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Reach Out Beyond edsa!
It’s time to reassess your outdoor media strategy.
We have established the first professional taxi advertising network. Our exclusive access to a nationwide taxi network means BEBO Media can offer you a unique platform to pro-mote your messages.
Taxi Advertising is a “Reach medium”
Consumers who are reached repeatedly witha message show higher advertiser awareness,brand recall and purchase behavior.
Why Taxi Lightboxes
Moving mediaAC Nielsen research has proved that moving mediais more attention grabbing so your advertising getsnoticed. (AC Nielsen 2007 Panorama Report). Andthis means more customers will connect with yourmessages.
With metro-wide reach our Taxis continuously seek out an audience.
CBD
Residential Areas
Shopping Malls
Airports
Hotels & Casinos
Major Sporting and
Musical Events
1 WEEK 2 WEEKS
3 WEEKS 1 MONTH
GPS Data Results
GPS Data shows actual coverage of Metro Manila by One Taxi in 30 days.
GPS accurate information shows how taxi has penetrated the major cities:
This is only One Taxi!
• Quezon City• San Juan • Mandaluyong • Pasay City• Marikina• Paranaque
• Manila • Pasig• Makati• Taguig• Alabang• Camanava
With 24-hour visiblity yourbrand never sleeps.
Makati is the most frequentedcity by Taxis at night from 5pm-3am
Makati, Pasay, Manila, Ortigas, Taguig and Quezon City are the areas most frequented by Taxis overall
Street-level Taxis are right in the thick of it. Because we’re operating at eye-level your messages won’t be missed.
Our Taxis interact with the largest demographic.
Target Audiences
Audience A• They have immense income.• They are the so-called upper class.
Audience B• Their income is P20,000 and above.• They have high consumer appetite.• They form the middle income group asthe Philippines develops.
Audience C• They have limited resources.• They are receptive to OOH advertising.
Considering the growth of the Philippines, we can say this advertising model targets the group whose consumer appetite willgrow the most in the months and yearsahead.
Budget Spend
Results
Ability to Reach
Road Dominance
ROI
Consumer Recall
Coverage
Brand Recognition
Visibilty
Market Dominance
Repetitive Exposure
Impact
MAXI MIZE
Among our selected media, the BEBO Taxi Back ad is one of the most effective. It’s a source of pride for employees to show off to their friends and families. Ever since we started, awareness for the brand has signifcantly improved and it’s been quoted by a number of our clients too.
Simply put, your ads have helped put the EGS brand on the map... competing even with much bigger BPO brands.
Thank you!
Ramil Dela Cruz Recruitment Director, Expert Global SolutionsJuly 2013
TESTIMONIAL
BEBO Media was able to help Manila Bulletin
increase its brand’s visibility through the taxi
ad. From the color proofing to the actual
production and monitoring. BEBO Media
meets our expectations and we’re happy that
our project with them was able to produce
good results
Alice Mallari Manila Bulletin Publishing Corp.
TESTIMONIAL
Large Format Taxi Advertising
1 Month
3 Months
6 Months
12 Months
Classic Back6,500
6,000
5,500
5,000
Material production per taxi is Php795.
1 Month
3 Months
6 Months
12 Months
Topper6,500
6,000
5,500
5,000
Material production per taxi is Php895.
1 Month
3 Months
6 Months
12 Months
MAXI Back7,500
7,000
6,500
6,000
Material production per taxi is Php995.
Minimum of 25 units per order.Rate is exclusive material production, ASF and VAT.
MEDIA KIT 2015
CALL: 788 7777
