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BEN* Energy Changing the way people experience energy Ecosummit, 16 October, 2013
*Behavioural Energy
Dr. Jan Marckhoff BEN Energy AG www.ben-energy.com Weinbergstrasse 56/58 [email protected] CH-8092 Zürich Fon: +41 44 632 8960
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Utilities have been producing, transporting and delivering energy for decades…
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…but their current business model won’t earn them money in the future!
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Customer engagement is key to additional revenue!
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Psychology Data Analytics
Change the way the world experiences energy
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We sell white label, cloud based software to utility
companies
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Energy report for utility customers
Personalised social normative feedback
Promotion of web/ app platform
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Behavioural energy feedback
Free of charge for the user
Quick start – no hardware required
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Invoice download
Tariff change
Smart metering
Social norms/ competitions
Story telling/ missions
Gamification, e.g. points, rewards
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Duschkopf mit Sparfunktion Der Duschkopf mit Sparfunktion Ecobooster stellt per Knopfdruck die Wasserdurchflussmenge der Duschbrause von Sparleistung (8 l/min, bei 3 bar) auf volle Literleistung (15 l/min, bei 3 bar). Mehr
349 Punkte (CHF 34.90) +
Zum Shop Heute nicht
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Duschkopf mit Sparfunktion Der Duschkopf mit Sparfunktion Ecobooster stellt per Knopfdruck die Wasserdurchflussmenge der Duschbrause von Sparleistung (8 l/min, bei 3 bar) auf volle Literleistung (15 l/min, bei 3 bar). Mehr
349 Punkte (CHF 34.90) +
Zum Shop Heute nicht
Individual recommendations
Based on personal and social factors
Integrated shop for direct purchase
Direct sale to large clients
Reseller model for small/medium clients
Market size CH/GER CHF 2’000’000’000
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BEN Energy
Utility company Integrated shop
Set-up fee, Recurring license fee
White label software
Revenue share
Product placement
Free usage of utility company-branded software without additional hardware
User
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Achievements Milestones
Market success − 19 clients CH − 4 partners CH − 1 partner GER
10 FTE
CTI project & coach
No funding
1st client GER signed Q4/ 2013
Funding round closed Q1/ 2014
Sales team set-up Q2/ 2014
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Jan Tobias Claire Elgar Thorsten
CEO, Founder, Master BA, PhD Finance Jan
Tobias
Claire
Elgar Fleisch
Thorsten Staake
BEN Team
CTO, Founder, Master IT, PhD ETH
VP Sales, Founder, Master Psychology, PhD ETH
Professor ETH & HSG, Founded several start-ups
Professor University of Bamberg, Director B2E
12 more Bennies in IT, Psychology and Design
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CHF 2013* 2014 2015 2016 2017
Clients 20 60 88 120 152
Revenue 1'058'331 2'060'015 3'852'891 10'000'159 20'260'327
EBIT 136'184 -78'908 -24'025 3'658'279 11'140'267
FCF 103'319 -398'737 -428'014 1'708'640 6'967'833
FTE 10 19 30 36 37
Financials
*fully signed as of September 2013.
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Investment opportunity
Expansion into Germany
Investment in sales team
Continued product development
Trade sale in 5-7 years
Smart metering company
Software company
Competitor
100% founders CHF 1’000’000 in Q1/2014
Ownership
Use of funds
Financing need
Exit
