BeautyBuzz SepOct 13 ORLY

7/27/2019 BeautyBuzz SepOct 13 ORLY

http://slidepdf.com/reader/full/beautybuzz-sepoct-13-orly 1/22

surreal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

pretty in pink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

secret society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

matte fx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

the new orly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

gel fx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

cosmoprof las vegas . . . . . . . . . . . . . . . . . . . . . . . . .20

IN THIS ISSUE septemBer / octoBer 2013

BUZZBEAUTY



dIgITal glITTEr

20804

PUrPlE POOdlE

20802

TEal UNrEal

20803é

PIxIE POwdEr

20800

PINk waTErfall

20799é

aNgEl raIN

20801

SUrrEalFll Clr Cllci

MaNI MINIS

4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachof

PixiePowder,PinkWaterfall,AngelRainandTeal

UnrealfromtheSurrealcolorcollection.

• Perfectfortravelorpurse.

Item # 28171

kit dimensions:5” w x 4.25” h x 1.625” d12.7cm w x 10.8cm h x 4.13cm d

6-PIx• OnebottleFReewithkitpurchase!(ValidSeptember1

throughDecember31,2013whilesupplieslast).

• Includesoneeachofsix.6FlOz/18mLnaillacquers

fromtheSurrealcolorcollection.

• Perfectforshelfornailtechstation.

Item # 25090


gIfT SET• Includesoneeachof.6FlOz/18mLPixie

Powder,AngelRainandPinkWaterfallnail

lacquersfromtheSurrealcolorcollection.

• IncludesFREEholographicclutch.

Item # 25001

kit dimensions:8” w x 4.5” h x 3” d20.3cm w x 11.43cm h x 7.62cm d

18-Pc dISPlay• Threeeachofsix.6FlOz/18mLnaillacquers.

• Dimensional18-piececountertopdisplay.

• IncludesFREEnailpalette.

Item # 250668 – 18-pC

Item # 250669 – 18-pC wIth baCkstoCk

display dimensions:8.75”w x 10.75”h x 8.25”d22.23cm w x 27.3cm h x 20.9cm d

PIxIE POwdEr aNgEl raIN TEal UNrEalPINk waTErfall

ACTUAL

SIZE!

SpEIpromoTion

Includes FREE

holographic clutch!

wHaT’S NEw?

2 ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013



OraNgE PUNcH

20463é

fIgHT ON

20056

lIqUId vINyl

20484é

PINk yOUr wOrld

20057

gOTH

20637

yOU arE NOT alONE

20457

MElT yOUr POPSIclE

20764é

PrETTy IN PINkbr Ccr ar

Help ancer Schmancerin supporting early

cancer detection9-Pc dISPlay• Threeeachofthree.6FlOz/18mLexclusiveFXnaillacquers.

• Compact9-piececountertopdisplay.

Item # 250005

display dimensions:5”w x 8.5”h x 6.25”d12.7cm w x 21.59cm h x 15.875cm d

12-Pc dISPlay• Threeeachoffour.6FlOz/18mL

best-sellingORLYnaillacquers.

• Compact12-piececountertopdisplay.

Item # 250011


Helpsupportearlycancerdetection.20% o profts rom the Pretty in Pink collection

will be donated to Cancer Schmancer.CancerSchmancer’smissionistotransform

womenfrompatientsintomedicalconsumers,andtoshit the nation’s priority

towards prevention and early d etection o cancer.

HallOwEEN

Features fourbest-selling ORLY shades!

ORLY BEAUTY BUZZ • sEpTEmBER / OcTOBER 2013 3

wHaT’S NEw?






fromtheSecretSocietycolorcollection.


Item # 25091


SECRET SOCIETY h c c

lavISH baSH

20806

MacabrEMaSqUEradE

20805

vOyEUrISTIcadvENTUrE

20807

rISqUÉ ENcOUNTEr

20810é

MaSkEd cErEMONy

20809

wHaT'S THEPaSSwOrd?

20808

NEcklacE gIfT SET• Includesoneeachofsix.6FlOz/18mLMasked

Ceremony,LavishBashandRisquéEncounterfrom

theSecretSocietycolorcollection.

