Become a partner of the premier innovative leader in the sports

and entertainment industry, the HEAT Group. Working together

we will design unique and innovative programs to amplify your

brand and achieve your business goals.

A partnership with the Miami HEAT and the

AmericanAirlines Arena gives you direct access to the

most passionate consumers in South Florida and the

number one fans in the NBA.

Located in the center of booming Downtown Miami and the Entertainment District,

the AmericanAirlines Arena hosts 80+ non-basketball events each year, including

A-list concerts, family shows, sporting events, National Conferences, and more.

The HEAT Group has always been committed to making AmericanAirlines Arena the premier

sports and entertainment venue in South Florida, adding state-of-the-art technology and

investing in cutting edge renovations and additions over its 18-year history.

► #4 in the United States

► #15 in the World

► 18,000 Concert Capacity

► 120+ Events Per Year

► 1.7 Million Average Annual Attendance

► 69% Hispanic, 19% Caucasian, 10% African-American, 2% Other

► 3rd Largest Social Media Following in the NBA

► Top 15 in NBA Websites for Aggregate Traffic (Page Views, Unique Visitors, Video Streams)

► 11,000+ Season Ticket Holders

► #2 Among NBA Teams in Hispanic Attendance

► 6th Highest Local TV Broadcast Rating in the NBA

► #2 in Tickets Sold (2016-17)

► 5-Time NBA Retailer of the Year

► Community Leader

rEvolution Study - 2016

100% of Corporate Partners recommend a partnership with the HEAT.

Primary Reason: The customer service provided by the Account Services teams.

34%

35%

31%

55+

35-54

18-34

FANS BY AGE RANGE

49%

2%

24%

24%

Hispanic

Other/Non-Hispanic

African American/Non-Hispanic

White/Non-Hispanic

FANS BY ETHNIC BACKGROUND

9%

10%

11%

17%

23%

29%

$150K+

$100-$150K

$75K-$100K

$50K-$75K

$35k-$50k

less than $35K

FANS BY HOUSEHOLD INCOME HISPANIC INFLUENCE

55% 49%

HEAT Attendees HEAT Fans

#2 in Hispanic Attendance league-wide

► DMA Fan Base

► In South Florida

► U.S. Fan Base

► In the NBA

Column1

Femal

Male

► Partnership with the HEAT significantly increases the likelihood a product will stand out and be noticed.

► Sponsorship with the HEAT has a positive impact on the perceived likeability of a brand.

► HEAT marks and logos increase the effectiveness of a partner’s perceived involvement in the community.

► Brands featuring HEAT IP are more relevant to consumers.

► Heat IP offers partners a point of differentiation over competitors.

► Partnership with the HEAT increases the trust consumers will place in a partner’s brands.

► Sponsorship with the HEAT has a significant impact on consumers’ likelihood to recommend and consider a partner’s products and services.

A measure of how a sponsorship or third-party logo changes the perceptions and attitudes that consumers hold

about your brand and how inclusion of these logos improves the effectiveness of your existing marketing tactics.

27%

31% Lift34% Lift

53% Lift

22% Lift

31% Lift 31% Lift

39% Lift33% Lift

GrabAttention

Likeability Community Involvement SomeoneLike Me

BrandDifferentiation

Trustworthiness BrandAdvocacy

Impact on Consideration

Based on a study by SRi, completed in April 2015

During the 2015-16 season, the HEAT teamed up with Navigate, an industry leader in sponsorship research and evaluation, to conduct a study designed to gauge the impact

of long term, high spend HEAT partners. Results from the survey showed a positive lift across all metrics. Miami HEAT fans are more likely to be influenced by the sponsorship

than non-fans, demonstrated by the large lifts seen among fans over non-fans in the brand metrics (Brand Impact, Purchase Influence, and Good Fit). Aware fans score higher

than unaware fans in the purchase funnel metrics (Consideration, Purchase Intent and Likelihood to Recommend), indicating that the sponsorship successfully influences fans

to consider HEAT partners once they become aware.

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HEAT Group Partnerships offer solutions to amplify partner

brands, drive revenue and retention, and increase

customer loyalty. Every single partnership is customized to

help achieve partner goals.

We will work together to design unique and innovative

programs that highlight your brand and achieve your

business objectives.

