best western1

8/7/2019 best western1

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BANGALORE SCHOOL OF

BUSINESS

Presenter Name:-BREAKERS

EMAIL: [email protected]


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Best Western International, Inc.


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PROJECT MEMBERS:

S. CHANDRA SEKHAR ( LEADER )

S. LAKSHMAN RAJU

M. VENKATESH

P. KIRAN KUMAR REDDY

DEVENDER SINGH RANA SHEETAL

SHRUTISRIVASTAVA

POONAM

UTSAV ANTONY MONDAL

RAJ KUMAR

AJAY ADHIKARI

SOMANADH CHANDA

ABHISEKH TIWARY


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Best Western International

BEST WESTERN is the world's largesthotelchain.

it has over 4,000 hotels in nearly 80 countries. The chain,

with its corporate head quarters in Phoenix, Arizona.

operates more than 2,000 hotels in North America alone.

It has a marketing program involving placement of free

Wi-Fiaccess hotspots in its hotels.

Since 2002

, Best Western International has begun

creating an upscale brand for some properties located in

Europe and Asia: Best Western Premier.


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Unlike other chains, which are often a mix of company-

owned and franchised units,

Each Best Western hotel is an independently owned

and operated franchise. Best Western does not offer

franchises in the traditional .

Best Western operates as a non profitmembership

association, with each franchisee acting and voting as a

member of the association.

Contd.


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History

Best Western began in the years followingWorld War II. At the

time, most hotels were either large urban properties, or smaller

family owned roadside hotels.

In California, a network of independent hotel operators began

making referrals of each other to travelers.

This small and informal network eventually grew into the

modern Best Western hotel chain founded byM.K. Guertin in

1946.

The name "Best Western" was a result of most of their

propertiesh originally being located in the Western part of the

United States west of the Mississippi River.


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From 1946 to 1964, Best Western had a marketing partnership

with Quality Courts, the forerunner of the chain known today as

Quality Inns.

whose properties were located mostly east of the Mississippi

River, and thus not in direct competition with Best Western.

" By 1967, the "Best Eastern" name was dropped and all hotels

from coast-to-coast got the "Best Western" name and Gold

Crown.

A move that would further enhance an already successful

marketing brand into the "World's Largest Hotel Chain" by the

1970s.

Contd.


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Best Western International is the world's largest lodging

brand in budget category with more than 4100independently owned and operated hotels across 84

countries through out North America, South America,

Europe, Asia, Africa, the Middle East and in South Pacific

besides India.

Best Western has received an award of 'Best Value ofMoney Hotel Chain' in Europe for three consecutive

years.

In the various hotels of the Best Western Group the

world class amenities are backed by the uniqueexperience of the holiday spot.

Get ready for the best of holidays at the most reasonable

rates.

Contd.


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Corporate logos of Best Western

Best Western's "Gold Crown" logo was introduced in 1964

and would continue with a few minor revisions over the

next 30 years until it was replaced by the current blue and

yellow logo in 1994.


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Quality Best Western - Best Western HotelBook now

*Provide guests with the best service is the commitment that every Best

Western hotel living with the active participation: standardize the service

up means, in fact, reinforce a unified image of efficiency, quality and

courtesy.

* Best Western quality control is to improve not only the level ofcleanliness and maintenance of structures, but above the level of services

offered by each hotel and the focus in meeting customer needs.

* Each structure must have minimum standards that guarantee to satisfy

different customer needs.

* For rest and relaxation, for example, requires the soundproofing of the

room, the blackout, a TV and at least one music channel.


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CONT

* For information and security are required: English News, a guide to

the services offered complete instruction in an emergency, with double

doors closing and possibly electronic key.

* They are also required elements, in addition to the essential, such

as: full length mirror, double dustbin, letterhead and envelopes,writing pads and pens, Tea / coffee, clock room, shampoo bottle (not

bags), courtesy of additional items, hair dryer and coat hook in the

bathroom, in addition to availability of rooms for non smokers.