• IncludesFREElock&keynecklace.

Item # 25003


baNglES gIfT SET• Includesoneeachof.6FlOz/18mLMacabre

Masquerade,VoyeuristicAdventureandWhat's

thePasswordnaillacquersfromtheSecret

Societycolorcollection.

• IncludesFREEsetofbangles.

Item # 25002


vElvET bag gIfT SET• Includesoneeachofsix.6FlOz/18mLMasked

Ceremony,LavishBashandMacabreMasqueradefrom


• IncludesFREEvelvetbag.

Item # 25004


4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachof

MacabreMasquerade,VoyeuristicAdventure,

MaskedCeremonyandRisqueEncounterfrom



Item # 28173





Item # 250670 – 18-pC Item # 250671 – 18-pC wIth baCkstoCk


HOlIday PrOMOTIONS

SpEIpromoTion


wHaT’S NEw?



MaTTE TOP 6Pc dISPlay• Includes6–.6FlOz/18mLbottlesofMatteTopinunitboxes.

• Compactcountertopdisplay.

• Worksoveranynaillacquer.

Item # 25006


MaTTE 15Pc dISPlay• 3eachof2.6FlOz/18mLmattenaillacquers,

IronButteryandPurpleVelvet.

• 3eachof2.6FlOz/18mLnewmatteakietopcoats

inGreenandPinkthatworkoveranynaillacquer.

• 3–.6FlOz/18mLbottlesofMatteTopinunitboxes.


Item # 250012

display dimensions:5.25”w x 6.375”h x 6.625”d

13.34cm w x 16.2cm h x 16.83cm d

Turn glossy nail lacquersto a unique matte fnish!

MaTTE IT UP!

MaTTE NaIl lOOkFll il g gly d il l.1. p lq v b .

2. o , m t .

3. u d d t g ,b .

4. t , b d d t .

5. m .

IrONbUTTErfly

PUrPlEvElvET

Silky smooth matte naillacquers

New topcoatsfor a matte

sarkle

grEENflakIE

PINkflakIE

MaTTE fx


wHaT’S NEw?



HaNd crÈME• Helpnourish&hydratedryskinandbrittle

nailswhilepreventingmoisturelosswiththis

invisibleprotectiveformulaofArganOil,Jojoba

OilandSheaButter.Skinisleftsuppleand

protectedagainstfreeradicalswithVitaminE.

• Canbeusedonbody,handsandcuticles.

• 1.7FlOz/50mLinglassjar.

Item # 24530

cUTIclE OIl drOPS• Helpsnourishandhydratecuticlesandnailswiththis

richblendofArganOil,JojobaOilandVitaminE.

• .6FlOz/18mLwithhygenicdroppercap.

Item # 24500

argaN OIl

8-Pc dISPlay•Includesfoureachof.6FlOz/18mLArganOilCuticle

Dropsand1.7FlOz/50mLArganOilHandCrème.

•Compactcountertopdisplayidealforretail.

Item # 21501


Hydrate and soten dry cuticlesand hands with our ultra-luxe,rgan Oil infused system

Help eliminate ungus and improvethe appearance ofunsightly nails

fUNgUS Md

6-Pc dISPlay• Includes6–.6FlOz/18mLbottlesofFungusMD

anti-fungalseruminunitboxes.


Item # 25005



wHaT’S NEw?



THE NEw Orly aS SEEN IN...

cosmopolitan august 2013Gudr - pr Cllci

glamour July 2013pry-Ugly - m U

women's health July 2013mldiu Ui - h dFrd F

cosmopolitan July 2013my mliy - m U

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310,000 fb

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Key design elementsof our advertising

communicate ourbrand message

and legacy

It all started with Pink.“I ll rd i pi” clrJff pi’ clrful crr d rl lyd i ig rfil il cr idury.c J p, orly’

2013

b. w J p orly 1975,

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THE NEw Orly



IL LCERYu c’ idury ldr il dig ill.orly . w

. o b

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p bb

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orly b

new! u

ew FX bottle

and ca

s ll dily g 8

ew rebranded ORLY merchandising dislays


THE NEw Orly





BOER®For Longer Lasting Manicures & PedicuresDubbed a “double-ded ty tae”, ORLY’

uue rubberzed orula r lauer to te

al urae or lat adeo u to two wee.

