Benefits

of the PCC

Benefits of PCC Membership

Topics: Goal of the PCC Network Value of Mail PCC Programs & Initiatives Q&A

Benefits of PCC Membership

Goal of the PCC Network:

A premier network for customer education and training, to facilitate growth for PCC members, their companies, and the Postal Service.

Postal Service commissions research to understand the market. Here is a sample of what we found . . .

Promote the value of mail. Why is mail so important? Customers spend 30 minutes per day

sorting, viewing and acting on mail

98% households bring in their mail daily

77% sort through their mail daily Customers use mail to:

Make choices Shop smarter Keep connections Manage bills and payments

The Mail MomentThere is a mail “CEO”

Mail helps people make decisions: Browsing for new consumption Managing the home Overseeing finances

Mail is an opportunity for marketers because the Mail Moment is when shopping decisions take shape.

The Mailbox is the Gateway into the Home

Collecting the mail is one of the most fundamental habits of home life First thing done when getting home at the end

of the day In most homes, sorting the mail in the house is

the very next thing doneCollecting the mail is a moment of pleasure A time when the consumer is leaving behind the

stress of work and enjoying home life Over half look forward to discover what is in

their mail

The Mailbox is the Gateway into the Home Mail is not being replaced by the internet Consumers believe mail

is better suited to reading allows consumers to read it where they like to

spend their time is private, secure and personal

Daily Media Exposure

On any given day, the average customer will be exposed to 2,904 media messages, will pay attention

to 52 and will positively remember 4.Think Customers, Not Campaigns, Four Best Practices in Relationship Marketing

Improving the Value of MailImproving the value of mail is critical if we want to retain younger

consumers in the mail

Attitude About the Consumers’ Bond with Mail: “I really depend on mail and would be lost without it”

Age of Consumer

Total SamplePercent Top 2

Boxes

60 years and over 62%

50 - 59 years 52%

40 - 49 years 52%

Under 40 years 45%

Base 1,500

Note: % top 2 box scores on 5 pointAgree/Disagree scale

Value of Mail

Multi-Channel Direct Mail Study

Direct Mail Boosts Online Commerce

USPS conducted a follow-up study to 2004’s Multi-Channel Retail research

Direct mail continues to influence online consumer behavior

Catalogs drive sales for all household income groups Nearly 60% of online shoppers enjoy receiving catalogs 57% of online shoppers said even though they buy online,

they would still like to have a catalog on-hand

Catalogs are business builders Catalogs were found to discourage comparison shopping –

by more than 10% Those with a catalog were more likely to shop for holiday

gifts at the Web site than non-catalog recipients

When shoppers receive catalogs, they buy more! Revenue is more than two times greater from sending

catalogs compared to sending only online communication Average purchase is $88 with catalog vs. $69 without a

catalog

Multi-Channel Direct Mail Study

Fulfillment

Get your online customers to check out, rather than sign off

Shipping has a bigger impact on buying than imagined

Customers—and small business owners alike—want a choice in shipping

Fulfillment

Online shoppers want more shipping choices 60% of consumers and 72% of business owners want to choose

their shipper when making an online purchase Approximately 50% of consumers will choose USPS as their

online shipper when given a choice

Limiting shipping options can be very limiting to sales 43% of online buyers cancelled their order at checkout over the

month the study was conducted The primary reason for cancellation was “shipping was too

expensive”

Online buyers go for shippers with easy returns Offering free shipping can boost your favorability among

customers by 13% Three quarters of online buyers would favor companies if prepaid

returns were offered

www.usps.com

24/7 access to the Postal Service One stop for all your mailing needs

order free shipping supplies schedule a free pick-up pay for postage on-line with Click-n-Ship on-line mailing services look up a Zip code, put your mail on hold

Save time and money visit www.usps.com

Benefits of PCC Membership

PCC Programs:

Education Communication Networking Resources & Support National PCC Events Recognition Programs Mail Service Provider’s (MSP) Program

PCC – Education

Educational Workshops Timely & Content Rich Posted on National PCC

Web site at www.usps.com/pcc

PCC Postal Speakers Bureau Postal Service HQ Executives Postal Service HQ Officers

PCC Industry Speakers Bureau Industry experts from a variety of

backgrounds

DVDs Distributed Quarterly 15 – 25 Minutes Key USPS Officers &

Executives

PCC Education

Professional Certificate Program Customized programs providing a

certificate of completion

Certification Training ProgramsExecutive Mail Center Manager Program (EMCM)

Comprehensive training for developing mail center management skills

Five-day residency program at NCED

Arranged in your city through local PCC

PCC Education

Certification Training Programs

Mail Design Professional (MDP) Helps mailers design mail to be compatible with

automated equipment

Coaches mailers on how to achieve lower postage rates through automation

Mailpiece Quality Control (MQC) Provides enhanced knowledge of the

requirements associated with mailpiece design

Self-paced training program

PCC Education

PCC Small BusinessResource Guide

Provides valuable information on

USPS Products and Services

Tailored for small and medium sized businesses

PCC Communication

Register @ www.usps.com/pcc Monthly Electronic Newsletter

15th of each month

PCC, Postal Service, Mailing Industry

Special editions with breaking news

PCC Communication

National PCC Web site Primary communication for

all things PCC

Intuitive and easy to navigate

Five main headings

About the PCC

PCC Education

Leadership Programs & Best

Practices

Postal News & Communications

Mail Service Provider (MSP)

Program

PCC Networking

Networking

Connect with other small to medium size businesses

Attend local PCC meetings and events Participate on the local PCC Executive Board Attend educational workshops

Network with Postal Executives and Representatives Get your questions answered Better understand the mailing industry

PCC Resources & Support

Resources & Support

PCC Advisory Committee (PCCAC) Postal & Industry Representatives Interpret PCC Policies and Rules Oversee PCC Program

Revised PCC Publication 286 Sets forth the critical policies and rules of operation

for the PCCs

National PCC Events

National Postal Forum – Premier Spring Event Four day event with more than 140 educational

workshops and networking opportunities Attended by PMG, Executives and Officers Expansive Vendor Hall Earn certificates by attending workshops, leadership

tracks and symposiums www.npf.org

National PCC Day – Fall Industry Event 3rd Wednesday in September Nation-wide live broadcast with PMG and

Executives Nationwide PCC Events Providing up-to-date USPS information, education and

networking opportunities Recognition of top performing PCCs

Recognition Programs

Premier PCC Program Benchmark for PCC excellence Performance Levels: Bronze, Silver and gold

Leadership Awards Announced during National PCC Day Broadcast Seven award categories

PCC Industry Member of the Year (1) PCC USPS Member of the Year (1) District Manager of the Year (1) PCC of the Year (1) PCC of the Year <500K population & Level 24 or

below (1) Communication Program Excellence Award (3) Education Program Excellence Award (3)

Mail Service Provider (MSP) Program

Purpose:

Listed on usps.com with company contact information Connect customers to mail-related service providers Provides mail preparation and address list support Access to mail equipment and supplier contacts Companies can enroll as a local or national provider Opportunity to grow your business while helping other

companies to grow their business Learn more and find an MSP visit www.usps.com/pcc

Benefits of the PCC

Join your local PCC today to benefit from educational, communication and

networking opportunities to help you grow your business.