Bell Ringer

• Name 3 of the 6 Perceptual Cues & their definitions

Perception: Nature vs. Nurture

• We learn to perceive.– Infants under 1 month will smile at a nodding

object the size of a face, even if it has no features. After 20 weeks a blank oval will not make most infants smile. By 30 weeks infants will more likely smile if they see a familiar face.

Perception: Nature vs. Nurture

• We are born with the ability to perceive:– The Visual Cliff Experiment

Unit III, Sensation & Perception: Subliminal Messages

Subliminal Messages

• Brief auditory or visual message below the absolute threshold– Can be found in advertising, television, stores, and

movies

Subliminal Messages

• While watching the video you need to:– Find 3 subliminal messages in each video– Explain the subliminal message– This will be checked

Subliminal Messages• In 1990, Pepsi actually

withdrew one of its “Cool Can” designs after someone protested that Pepsi was subliminally manipulating people by designing the cans such that when six-packs were stacked at grocery stores, the word SEX would emerge from the seemingly random design. Critics alleged that the red and blue lines on the “Cool Can” design were far from random

Subliminal Messages

Subliminal Messages

Subliminal Messages

Subliminal Messages

Subliminal Messages

Subliminal Messages