.3 fl oz / 9 ml item # 24112

.6 fl oz / 18 ml item # 24110

4 fl oz / 118 ml item # 24114

8 fl oz / 237 ml item # 24118

RIEFILLERSmooths Ridged Nail SurfacesA eretly oot aure be wt a

awle urae. T uue baeoat ll rde

ad oot out ueve al.

.3 fl oz / 9 ml item # 24122

.6 fl oz / 18 ml item # 24120

TOP2BOTTO®Two-in-One Basecoat & Topcoatstart ad your aure wt ORLY’

oveet baeoat ad tooat all--oe.

.3 fl oz / 9 ml item # 24132

.6 fl oz / 18 ml item # 24130

4 fl oz / 118 ml item # 24134

BSECOTS TOPCOTS

POLISHIEL®For Quick-Dry High Shine Long Lasting ManicuresT u-dry, e, retat tooat

ota UV lter to revet al olor ro ad.

.3 fl oz / 9 ml item # 24272

.6 fl oz / 18 ml item # 24270

LOSSER®For Super Slick Shine

gve al uer-l, rror-le e ad latroteto wt t to-ell tooat. peret

or al art ad vbrat olor.

.3 fl oz / 9 ml item # 24212

.6 fl oz / 18 ml item # 24210

WO’T CHIP®Helps Prevent Nail Color from ChippingEted te le o your aure by ret

ad eel wt t rotetve

olyer tooat.

.3 fl oz / 9 ml item # 24232

.6 fl oz / 18 ml item # 24230

4 fl oz / 118 ml item # 24234

TTE TOPTurns Glossy Finishes to Matte FinishTur reular loy al lauer to a uue atte

. ideal or reat uue al art ad ot

vared al loo.

.6 fl oz / 18 ml item # 24250

IFIEBrightens and Prevents Color FadingBrte ad rotet your fre maure ro

ad wt UV lter ad otal brteer,

leav a durable ad e .

.6 fl oz / 18 ml item # 24260

ICK-RY

FLSH RY®Quick-Dry High Shine DropsAelerate dry te o rely lauered al

wle delver brllat e, ad revet

ud ad .

.6 fl oz / 18 ml item # 24340

I--SP®Quick Drying for Color Protection

Dry al lauer uly wle revet olorro ad wt UV lter.

.3 fl oz / 9 ml item # 24322

.6 fl oz / 18 ml item # 24320

4 fl oz / 118 ml item # 24324

SEC’ RY®Deep Dries Lacquer Layers for a Durable Finishpeetrate ad uly dry ultle layer at oe or

a ard, rotetve tooat .

.3 fl oz / 9 ml item # 24312

.6 fl oz / 18 ml item # 24310

4 fl oz / 118 ml item # 24314

SPRITz RY™Dries Nail Lacquer and Conditions SkinDry al lauer tatly wt o oly redue.

Alo ota vta A & E bled o ol

to odto .

4 fl oz / 118 ml item # 24350

16 fl oz / 473 ml item # 24360

IL TRETETS ,


THE NEw Orly



ORLY’s comrehensive line of nail treatmentsprovides eective solutions for every nail care need.

STRETHEERS

IL EFESE®For Splitting and Peeling Nailsprevet breaae, bod ltt ad eel

al toeter to orty wea al.

.3 fl oz / 9 ml item # 24422

.6 fl oz / 18 ml item # 24420

4 fl oz / 118 ml item # 24424

ILTRITIO®Growth Support for Damaged Nailshel trete eel al ad tulate ealter,

ater rowt wt t advaed orula ota

ollae, weat rote, erat ad baboo etrat.

great or al o out o el or aryl.

.3 fl oz / 9 ml item # 24162

.6 fl oz / 18 ml item # 24160

CLCI SHIEL®For Weak and Thin NailsBuld ter, troer ad ore eble al

to eourae ealty al rowt.

