BENCHMARK - Expert Guides Group, the global market leader of business-to-business magazines, ... As Benchmark’s profile has been elevated among US litigators ... US-based companies

BENCHMARKTHE DEFINITIVE GUIDE TO AMERICA’S LEADING LITIGATION FIRMS & ATTORNEYS

From the publishers of and

Sixth edition

Comprehensive coverage of America’s commercial andfinancial litigation marketBenchmark provides general counsel at the country’s preeminent corporations, investment banks, and financialinstitutions with analysis of the best commercial and financial litigators and law firms in the United States.

In addition to covering the national litigation market, Benchmark identifies the leaders in the antitrust, insur-ance, intellectual property, international arbitration, product liability, securities and white collar crime markets.Benchmark is a tool for lawyers or executives seeking experts in a particular field, a national powerhouse withexceptional bench strength, or a local leader in an unfamiliar jurisdiction.

• A US-based publication run from the New York offices of Institutional Investor and Euromoney’s LegalMedia Group, the global market leader of business-to-business magazines, practice area and business lawguides.

• Distribution to in-house counsel at US investment banks, financial institutions, commercial banks, corporates and selected Fortune 500 companies as well as partners at leading litigations firms in each state.

• Extensive research on America’s leading trial lawyers, commercial litigators and litigation practices of the topUS firms.

• The only guide to make the crucial distinction between the country’s national and regional litigation markets.

• Available online at www.benchmarklitigation.com and www.legalmediagroup.com.

“It is clear from the quality, accuracy and integrityof its information that Benchmark Litigation isextraordinarily well-researched and objective. TheDelaware section reflects a deep and comprehen-sive understanding of the local litigation community”

Daniel Griffith, Whiteford Taylor & Preston


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What is Benchmark?Benchmark offers new insight into the domestic litigation market. It is the only guide that reflects the true rangeand scope of litigation services offered in the US. Benchmark accounts for market realities, differentiatingbetween national firms and local leaders, highlighting bet-the-company trial lawyers and outstanding behind-the-scenes litigators, and distinguishing expert generalists and practice area specialists.

Benchmark is the only guide:• to focus exclusively on the US litigation market;• to distinguish between national and regional markets;• to identify attorneys with expertise in specific practice areas;• to interview judges using mediation organizations such as JAMS;• to conduct proper analysis of bench strength;• to take into account the full range of litigators’ skills, not just courtroom success; • to use US-based researchers conducting face-to-face interviews.

Editorial structureBenchmark’s unique editorial structure provides readers with an invaluable tool for understanding the country’slitigation market. We use four basic criteria to organize our review of law firms and litigation attorneys:

GeographyHigh-end litigation often requires a nationwide strategy, although local knowledge and reputation can be crucialto winning a case. Benchmark anticipates this distinction and structures its editorial in two sections: section 1,an analysis of national firms that handle complex cases anywhere in the country, and section 2, a guide to thelocal firms in each of the 12 US circuit courts of appeal.

Practice area specializationAttorneys don’t like being pigeonholed. Some litigators practice in one specific area of expertise, but many – especiallythe country’s top go-to lawyers for bet-the-company cases – are generalists; they are equally capable of winning apatent trial and an antitrust case. Benchmark’s editorial structure reflects this essential distinction.

Litigation skillsA successful litigator does more than just win at trial. Benchmark’s editorial analysis will assess all the traits andskills it takes to be a good litigator. Our researchers will examine an attorney’s ability to strategize, write a per-suasive brief, conduct cross-examination, lobby on behalf a client, execute discovery and pre-trial procedures,negotiate effectively, communicate complex facts to a jury, and connect with a judge or jury.

Bench strengthLead partners running a case are only as good as the team behind them, and most general counsel want to knowabout a firm’s bench strength. Our editorial team examines each firm’s credentials by researching clients’ opin-ions on the quality of junior partners and associates as well as the ‘name’ litigator leading the case.


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New ProductsEuromoney Institutional Investor is proud to announce new additions to the family of Benchmark publications:Benchmark Plaintiff; Benchmark Canada; and Top 250 Women in Litigation.

Since Benchmark was first published six years ago, it has experienced dramatic growth in popularity and in credi-bility as an unparalleled force in the industry, being the only legal handbook to focus exclusively on litigation inthe United States. As Benchmark’s profile has been elevated among US litigators and in-house corporate counsel,the editorial team has been consistently soliciting feedback as to how we could provide even more comprehensivecoverage of the US litigation market. We noticed a resounding demand for greater focus on litigation firms thatrepresent plaintiffs and on firms with top female litigation talent. Benchmark Plaintiff and Top 250 Women inLitigation were launched to meet either demand and are designed as complementary supplements to the parentBenchmark Litigation guide; as well as serving as guides on the most complete picture of the US litigation marketin their own right.

