Berlin-Brandenburg is Going Electric Action Plan for Electromobility

Berlin-Brandenburg is Going ElectricAction Plan for Electromobility 2020

www.emo-berlin.de

Berlin Agency for Electromobility eMO | www.emo-berlin.de

eMO is an agency of the State of Berlin. It operates under the aegis of Berlin Partner for Business and Technology and does not possess its own legal identity. eMO’s partners are the State of Brandenburg and companies and institutions in the fields of business and science.

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Contents

1. Preamble .................................................................................................................................................................................................................. 52. Summary of the electromobility strategy ........................................................................................................................................................ 63. Electromobility in Berlin-Brandenburg ............................................................................................................................................................. 104. The framework for action in the capital region .............................................................................................................................................. 145. Legal framework ..................................................................................................................................................................................................... 176. Core fields, and fields of action .......................................................................................................................................................................... 186.1 Technologies, products, services ........................................................................................................................................................................ 196.1.1 Vehicle systems ....................................................................................................................................................................................................... 206.1.2 Energy and charging infrastructure .................................................................................................................................................................. 226.2 Transport and mobility ......................................................................................................................................................................................... 256.2.1 Passenger transportation .................................................................................................................................................................................... 266.2.2 Freight transportation .......................................................................................................................................................................................... 286.3 Information and communications technology ............................................................................................................................................... 306.4 Trans-field subjects ................................................................................................................................................................................................ 326.4.1 Education and research ........................................................................................................................................................................................ 326.4.2 Business promotion and location strategies ................................................................................................................................................... 357. Coordination and communications ................................................................................................................................................................... 377.1 Coordination ........................................................................................................................................................................................................... 387.2 Communications .................................................................................................................................................................................................... 398. Outlook ..................................................................................................................................................................................................................... 42

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The world as we know it today faces momentous challenges. Population growth and worldwide urbanization mean that new mobility strategies and technologies are needed to effectively address climate change and the finite nature of fossil fuels. Electro- mobility can be key to facilitating this complex global process of change while at the same time helping to spark new developments.

To make the best possible use of the features and the potential found in individual locations, however, electromobility needs to be put into practice locally and regionally.

The Berlin-Brandenburg capital region realized the importance of this future-oriented field early on, and set milestones on the road to developing it. The international profile of this metropolitan region, its cosmopolitan residents, its combination of sparsely populated countryside and highly populated capital city, and its innovative entrepreneurial and scientific landscape offer ideal conditions for putting electromobility successfully into practice. In so doing, the region’s activities are directed at strengthening its economy and improving its quality of life.

Since 2009 the states of Berlin and Brandenburg have been con-sistently promoting the visibility and acceptance of electromobility in the Berlin-Potsdam model region. In connection with this pro-gram, which is sponsored by the federal government, numerous projects have been set into motion and the foundation laid for developing electromobility in the region.

In 2010, the year that the National Platform for Electric Mobility (NPE) was launched, the Berlin State Senate decided to concen-trate, structure, and market the region’s potential in this field by founding the Berlin Agency for Electromobility eMO. Serving as the primary point of contact for electromobility in the region, the eMO builds targeted networks of key players in science, government, and business.

In early 2011, the eMO developed and released an initial strategic framework called the “Action Plan for Electromobility Berlin 2020”.

In April 2012, a joint application by the states of Berlin and Bran-denburg to a federal competition resulted in the region being named one of four showcases for electromobility. As the “Berlin-Brandenburg International Showcase for Electromobility”, the capital region combines the location-based advantages of the two states to form a unique laboratory in which the study, develop-ment, and demonstration of alternative drive systems is both pro-moted and lived.

Electromobility requires long-term dedication on the part of all in-volved. This Action Plan Electromobility 2020 lays an even stronger long-term foundation for the commitment to electromobility on the part of the states of Berlin and Brandenburg as well as the region’s business and research communities and associations. As patrons of this Action Plan, we stand for this commitment not only by having helped to determine the necessary actions in the course of a dialogue-oriented process, but also by assuming shared re-sponsibility for carrying them out.

1. Preamble

Governing Mayor of Berlin

Klaus Wowereit

Minister President of Brandenburg

Dr. Dietmar Woidke

President of the Technical University of Berlin

Prof. Dr.-Ing. Jörg Steinbach

President of the Confederation of Employers’ and Business Asso-ciations of Berlin and Brandenburg Dr. Udo Niehage

6 Berlin-Brandenburg is Going Electric Action Plan for Electromobility 2020

2. Summary of the electromobility strategy

As the Berlin-Brandenburg International Showcase for Electromobility, the capital region is developing innovative mobility strategies.

Renewable energy from Brandenburg enables CO2-neutral mobility.

The metropolis of Berlin and the surrounding state of Brandenburg form the German capital region. Together they are already setting national standards in electromobility. The respective strengths and locational advantages of the two states represent a unique real-life laboratory for exploring and experiencing electromobility, within the context of further enhancing the region’s economic develop-ment and quality of life. For several years now the two states have joined forces in a successful innovation strategy known as “innoBB” that has provided key stimuli for the development of electromobility in the capital region.

The Berlin-Brandenburg region offers manufacturers in the automo-tive sector a place to engage in joint projects, and is thus a neutral testing ground for innovative mobility and application strategies. These strategies can be tested for different target groups and de-mands in the different districts of Berlin, for example, which have distinct individual characters. As an energy export and transit state, Brandenburg completes the region’s symbiosis of electromobility applications and renewable energy production. Crucially, close co-operation between the two states at the interface of urban and open space means that future-oriented vehicle, energy, and trans-port systems can be mutually integrated.

This Action Plan is a further developed version of the initial strategy paper of 2011. It covers the region’s developmental focuses and mobility requirements, and pursues the overarching and network-oriented approach of the showcase application. The Action Plan is also based firmly on the policy objectives of the federal govern-ment and the states of Berlin and Brandenburg. Because elec-tromobility offers an integrative approach to meeting economic, transport, and societal challenges, it also supports already exist-ing strategies such as the “City Industrial Master Plan 2010 – 2020” and the “City Traffic Development Plan” of the state of Berlin, the “Pro-Industry Action Plan” and the “Energy Strategy 2030” of the state of Brandenburg, and the “Joint Innovation Strategy Berlin Brandenburg” (innoBB).

This electromobility strategy covers all variants of electric vehicles that can be charged externally (plug-in hybrids, range extenders, pure battery electric vehicles). The infrastructure for hydrogen and fuel-cell vehicles is also being expanded. The strategy covers not only passenger cars but also the entire range of electric vehicles (rail, bus, lightweight and heavy-duty commercial vehicles, bicycles and three-wheelers, boats and ships).

7Summary of the electromobility strategy

The Berlin-Brandenburg region is a laboratory for electromobility where practical applications can be tested while at the same time being converted to sources of added value for industry. Strategies that are successful here can be applied abroad. The aim for the year 2020 is therefore to become an internationally recognized model for electromobility.

This aim will be achieved via a focus on two core objectives for regional electromobility: 1) increasing regional economic power by generating further added value and creating more jobs; and 2) supporting the region’s transport, energy, climate, and environ-mental policy goals in order to improve the quality of the environ-ment and of life. These two core objectives form the basis for the electromobility strategy’s guiding principle and structure. Measures are being developed and put into practice across an entire range of fields, including education and research, development and produc-tion of vehicles and components, production and storage of “green” energies, and the application of innovative mobility strategies.

Each of these two core objectives is the driving force behind one “core field”, each of which in turn has been divided into “fields of action” in order to better coordinate concrete measures.

An overarching field of action, namely the “Legal framework”, comprises the legal and regulatory aspects of developing electro-mobility. It covers the regulation and standardization of technical components, as well as the development of strategic transport guidelines that will enable electromobility itself to develop. The states of Berlin and Brandenburg represent the region’s interests on the federal and EU levels, and make use of regulatory opportu-nities for putting electromobility into practice.

The core field of “Technologies, products, services” targets the first core objective of economic development by seeking to strengthen regional economic power. It is applied in the fields of action of “Vehicle systems” and “Energy and charging infrastructure”.

As drive systems are becoming electrified and as the entire vehicu-lar architecture is being restructured, innovative fields of growth and developmental potential are being generated for the capital region. Targeted recruitment and networking of key players from business, science, and government are creating attractive condi-tions for new companies and institutions to settle in the region and for existing companies to expand. There is considerable potential in the region for further industrial added value and for new jobs, especially in the production of “micro-mobility” electric vehicles, of electric commercial vehicles, and of components for automobiles.

Electromobility opens up established added-value chains not only in the vehicle sector. The use of renewable energy that is mainly produced in Brandenburg, and the active role of electric vehicles in intelligent power grids mean that electromobility has a sus-tainable foundation in the region. A need-based and innovative charging infrastructure in Berlin and Brandenburg makes an im-portant contribution to data and network management as well as to optimizing the availability of services. With the help of business interests, the requisite need-based infrastructure is undergoing significant expansion in the region.

The application-oriented core field of “Transport and mobility” uses electromobility to target the second core objective of improv-ing the quality of the environment and of life. The general aim here is to enable greater mobility with a lower transport volume which at the same time is more environmentally friendly. As such, the field of action of “Passenger transportation” concentrates on networking private vehicles and public transportation in intelligent ways (intermodality, multi-modality). New mobility strategies and products that link traditional public transportation, individual forms of public transportation (such as e-carsharing and bike sharing), and private vehicles are being tested and refined in the region. In addition, two and three-wheeled electric vehicles are freeing up public space for other uses that enhance the quality of urban life.

While freight transport is invaluable for the capital region’s services and quality of life, it is also responsible for a large part of the pollution in the area (such as noise, NO2, particulate matter). The field of action of “Freight transportation” therefore promotes the electrification of commercial vehicles and the testing of via-ble logistics strategies that are both compatible with urban life and economically feasible. In particular, use of low-emission, quiet delivery vehicles and cargo bikes by messenger, express, and par-cel services for the “last mile” of inner-city deliveries, namely to end customers and retail stores, offers great and locally effective potential for the region.

