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18
th
Amendment passesin 1920 Organized crime
increases dramatically Most American breweries
go out of business Unhappiness increases
by 1000% Utah helps repeal with
deciding vote for 21 st Amendment in 1933
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Were Proctor & Gamblizingthe beer business.--1950s Schlitz
Exec. Fred Haviland
Merger Mania sweeps Americanbreweries,
competitionintensifies
Golden Age of television bringsbeer jingle after beer jingle
tomillions of homes: ThatsRheingold beer, so light, soclear!
Lite Beer introduced in 1967 byChicago brewer Meister Brau
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Jack McAuliffe founds New Albion BrewingCo. in 1976, setting
precedent for the grassrootsmicrobrewery
If you make good beer, you dont need to pay
for advertising. New Albion goes under in 1982 (but hivesout
into Sonoma Brewing Co.)
Homebrewers and entrepreneurs everywheretake notice
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Est 2006
Carnevale Ale:Saison releasedannually, just in
time for MardiGras Tomme Arthur isThe Lost AbbeysSteward of
theVision
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Est 1996
Idiot IPA is anunfiltered IPAweighing in at 8.5%
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CRAFT BEER : Craft beers are produced with
100% barley or wheat malt or use otherfermentable ingredients
that enhance (ratherthan lighten) flavor. Craft beers only come
from
craft brewers.CRAFT BREWER: An American craft brewer is:
SMALL (fewer than 2 million barrels brewed annually ),
INDEPENDENT (< 20% non-craft brewer ownership ) TRADITIONAL
(> 50% production = craft beer )
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Est 1996 7.25 ABV The name? The beernamed itself, according
toco-founder Greg Koch
Its not too expensiveyoure too cheap
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Est 2006 Black LightningPorter 8.5%
Brewmaster JimCrute emphasizespurity and traditionin his
approach
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Anchor BrewerySan Francisco, 1905
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Founded in 2002 They call this a
Double Stout, youcan call it an Imperial.Or just tasty.
This brew won 1 st place in the 2008 CAState Fair ImperialStout
category
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Est. 1995 All six of AleSmithsemployees arehomebrewers
Wee Heavy is a classicScotch Alesweet andmalty; only a wee
bitheavy at 10%ABV!
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Brewery est. 1996,
four years afterhomebrewing shop Brewery is named
after the locationwhere Cabrillo firstlanded
Tongue Buckler is aserious Imperial Red.10% abv
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Pizza restaurant est.
1987, Brewery est 1992 Located in Solana
Beach, Carlsbad, andSan Clemente Hop 15, at 10.5%, is
a definite closer
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