.3 fl oz / 9 ml item # 24412

.6 fl oz / 18 ml item # 24410

IL ROR®For Weak and Ridged Nailspyally trete al wt l ber

al wra orula wle oot rde.

.6 fl oz / 18 ml item # 24440

TOH COOKIE®For Dry and Brittle Nailsgrow troer al by low erat breadow

wt t orula ota Ara Oouè etrat.

hel to trete dry ad brttle al

tat a ad brea ealy.

.3 fl oz / 9 ml item # 24452

.6 fl oz / 18 ml item # 24450

CTICLE CRE

CTICLE CRE COPLEXHydrates Rough Cuticles to Stimulate Nail Growthcodto ad ote utle to roote ealty

al rowt wt advaed atodat-r ol, eve

etrat ad beta arotee.

.6 fl oz / 18 ml item # 24540

4 fl oz / 118 ml item # 24544

R OIL CTICLE ROPSHydrates and Softens Cuticles with Argan Oilhel our ad ydrate utle ad al wt t

r bled o Ara Ol, jooba Ol ad Vta E.

.6 fl oz / 18 ml item # 24500

R OIL H CREUltra-Luxe Hydrating Crèmehel our & ydrate dry ad brttle al

wle revet oture lo wt t vble

rotetve orula o Ara Ol, jooba Ol ad sea

Butter. s let ule ad roteted aat ree

radal wt Vta E.

1.7 fl oz / 50 ml item # 24530

CTIE®Cuticle & Stain Removergetly ad eetvely reove dead tue,

leav utle ot ad lable. Reove al

ta leav al wter.

.3 fl oz / 9 ml item # 24512

.6 fl oz / 18 ml item # 245104 fl oz / 118 ml item # 24514

CTICLE OIL+For Dehydrated Cuticleshel revet aal ad roote ealty

al by oturz utle wt Orae Bloo

ad Wld cerry Etrat.

.3 fl oz / 9 ml item # 24552

1 fl oz / 30 ml item # 24555

4 fl oz / 118 ml item # 24554

CTICLE THERPY CREFor Dry, Cracked Cuticlesproote ad tulate al rowt by ote

ad ydrat rou dry utle wt owerul

atodat A & E ad avoado ol. Alo oturze

ad odto ad, elbow, ad eet.

.5 fl oz / 14 ml item # 24515

2 fl oz / 59 ml item # 24520

ITECE

O BITE®Break the Nail Biting HabitBrea te al bt abt or ood wt

t btter-avored deterret.

.3 fl oz / 9 ml item # 24612

.6 fl oz / 18 ml item # 24610

PRIETIE®Primes Nail to Prevent ChippingEure al lauer adeo by r al

wt t advaed orula. Balae h level

ad elate ol ad redue or loer lat

aure ad edure.

.3 fl oz / 9 ml item # 24602

.6 fl oz / 18 ml item # 24600

FS ®Maximum Strength Anti-Fungal Serumhel elate uu ad rove te aearae

o utly al. Taret te oure o te roble

wt ORLY’ ye droer alato.

.6 fl oz / 18 ml item # 24690

ILS FOR LES®For a Distinguished Semi-Matte Finishcreate a dtued ad aured loo

wt a uue e-atte or e.

.6 fl oz / 18 ml item # 24240

CLE PREPSanitizer & Deodorizerpreare al, ad ad eet or ye aure

ad edure. T eal o-aerool orula alo

reove ol ad redue to eure roer treatet

ad lauer adeo.

4 fl oz / 118 ml item # 24660

16 fl oz / 473 ml item # 24670


THE NEw Orly



LAcqUER TOWERAll olor all day! maze your lauer olor

eleto wt our laret oer o dazzl

ORLY olor—lud fx ade!

display includes:

396 nail lacquers total• 3 132 - .6 f o / 18 l

1 orly fx q

• 4 q

25 color guides total

25 treatment guides total

Item # 21000

e t m

“ ”

a

orly

cb

B

orly

ERCHISI ISPLYS

display dimensions:

29” w 77” h 17” d

73.7 w x 195.6 h x 35.7 d

mxiiz yur l i oRLY tr Dily.t - orly b-

q, -

. y ’ !