Another important field of action, namely “Information and com-munication technologies”, plays a connective role among the areas described above by integrating the business development opportunities with potential electromobility applications. Berlin is especially attractive to young and creative individuals, who in turn promote the growth of both new and established ICT enterprises. This growth can be supported by the development of information and data services that smoothly and seamlessly integrate private, commercial, and public mobility services. Information and com-munication technologies work at the interfaces of energy production and supply, electric vehicles, and transport systems to consoli- date these areas into combined user services.


The above core fields and fields of action are flanked by the trans-field subjects of “Education and research” and “Business pro-motion and location strategies”, given their universal relevance.

There is a great need for research on all levels of added value for electromobility systems. The capital region features renowned educational and research facilities. Among other things, the pro-ject work and intensive dialogue among these facilities make them highly relevant to electromobility. Berlin and Brandenburg are uti-lizing both academic and work / study models to create attractive educational and further training programs. Interdisciplinary qualification modules are being integrated into curricula at universities and vocational colleges, while occupational / professional categories are being further developed.

The capital region is also using targeted measures to develop the trans-field subject of “Business promotion and location strate-gies” in order to recruit and expand production and service compa-nies as well as research institutions. Consulting services in this area are offered by Berlin Partner for Business and Technology in Berlin, and by the Brandenburg Economic Development Board (ZAB) in Bran-

denburg. The Science and Development Park Adlershof, the European Energy Forum (EUREF), and the Cottbus Technology and Industrial Park are examples of already existing sites where electromobility-related companies and facilities can settle. The interplay between transparent settlement and site management and a property strate-gy for specific user groups will enable additional high-value sites in the capital region to arise, which will provide space for start-ups and established companies, and also support the growth of electromobil-ity activities in the region.

Regional electromobility activities are supported by the Berlin Agency for Electromobility eMO in cooperation and consultation with the relevant players. Commissioned by the Berlin Senate and on the behalf of the Senate Department for Economics, Technology and Research, the Berlin Agency for Electromobility eMO works to-gether with the state of Brandenburg to publicize and market the expertise of the capital region on national and international levels. Moreover it coordinates existing projects, identifies innovative pro-ject approaches for the region and develops them together with partners into technology and demonstration projects.

9Summary of the electromobility strategy

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New mobility strategies and renewable forms of energy – electro-mobility is an ideal vehicle for bringing these two fields together. Electromobility is therefore of great interest to government, science, business, and society.Berlin-Brandenburg has dedicated itself today to meeting the chal-lenges that will be facing metropolitan areas in the future. The region engages in targeted research, development, and testing of “urban technologies”. This is not surprising. Berlin has a long tradition of innovation in transportation policy. Long a “prime mover” for new mobility strategies in the past, it continues to be one today.

Berlin-Brandenburg’s existing infrastructure for alternative drive sys-tems already makes it a pioneer in Germany. With a current total of over 400 publicly accessible charging points and four hydrogen fuel stations, the capital region is setting national standards in electro-mobility. It also seeks to be judged beyond the borders of Germany. Its aim is to set European and worldwide standards as well.

The region has additional unique features that make it especially favorable for electromobility.

3. Electromobility in Berlin-Brandenburg

Locational advantage Significance for electromobility

Capital of the Federal Republic of Germany With Berlin as the capital of Germany and the seat of the federal govern-ment, the region has a high international profile and draws considerable public attention. Media from the entire world are represented here.

Renewable types of energy from Brandenburg Electromobility can only be friendly to the climate and the environment if its electricity derives from renewable types of energy. Considered a pioneer in this area, the state of Brandenburg provides a secure supply of green energy for electric vehicles. The production and the consumption of environmentally friendly energy can therefore complement each other in ideal ways. Close ties between the two states at the interface of urban and open space ensure the necessary integration of future-oriented vehicle, energy, and traffic systems.

Attractive to visitors Berlin is the third most popular urban travel destination in Europe, surpassed only by London and Paris, and is showing greater growth in the tourism sec-tor than any other European metropolis. With around 36.5 million overnight stays a year for business (25 million in Berlin and 11.5 million in Branden-burg) the capital region is an international magnet for talented individuals and tourists from around the world.

Sustainable tourism Brandenburg is a veritable El Dorado for tourists interested in cycling and water sports. It offers an excellent and varied array of bicycle paths and waterways accessible to visitors. The region can build on this by developing electromobility solutions for cycling and water sports in the tourism sector.

International trend-setting city Berlin has a reputation for being multicultural and trend-setting. Art, mu-sic, and culture exert a strong attraction on young, educated, and creative individuals from around the world, who are very open to innovative tech-nologies yet are also interested in issues, products, and trends related to sustainability.

11Electromobility in Berlin-Brandenburg

Locational advantage Significance for electromobility

Cosmopolitan population The residents of the capital region are extremely open to environmentally friendly innovations. This openness promotes the acceptance of new, inter-modal transportation strategies.

Urban transportation (intermodality) Berlin has a very low level of private car ownership compared to the average for Germany. This is due not least of all to its very extensive public transpor-tation services.

Berlin city structure Each of Berlin’s districts has a distinct individual character and a critical mass of inhabitants. These districts offer good conditions for testing need-based and target group-oriented applications. A solid base of transportation, envi-ronmental, and socioeconomic structural data is available to generate robust estimates of potential and impact needed for demonstration projects of this type. The structure of the city with its historical roots consists of numerous districts with different characters. This enables need-based testing of electro-mobility applications.

Cooperation between Berlin and Brandenburg Brandenburg is an energy export and transit state, and can thus provide the other half of the capital region’s symbiosis of electromobility applications and renewable energy sources. By the year 2020, the state of Brandenburg is seeking to cover 100% of its power needs with renewable energies. Three times in a row now (2008, 2010, 2012) Brandenburg received the “Leitstern” award from the Renewable Energies Agency. Necessary conditions for a suc-cessful energy partnership between the two states are in place, for example in the area of grid management.

Neutral site for OEMs The capital region is not dominated by individual original equipment manu-facturers (OEM) in the automotive sector, and can therefore offer an inde-pendent and neutral (non-competitive) space for developing and testing in-novative mobility strategies. At the same time, the region is home to leading companies, well-known traditional enterprises, and innovative small and medium-sized enterprises (SME) in the automotive sector and beyond.

Renowned educational and research landscape The renowned educational and research facilities in Berlin-Brandenburg are very active in the field of electromobility. Numerous university and non-uni-versity research and educational facilities in the region are already advanc-ing electromobility in joint projects. The Technical University of Berlin alone has more than 20 professorships involved in its “Electromobility Research Network”. The BTU Cottbus-Senftenberg is pursuing cutting-edge research at the interface of renewable energies, electric grids, and electromobility.


Not least of all, these locational advantages led to the federal government’s sponsoring of the capital region as the “Berlin-Brandenburg International Showcase for Electromobility”. Around

30 core projects have been launched in the region since 2012, forming a strong basis for putting the regional electromobility strategy into place.

These showcase activities, however, should be understood as just one part of an overall approach that is accelerating the expansion of elec-tromobility in the region. Currently more than 100 projects are in pre-paration or already underway in Berlin-Brandenburg. The capital re-gion is thus one of the leading locations for electromobility in Europe.

Regional companies, institutes, and institutions are playing a cru-cial role in advancing the content of electromobility in the capital region. According to an analysis by the eMO in 2013, more than 200 key players from all segments of the value-adding chain are already

working on developing electromobility in Berlin-Brandenburg. An additional 250 key players in the region possess the requisite expertise to actively help shape the field in the future.

The task at hand is to utilize project work in Berlin and Branden-burg in a targeted manner, under the given conditions, and with the respective locational advantages, also to identify and imple-ment project topics in conjunction with all players in the field. That is the focus of this Action Plan. It describes the capital region’s strategic aims and scope of action up to the year 2020.

The federal government’s showcase program is a key step toward becoming a leading suppliers and market for electromobility.

The state of Berlin consolidates regional potential via the Berlin Agency for Electro-mobility eMO, following guidelines from the Berlin Senate Department for Economics, Technology and Research.

SPANDAU

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CHARLOTTENBURG -WILMERSDORF

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FRIEDRICHSHAIN - KREUZBERG

PANKOW

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Figure: Around 450 key electromobility players in Berlin and Brandenburg – shown here in Berlin (source: eMO / i-vector, January 2013)

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Electromobility in Berlin-Brandenburg

Figure: Around 450 key electromobility players in Berlin and Brandenburg – shown here in Brandenburg (source: eMO / i-vector, January 2013)


Electromobility has economic potential. It also offers solutions to challenges facing transport, the environment, and society. How-ever, electromobility has to be implemented within an overall sys-tem. The greatest effect for the region can therefore only unfold when electromobility objectives are integrated into existing policy strategies and can benefit from the associated synergies. More-over, electromobility is being integrated as a promising solution into relevant individual strategies and helping to put them into practice. In return, these strategies are utilizing and promoting electromobility on policy levels.

In May 2010 the federal government launched the National Plat-form for Electric Mobility (NPE) and thus clearly signaled its sup-port for electromobility as part of its efforts to maintain Germany’s leading position in industry, science, and technology in the future. With a systematic, market-oriented, and technology-friendly approach, the federal government is seeking to make Germany both a leading market for electromobility and a provider of elec-tromobility products and services, and thus a self-sustaining mar-ket in this area by the year 2020.

This aim is being pursued in three phases:Phase 1: Pre-market phase until 2014 with a focus on research and development as well as showcase projectsPhase 2: Market ramp-up phase until 2017 with a focus on establishing a market for vehicles and infrastructurePhase 3: Mass market starts with viable business models until 2020

Independent studies place the Federal Republic of Germany among the leaders worldwide in developing, producing, and applying alternative drive concepts.

The approach and aims of the federal government form the overarching framework for electromobility activities in the capital region. Nevertheless, these strategies are actually applied on the regional level. In connection and dialogue with other relevant state strategies, electromobility can therefore expand its influence above and beyond individual fields.

