Upload
beleduc-lernspielwaren-gmbh
View
232
Download
2
Embed Size (px)
DESCRIPTION
In this broschure we would like to give you an overview of our company and products in a nutshell.
Citation preview
1Company Presentation
PLAY experienceLEARN
2
Company
‟We are a family business and have a tradition in the toy industry of more than 50 years.
Guided by our motto ‟Play – Experience – Learn”, we create, develop and market educational toys, such as puzzles, games and wall toys made of wood, role play items and handpuppets, outdoor and sport items, classroom equipment, as well as creative and decoration materials. We are loca-ted in Olbernhau in Germany.
We regard ourselves as the partner for creative and outstanding game and product ideas, which support the early childhood development.
Our target group is kindergarten and pre-school children aged two to seven.
Our main customers are kindergarten and school suppliers, wholesalers and retailers in more than 60 countries on all continents.
We distribute our own brand beleduc globally with our partners. For the Hape brand we have the exclusive distribution rights in Germany and Austria for the kindergarten supply market.
In our company head office, we have 20 employees.”
Sabine HandsteinGeneral Manager
3
History in a Nutshell
1960
1963The company Didago was founded in Belgium
1986The company Hape Kinder-garten Service was founded by Peter Handstein in Germany
2010beleduc extended its office capacities in Olbernhau
beleduc started the distribution of the Hape brand in the kindergar-ten market in Germany and Austria
2015 beleduc USA Inc. was founded as a distribution company in North America
2013beleduc celebrated
50 year company anniversary
2007beleduc acqui-
red the German company Fröhling,
which has a long tradition in
wooden toys
1992The company beleduc Lern-spielwaren GmbH was foun-ded in Olbernhau in Germany
The company is under the leadership of the owner Sabine Handstein
1988beleduc was founded as a distribution company for Didago products in Belgium
1978 First presentation at the Nuremberg Toy Fair
1970 1980 1990 2000 2010
2002The company Happy Arts & Crafts changed its name in Hape Interna-tional for the production of OEM products and the creation and development of the Hape brands
1995Happy Arts & Crafts was founded as a production com-pany in Ningbo in China (main supplier beleduc)
2014 beleduc extended the range with outdoor and sport items from the brand “TopTrike“
The company European Edu-cationall Group Ltd., which belongs to the Hape company family, took over all sales acti-vities for the beleduc range in Asia, Middle East and Australia
Hape acquired the traditional brand ‟Käthe Kruse”
2001beleduc Ltd. was founded as a production and distribution company in Ningbo in China
4
Mission
“We believe that children do not play to learn, but they learn because they play.”
This is the guiding principle of our company philosophy. Keeping this in mind, it is our continuous ambition
• to promote the enjoyment of playing together
• to develop educational toys that enable children to call and extend their potential
• to develop educational toys that will find durable use in kindergartens and families alike
• to promote skill development of children between two and seven years of age in a holistic way
• to offer children a good time full of play, fun and excitement which makes them experience and learn as well
5
Philosophy
– strict international requirements– certified by renowned test laboratories
– made for kindergartens– high quality materials (wood, a natural resource)– accurate manufacture
– distribution to more than 60 countries worldwide– presentations at international toy shows
– long term partnerships– more than 50 years of experience in kindergarten business– personal relationships
– safe working conditions– care for social well-being– support of social projects
– co-operation with pedagogues– products tested in kinder- gartens– high educational play value
Internatio-nality
Social Responsibilitystands for ...
Partnership
Safety
Quality and Environmental
Safety
Product Development
6
Play – Experience – Learn Philosophy
• most important activity of a child• play for the play’s sake• freedom, imagina- tion, excitement and relaxation• free play or structured play
beleduc products ...• stimulate creativity and phantasy• have an aesthetic, affectionate and functional presentation• have a high stimulative nature and pique curiosity• allow for experiences with all senses
• allow for incidental learning• convey interdisciplinary knowledge and competence to act• accompany children from toddler to teenager
PLAY EXPERIENCE
PELLEARN
• individually or in play groups• experimentation and reflection• construction and reconstruction of the child’s world• experiencing with all senses
• leaning with body, mind and soul• Incidental learning• holistic learning• skill development
7
Classification of products in areas of education
• music• dance and theatre• visual arts
Art Education
• discovering of regularities• understanding of numbers• geometry
Mathematics Education
• body• physical activity• health
Somatic Education
• nature• ecology• technics
Science Education
• non-verbal communication• speech• writing and media
Linguistic Education
• social Learning• values and philosophy of life• democracy
Social Education
8
Organisation and Logistics
Organisation
beleducOlbernhau, GermanyAt our main office in Olbernhau, we create and develop our pro-ducts in-house and in co-opera-tion with professional designers. From here, we distribute our own brands beleduc, beleduc small kids and TopTrike by beleduc in Europe, South America and Africa. In addition, we distribute the brand Hape in the kindergar-ten supply market in Germany and Austria.
beleduc USA Inc.Duluth, GA, USAOur subsidiary beleduc USA Inc. distributes our products in North America.
European Educationall Group Ltd.Ningbo, ChinaOur partner European Educatio-nall Group Ltd. distributes our products in the emerging Chinese market and Asia-Pacific, Middle East and Australia.
Logistics
Thanks to our capacity of three warehouses, we can deliver to our global customers within short time. So, we deliver efficiently and ecologically reasonably as well.
Central warehouse EuropeNordhorn, Germany
Central warehouse North AmericaDuluth, GA, USA
Central warehouse Asia-Pacific, Middle East, Australia, AfricaNingbo, China
9
0,22 %
Sales Structure
Regional
We deliver our products to more than 60 countries on all continents.
The export share of our total sales turnover is 66 percent.
