Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1

http://PeggyMcColl.com

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Best Seller Mega Minds

With New York Times Best Selling Author

Peggy McColl


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Slight Schedule Change

• Monday, July 6th at 12noon – 2 Hour• Strategic Planning Session• The New York Times Best Seller Blueprint


3

Private Facebook Group

https://www.facebook.com/groups/560771250727379/


4This Webinar

Platform and Brand Building: Creating a Recognized Worldwide

Brand


5What’s a “Brand”?

• Widely Used and Recognized• An Identity• A Product, A Business, A Person, A Series, A Concept


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Why Create a Brand

• Adds Financial Value• Influences Purchase Decisions• Creates Momentum• The Bigger the Brand The Greater the Chance of Success

with the New York Times Best Seller List!


7Author Brands

• The Author• A Single Book• Multiple Books• A Book Series• A Category / Genre• Fiction & Non-Fiction


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Building / Constructing

• It Takes Time• Start with A Vision of the Outcome• Create a Plan• Get on With the Work• This is an Ongoing Process


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Your Brand is Recognized When …

• People think of ____________ and they think of YOU.


10Can a Brand be?

• A Book?• An Author?• A Series of Books?• An Author’s Work?• An Author’s Business?• Or More than One of These?


11A 3 Step Process

• Decide on Your Brand• Create the Language / Wording / Messaging• Claim It!


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Walk Through Each Step


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#1. Decide on Your Brand

• What You DO• Your Specialty / Expertise • Think “Benefit”• How Will You or Do You Stand Out?• How Do You Want to be Recognized?


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#2. Create the Language / Wording / Message

• Clear• Descriptive• Benefit-Oriented• Easy to Understand• A Few Words• May Be More Than One “Thing” / Description


15#3. Claim It

• On Your Website• In Your Signature• With Your BIO• The Introduction for Presentations / Speeches


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Critical Success Factors

• Visually Appealing (a fraction of a second)• Engagement• Focus on Giving / Caring• Be Visible• Consistency (Color, Font, Style)


17Peggy McColl


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Bruce McGregor: The GPS Guy


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20

The Hunger Games


21Jo Campbell Hipkin


22Build Your Foundation

• “Without the foundations of a strong brand, most authors will never become a Best Seller.”


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An Example of a Brand


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25Dr. Wayne Dyer


26Hasmark


27Define Your Brand

• What do you want to be known for?• What do you specialize in?• What are some words could/would

describe your brand?• What would you love for your brand to

look like / portray?• Would you like a logo / design that people

can associate with you and your brand?


28When? How Often?

• As early as humanly possible• 6 Months BEFORE Your Launch• Consistency is Key• Keep It Going


29Platform Building

• Start with One Area of Platform Building• Do Another• Do Them Well


30Platform Building

• A Website• eMail List• Social Media (Facebook / Twitter / Linked In)• Videos (YouTube Channel)• Blog• Interviews / Publicity• Television• Speaking Engagements• Goodreads


31Goodreads

• Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key.

• Book Description – The value proposition for the book is extremely critical on Goodreads.

• Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book.


32Forbes

• “Without a strong and loyal fan base, there are few routes to these lists!”


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AS an Example:An Opt-In On Your Webiste

• Create an Opt-In On Your Website• Give Something Away for FREE• Ensure it is Something of TRUE

Value • Keep in Consistent Touch with

Subscribers


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The Strategy Session

• Creating the Plan• Essential Steps • Actionable Items• Blueprint to Follow


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Absolutely Essential

• Flexibility• Outcome Focused• Detachment• Trust / Faith / Knowing• ACTION!


36Open Q & A

Documents

Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1