The diagram below shows the major policy strategies of the states of Berlin and Brandenburg that have direct reciprocal effect on electromobility.

4. The framework for action in the capital region

Figure: Key policy strategies in the capital region

Berlin CityIndustrial MasterPlan 2010 – 2020

BrandenburgPro-IndustryAction Plan

BerlinEnergy Strategy

2020

Brandenburg Energy

Strategy 2030

JointInnovation StrategyBerlin-Brandenburg

Berlin City Traffic

Development Plan

“BerlinArbeit”Labor Market Plan

•Sustainable, modern, clean industry as an engine for growth

•Modern, environment-oriented location for industry

•Economical energy supply as a contribution to climate protection

•Raising energy efficiency and lowering consumption

• Increasing share of renewable energy consumption

• Securing long-term international competitiveness and utilizing synergies

• Berlin as capital of sustainable mobility

• Using positive economic developments for the labor and training market

Aim for 2020

Action Plan Electromobility 2020

Overarching aims of the regionAction Plan 2011 Showcase application 2012

•Berlin as a leading metro-polis for electromobility

•Berlin-Brandenburg as an international showcase

15The framework for action in the capital region

Berlin City Industrial Master Plan 2010 – 2020In June 2010 the Berlin Senate passed the Master Plan drawn up within the industrial policy network. It emphasizes Berlin’s com-mitment to future-oriented, modern, and clean industry as a mo-tive force behind expanding the regional economy. Improving the framework conditions for attracting new production companies, closing gaps in the value-added chain, and broadening the base of skilled workers are three key aims that are also supported by putting the regional electromobility strategy into practice. The Master Plan seeks to enhance the transfer of expertise from research to industry, which is especially crucial for electromobility on account of its high interdisciplinary component.

Brandenburg Pro-Industry Action PlanThe Brandenburg state government produced its “Pro-Industry” strategy paper in April 2012. With the help of this integrated in-dustrial policy, the state is seeking to make a name for itself as a modern, environmentally oriented, and internationally competitive location for industry. Planned actions address not only future devel-opment trends that affect the structural strengths and weaknesses of industry in Brandenburg, but also factors that will influence the future viability and success of industrial development. Electromo-bility makes an integrative contribution to technological progress here by helping to develop resource and climate-friendly mobility and by promoting innovation in the region via the networks it forges among business and science.

Berlin Energy Strategy 2020In May 2011 the Berlin Energy Strategy 2020 was released as an orientational framework for the state’s long-term energy, envi-ronmental, and climate protection policy. It represents a future-oriented road map for providing a secure, economic, and socially responsible supply of energy to Berlin. It assigns a key role to climate protection. Under the motto “Efficient – Renewable – Viable”, the strategy shows the regional potential for reducing the consump-tion of electricity, heat, and fuel in the region and for promoting renewable energies. Electromobility is a major force behind the development of energy-efficient technologies, and supports re-newable energies as a visible example of climate-neutral mobility in Berlin.

Brandenburg Energy Strategy 2030In February 2012 the Brandenburg state government formulated its Energy Strategy 2030 along with a catalogue of strategic measures. These address the challenges that the state faces in ex-panding its energy system, such as compulsory closure of energy production facilities, and network reliability issues. Strategic focus is therefore placed on systems integration, as well as on conver-gence. For systems integration, the emphasis is on adapting to e. g. need-based electricity production and derivation from renewable

energies, as well as targeted restructuring of the existing energy system. As for convergence, the aim is to integrate the infrastruc-ture for electricity, gas, and heat to compensate for fluctuations in wind and solar power. An additional focus is placed on promoting acceptance and participation by the population.

Joint Innovation Strategy Berlin-BrandenburgThe Joint Innovation Strategy (innoBB) was passed by the Berlin Sen-ate and the Brandenburg state government in June 2011. It consolidates the two states’ economic and technology policy activities by forming clusters. Electromobility figures in both the Transport, Mobility, and Logistics cluster and the Energy Technology cluster. Cluster work focuses on networking key players and on supporting the development and application of innovative technology in busi-ness and science. As an integrated electromobility region, Berlin and Brandenburg are setting an example in the use of information and communications technology (ICT) to integrate vehicle, trans-port, and energy systems.

Berlin City Traffic Development PlanThe City Traffic Development Plan (StEP Verkehr) passed by the Ber-lin Senate in March 2011 is a pioneering guideline for integrating Berlin’s transportation policy with its urban development, environ-mental, energy, and economic policy. Electromobility is one part of making Berlin a “capital of sustainable mobility” by the year 2040. Under the strategic principle of “clean, quiet, post-fossil”, electromobility is a key instrument for making transportation in the capital compatible with both the environment and urban life.

Wind turbines in Brandenburg


“BerlinArbeit” Labor Market PlanThe “BerlinArbeit” plan passed by the Berlin Senate in July 2012 restructures labor market and vocational educational policy in the state of Berlin. It lays the foundation for a comprehensive policy approach to combating unemployment. In addition to raising em-ployment levels in general, the main aim of “BerlinArbeit” is to further develop the city into a top location with excellent skilled workers. Electromobility is especially well placed to provide new stimuli to the regional labor market. New value-adding chains require new types of expertise, which can be defined in concrete educational and qualification programs, and which create new de-velopment opportunities on the labor market.

The aims of regional policy strategies should by no means be viewed in isolation. Electromobility is an integrative element that supports and promotes individual aims in the region. At the same time, electromobility in the capital region benefits from targeted implementation of the above strategies because it makes econom-ic and societal change visible.

In light of the above, the aim of the Berlin-Brandenburg region for the year 2020 can be formulated as follows:

“Berlin-Brandenburg is an internationally recognized model for electromobility. The capital region makes consistent use of its lo-cational advantages and its potential in order to develop its eco-nomy and to improve the quality of the environment and of life.”

Berlin-Brandenburg is therefore integrating the key content of elec-tromobility, namely vehicle, transportation, and energy systems, in exemplary manner in order to set not only regional and national but also international standards with visible success. The region is a laboratory for electromobility, where practical applications are

tested and also converted into added value for industry. Strategies that are successful here can be applied abroad. The progress made on the way to becoming an international reference region can be measured and evaluated in consistent form.

This ambitious aim reflects both the claim and the two core objec-tives of electromobility in the region.

Electromobility defines a new value-adding chain, in which produc-tion, energy, and service companies move into new technological growth fields and can thus benefit from economic development op-portunities. By approaching and networking business, science, and government, Berlin and Brandenburg are seeking to strengthen added value in production and utilize potential arising on the la-bor market. This first core objective promotes the development of technologies, products, and associated services along the entire value-adding chain.

Electromobility’s second core objective provides effective support for the region’s transportation, energy, climate, and environmental policy aims, and thereby helps to improve the quality of the envi-ronment and of life. Electromobility offers new approaches and the possibility of innovative, sustainable, and space-saving strategies for passenger and freight transportation. Increased use of electric drive systems in these fields will help to lower pollution and noise levels for residents and visitors.

The guiding principle for action and the motivation behind the region’s activities are thus clear. The capital region is making use of the entire value-adding chain for electromobility, including edu-cation and research, development and production of components and vehicles, production and storage of “green” energies, and the application of innovative mobility strategies.

Figure: Value-adding chain for electromobility

Informations- und Kommunikationstechnologie

Development and pro-duction of components

Development and production of vehicles

Energy productionand storage Infrastructure

Information and communications technologyEducationand research

Operation and mobility services

Maintenanceand repair

Recycling

17Legal framework

5. Legal framework

Legal and regulatory matters are of crucial importance for the development of electromobility. One thing they do is define the framework that business can use to promote innovative devel-opments. At the same time, socioeconomic analyses show that norms and standards are essential for generating trust and accep-tance regarding the safety of new technologies. This applies to the regulation of components, and also to how the “electromobility system” is used on an everyday basis.

EU levelTo promote innovation and enable dynamic market development, standardization has to take actual operations into account and be open to new technologies. However, technical standards need to be defined in order to ensure the requisite compatibility between different interfaces (between vehicles and grid infrastructure, for example). These standards also need to be applied on higher, in-ternational, and / or European levels in order for electromobility to operate across national borders and systems.

Work that needs to be done on the European level includes:

• laying the legal foundation for standard units and measure-ments and for harmonizing systems (e. g. metering in vehicles or in infrastructure contexts)

• standardizing components of the charging infrastructure (such as plugs and user authentication interfaces) to create safe, con-venient, and unrestricted access to charging points

• creating international standards for communications interfaces and protocols, in order to integrate electric vehicles into smart grids. This also applies to communications among energy pro-viders / vehicles / customers, data transfer via electrical wiring and modules in vehicles, mobile end units, and ID cards.

• utilizing the already existing large number of norms in automo-tive engineering, information and communications technology, and electrical engineering for electromobility purposes, also and especially providing information about them to start-ups

• data-protection issues, especially in the area of billing and in-formation processing

Federal levelPlanning and development needs on the federal level consist of drawing up strategic guidelines for transportation that allow elec-tromobility to develop. An important foundation for this which still needs to be laid is the question of how electric vehicles can be clearly designated. Until there is an EU-compatible definition of especially low-polluting and energy-efficient vehicles and a way

to identify them as such, privileges cannot be legally anchored and checked by traffic monitoring systems. Appropriate ways of applying this to the Berlin-Brandenburg region then need to be tested and implemented, for this can considerably encourage the purchase and use of electric vehicles especially in the pre-market and market ramp-up phases.

State and local levels A key task for the Berlin-Brandenburg region consists of adequate-ly conveying regional interests to higher levels (e. g. via relevant initiatives in the Bundesrat – Upper House of Parliament) in order to ensure the applicability and feasibility of the legal framework on the regional level. The existing range of legal opportunities needs to be utilized. As electromobility expands, there will also be a need to expand the existing legal conditions, and this need has to be conveyed from the region to higher levels. For example, the experience accumulated from routine use of the charging in-frastructure and from its expansion will be able to influence and promote the development of norms and standards.

