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I help brands tell stories.
anne
mcc
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anne
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anne
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A creative copywriter who combines words + pictures
to tell brand stories to create an emotional connection
with customers.
anne
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It’s a long tale.
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• 20 years of experience writing for brands, advertising agencies, interactive firms, video firms and start ups.
• Brands include eBay, PETCO, Intuit, WD-40, San Diego Zoo.
• Start ups include Mojo Pages, TapHunter, BandsInTown.
• Land as a brand: extensive experience writing for resorts and master-planned communities: Peninsula Papagayo (Costa Rica), Hualalai Resort (Hawaii), Irvine Company, Newland Communities.
anne
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There are many ways to tell your story.
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anne
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Let’s banish the B.S. (That’s business speak.)
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There are simply too many good ideas and businesses that die because people have difficulty communicating in a clear, simple and human manner. It’s my mission—no, my calling—to banish banal B.S. (That’s business speak and it doesn't mean a thing.)
anne
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Every interaction matters.
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Every way people experience your business, whether it’s the product, service, marketing or communications matters. Your brand isn’t what you say it is. It’s what your customers think it is.
anne
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Making the complex simple.
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How do you breakthrough the 3500 messages that bombard each person every day? By being simple and clear. The solution should seem so simple that it’s obvious.
Looks easy. But getting there is a another matter.
anne
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The process.
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Discovery
We get to know you, your brand and your competitive landscape.
Strategy
We formulate a strategy to guide communications in a cohesive manner.
Creative Execution
We develop a library of language to communicate your message across various channels.
anne
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Let’s see the work.
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anne
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Launch videos >
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Live site > Milleniasd.com
anne
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Live site >Blinkenergywater.com
anne
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Collateral for Irvine Ranch
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Book for EdHive
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anne
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anne
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Keep up with the creative fun:@annemccoll
