Youth seek…

Friends Identity Fun!Community Self Expression EntertainmentIdentityTogetherness

Bebo is a social media network which combines community, self-expression and entertainment to enable users to create, discover, participate and share

What is Bebo?

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Engagement Marketing

OriginalProgramming

Traditional OnlineAd Sales

Brands and Social Media

Advertisers face unique opportunities in social media environments – Bebo’s proposition for brands include original programming sponsorships, video advertising around premium content, “engagement marketing,” and traditional online ad sales

• Sponsorships• Product integration

Video advertising / Open Media

• Pre-rolls• Companion banners

• Brand Profiles• Skins• Widgets• Applications

• MPUs• Banners• Skyscrapers

Pat The Baker

Conversations....

Spread the Luv with Coke! >>

1. Participants First Made Aware of Campaign on Mobile Home Page

Spread the Luv with Coke!Send your friend a virtual Coke to let themknow they make you happy. You’ll both get a luv and be able to do polls and photos on the Coke Happiness Factory! You’ve got 4 more invites today.

2. Participants send a virtual Coke happiness virtual award and recommend participation in Coke Web/Mobile group

3. Recipients of Coke Virtual Award Get a coke bottle emotion on their Bebo Mobile Site and viral recommendation to friends in Lifestream feed

has given Sean a

Happiness Award!

Web

Mobile

5. Bebo users click from e-mails to Coke Web and/or Mobile Feature Profile Pages. Campaign is coordinated across web AND mobile

Web

Mobile

4. Recipients receive a Bebo success message on web and/or mobile that drive to Bebo Coke Happiness Factory page via link

Coke Feature Profile received unprecedented traffic and participation, initiated by WAP, Web and SMS viral campaign that drove traffic to polls, commenting, photo upload and friending.

Participantstook polls viaWAP, Weband SMS

Bebo users uploadCoke Happiness photosDirectly from their phone on WAP or via Bebo Shortcode to #coke

and wrotecomments onhow Coke Makes them Happy via WAP, Web and SMS

Coke Mobileand Web Feature PagesShowed record-Breaking growthover 5-day Campaignthrough WAP,Web and SMSparticipation

Do It Yourself !! Oakley – Conquering Demons