Districts and municipalities need to develop shared solutions that take an overall approach to important legal framework matters, such as how the placement of charging infrastructure elements conforms with regulations on historic monument preservation.

The “electromobility system” needs new norms and standards.


6. Core fields, and fields of action

This Action Plan presents the joint electromobility strategy for the states of Berlin and Brandenburg. Its core objectives are reflected in the core fields. Economic development, namely creating more added value and jobs by means of electromobility (first core objective), is described primarily in the core field of “Technologies, products, services”. Support for transportation, energy, and climate policy aims (the second core objective) is reflected primarily in the core field of “Transport and mobility”.

These two core objectives assume more detailed and concrete shape in specific fields of action. Five fields of action have been defined to make it easier to work together and exchange informa-tion on activities and projects with related content, and to show the main focuses of the electromobility strategy. These fields of action are being developed within the existing legal framework, making optimum use of the scope therein, and revealing areas where further and reasonable development is needed.

The economy-oriented core field of “Technologies, products, services” is divided into the “Vehicle systems” and “Energy and charging infrastructure” fields of action. The application-oriented core field of “Transport and mobility” is divided into the “Passenger trans-portation” and “Freight transportation” fields of action. The “In-formation and communication technologies” field of action plays a connective role among the other fields by integrating business devel-opment opportunities with potential electromobility applications.

These areas are supported by the trans-field subjects of “Educa-tion and research” and “Business promotion and location strate-gies”, which are relevant to the content of all the fields of action. The Berlin Agency for Electromobility eMO has primary responsibil-ity for coordinating and communicating electromobility activities in the region. It provides regional assistance on a need-oriented basis, in conjunction and consultation with key regional players from business, science, and government.

The figure below shows the structure and primary content of the electromobility strategy.

Figure: Structure of the electromobility strategy

Aim 2020

Supporting regional policy strategies

Aim

Guidelines

Core fields

Fields of action

Trans-fieldsubjects

Berlin-Brandenburg is an internationally recognized model for electromobility

Legal framework

Technologies, products, services Transport and mobility

Vehicle systems Passenger transportation

Energy and charging infrastructure Freight transportation

Information and communications technology

Education and research

Business promotion and location strategies

Coordination and communications

19Core fields, and fields of action Technologies, products, services

6.1 Technologies, products, services

Electromobility is changing existing value-adding structures in the transportation and energy markets. Established value-adding chains are breaking up and making room for innovations and new technologies. Sectors like the automotive, energy, and telecom-munications industries are opening up to each other and working together on mobility solutions. New players are entering the stage and adding innovative new stimuli to the field. For the capital region, this dynamic development offers the chance to generate more added value and create more jobs. In terms of content, the “Vehicle systems”, “Energy and charging infrastructure”, and “Information and communications technology” fields of action are focused on strengthening regional economic power.

To take the necessary steps here, all the groups involved – including the Berlin and Brandenburg administrative offices, the region’s ser-vice and production companies, and its research and educational facilities – need to show commitment and constructive coop-eration. Joint efforts are the only way to implement the requisite measures in targeted and effective ways. Berlin and Brandenburg’s business and technology development agencies are supporting e. g. transfer, collaborative, expansion, and business recruitment projects by providing promotional services and funding as well as consultancy and supervision. Ultimately an environment condu-cive to innovative companies and research institutes needs to be created that will encourage businesses to move to the area, ex-pand, or start up, and to create and secure added value and jobs in the capital region.

Development and production of electric commercial and micro-vehicles offer new value-adding potential for the capital region.

The University of Applied Technology Cottbus-Senftenberg pursues research at the interface of renewable energy and electromobility.


6.1.1 Vehicle systems

The “Vehicle systems” field of action covers different types of ve-hicles with electric drive systems. The relevant types range from electric bicycles and cars to high-powered commercial vehicles. They include pure battery electric vehicles, plug-in hybrids, and vehicles with fuel-cell drives.

The process of “electrifying” vehicles is not just a matter of instal-ling new drivetrains. It also means making extensive adjustments to existing components and integrating new ones.

The “Vehicle systems” field of action therefore includes the fol-lowing value-adding areas:

Figure: Value-adding areas in the “Vehicle systems” field of action

Berlin-Brandenburg is known for a high level of expertise in the field of vehicle and systems integration, provided by leading en-gineering companies. The focus is on development services for systems components such as batteries and electric drivetrains. The region is also active in the lightweight commercial vehicle and special-purpose vehicle sectors, in particular with small and me-dium-sized enterprises (SME). Production of electric bicycles in the region is already revealing potential for industrial growth.

The region has a solid basis to build on: More than 120 players in vehicle and systems integration, more than 60 in lightweight construction, and a similar number in drive systems are in a su-perb position to make use of electromobility. This paves the way for Berlin-Brandenburg, a region not dominated by individual automobile manufacturers, to move into new market sectors linked with expanding development and production capacities.

In order to generate additional value via electric vehicles in the future, key areas of expertise need to be developed and expanded in the above value-adding areas. Targeted measures are being taken to strengthen regional economic power on a long-term basis and to create new jobs.

•Industry and research institutes in Berlin-Brandenburg are working together on national projects, which are focusing on developing and testing innovative products and services for elec-tric vehicles. Non-regional (large) companies are also thereby

creating jobs in the capital region. Important pioneering de-monstration projects, such as inductive charging, are being supported and made visible in the region.

•The market for electric vehicles that are energy-efficient, economi-cally attractive, and tailored to specific customer demands will con-tinue to grow through the year 2020. Berlin-Brandenburg will also benefit as a location that is not inherently dominated by OEMs:

o In particular, development and production of e-commercial

vehicles with a “purpose-design” approach offer new value-adding possibilities for the capital region as a logistics hub. Strategies and ideas developed by regional research and de-velopment partners can be implemented, tested, and applied locally for different target groups. Products that are successful in Berlin-Brandenburg can also be marketed and exported in-ternationally.

o Regional suppliers and service companies will also be strengthening their positions in the e-mini-car sector (urban micro-mobility). Components for electric bicycles will become an especially significant part of the regional product portfolio.

o There is considerable potential for electric drive systems in river vessels. This includes building local production capacities and services connected with the operation of barges and pas-senger ships, and the production and rental of charter boats.

Battery system Electricdrive system Fuel cell system Power electronics

Bodywork /lightweightconstruction

Overall vehicleconcept

(architecture)

Maintenanceand repair

21Core fields, and fields of action Vehicle systems

• The exponential build-up curve for electric vehicles on the mar-ket is creating increased demand for energy storage systems. Building on its strong scientific community, the region is focu-sing its research efforts here on post-lithium-ion technologies in particular. At the same time, regional companies are developing novel types of expertise for the start of the mass-market phase, for example by designing cost-efficient processes for the produc-tion of energy storage systems.

• Services for the usage phase of electric vehicles offer further po-tential to attract companies and add value in the region. Electric drivetrains and high-voltage systems mean that motor vehicle workshops need to adapt their services to do maintenance and repair for electric vehicles.

• Berlin and Brandenburg have strong entrepreneurial expertise in the field of recycling and waste management. This can also be used for electromobility. Effective environmental strategies work like closed circuits in re-using key components like car bat-teries. These will assume greater relevance and economic import as the market ramps up.

• To further expand regional expertise in vehicle engineering, greater effort is being put into exploring the potential for syn-ergy with related sectors. Rail technology, an industrial pillar of the area, offers especially high potential for joint interdisci-plinary projects. In addition, existing sector networks such as the Network for Innovative Vehicle Concepts (NiF) are being used by players in the field to promote new approaches to electric vehicle systems.

Electromobility made in Berlin and Brandenburg Electromobility brings additional added value for industry to the region.


The federal government has initiated an “energy transition” to secure a high-performance, intelligent, environmentally friendly, and long-term viable energy supply that makes ever less use of nuclear and fossil fuels. This requires figuring out how to inte-grate renewable energies into the grid, how to develop centralized and decentralized storage strategies, and how to find innovative solutions for synchronizing energy demand and supply. Electro-mobility will make a significant contribution here by establishing an intelligent charging infrastructure, because the field extends beyond supply questions alone to incorporate intelligent exchange with the energy grid. Electromobility will thus also assume an im-portant role in stabilizing and managing grids.

Energy technology and storageEnergy technology and storage are of central importance to the development of electromobility in the region. They are what link Berlin as a major energy consumer and Brandenburg as a large-scale producer and supplier of renewable energies. Measures taken in this area lay the foundation for a “green” electromobility sys-tem. The use of regional and non-centrally produced energy is also contributing in fundamental ways to public acceptance of electro-mobility.

Intelligent distribution grids are a basic precondition for integrating electric vehicles into energy systems, both as consumers (drawing energy to charge batteries) and as providers (mobile storage capacity while vehicles are connected to the grid). In so doing, not only the networks and their corresponding information and communications technologies are becoming intelligent (smart grids), but also the market partners involved are coming together and becoming inter-

linked (smart markets). These types of electromobility-related user and application strategies are being developed and implemented in the capital region.

• Developing comprehensive smart-grid strategies for using re-newable energies in proximity to their production represents a large potential for the region. This will involve ways of metering and itemizing energy drawn, managing energy capacity and de-mand, and the role of electric vehicles in a smart grid. An im-portant theoretical and applied basis for this is the two states’ project of developing a future-oriented strategy for supplying electricity and heat to the capital region. It will include supplying electric vehicles with renewable energy from Brandenburg.

• A major development opportunity for both Brandenburg and Berlin lies in using electromobility to establish districts and communities that have zero or low levels of CO2 emissions. Joint projects and early project development in conjunction with pro-perty, real estate, and planning companies, property developers, and planners will anchor electromobility strategies ever more firmly in neighborhoods and in both commercial and residential construction projects.