Benchmark Plaintiff adheres to the same methodology as the main litigation guide; covering all 50 states plus theDistrict of Columbia. While some plaintiff-oriented firms and attorneys are ranked and editorialized inBenchmark Litigation, this guide goes a step further in providing plaintiff lawyers their own separate editorialplatform, highlighting firms and individuals responsible for bringing the cases that matter. This includes manyfirms not previously touched on in Benchmark Litigation; these firms were uncovered through targeted question-ing that specifically solicited peer feedback regarding firms conducting plaintiff work to any extent. This guideapproaches the editorializing of the plaintiff capacity from a holistic viewpoint, encompassing firms and attor-neys who exclusively engage in the plaintiff practice as well as those who equally attend to matters in the defenseand plaintiff capacities.

Top 250 Women in Litigation is the preeminent guide to featuring top female litigation practitioners in each state,plus the District of Columbia. Much of the research is based upon that conducted for Benchmark Litigation;however, the editorials in Top 250 Women in Litigation delve further into the careers of these leading women intheir fields, showcasing their careers and casework experience. In addition, Top 250 features long-form editorialcontent touching on matters affecting women in trial law, such as work-life balance and career advancement.

Benchmark Canada was developed to provide a forum for analysis of the Canadian litigation market of the samerigor and caliber as for the US Benchmark Litigation. In addition, US-based companies are increasingly findingthemselves in Canada, trying and defending disputes. The rankings and editorials are divided on a provincialbasis (with the exception of the Atlantic provinces, which have been grouped into one chapter) with all of themajor provinces covered. The guide's results are the culmination of a four-month research period that allows ourresearchers to conduct extensive interviews with litigators and their clients. During these interviews we examinerecent casework handled by the firms and ask sources to offer their professional opinions on litigators practicingwithin their province or practice area(s) across the country.

To inquire about or to participate in the research process for Benchmark Plaintiff or Benchmark Canada, please


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contact Benchmark editor Michael Rafalowich at [email protected]. To participate or inquire intothe research process for Top 250 Women in Litigation, please contact Benchmark deputy editor and Top 250 leadwriter Anne Szustek at [email protected]. To inquire about sponsorship opportunities, please contactBenchmark publisher Jonathan McReynolds at [email protected].

Awards programsBenchmark has launched two national awards series to honor the work of litigators: one each in the US andCanada, the nations covered by the Benchmark family of publications. The awards recognize the best of the bestamong the firms and litigators editorialized in the guides in terms of casework, practice-area work, and overalllitigation acumen. The awards also note achievements on the part of firms with regard to pro bono work anddiversity efforts, as well as for female litigators and for lifetime achievement. Additionally, there are awards recog-nizing excellence in litigation matters handled by in-house corporate litigation teams. The next US awards arebeing held in New York on January 31, 2013; the Canada awards in Toronto on February 5, 2013. To participatein the research or for general inquiries on the awards series, contact Benchmark deputy editor Anne Szustek [email protected]. For sponsorship opportunities or table reservations, contact Benchmark publisherJonathan McReynolds at [email protected].


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Methodology and submission guidelinesMethodologyFirms and individuals cannot pay to be recommended in Benchmark. Recommendations come only as a result of (1)evidence of outstanding case successes in the last year; and (2) consistently positive feedback from peers and clients.

Editorial submissionsA member of our editorial team should already have contacted you, asking you to provide us with informationabout the key matters your firm has handled in the last year. If they have not contacted you by February 1,please contact the editor, Michael Rafalowich at [email protected]. We need to make initial con-tact with firms by February 1.

Please provide us with: i) a brief description of each case;ii) the party(ies) your firm advised; iii) the main points of interest about each case (for example, did the case establish precedent? did it result in avery large award?);

iv) details of your firm’s main achievements and victories in relation to the case; andv) the names of all partners that worked on the deal, including the lead counsel as well as junior partners.

InterviewsFrom February to May 2012, the Benchmark editorial team will be conducting extensive face-to-face interviewswith the country’s leading litigators, with general counsel at Fortune 500 companies, investment banks andother large businesses, and with judges.

The purpose of these interviews is to obtain an insight into who the country’s leading litigators are, and – mostimportantly, why they have obtained that position.