Key tower eatures

mODULARmERchAnDising TRAYsUe ay ORLY tray o your outer ae to dlay

your ORLY rodut, or reate your ow uto ORLY

dlay Ea lauer tray oe ety (o rodut)

wt a al t older ad orreod uber o

uated al t. gravty ed tray are eay load,

odular ad aze o-el rodut reetato.

.6 fl oz / 18 ml lacQuer tray Item # 21524

midi and mini lacQuer tray Item # 21525 empty tray Item # 21526

Blank nail chips pack of 100 Item # 21528

TREATmEnT AnDLAcqUER TOWERTe bet o te bet. T -at dlay

eature ORLY’ ature al are treatet

ad ORLY’ bet-ell al lauer ade.

display includes:

288 nail lacquers total

• 3 96 - .6 f o / 18 l

• 4 q

72 nail treatments total

• 3 22 - .6 f o / 18l b

• 6 B - .6 f o / 18l b

• 4 b



Item # 21001


THE NEw Orly



DOUBLE-sTAck fRAmET double-ta wre rae

allow you to ta ay two tray

to reate a two level dlay.

Tray ot luded.

Item # 21527

display dimensions:18.8“ w x 8.6” h x 6” d47.8cm w x 21.8cm h x 15.2cm d

cOmBi cOUnTERsoet or everyoe. Oe tray ea o

ORLY avorte a oat outerto

dlay—reat or retal.

display includes:

45 Mani Mini nail lacquers total

• 3 15 - .18 f o / 5.3 l

• 6 b


• 3 12 - .6 f o / 18 l

• 4 q

45 Instant rtist lacquer based aints total

• 3 15 - .3 f o / 9 l

• 5 b


• 3 15 - .3 f o / 9 l

• 5 b

Item # 21004

display dimensions:18.6“ w x 25.5” h x 10.4” d47.2cm w x 64.7cm h x 26.4cm d

TREATmEnT

cOUnTERTreat al rt. ORLY’ ature al are

treatet a oat outerto dlay.

display includes:


• 3 22 - .6 f o / 18 l b

• 6 B - .6 f o / 18 l b

• 4 b


Item # 21003


miDi/mini cOUnTERgood t oe all aae.

ORLY’ avorte ma m ad d ze

o our ature al are treatet a

oat outerto dlay.

display includes:

180 Mani Mini nail lacquers total

• 3 60 - .18 f o / 5.3 l

• 6 b


• 3 15 - .3 f o / 9 l

• 5 b

Item # 21005


gEL fx cOUnTERcolor at eet olor are. paed wt a

ull eleto o gel fx olor ad treatet

or te oral Vta-ued el aure.

display includes:

168 Gel FX nail colors total

• 3 56 - .3 f o / 9 l

• 5 b

12 Gel FX nail treatments total

• 3 t p, B, t

c o - .3 f o / 9 l

• 5 b

6 Gel FX tools total

• 3 d B c p / r

Item # 31005


cLiEnT DispLAYOer let te bet ORLY al lauer wt t oat aryl dlay.

peret or wall or al te tato. ilude 24 to-ell ORLY al lauer.

display with lacQuers Item # 21020

display only Item # 21020D


LAcqUER cOUnTERcolor oat. ORLY’ bet-ell al lauer

a oat outerto dlay.

display includes:


• 3 48 - .6 f o / 18 l

• 4 q


Item # 21002



THE NEw Orly



ERCHISE

COLLTERL

post201

post204

post203post202

post205post205

Orly POSTErS• FivenewprintedORLYbrandedposters.

• Moreareavailablefordownloadonthe

ORLYFTPsite.

dimensions: 18”w x 24”h45.72 cm w x 61 cm h

IT all STarTEd wITH PINkT-SHIrT• PromotetheORLYbrandwiththeseeye-catchingshirts,showcasing

ORLY’sItAllStartedWithPinkcampaign.

m w’ v-n pRo2004l w’ v-n pRo2005x-l w’ v-n pRo2006l m’ c n pRo2007x-l m’ c n pRo2008

a c T U

a l

S I z E

laPEl PIN• ShowcaseyoursupportofORLY!Perfectforeducation

anddistributorevents.