• The volatile character of renewable energies presents grid oper-ators and energy suppliers with the challenge of providing a reliable supply of energy at all times of the day and in all types of weather conditions. The focus here is on developing flexible storage strategies. When taken en masse, electric vehicles and mobile storage units present a significant complement to sta-tionary storage systems when it comes to stabilizing grids. The Berlin-Brandenburg region offers an ideal platform for testing and further developing bidirectional charging strategies, for ex-ample in evaluating charging cycles, testing battery life, costs, and reliability, and creating new business models.

• Surplus energy produced by wind-power systems in Branden-burg can be stored as hydrogen in what are known as hybrid power stations. This renewable source of hydrogen can be used directly in fuel-cell vehicles or fed into the existing natural gas grid.

• Many private households especially in Brandenburg already have their own photovoltaic systems. Expanding existing systems and constructing new facilities, combined with using the energy pro-duced for electromobility purposes, has the potential to increase the use of electromobility in rural areas too and to significantly expand the charging infrastructure for private use. Greater use will be made of bidirectional smart-home designs as well as of electric vehicles, especially in one or two-family homes.

Green energy for electromobility applications

6.1.2 Energy and charging infrastructure

23Core fields, and fields of action Energy and charging infrastructure

• Constructively mediated stakeholder dialogues will be instru-mental in laying the foundation for linking the “energy tran-sition” with electromobility. This requires bringing together potential users and citizens, coordination centers, providers, municipalities, and communities to generate acceptance and to establish new business models. Targeted events in the region will help to clarify different viewpoints, make use of synergies, and develop new strategies on a cooperative basis.

Charging infrastructure and hydrogen fuel stationsEstablishing and expanding a need-based, high-performance, and unrestricted charging infrastructure as part of the intelligent ener-gy grid in the Berlin-Brandenburg region follows a clear locational strategy. Hydrogen fuel stations are also being built. NPE analyses have shown that there is not much need for a Germany-wide pub-lic charging infrastructure during the market ramp-up stage ex-tending until 2017. These analyses also show that over the short, medium, and long term, most charging operations will be done at residences or places of work (each making use of both lantern and garage parking), and this applies to Berlin and Brandenburg too.

However, experience from other countries and regions, such as Norway, has shown that a well-developed, publicly accessible in-frastructure of charging points and hydrogen fuel stations – par-ticularly in the early market introduction stage – substantially helps reduce “range anxiety” and therefore promotes the use of electric vehicles. Both business and government are therefore encouraging rapid expansion of public infrastructure in Berlin-

Brandenburg, in order to create new mobility options and acquire new customer groups.

A demand and need-based charging infrastructure is being in-stalled predominately in the cities and their commuter belts be-cause these are the areas with the highest population densities. Intelligent strategies are being developed to integrate rural areas, which will have a positive effect on tourism involving electric ve-hicles. As a cooperation instead of domination-based location for the car-making industry, the capital region can position itself as a clear pioneer in testing and demonstrating strategies that are neutral with respect to competition. These are being developed with account taken of factors such as need development, multiple technologies, unrestricted access, and economic feasibility.

Berlin’s districts – and Brandenburg’s municipalities – have an important planning and design function to play in expanding the charging infrastructure. The capital region is meeting this chal-lenge actively by taking targeted steps to promote and advance the expansion of charging infrastructure in both public and semi-public areas:

• As part of demand-oriented planning, a location strategy for charging points has been drawn up which supports multi-mo-dality in the region. The charging infrastructure is undergoing further expansion on a continuous basis in accordance with need and demand.

• The innovative contract-award procedure that Berlin has put into place for expanding and operating the charging infrastructure is exemplary. In intensive dialogue, the city and potential contrac-tors have worked together to define the charging infrastructure systems and interfaces. The public sector has taken a central role in actively promoting harmonization of the charging infrastruc-ture. By 2019, Berlin will be serving as a real-life laboratory for the operation and use of as many as 1,600 charging points.

• A single central office has been set up to handle applications and government subsidies for the publicly accessible charging infra-structure. This will serve further expansion of the charging infra-structure in Berlin and Brandenburg in demand-based and coordi-nated form.

• Rapid charging points with high direct and alternating current are being installed at suitable locations such as multi-power fuel stations, with due regard for safety and economic considerations.

• Bidirectional charging strategies, which optimize communica-tion between the vehicle, charging point, and energy grid, are undergoing technical development and testing in the region.

The EUREF campus in Berlin demonstrates how vehicle, energy, and traffic systems are integrated.


Areas of study include how power grids behave under flexible loads and whether vehicle batteries can be used for cache stor-age in managing and stabilizing local grids.

• Inductive charging processes offer great potential for bidirectional charging and grid management, because vehicles when parked are always directly connected to the power grid. Relevant applications are being tested in the e-carsharing and company fleet sector, and further developed to make them suitable for mass-market use.

• Demand-based expansion of a hydrogen fueling infrastructure is advancing in step with increased use of fuel-cell vehicles. The re-gion is already very well positioned in this area. Due to its specific energy landscape and high level of regionally produced renew-able energies, Berlin-Brandenburg offers an ideal platform for developing viable business models for expanding and operating a hydrogen fuel station infrastructure.

Hydrogen fuel stations at TOTAL in Berlin and Brandenburg Publicly accessible charging points from RWE throughout Berlin

25Core fields, and fields of action Transport and mobility

6.2 Transport and mobility

Electromobility is not just a matter of developing alternative drive systems to the point where they are ready for the market. It also means applying and integrating innovative transport stra-tegies. European Union member states have agreed to reduce CO2 emissions by 20 percent over 1990 levels by the year 2020. These environment, climate, and energy policy goals, such as lowering pollution levels and reducing vehicle dependency on fossil fuels, can only be achieved with the help of significant input from the transport sector. Electromobility can play a key role here.

Thanks to low-emission and quiet drive systems, electromobility of-fers the chance to expand on conventional transport routines and logistics strategies. By using electricity from renewable sources, it can also offer mobility that is CO2-neutral. Berlin-Brandenburg’s international profile as a testing ground for innovations is mak-ing the area even more attractive as an investment location and thus also a place to complete value-adding chains. This strongly supports the region’s claim to serve as a reference for new techno-logies that solve major societal challenges.

International cooperation with Vienna Intelligent integration of privately owned vehicles and public transportation


6.2.1 Passenger transportation

The “Passenger transportation” field of action comprises both pri-vately owned electric vehicles and municipal public transit systems.

The consequences of conventional vehicle use for the quality of life in cities have long been clear – automobile traffic is associa-ted with pollution, noise, and a very high use of space not only for roads but also for e. g. parking. It is hardly possible to expand the relevant infrastructure anymore in Berlin, and sustainable ur-ban development in this area can also only be done under certain conditions.

At the same time, the need for individual mobility – which en-ables participation in social and economic life – may not be met at the cost of quality of life. Innovative and intermodal solutions are required that go beyond reactive expansion of existing infra-structures.

Electric vehicles are considered an integral element of future-ori-ented, livable, and environmentally friendly cities. Their strengths come fully into play here, for they are quieter and cleaner than conventional combustion vehicles. While the capital region has a lower volume of rush-hour traffic compared to other metropolitan regions in Germany, regular congestion causes considerable dis-turbances. Intelligent mobility solutions are therefore being devel-oped for inner-city traffic as well as for commuter traffic between Berlin and the surrounding area of Brandenburg.

Electromobility has a key part to play in sustainable urban mobility. For passenger transportation, it can replace conventional drive systems, offer new means of transport, and make multi-modal options available. The aim is to enable greater mobility with fewer vehicles which are also more environmentally friendly.

The trend from vehicle ownership to need-based use of transpor-tation systems has long been visible and livable in Berlin. The very well developed passenger transportation system both enables and expresses this development. The capital region thus possesses ideal conditions for further establishing electromobility solutions in passenger transportation. Around half of all households in Berlin do not have a car. New technology-related mobility strategies and products that enhance traditional public transit options, as well as individual public options such as carsharing and bike sharing, are therefore greeted with great openness and interest by the public. Use of two or three-wheeled electric vehicles will also help to save space, enabling it to be put to other city-friendly purposes.

In Brandenburg, innovative and intermodal integration of electric vehicles for commuting to work and schools as well as for leisure purposes can create new ways of ensuring mobility especially for rural and small-town areas.

The measures taken in this field of action are directed at increas-ing the proportion of passenger transport via electric vehicles (es-pecially cars, bicycles, and buses) over vehicles with conventional drive systems.

Multi-modality is key to increasing the use of environmentally friendly vehiclesTwo and three-wheeled electric vehicles save space

27Core fields, and fields of action Passenger transportation

• Bicycles with electric pedal-assist functions, especially pedelecs, are considerably extending user radii for stops and stations in the passenger transportation system. Moreover, bicycles take up much less space than cars when parked at places of work or other stops. Marketable solutions using pedelecs for the work / school commute and for intermodal “bike & ride” systems are being tested as individual, environmentally friendly, space-saving, and healthy means of transportation.

• Shared trans-fleet business models are being developed for companies to use electric vehicles. The aim is to demonstrate the reliability of these vehicles for everyday use and the viability of the corresponding business models, and to raise awareness of this among the public at large.

• Electric vehicles are also being tested as a key part of e-carshar-ing fleets that are not primarily station-bound. This approach also includes electric bicycles and the development of relevant smartphone apps. The process is yielding knowledge about what users require from various sharing options and intermodal mo-bility services.

• Rental and carsharing models for electric cars and bicycles are being integrated at intelligent mobility stations to create inter-modal hubs. An excellent example here would be Berlin’s “Süd-kreuz” long-distance rail station.

• The state of Berlin will be converting up to ten percent of its own fleet and the fleets of subordinate agencies to alternative drive systems – preferably electric.

• Multi-modal digital maps reduce interface problems in trans-portation systems for electromobility users. Strategies are being developed for this area in Berlin-Brandenburg.

• Fully electric buses are being tested on one route in Berlin. This bus line is also being operated with electricity from renewable sources.

• Electromobility is seeing ever greater use for water and bicycle-related tourism in Brandenburg, such as in the Uckermark region, the Dahme lake area, and the Oder-Spree lake region. Sustain-able recreational mobility using alternative drive systems is being tested and put into practice together with technology, infrastructure, and service partners.