“I have always been impressed by the level ofdepth and commitment that Benchmark utilizesin selecting law firms and lawyers for its publica-tion. I have had the privilege of participating inthis process. Benchmark is one of the firstresources I utilize in choosing counsel bothwithin and outside of my home state. Throughthat process, I have been able to work withmany talented lawyers around the country.”

Bob Weinstine, Winthrop & Weinstine


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Give yourself the best chance to receive good editorialcoverageSend us detailed case information …Our journalists are constantly researching important litigation victories, but we are also interested in the intrica-cies of each firm’s litigation department.

Upon receiving our questionaire, please fully complete each section so that we have all pertinent informationregarding your firm’s participation in major cases.

… and personnel informationAs the process continues through the summer we hope you’ll keep us informed about the latest personnel movesand changes at the firm. If the chair of your firm’s litigation practice has recently changed or if your firm hasjust poached an entire specialist litigation team from a rival, tell us! We need your help to keep Benchmark asaccurate as possible upon publication in September.

Make sure case information is relevantHowever many cases your firm has won, we won’t have room to write about all of them. To make sure we writeabout the ones you feel are the most important, it helps us if you are selective. Please only submit informationon cases that you consider to be your best achievements of the past year.

As mentioned earlier, please also make sure you explain why each case, and your role in the case, was important.It might have resulted in a particularly large award, involved a complex legal issue, resulted in ground breakingprecedent or implied any number of less obvious things.

All this type of information helps us to determine who the leading firms really are.

Be available for telephone interviewsThe more interviews we conduct about the market, the more accurate our analysis will be. During the tele-phone interviews with you, we can also double-check the accuracy of your firm’s editorial submission, whichavoids mistakes such as misspellings of partner and client names.


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Influence the most powerful buyers of litigation servicesInstitutional Investor’s outstanding reputation among, and relationships with, the world’s largest corporations,banks and financial institutions mean that we can access sophisticated channels of distribution.

Benchmark boasts unrivaled targeted distribution, which accomodates existing clients of participating lawyersand firms.

Benchmark is sent to:• In-house counsel at US investment banks, financial institutions, commercial banks, corporates and selectedFortune 500 companies

• Partners at leading litigations firms in each state.

www.benchmarklitigation.comIn addition to publishing in hard copy, Benchmark is available free of charge on the internet at www.benchmarklitigation.com and at www.legalmediagroup.com.

"Benchmark's overview of the Florida mar-ket is spot-on. I'm impressed with thequality of research and the thorough andextensive job that their researchers havedone."

Marty Steinberg, Bilzin Sumberg Baena Price & Axelrod


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By advertising you:• Direct in-house counsel looking to outsource litigation work to your firm details and professional résumé toengage your services.

• Maximize potential for new business revenue by demonstrating your capabilities to our targeted readershipand your nominated recipients.

• Make potential and existing clients aware of editorial coverage which independently highlights your abilities.• Use our unbiased recommendation to encourage those looking to retain counsel in your practice area to con-tact you.

• Associate with the leading identifier of litigation expertise and therefore raise your profile.• Make referral business possible by increasing awareness of your firm’s lawyers in unfamiliar jurisdictions.• Ensure existing clients are reminded independently of your abilities, confirming their decision to choose yourrepresentation.

• Ensure your rivals don’t get a competitive advantage by receiving more press coverage.• Become a member of the exclusive group of recommended firms and lawyers with biographical informationincluded.

Firm listing – standard entry: US$5,950 Full page entry: US$7,950

Individual/biography entry: US$2,450 Display advertisements

Full page color: US$8,500

Inside front/back: US$12,500

Outside back: US$12,500


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About the publisherEuromoney Institutional Investor’s Legal Media Group has been publishing market-leading, in-depth magazinesand directories covering the business law market for 18 years. Its publications have become the global market’smost respected studies of the top law firms and leading attorneys, and are an essential resource for general coun-sel at the world’s largest corporations, in-house counsel at major banks and investment institutions, and mem-bers of prominent law firms.

The directories are researched, compiled and written by Legal Media Group’s extensive team of full-time, specialist journalists, based in New York, London and Hong Kong. The directories provide buyers of legal services with independent research and expert, in-depth analysis of the market’s leading practitioners, helpingthem to choose their legal counsel.


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BENCHMARK - Expert Guides Group, the global market leader of business-to-business magazines, ... As Benchmark’s profile has been elevated among US litigators ... US-based companies