• FeaturesORLYrebrandedbottle.

• MagneticClosure.

pRo2003

dimensions: .68”w x 1.75”h x .06”d17.27mm w x 44.45mm h x 1.44mm d

gIfT bag• Wrapitup!withORLY’snewgiftbag.

BrandedwithItAllStartedWithPink.

LIt2015

dimensions:.68”w x 1.75”h x .06”d17.27mm w x 44.45mm h x 1.44mm d

PrOdUcT gUIdE• AcompleteguidetoORLY'sfulllineofproducts.

LIt2100a

dimensions:11”w x 8.55”h28mm w x 21.6mm h

PrESENTaTIONfOldEr• Makeagreatimpressionbypresentingcollateral

inthisglossyfolder.

• BrandedwiththeItAllStartedWithPinkcampaign.

LIt2013

dimensions:3.5”w x 6”h8.9 cm w x 15.24 cm h


THE NEw Orly



STarTEr kIT•ContainsDotterDuotooland5nail

lacquersinHotPink,CrispWhite,

JetBlack,HotYellow andFi eryRed.

•Containslookbookwithcomplete

instructionsfor8nailartlooks!

Item # 27212

dimensions:6”w x 5.5”h x 1.5”d15.24mm w x 13.97mm h x 3.81mm d

STarTEr kIT•ContainsDotterDuotooland5water-

basedpaintsinHotPink,CrispWhite,

JetBlack,HotYellowandF ieryRed .

•Containslookbookwithcomplete

instructionsfor8nailartlooks!

Item # 27211dimensions:6”w x 5.5”h x 1.5”d15.24mm w x 13.97mm h x 3.81mm d

ISTT RTIST

acquer formulaWater-based formula• Quickdrying

• Self-leveling

• Vibrantcolorpayoff

• Easilyblendsandmarbles

• Ampleplaytime

• Easytoremoveformulaensuresa

-

• Lockindesignsbyapplyingtopcoat

• Saturatedtonesprovidean

q

SR FIX , b

N E w

24k gLiTTERglitter

27123

hOT gREEncrème

27107

pLATinUmgLiTTER

glitter

27124

cRisp WhiTEcrème

27121

hOT pinkcrème

27114

pLATinUmshimmer

27110

fiERY REDcrème

27118

hOT YELLOWcrème

27122

sOLiD gOLDshimmer

27111

gRApEcrème

27103

TRUE BLUEcrème

27108

jET BLAckcrème

27120

hOT gREEncrème

27007

cRisp WhiTEcrème

27021

hOT pinkcrème

27014

pLATinUmshimmer

27010

fiERY REDcrème

27018

hOT YELLOWcrème

27022

sOLiD gOLDshimmer

27011

gRApEcrème

27003

TRUE BLUEcrème

27008

jET BLAckcrème

27020

cITrUS MOISTUrIzINgScrUb• Exclusiveblendofbrownsugarandnaturaloilsforsilky,

smoothskininonestep.