Freight transportation comprises the movement of goods by road, rail, water, and air. Intelligent planning and guiding of these flows – i. e. logistics – to commercial entities and private households is not only of great importance for the region’s economy in international competition. Intelligent, city-friendly logistics strategies also help maintain and even increase the population’s quality of life.

Freight transportation and logistics have to meet a wide range of demands in the capital region. Transport routes in the Berlin metropolitan area are relatively short and high-use, whereas dis-tances per transport in the state of Brandenburg are longer.

The Berlin-Brandenburg capital region lies on the major Euro-pean transport axes of Paris – Warsaw – Moscow and Stockholm – Prague – Vienna, or where central and eastern European growth markets meet western Europe. The region also possesses a dense and very well developed infrastructure for all four means of trans-port (road, rail, river, air) as well as intermodal freight transport centers at the interfaces. The combination of a highly populated metropolis and a sparsely populated surrounding area represents a superb environment for global logistics players as well as small and medium-sized logistics service providers when it comes to implementing and testing innovative e-logistics strategies. The high range and density of use in this sector in Berlin means a high degree of competition. This in turn means that there is both greater potential and need for action in e. g. freight transportation to end users.

Freight transportation is responsible for a large part of local en-vironmental pollution, such as noise, NO2, and particulate mat-ter. Inner-city commercial transport plays an especially big role in traffic congestion and jams. Low-emission vehicle drive systems, combined with innovations in logistics, are paving the way to new technical and organizational solutions.

By putting new technologies and strategies into action at an early point in time, the freight transportation and logistics sector is making a major contribution to establishing the capital region as a model for electromobility. The Berlin-Brandenburg region is pursuing two key aims in this field of action. One is to replace conventional drive systems with electric and hybrid drives in order to reduce local pollution levels. The other is to use electromobility in finding innovative ways to handle the traffic challenges facing a metropolitan area.

The tight profit margins typical of the freight transportation sec-tor can both encourage and inhibit innovative developments. As such, the use of e. g. electric and hybrid drives can make compa-nies more competitive in this market on a long-term basis. Exper-tise in applying fuel-saving or fuel-replacing technologies can help counter volatile developments on the fuel market, and is steadily lowering the sector’s dependence on fossil fuels.

In many cases innovative approaches to logistics have developed directly out of joint projects between the capital region’s logistics companies and scientific research institutes. Viable strategies are being generated that fit in with both urban planning and trans-port planning.

The volume and range of today’s freight transports would not have been possible without a combination of technological develop-ments in vehicle engineering and innovative logistics strategies.

To meet the above-listed challenges for freight transportation in the future, new measures will be needed such as electrifying commercial vehicles and testing them in both experimental and market-ready stages together with urban-friendly and economic-ally feasible logistics strategies.

• Low-emission, quiet cargo vehicles and bikes for messenger, ex-press, and parcel services are being tested in the city for “last mile” deliveries, namely to end customers. Logistics service pro-viders are deploying new market-ready small delivery vehicles to make their work in highly dense urban areas more flexible, sustainable, and cost effective.

• Electric vehicles offer a lot of potential especially for inner-city deliveries due to good planning conditions and defined driving profiles. Vehicles can be superbly deployed based on technical features and company requirements, taking targeted account of battery power, charging cycles, and existing charging infra-structure. This potential is especially high for fleets run by mes-senger, express, and parcel services as well as for the supply of retail stores.

Electric cargo bikes used for inner-city deliveries

6.2.2 Freight transportation

29Core fields, and fields of action Freight transportation

• Purely electrical delivery chains are being tested for intermodal rail and road transport. These are the first entirely “electrified” intermodal chains from manufacturer to end customer.

• For waste disposal, hybrid trucks with electric waste collection mechanisms are being tested in both rural and urban areas.

• Low-noise electric drives mean that deliveries can be made at earlier and later hours without causing disturbances in residential or mixed residential / commercial areas. Multi-shift deliv-eries can be made to shops. Exchangeable batteries enable trucks with electric drives to operate on three shifts, which means they can be used economically with minimal down times.

• Micro-mobility in the form of electric cargo bikes that can carry loads of over 100 kilos allow rapid deliveries. With the help of

electric motors powered by renewable energy, bike messengers can transport heavier loads over greater distances. Greater use of electric cargo bikes for inner-city deliveries can replace a large number of car messengers, particularly in a metropolitan area like Berlin. This reduces emissions and frees up space.

• Strategies for using electricity in river transport are being devel-oped and tested at port and city terminals. River vessels carry high volumes of freight, and have lower fuel consumption levels than all other means of transport. This energy-efficient and en-vironmentally friendly option should therefore be used as much as possible for transport. There is a lot of potential in develop-ing relevant low-emission drive systems in this field, such as fuel-cell drives.

Waste disposal via hybrid trucks in Berlin and Brandenburg Low-emission and low-noise commercial vehicles substantially reduce pollution levels.


Electromobility faces the challenge of integrating different vehicle, transport, and energy systems that have arisen independently of each other. It will be possible to meet this challenge with the help of modern information and communications technology (ICT). ICT controls all the important functions in electric vehicles and lays the foundations for efficient interplay with energy and transport sys-tems. Data communications enable transport and energy systems to be mutually optimized with respect to cost efficiency, environ-mental compatibility, and performance. Areas fueling advances in ICT include “smart cars” (intelligent vehicles with new ICT systems architecture), “smart grids” (intelligent integration of electric ve-hicles with the energy supply system), and “smart traffic” (intel-ligent traffic structures to increase efficiency, range, and safety).

The capital region is already an attractive location for information and communications technology and for the media and creative sectors closely associated with it. The dynamic character of the ICT sector is especially evident in the lively regional and international start-up scene. Excellent scientific and research resources com-bine with core areas of expertise such as “security and IT”, mobile apps, and geo-information management. Berlin and Potsdam are attractive locations for founders, investors, and researchers.

In the strategy portfolio of this Action Plan, information and com-munications technology builds the bridge needed between value-adding activities on the one hand and traffic and user-specific ap-plications on the other. At the same time, ICT is instrumental in advancing new electromobility-related business models, services, and products. This generates a situation in which ICT and electro-mobility stimulate each other, and their value-adding potential is utilized in both areas.

The Berlin metropolitan area is especially attractive to young and creative workers. New ICT start-ups in the area and new branch offices of companies headquartered elsewhere are both ensuring regional growth in the market for electromobility.

In order to support this growth in the ICT sector until and beyond the year 2020, the following measures are being taken:

• Until the year 2015 ICT services will initially be developed that ensure e. g. efficient interfaces between commercial electro-mobility services and private users. These will be provided and tested in pilot applications. At the same time open platforms will be created that integrate multiple mobility services, intro-duce new providers of additional commercial or non-profit ser-vices in uncomplicated ways, and ultimately generate synergies for adding value.

• Commercial fleets are playing a key role in building up the elec-tromobility market. To ensure smooth use of electric vehicles in fleets, professional software solutions are being developed that enable reliable and convenient use of pool vehicles in combina-tion with infrastructure solutions. Berlin-Brandenburg is using the large potential in fleets and the landscape of innovative ICT companies to position itself as a pioneer in electric fleets.

• In conjunction with measures to promote smaller e-vehicles more adapted to urban environments, new services for e-micro-mobility are being developed. This especially means developing and adapting geodata-based, vehicle-specific components such as range optimization via e. g. advanced navigation and telema-tics services.

6.3 Information and communications technology

ICT integrates vehicle, energy, and traffic systems. Berlin is an attractive location for start-ups and innovative companies.

31Core fields, and fields of action Information and communications technology

• Smart grids that integrate electric vehicles intelligently with energy supply offer value-adding potential for the region and promote the use of renewable sources of energy such as wind and solar power. If necessary, electric power from car batteries will be fed back into the grid (“vehicle to grid”) in the future to help stabilize energy demand and supply. Efficient communi-cation between the control system, the charging infrastructure, and the electric vehicles assumes a key role here.

• The after-sales sector for electric vehicles is gaining ever more significance as electromobility penetrates the market to a greater degree. The new ICT architecture enables many functions to be modified in more flexible ways (vehicle behavior, range optimization, etc.). Individualized software is being developed to manage services on the move, and will become a major avenue for distinguishing the capital region.

• Need-oriented charging, billing, and data management sys-tems run background processes that identify individual users and ensure their access to the system. Billing can be done sim-ply, correctly, and reliably. How to regulate information and data flow between the charging infrastructure and the energy grid also needs to be defined. Berlin companies are a driving force in this field.


The “Education and research” trans-field subject covers occupa-tional and professional education and further training as well as networking among researchers at universities and non-university institutions.

Existing programs in occupational and professional education and further training are being expanded, and new programs are being developed to meet companies’ needs for skilled workers in electro-mobility. Young people are being shown promising career paths in electromobility, and gaining confidence in this area during their schooling already.

Berlin-Brandenburg has a high density of interdisciplinary re-search and educational facilities which represent an outstanding basis for developing electromobility. In addition, transdisciplinary approaches are being developed as a result of networking univer-sities, businesses, and other education providers.

Professional and occupational education and further training Superbly qualified skilled workers are the basis for companies’ eco-nomic success, all the more so in areas related to electromobility. By integrating educational qualification policies with industrial policy aims in prompt and targeted ways, Berlin and Brandenburg are seeking to make the region an attractive location for skilled workers. Electromobility will benefit from this.

Educational and further training programs across the entire spec-trum of qualification levels are helping to train the skilled workers that companies need in the electromobility sector. This also cre-ates incentives to keep highly qualified personnel in the region.

The paramount aim here is to secure systems expertise in CO2-free energy production, intelligent power grids, and electromobility. Cooperation among professional and trade associations and Ber-lin and Brandenburg’s universities and educational institutes is crucial if research projects and results are to flow into developing qualification modules on the one hand, and if internship modules are to be developed to prepare students and further train academ-ics and professionals on the other. Two notable examples here would be “systems services” and “production engineering”.

