERS AND THE LIKES

DIGITAL DESIGN

• DIGITAL DESIGN STUDIOS WORKING WITH AUTOMOTIVE COMPANIES SUCH AS BMW, JAGUAR LANDROVER, FORD, SAAB & OTHERS

• FOCUS ON RAPID PROTOTYPING, UX IN THE MOBILITY SPACE ETC.

WE ARE HERE TO HELP- free of charge

CHRISTER MÅRTENSSON INVESTMENT ADVISOR DIGITAL TRANSFORMATION +46 725 99 86 06 christer.martensson@skane.com