8 o / 227 Item # 23031

19 o / 539 Item # 23034


THE NEw Orly



EL FX t o v-i g m s

POINTE blaNcHE

32503b

wHITE TIPS

32001

PINk NUdE

32009

barE rOSE

32005

SHEEr NUdE

32479

kISS THE brIdE

30016è

lIfT THE vEIl

30008è

fIrST kISS

30675è

PIxy STIx

30728è

OH cabaNa bOy

30466

PINk cHOcOlaTE30416è

TErracOTTa30071è

PaSSIONfrUIT30461è

HaUTE rEd30001è

MONrOE’S rEd30052

rUby

30363è

STar SPaNglEd

30721

rEd flarE

30076è

NaUgHTy

30006è

PlUM NOIr

30651è

IN THE Navy

30003

IT’S UP TO blUE

30662

cHargEd UP

30679è

PrINcE cHarMINg

30715è

cOUNTry clUb kHakI

30702è

ragE

30293

lUxE

30294

cOffEE brEak

30575è

SHINE

30295

MIrrOr MIrrOr

30713è

gOTH

30637

lIqUId vINyl

30484è

PrISMa glOSS SIlvEr

30708

fOrEvEr crIMSON

30041

TakE HIM TO THEclEaNErS

30645

vIxEN

30653é

TIara

30664

PrISMa glOSS gOld

30709

MOONlIT MadNESS

30162

PINk lEMONadE

30167

bErry blaST

30501

rOSE-cOlOrEdglaSSES

32474é

caTcH THE bOUqUET

30009

crawfOrd'S wINE

30053

SEaSHEll

30186

OraNgE SOrbET

30658

grEEN wITH ENvy

30638è

HawaIIaN PUNcH

30328

HOOk-UP

30639

lOla

30660è

SkINNy dIP

30761

MElT yOUr POPSIclE

30764è

glOwSTIck

30765è

PUrPlE crUSH

30464è

HOT SHOT

30682è

yEllOw gOld cHrOME

30019

MagENTa vIOlET cHrOME

30020

bEacH crUISEr

30760è

PINk blUE cHrOME

30021

rOSE brONzE cHrOME

30018

wHaT’S NEw?




glITz

30487

vElvET rOPE

30631

SEagUrl

30748

bUrIEdTrEaSUrE

30181

rEd carPET

30634

flagSTONErUSH

30215

6-Pc kIT•Includesoneeachofthe6newGelFXfallshades.

•Perfectforshelfornailtechstation.

Item # 35004

6 EW EL SHES p f f

One bottle FREE with kit purchase!

SaSHayMy way

30449

rOckETSrEd glarE

30468

UlTravIOlET

30470

aTOMIcSPlaSH

30473

MErMaIdTalE

30478

HOlyHOlO!

30480

6-Pc kIT•Includesoneeachofthe6newGelFXglittershades.


Item # 35006

LITTER ELS m f g fx lq



wHaT’S NEw?



OH cabaNa bOy HawaIIaN PUNcH

Works with anyGel FX color!

15-Pc dISPlay• Compactcountertopdisplaywith15.3FlOz/9mL

ShadeShifterbottles.

• ComeswithFREEcustomwobblercallingoutthe

ShadeShifterpromotion,tobeplacedonyour

permanentGelFXdisplay.

Item # 31205


shaDe shIFteRopen stoCkItem # 30030

ScaN HErEfOr dEMO vIdEO

SHE SHIFTER c c fx c

EL FX

Cures all 5 ingers atthe same time

lEd 800 fx laMP

• Curesall5ngersatthesametime

• Energyefcient,highqualityLED

• Safeandeasytouse

• Presetdigitaldisplaytimerof10,20and30secondswith

coordinatinglightintensityoflow,mediumandhigh

• Presetautofunctionwithbuiltinon/offsensorthat

operatesatlow/30secondtime.

• Cooldownthelighttemperatureandcatertosensitive

clientsbyemittingalowlightoutputwiththelow/30

secondsetting.

• Automaticsensorturnsontheledlightswhenthehandis

placedinsidethelamp.

Item # 33502


wHaT’S NEw?






fromtheMashUpcolorcollection.


Item # 25089


aqUa PIxEl

20439

rOSE PIxEl

20440

PlUM PIxEl

20441

PINk PIxEl

20438

black PIxEl

20443

SIlvEr PIxEl

20442

cHOrEOgraPHEdcHaOS

20789

HarMONIOUSMESS

20790é

PrETTy-Ugly

20793

bEaUTIfUldISaSTEr

20794

MayHEMMENTalITy

20791é

SParklINggarbagE

20792

EPIXEL FX c c




Item # 250004


ulti-dimensional 3D ormula for long-lasting

ixel erect sparkle

SH P c c

4-Pc MaNI MINI kIT• Includesone.18FlOz/5.3mLbottleeachofHarmonious

Mess,ChoreographedChaos,MayhemMentalityand

PrettyUglyfromtheMashUpcolorcollection.


Item # 28170





Item # 250665 – 18-pC Item # 250666 – 18-pC wIth baCkstoCk


SpEIpromoTion

dON’T MISS OUT!




galaxy fxClr Cllci

MIlky way

20820

gravITy bOUNd

20819

STarbUrST

20815

INTErgalacTIc SPacE

20817

black HOlE

20818

STar TrOOPEr

20816



Item # 250015


ulti-dimensional celestialeect for your nails

wHaT’S NEw?