• Current job outlines relevant to electromobility and the related courses of study are being further developed and adapted to meet requirements in the field.

• Over the short and medium terms, subject material is being compiled, qualification modules and curricula are being devel-oped, and networks of experts are being built up.

• There is potential for post-graduate further education in elec-tromobility at Berlin’s universities. Plans call for developing aca-demic-level training modules for professionals and for setting up a post-graduate research training program.

• Regional and national educational conferences are being held in close cooperation with scientific institutes. Discussions of current training programs there are helping to develop targeted occupational and professional qualification programs.

• A significant element of further occupational training consists of how to handle high-voltage systems in hybrid and pure bat-tery electric vehicles. This subject will be pursued in targeted manner by setting up a training and demonstration center for high-voltage vehicle systems.

• Educational and training programs for driving schools and fleet operators are being developed to provide established structures for user training.

• Qualification modules are being used to structure the subject matter of education and further training in electro-technical trades and in energy engineering. These cover and explore the production, installation, operation, and maintenance of infra-structure, as well as how electromobility can be integrated into smart grids.

6.4.1 Education and research

6.4 Trans-field subjects

“Education and research” and “Business promotion and location strategies” are trans-field subjects whose content applies to all the core fields and fields of action.

33Core fields, and fields of action Education and research

Training the next generation of workersTo develop and secure Berlin-Brandenburg as a location for re-search and development, young people are being shown the po-tential in electromobility-relevant recognized trades and courses of technical study. All activities are being integrated into the strategic reorientation of the Berlin State occupational and study guide.

• Career guidance events are being held in conjunction with Berlin vocational schools (OSZ) and explicitly linked with internships and work / study semesters in the field of electromobility.

• Contact between engineering students at Berlin and Branden-burg colleges / universities and graduates working at regional companies is being promoted via final papers and theses as well as doctoral programs and meetings as part of e. g. joint research projects.

• An Internet platform for students and companies is being de-veloped. Users can access networking opportunities especially with companies and colleges / universities (WDB Berlin further

Figure: Fields of action for qualification in electromobility, diagram from NPE AG6

The Electromobility Research Network at the TU Berlin is a leading university research group.

Educational and further training programs are constantly being expanded in Berlin and Brandenburg.

OPEraTION PrODUCTION

Processes

Materials /structures

Productionsystems

Productionprocesses

Infrastructurestations

Infrastructuregrids

Services / commerce

Systemsservices

E-car vehicleengineering


training database, matching tools, talent pool, joint project platform).

• Career centers at Berlin and Brandenburg colleges / universities are working more closely together to network companies and graduates.

• The talent pool operated by Berlin Partner for Business and Technology and the skilled worker portal in Brandenburg enable trans-regional contact to qualified potential employees. Support is provided to companies seeking to become active in the region.

• The Website of the Berlin Agency for Electromobility eMO con-tains a centralized information service about relevant careers, occupational and professional educational and further training programs, career opportunities, and educational and networ-king activities in electromobility.

• Planning and implementation of promotional activities for the next generation take explicit account of the potential of young women (pupils, students, graduates) for careers in electromobility-related areas. Starting points include the annual Germany-wide “Girls’ Day” that recruits girls and women for technical / scientific careers, as well as specific programs and targeted integration of this group into educational and qualification projects.

Electromobility is creating new opportunities for highly qualified professionals in the capital region.

Berlin and Brandenburg are coordinating qualification policies in targeted manner with the needs of industry.

35Core fields, and fields of action Business promotion and location strategies

The trans-field subject of “Business promotion and location stra-tegies” focuses on building and maintaining value-adding work in Berlin-Brandenburg’s production and service sectors. The region’s existing instruments and industrial policy framework conditions are being used to recruit and expand businesses in the electromobility sector. The region’s competitiveness in this sector is enhanced by a target-oriented business promotion strategy and a focus on key cen-ters of expertise.

Berlin-Brandenburg offers attractive conditions to all players in the field of electromobility seeking to start up or add sites in the region. This also applies to the many companies and research institutes al-ready present in the region who wish to intensify their activities in the field.

Promotional activities support the regional, national, and interna-tional profile and competitiveness of Berlin-Brandenburg as a future-oriented, modern, and clean metropolitan area with an established and sustainable commitment to electromobility.

Production and service companies along the entire electromobility-related value-adding chain can successfully position and further de-velop themselves, and thus also secure and create future-oriented jobs.

As the market for electromobility grows, the demand for suitable lo-cations to settle and expand will be rising until 2020. With its combination of rural and urban contexts, Berlin-Brandenburg is superbly positioned to offer space to these companies. Suitable instruments are available to support the settlement of new companies and the growth of existing ones. The Business Location Center is an established instrument at Berlin Partner for Business and Technology that consolidates all important information relevant to Berlin-specific company growth. In Brandenburg this central task is per-formed by the Brandenburg Economic Development Board (ZAB).

Berlin-Brandenburg already has a large number of attractive com-mercial and industrial parks of different sizes and with different spe-cialties that offer favorable places for start-ups, growth, and joint projects. Here follows an overview of major sites in the region for companies active in electromobility.

• Science and Technology Park Adlershof: integrated science and business location with future-oriented technologies along the entire value-adding chain.

• CleanTech Business Park Marzahn: large-scale industrial park with production companies in the renewable energy and electro-mobility fields.

• European Energy Forum (EUREF): campus where companies and institutes can develop, test, and produce applied solutions for all aspects of electromobility and renewable energy.

• Berlin TXL – The Urban Tech Republic: upon closure to air traffic, Tegel will develop a dense network of institutions of higher edu-cation, research facilities, and production companies and be-come an “electromobility developer and production workshop”.

• The Cottbus Technology and Industrial Park and the start-up centers associated with the Brandenburg University of Applied Technology Cottbus-Senftenberg offer ideal conditions for com-panies to locate or expand. They benefit from the university’s high level of application-oriented expertise in the fields of me-chanical engineering, electrical engineering, energy systems, and electromobility.

• The industry-friendly state of Brandenburg also offers modern and commercial and production space with excellent logistics at traditional automotive industry sites such as Ludwigsfelde, Hennigsdorf, and Wildau.

Building on these already existing instruments and approaches, business promotion and location management for electromobility will be further developed to be more structured, transparent, and success-oriented:

• Berlin and Brandenburg form an economic region that competes with other European metropolitan regions. To remain competitive in the future as well, the two states view themselves as partners in a joint venture and are combining their strengths to provide efficient business promotion and location management.

• Targeted site management and marketing meet the needs of production and service companies for high-quality locations that can be occupied at short notice. The focus is on develop-ing and actively communicating a comprehensive, user group-specific real estate strategy. This includes greater collaborative work on the part of the Berlin Agency for Electromobility eMO, the Business Location Center, and the Brandenburg Economic Development Board (ZAB). The resulting “one-stop” agency will make it easier for investors to access relevant information. Pro-filing and marketing of selected locations are done via release and dissemination of various publications (brochures, flyers, In-ternet, etc.).

• Founders and start-ups are key to increasing the level of added value in the field of electromobility in Berlin-Brandenburg. They therefore receive special attention in the region’s business pro-motion and location strategy. Depending on demand, start-up

6.4.2 Business promotion and location strategies


centers will be offered that feature particular specializations and optimum infrastructure.

• Berlin-Brandenburg is becoming an attractive location for small, creative think tanks. Selected value-adding companies in the region’s electromobility field are being approached about this possibility, including subsidiaries of established vehicle makers and automotive suppliers.

• Berlin-Brandenburg is positioning itself as a neutral develop-ment and production site for new mobility strategies with a focus on e-micro-mobility, “last-mile” urban logistics, logistics strategies for rural areas, and innovative services in combination with electromobility drive technology. New and existing compa-nies will find a wide spectrum of starting points and extensive potential for growth especially in these fields.

Attractive business locations at the Science and Development Park Adlershof Tegel Airport will become “The Urban Tech Republic”.

37Coordination and communications

An ambitious and sustainable electromobility strategy would not be possible without targeted and compelling coordination and communications.

“Coordination” means bringing transport, energy, and vehicle sys-tems together above and beyond individual measures. As such, it guides and monitors progress in putting the overall strategy into practice from the start. This includes effective and trans-field in-tegration of projects, measures, and players. This control function takes the form of both overall project management and index-based measurement of success at the project level. “Communications” means effectively marketing the capital re-gion as a model for electromobility both in Germany and abroad.

It addresses not only specialists in the field but also the public at large. Using target group-oriented means, it showcases the skills, innovative power, and technological expertise of providers at the Berlin-Brandenburg location. At the same time it promotes the positive association between electromobility and the capital region as a pioneer in sustainable and integrated mobility pro-ducts and services.

These two tasks are assumed by the Berlin Agency for Electromobil-ity eMO, which works closely together with the Berlin State Senate Department for Economics, Technology and Research. As an agen-cy of the state of Berlin, the eMO also works with regional players from government, administration, business, and science.

7. Coordination and communications

The annual “Capital Conference on Electromobility” is the major electromobility event in the region.

The four showcase regions make regular joint presentations at trade fairs and events.


Program management and project development As the central specialized contact for electromobility in the region, the eMO coordinates existing activities while also developing new projects and programs. Its program management covers central planning and guidance for measures and projects in the Action Plan (multi-project management). The eMO links project partners, federal and state agencies, and key players from business and science.

In accordance with the approach outlined here, it has appointed a manager for each of the fields of action. As specialized part-ners for their respective fields, these managers are responsible for both coordinating individual projects and initiating new projects. As part of the project development process, they identify suitable strategies for the region and work together with relevant players to develop them further into technology and demonstration pro-jects. Project development makes use of regional, national, and

international funding programs. One example here is the EU’s “Horizon 2020” framework program for research and innovation.

Monitoring and evaluationThe region’s aim of becoming an internationally recognized model for electromobility will be measured by the extent to which the core objectives are achieved.

To assess economic development, indices such as the number of new companies or new jobs in the region will be compiled and evaluated. Relevant data will also be collected to assess improve-ments in quality of life.