Europe is our most important market, having a share of slightly more than 50 percent of total sales. Germany, France, the Benelux countries and Scandi-navia contribute the major part to our sales turnover in Europe.
Our share in Asia, with the traditionally strong market in Japan and the dyna-mically growing market in China, amounts to some 40 percent.
North and South America contribute some 8 percent.
EuropeChinaAsia
AfricaAmerica
Kindergarten and School SupplyRetailWholesale
MailorderOnlineOther
19,01 %
21,10 %
51,83 %
7,84 %
14,67 %
0,62 %0,17 %
0,20 %
4,02 %
80,3 %
With a share of more than 80 percent, kindergarten and school suppliers con-tribute the major part to our total sales turnover.
The wholesale businesses account for the second largest share in our overall sales turnover, with some 15 percent, followed by the retailers with some 4 percent.
Sectoral
10
Product Development
1. Idea
5. Producti on
6. Launch
controlling
7. Product
4. Product
safety test2. Test in
3. Enhancement
kindergarten
and sampling
• from and with children • close co-operation with pedagogues and kindergartens • creative co-operation with authors
• intensive test with various institutions of early childhood education• prototype test concerning conceptualisation, areas of education and play value• children decide on the next stage of the product development process for the prototype
• development of the product idea towards a specific concept (P-E-L)• transformation of the idea into a prototype with the help of profes- sional designers• prototype manufacturing with long-term suppliers• securing functionality, safety and quality requirements
• meeting all strict requirements for the safety of toys• certification through renowned test laboratories • highest quality requirements • long-term partnerships with suppliers
• mass production after all relevant product requirements have been met
• enhancement of existing product • extension of the product range
• presentation at major toy fairs (Nuremberg, Hong Kong)• distribution to more than 60 countries worldwide
11
child-appropriate design
products with high play value
high quality materials
high product quality
Puzzles
Games
Roleplay
Layer Puzzles
Colour andMusic Games
Doll’s Prams andWalking Cars
Knob Puzzles
Number, Quantityand Shape Games
Sorting andMatching Puzzles
Motor Skill andReaction Games
Handpuppets
Frame Puzzles
Language Games
XXL Puzzles
XXL Games Play Corners
Product Range
12
Product Range
Classroom Equipment
Outdoor
Creative Worlds
Sand Toys
Classroom Equipment
Painting
Physical Activity Toys
Equipment
Creating
Vehicles and Equipment
Craft Materials
Wall and Floor Elements
Floor Elements Wall Toys Wall Elements
13
beleduc small kids
‟Especially during the first years playing is almost the single activity a child does.
Pedagogues have calculated that a child plays 15,000 hours until the age of 6. That means 7-8 hours a day.
Therefore, it is even more important, that children play in an engaging, socially secure and aesthetic environment and find useful materials, in which they explore the world of objects, causes and phenomena.
The company beleduc is able to provide a demanding and broad offer with the beleduc small kids line for
children under three years of age. The products are manufactured with love and are very aesthetic and encourage children to experience the world, to re-peat the experiences and by doing so to get to know the world.”
Professor Dr. Hartmut WedekindProfessorship for Early Pedagogy and Didactics with a focus onScience, Mathematics and TechnicsAlice Salomon University of Applied Sciences Berlin
14
beleduc small kids
12m+
18m+24m+
1800118002
18003
Friendly Animals Funny Four
Turning Animals
Funny Hippo
Shap
y Tr
ain
Stac
king
Frie
nds
Funny Crocodile
Shapy Sorter
Trip
le S
tack
er
Animal Puzzle
18004
18005
18008
18006
18007
18009
18010
beleduc small kids stands for:
• 10 carefully matched elementary products for holistic early childhood development• training the visual perception and first haptic experiences• different options to play based on age and stage of development
beleduc small kids
developing motor skills sorting, stacking considered action
15
Product Safety and Quality
Children’s safety is close to our heart.That’s why we put high emphasis on the manufacture of our products.
• meeting all international requirements for toy safety:• EU Toy Regulation 2009/48/EC • EN71 • ISO• ASTM • SOR• GB
• certification through independent, renowned test laboratories
• long-term partnerships with suppliers:• ISO9001• ISO14001• ICTI Care Process
16
Awards
Study Group Kinderspiel + Spielzeug e.V.
(Germany)
1st Place CategoryPlay and Learn Bebemania
(Bulgaria)
Reader’s Prize GermanEducational Game Award
2013 (Germany)
German Educational Game Award 2009
(Germany)
Recommendation List ‟Children’s Game of the Year 2013”, Spiel des Jahres e.V.
(Germany)
Nursery World Award 2014(Great Britain)
14
Highly Commended
2nd Place at BDKJ Children‘s Game Test 2015
(Germany)
2. Platz 2015BDKJ
KinderspieletestVon Kindern im Alter von
3-6 Jahren empfohlen
Jokers Award 2015(Belgium)
Our work is not only rewarded by the children smiling.
Game Hit for Children 2013(Austria)
17
Toy Fairs
We present our products at the world‘s most important toy fairs.
• International Toy Fair, Nuremberg, Germany • Hong Kong Toys & Games Fair, Hong Kong, China
In addition we exhibit at many regional toy fairs around the world in co-operation with our partners.
18
Culture and Education Trips
A great contribution in the co-operation with our customers, universities and pedagogues makes our culture and education exchange.
With this event, we would like to establish and maintain an ongoing platform for exchanging views and best practice between academics, practitioners and distribution partners on the subject of early childhood education.
So far, the event took place twice in Germany and once in Chile.
For more informations visit our website:www.beleduc.de
Become our fan on Facebook. Beleduc.Play.Experience.Learn
PLAY experience
LEARN