* The "Quality Control", impartial and consistent, is a kind ofguarantee, implemented together in order to improve customer

service.


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Some of the Best Western hotels are:-


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Best Western Hotel in MumbaiThe Emerald Best Western inMumbai

Best Western Hotel in ChennaiAmbica Empire Best Westernin Chennai

Best Western Hotel in KolkataThe Kenilworth Best Western inKolkata

Best Western Hotel in Hyderabad

Hotel Amrutha Castle inHyderabad

Best Western Hotel in Khajuraho

Hotel Greenwood KhajurahoBest Western Hotel in Dehradun

Hotel Madhuban in Dehradun

Best Western Hotel in Varanasi

Best Western Kashika inVaranasi

Best Western Hotel in Kovalam

Best Western Swagath HolidayResort in Kovalam

Best Western Hotel in Gurgaon

Best Western Country Clubresort in Gurgaon

Best Western Hotel in Cochin

The Avenue Regent BestWestern in Cochin

Best Western Hotel in

Thiruvanthpuram

Swagath Hoilday Resort BestWestern in Thiruvanthpuram

Best Western Hotel in Jodhpur

Ranbanka Hotel in Jodhpur

Best Western Hotel in Mysore

Ramanashree Mysore BestWestern in Mysore

Best Western Hotel in Goa

Best Western Resorte MarinhaDourada in Goa

Best Western Hotel in Madurai

Best Western Germanus inMadurai

Best Western Hotel in Pune

Best Western The Pride in PuneBest Western Hotel in Mathura

Best Western Radha Ashok inMathura

Some of the Best Western hotels located in:-


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King guest room

Two Queens Guest Room


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Miniature Suite

Jacuzzi Suite

Three Moon Suite


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anuary 1 - April 30

King Bed $109.50

Two Queen Beds $114.50

Mini Suite $134.50

Jacuzzi Suites $250.00Three Moon Suite $350.00

ay 1 - May 31

King Bed $119.50


Mini Suite $144.50

Jacuzzi Suites $250.00

Three Moon Suite $350.00

une 1 - September 30

King Bed $149.50


Mini Suite $164.50



October 1 - December 24

King Bed $109.50


Mini Suite $134.50Jacuzzi Suites $250.00


ecember 25 - December 31

King Bed $119.50


Mini Suite $144.50



2010 Rates by Season


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Best Western is using Twitter and Facebook to give awayweekend breaks every half hour for 24 hours.

Brazen will be promoting the campaign through travel andcompetition enthusiasts online, in order to increase theindependent hotel chains follower/friend numbers as the

promotion goes on. We will have a lot of exciting news for guests in 2010 and

want to attract thousands of friends and followers throughthis giveaway to ensure we have the perfect platform for twoway communication in the months to come.

When the campaign starts next week, Twitter and Facebook

users will be set a question every 30 minutes about aspecific hotel and theyll then have just 15 minutes torespond. All the correct answers will then be entered into aprize draw for a break at that hotel.


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Awards

*Best Western receivedHotel Vikas diamond award in 2010.

This award is reported to be given under Family Friendly

Hotel category to Best Western.

* Best Western CEO DAVID KONG accepted this award


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Director ofMarketing Programs

Senior AccountingClerk International

Senior Java IT EngineerInbound Sales Reservation Agent FT

Inbound Sales Reservation Agent PT

ContactCenter Inbound Reservations

ManagerDirector ofMarketing Programs


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CONCLUSION

It was really a very great experience to study about best western

hotels. After going into all its aspects i.e. its customer careing , policies, pricing

strategies, mentainings etc. we can conclude that the hotels is excellent on all the

fronts. indicates that the best western hotels is also loyal towards the society, and

all such social responsibilities are very necessary to build a strong customer base.

Through its comprehensive range of qualities it touches the lives of

all customers, in all age groups, across all social boundaries and all over the

world.


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