The table below provides examples of relevant quantitative in-dices, along with the first level of detail.

7.1 Coordination

Core objectives of electromobility in the capital region

Quantitative indices

Economic development: • Regional electromobility projects • Activities by national and international companies such as start-ups, new offices, and expansions in the region• Newly created and secured jobs• Assessment of the regional value-adding chain• Investment volume

Support for achieving transport, environment, climate, and energy policy aims:

• Lower pollution levels such as reduced CO2 emissions from vehicle fleets, lower particulate, nitrogen dioxide, and noise emissions• Degree of electrification of passenger transportation• Modal split• Fuel mix

One qualitative result of successful promotional measures in the capital region’s electromobility strategy consists of international recognition. International demand for solutions that have been successfully tested in the region is a sign of worldwide acknow-ledgement. International visibility will be achieved when the media, press, and public cite the region as an internationally recognized model for electromobility, when specialist delegations from around the world desire to come see for themselves, and when the capital region’s expertise is actively sought.

The Action Plan takes a long-term view of putting the electromobil-ity strategy of the states of Berlin and Brandenburg into practice.

Schedules are being developed for the measures taken to put the strategy into practice, and progress will be evaluated at intervals in the form of status reports.

The eMO’s management committee will remain regularly informed of the progress in putting the Action Plan into practice. It will make any decisions regarding adjustments or modifications to the strat-egy. Depending on the degree to which targets have been achieved each year leading up to 2020, it will initiate medium and long-term continuation beyond the time horizon of 2020.


7.2 Communications

Not only the content of projects needs to be marketed in effective ways, but also the region’s problem-solving expertise and future-oriented mobility strategies. The aim is to provide clear and com-prehensible information on electromobility and to convey the inno-vative power and the technological expertise of the capital region.

Uniform language and visual presentation for all the activities serve to raise public awareness and encourage rapid and positive associations between the field of electromobility and the location of Berlin-Brandenburg.

The public is thereby shown how electromobility can meet chal-lenges facing society such as climate change, diminishing resources, and the “energy transition” while promoting modern urban and regional development in the capital region. Communications are therefore key in reflecting the electromobility strategy’s core ob-jectives and fields of action:

• sustainable rise in added value at companies and research facilities• securing and creating qualified jobs• improving quality of life for the population• promoting research and development of new technologies and

services• training the next generation and attracting / keeping talented

people

The task is to highlight the opportunities offered by the new mo-bility strategies and their positive implications for the population, in order to forge and strengthen acceptance and confidence regarding these new technologies.

Figure: Communications aims, instruments, and target groups

Uniform presentation

Berlin-Brandenburg is an internationally recognized model for electromobilityAim

Target groups

Measures

Content

Instruments

Public at large Customersand users Tourists Companies Associations

and networksResearch

community Policy makers Media

• Providing information, conveying benefits and advantages, generating acceptance and trust, making electromobility experienceable, generating demand, showing German innovative power and technological expertise• Expanding and intensifying joint international projects• Lokale, nationale und internationale Sichtbarkeit erhöhen• Raising local, national, and international profile

… against the background of climate protection, resource preservation, use of renewable energies, and modern urban and regional development.

Online marketing / Internet

Classical advertising,informational

materialsPress work Events

and trade fairs Campaigns Jointinternational projects

Content priorities for the fields of action, projects, measures, and regional players

Electromobility sites

The benefits of electromobility are being communicated to specific user groups.


Figure: “Electromobility sites” in the Berlin-Brandenburg capital region

Visitor CenterSMART Capital Region

in Cottbus

map section enlarged

Flughafen Berlin Brandenburg

6

81 3

4

9

2

5

Alexanderplatz

Adlershof

Tempelhof

Central train station with Electromobility

Effizienzhaus Plus

egelT

Potsdamer Platz

Airport

Berlin Brandenburg

Südkreuz

RWE eMobility LoungeBMW eLounge

EUREF campus

Zoologischer Garten

Communications for specific target groupsCommunications are directed at regional, national, and interna-tional audiences with the following target groups: public at large, customers and users, tourists, companies, associations and net-works, the research community, policy makers, and the media. They are always undertaken jointly by the eMO and all relevant regional electromobility players as well as the Capital City Market-ing department at Berlin Partner for Business and Technology in order to give this subject the highest possible profile in the capital region.

Publicity measures such as campaigns and events directed at spe-cific target groups give everyone involved the chance to present their project content and expertise in detail, as well as progress and results. This is intended to expose people to electromobility in different areas of life, and to evoke positive emotions and generate acceptance for it. All actions taken are flanked by public relations that actively involve journalists and the media.

“Electromobility sites” inform the public about sustainable mobili-ty strategies, and let people test and experience new technologies for themselves. These sites are specific locations in the capital re-gion that highlight electromobility “made in Berlin-Brandenburg”.


Joint international projectsA high priority is placed on marketing the region’s expertise on an international level. Joint international projects are being used and further expanded as communications and publicity platforms. This is being done in government, business, and research contexts in close cooperation with players from the capital region. Berlin-Brandenburg is concentrating here on:

• organizing exchanges on various topics with other cities and regions

• participating in relevant international networks • joint projects with international organizations• appearing at international events and trade fairs both in Ger-

many and abroad • holding events for specialized international delegations from

business, government, and science• identifying and implementing joint research, development, and

demonstration projects with other regions on an international level

• establishing and expanding joint scientific projects • supporting regional partners in efforts to internationalize

Promising starting points for joint projects in electromobility are arising from close contact with international metropolises such as Vienna, Amsterdam, Warsaw, Paris, and Beijing. Berlin’s sister cities are of particular relevance here for establishing additional projects. The German capital region’s participation in international networks such as HyER (Hydrogen Fuel Cells and Electro-mobility in European Regions), POLIS (network of European cities and regions for innovative transport solutions) and the Electric Vehicle Initiative offer excellent opportunities for both location marketing and developing new projects. The European Com-mission’s “Horizon 2020” framework program for research and innovation assumes a special role in this context by further pro-moting joint research and dissemination projects on an interna-tional level.

Amsterdam’s mayor Eberhard van der Laan with a Dutch delegation in Berlin. Berlin is one of the hosts of the 100% electric Formula E championship.


This Action Plan describes a package of measures whose accumu-lated results and knowledge will continue to resonate well beyond the year 2020. Electromobility is neither a trend nor a zeitgeist phenomenon, but rather an inevitable part of future reality. It is not only a further development of automotive engineering, but also an integral component of everyday business and society in many areas of life. Electric vehicles not only enable climate-friendly mobility. They also function as individual communication centers, parts of social networks, and integrated elements of in-telligent energy grids.

Electromobility can no longer be ignored in the value-adding chains of the energy technology, automotive, communications, and transportation sectors. The field makes it necessary to think, plan, and act in a way that transcends traditional sector lines. Its holistic approach generates synergies that enable completely new business models and attract innovative market players.

The Berlin-Brandenburg region recognized the importance of this field early on and provided key support for its development phases right from the start. The work involved in promoting electromobil-ity in the region will change as the field matures. After starting by networking the players and intensively communicating the asso-ciated opportunities for industry and society, the aim as of 2020

will be to exploit and intensify this lead with the help of economic support. By that time electromobility will have become established in the capital region, which will have moved beyond the laboratory stage to serve as a model for other regions.

Electromobility offers the chance to create jobs on a widespread basis, especially given Berlin-Brandenburg’s need to catch up with production levels in other regions. Specific trends and develop-ments are expected to crystallize within electromobility by the year 2020, which need to be monitored and evaluated from regional perspectives. This process can be used to counteract disadvanta-geous trends on the one hand while actively encouraging positive developments on the other. In effect it serves as a steering func-tion that discerns the interests of various stakeholders and the public at large, and puts them into practice in relevant projects.

By the time the market penetration phase gets underway in 2020, the capital region will have taken a leading position in skills and expertise with Berlin-Brandenburg recognized as an international model for electromobility. In subsequent years this lead is to be maintained, consistently extended, and further utilized to enhance economic development and increase the quality of the environ-ment and life in the region.

8. Outlook

43Headline

PublisherBerlin agency for Electromobility eMO Berlin Partner für Wirtschaft und Technologie GmbH Ludwig Erhard Haus | Fasanenstraße 85 | 10623 Berlin phone +49 30 46302-351 | [email protected]

© 1st edition March 2014

On behalf of the Berlin Senate Department for Economics, Technology and Research, Berlin.This product was printed on FSC certified paper.


Photos Cover: Berlin Partnerpage 5: Berlin Partner (collage)page 6: Berlin Partner – goenz.com (left) | Becerra (right)page 12: Hannibal (left) | Berlin Partner – goenz.com (right)page 15: ZukunftsAgentur Brandenburg GmbH (ZAB), H. Hirschpage 17: Berlin Partnerpage 19: Berlin Partner (left) | Becerra (right)page 21: industrieblick – Fotolia.com (left) | Berlin Partner (right)page 22: Daimler AGpage 23: InnoZ GmbH, Kai Abreschpage 24: TOTAL, Bernd Lammel (left) | Berlin Partner (right)page 25: Christian Houdek (left) | Berlin Partner (right)page 26: Berlin Partner – goenz.com (left) | VBB (right)page 28: Kay Strasserpage 29: FINISH Werbeagentur (left) | BSR (right)page 30: Daimler AG (left) | .shock – Fotolia.com (right)page 33: AA+W – Fotolia.com (left) | ehrenberg-bilder – Fotolia.com (right)page 34: Robert Kneschke – Fotolia.com (left) | TU Berlin / Dahl (right)page 36: 2013 WISTA-MANAGEMENT (left) | Tegel Projekt GmbH, Andreas Schiebelpage 37: e-mobil BW GmbH / KD Busch (left) | Berlin Partner – goenz.com (right)page 39: Bundesverband eMobiltät e. V., Sebastian Knothpage 41: InnoZ GmbH (left) | Formel E Holding, Nils Krüger (right)page 42: Berlin Partner (collage)

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