► Rights to use the HEAT logo and marks in “local market” advertising and

marketing programs (local market is defined as a 150-mile radius around

downtown Miami per NBA regulations)

► Rights to use AmericanAirlines Arena logo and marks in local, national

and/or global advertising and marketing programs

Partnering with the Miami HEAT provides use of the following promotional assets:

Partnership elements can include, but aren’t limited to:

► Permanent & Digital Signage

► Internet & Mobile Advertising

► Promotions & Appearances

► Community Initiatives

► Customized Retail Activation

► Arena Activation

► Social Media

► Print & Radio Broadcasts

► Hospitality Programs

AmericanAirlines Arena boasts numerous visual touchpoints

on property in the form of digital and static signage.

► Courtside Rotational Package

► 360 LED Fascia and Ring

► Permanent or Static Branding or Signage

► Apron Branding

► Pole Pad Branding

► Scoreboard Features

► HEATV Replay Wipes

► Corner Stat Boards

► Miami Media Mesh (3,400 sq ft. exterior digital marquis

► Concourse Messaging

AmericanAirlines Arena offers many activation opportunities on the

property and in-game. Partners can leverage these platforms to share,

show, sell, and socialize with HEAT fans.

► Entitlement Areas

► Cup Holder Inserts

► Concourse Displays/Kiosks

► Exterior Displays

► Egress Sampling

► Premium Items

► In-Game Promotions

► Print (Tipoff Magazine, Yearbook, etc…)

HEAT.com is in the Top 5 in the NBA for aggregate traffic, including total

page views, unique visitors, video streams and time spent online.

As the digital space evolves and becomes increasingly relevant, the

HEAT Group continues to provide value across digital properties. A

newly designed website, broad social audience, and constantly evolving

digital strategy provide new opportunities constantly for partner

engagement.

Opportunities Include:

HEAT.COM

► Banner Advertisements

► Features & Promotions

► Page Sponsorships

► Pre-Roll Video

E-NEWSLETTER

► LIVE!WIRE

► Premium

Facebook Followers

Twitter Followers Instagram Followers

The HEAT have the 3rd largest social media following across the NBA

23+ Million Social Media Followers

► New mobile app launched Summer 2017

► The on-demand fan experience, bringing the HEAT to you

wherever you are.

► Enable targeted messaging to segmented fan bases

► The right message, to the right fan, at the right time

► Moving towards paperless system

► Mobile Wallet

► Mobile Ticketing

► New Business Intelligence Division

► In-house data collection, warehousing and analytics

► Introduction of next-generation WiFi access for Arena guests

► State of the art signage and sound systems

► Content, Promotion, and Branding Opportunities throughout the

Mobile App

► Banner Ads

► Native Ads

► Features & Promotions

Every HEAT game is broadcast in

both English and Spanish and can

be heard throughout South Florida

on our various radio affiliates

► :30 and :60 Commercials

► Live Mentions

► Billboards

► Special Features

Whether you’re entertaining potential clients or

rewarding employees, we offer customized ticket plans

and packages to meet your needs. The HEAT offer a

number of hospitality programs for all types of outings.

The XFINITY East Plaza is a 34,000 sq. ft. solar canopy covering the East

Plaza at AmericanAirlines Arena that overlooks Biscayne Bay and the Port of

Miami. The space, now sheltered from the elements, features an enhanced

food and beverage program, a permanent stage for concerts, state-of-the-art

lighting /LED column signage, and a large screen and areas for hospitality.

Adjacent to the XFINITY East Plaza is 601 at AmericanAirlines Arena. The

private café’s contemporary design, waterfront view and proximity to the

XFINITY East Plaza make it a desirable and functional space for a large

variety of social and corporate events. During HEAT games, concerts and

family shows, this two level venue functions as a luxury dining destination for

Arena guests.

601 at AmericanAirlines Arena features:

- Two stories with multiple large dining areas and bars

- Indoor and outdoor seating overlooking Biscayne Bay

- Customized F&B packages for private events of all kinds

- 800-1,200 capacity set-up options

- State of the art Audio/Visual displays

► 40+ Community Events each year

► Benefitting many South Florida Charities and the

Miami HEAT Charitable Fund

► Programming includes:

► Education

► Athletics/Health

► Underprivileged

► Environmental