TWITTERTWITTER

• 1. What is Twitter?1. What is Twitter?

It is a free social networking and microblogging service that enables its users to send and read messages, known as tweets.

• 2. How does it work?2. How does it work?

Tweets are text-based posts of up to 140 characters displayed on the

author's profile page and delivered to the author's subscribers who are

known as followers. Senders can restrict delivery to those in their circle of friends or,

bydefault, allow open access. Users can send and receive tweets

via theTwitter website, Short Message Service(SMS) or external

applications.The service is free.

Inogo uses Twitter...Inogo uses Twitter...

• People can book last-minute hotel rooms through Twitter

using a new service from Inogo

• It allows hotels to advertise their best bargain travel offers in real-time using Twitter, allowing leisure and business travellers to take advantage of last-minute deals

• Only room bookings available for within the following 48 hours are available on the engine (solution for individuals in need of an urgent hotel)

• The service is free to use as Inogo recovers its fee from the hotels

How does Jet Blue use Twitter? How does Jet Blue use Twitter? Find a hotel group uses it the Find a hotel group uses it the

same way.same way.

• Jet Blue uses Twitter to sell the last minute free seats in its planes

• Fairmont Hotel group does the same with its bedrooms

Does Hyatt HotelsDoes Hyatt Hotels use Twitter? use Twitter? How does it differ from Jet BlueHow does it differ from Jet Blue.

• Hyatt is launching HyattConcierge: the first global 24/7 dedicated concierge service on Twitter

• It aims at being able to respond to guests’ questions, needs and concerns, any time, any place, and by any digital means on Twitter - before, during and after their hotel stays. 

• The difference with Jet Blue is that it is a service that is available anytime, not just before the stay

Conclusion about Twitter as an Conclusion about Twitter as an enterprise toolenterprise tool

• Twitter definitely plays a role in promoting and advertising the enterprise

• It can help the enterprise to learn more about the consumer perception of its brand