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This slide talks about shortening of release window and its linkage to the box office hit..
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Changing Dynamics in the Film Industry : Shortening of release windows: Box – Office hit in a typical Telugu movie in Tollywood(Telugu Movie Industry) is about a movie running successfully with more than 1500-2000 prints than a movie running for 100 days with a few prints.
No of Prints1500- 2000
3rd – 15th week2nd week1st week
Source : From my forthcoming e-book : Chapter - Impact of disruptive innovation in Media and Entertainment Industry in India. Adapted from Everett Rogers’s classic bell curve for the Telugu Film Industry
Advent of digital cinema, growth of multiplexes, smart pre-release marketing and increased per-ticket realization have been the key drivers for the industry.