LIT4134R

IT'S NOT MEIT'S yOU

30642

é

SPark

30633é

STEEl yOUrHEarT

30759

PrElUdETO a kISS

30754

é

gIrly

30581

gUMdrOP

30733é

6-Pc kIT•Includesoneeachofthe6newGelFXspringshades.


Item # 35007

SPRI ELS m c orly lq


gravITy bOUNd MIlky way



GLOBAL BUZZ

BluShSring Clr Cllcin

dAre to BAre

20492crém

nAKed cAnvAS

20489simmr

cheeKy

20490simmr

firSt BluSh

20491crém

clASSic contourS

20493crém

flAwleSS fluSh

20500simmr

mAni miniS

4-pc mAni mini Kit• Id o .18 F Oz / 5.3 ml o h of

nd c, D o b, ch d Fi

bh fom h bh oo oio.

• Pf fo o p.

Item # 28175

KIT dIMeNSIONS:5” W x 4.25” h x 1.625” d12.7CM W x 10.8CM h x 4.13CM d

6-pix• O o FRee wih i ph! (vid

spm 1 hoh Dm 31, 2013 whi

ppi ).

• Id o h of ix .6 F Oz / 18 ml i

q fom h bh oo oio.

• Pf fo hf o i h io.

Item # 25092

KIT dIMeNSIONS:8” W x 3.5” h x 1.375” d20.3CM W x 8.9CM h x 3.5CM d

18-pc diSplAy• th h of ix .6 F Oz / 18 ml i q.

• Dimio 18-pi oop dip.

• Id Free i p.

Item # 250007 – 18-pC

Item # 250008 – 18-pC wIth baCkStoCk

dISPLAY dIMeNSIONS:8.75”W x 10.75”h x 8.25”d22.23CM W x 27.3CM h x 20.9CM d

nAKed cAnvAS cheeKy firSt BluShdAre to BAre

ACTUAL

ze!

Includes fRee nail palette!

pecLpromoTion



it All StArtedwith pinK Csrf Ls Vgs 2013

All ys wr on ORLY an Jff Pink at t 2013 CosmoprofNort Amrica Sow in Las Vgas. In aition to ibiting,

ORLY hosted an in-booth invitation-only cocktail reception

attended by distributors, editors, bloggers and the ORLY

Corporate Team. Gusts clbrat wit t vning’s

signatur cocktail, t “Pink-mopolitan” as Jeff Pink unveiled

both The New ORLY and our consumer advertising campaign

tat buils on t lgacy of its founr an t crator of t

Frnc Manicur.

As a prsonal tribut to r fatr, San Pink sar a vio

s prouc, tlling t story of Jff’s lgacy. Wit a prsonal

glimps into Jff’s arly carr an t bginnings of wat is

now, t largst family own profssional nail car company

in t inustry, San cronicl r fatr’s passion for t

businss an is ntrprnurial an innovativ spirit. Bot

San an r brotr Tal Pink wr on an to clbrat t

spcial vning wit Jff.In aition to t toucing vio tribut, tr wr

prsntations from Colin Sillry, Sr. VP of Nort Amrican

Sals an Carina Bra, ORLY’s Sr. VP of Markting. The

evening was capped with the unveiling of the specially

commissioned portrait of Jeff by French artist, Françoise

Nielly. T artist matc pigmnts to ORLY’s bst-slling nail

lacqurs to crat t morn an istinctiv portrait tat is

now t cntrpic of t nw ORLY campaign.

“Our nw avrtising campaign says It All Start wit Pink,

but I say it all starts wit you, our customrs, t ORLY tam,

an my family” sai Jff as tank is gusts an wll-

wisrs. “Success is a partnership of innovation and passion.

I’m grateful for your partnership and look forward to our

growing success with The New ORLY”.

“Our new advertising campaign says

It All Started with Pink, but I say it allstarts wit o, or stomrs,

the ORLY team, and my family."

J pik

ORLY President and CEO

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BeautyBuzz SepOct 13 ORLY