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BANGALORE SCHOOL OF
BUSINESS
Presenter Name:-BREAKERS
EMAIL: [email protected]
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Best Western International, Inc.
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PROJECT MEMBERS:
S. CHANDRA SEKHAR ( LEADER )
S. LAKSHMAN RAJU
M. VENKATESH
P. KIRAN KUMAR REDDY
DEVENDER SINGH RANA SHEETAL
SHRUTISRIVASTAVA
POONAM
UTSAV ANTONY MONDAL
RAJ KUMAR
AJAY ADHIKARI
SOMANADH CHANDA
ABHISEKH TIWARY
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Best Western International
BEST WESTERN is the world's largesthotelchain.
it has over 4,000 hotels in nearly 80 countries. The chain,
with its corporate head quarters in Phoenix, Arizona.
operates more than 2,000 hotels in North America alone.
It has a marketing program involving placement of free
Wi-Fiaccess hotspots in its hotels.
Since 2002
, Best Western International has begun
creating an upscale brand for some properties located in
Europe and Asia: Best Western Premier.
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Unlike other chains, which are often a mix of company-
owned and franchised units,
Each Best Western hotel is an independently owned
and operated franchise. Best Western does not offer
franchises in the traditional .
Best Western operates as a non profitmembership
association, with each franchisee acting and voting as a
member of the association.
Contd.
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History
Best Western began in the years followingWorld War II. At the
time, most hotels were either large urban properties, or smaller
family owned roadside hotels.
In California, a network of independent hotel operators began
making referrals of each other to travelers.
This small and informal network eventually grew into the
modern Best Western hotel chain founded byM.K. Guertin in
1946.
The name "Best Western" was a result of most of their
propertiesh originally being located in the Western part of the
United States west of the Mississippi River.
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From 1946 to 1964, Best Western had a marketing partnership
with Quality Courts, the forerunner of the chain known today as
Quality Inns.
whose properties were located mostly east of the Mississippi
River, and thus not in direct competition with Best Western.
" By 1967, the "Best Eastern" name was dropped and all hotels
from coast-to-coast got the "Best Western" name and Gold
Crown.
A move that would further enhance an already successful
marketing brand into the "World's Largest Hotel Chain" by the
1970s.
Contd.
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Best Western International is the world's largest lodging
brand in budget category with more than 4100independently owned and operated hotels across 84
countries through out North America, South America,
Europe, Asia, Africa, the Middle East and in South Pacific
besides India.
Best Western has received an award of 'Best Value ofMoney Hotel Chain' in Europe for three consecutive
years.
In the various hotels of the Best Western Group the
world class amenities are backed by the uniqueexperience of the holiday spot.
Get ready for the best of holidays at the most reasonable
rates.
Contd.
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Corporate logos of Best Western
Best Western's "Gold Crown" logo was introduced in 1964
and would continue with a few minor revisions over the
next 30 years until it was replaced by the current blue and
yellow logo in 1994.
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Quality Best Western - Best Western HotelBook now
*Provide guests with the best service is the commitment that every Best
Western hotel living with the active participation: standardize the service
up means, in fact, reinforce a unified image of efficiency, quality and
courtesy.
* Best Western quality control is to improve not only the level ofcleanliness and maintenance of structures, but above the level of services
offered by each hotel and the focus in meeting customer needs.
* Each structure must have minimum standards that guarantee to satisfy
different customer needs.
* For rest and relaxation, for example, requires the soundproofing of the
room, the blackout, a TV and at least one music channel.
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CONT
* For information and security are required: English News, a guide to
the services offered complete instruction in an emergency, with double
doors closing and possibly electronic key.
* They are also required elements, in addition to the essential, such
as: full length mirror, double dustbin, letterhead and envelopes,writing pads and pens, Tea / coffee, clock room, shampoo bottle (not
bags), courtesy of additional items, hair dryer and coat hook in the
bathroom, in addition to availability of rooms for non smokers.
* The "Quality Control", impartial and consistent, is a kind ofguarantee, implemented together in order to improve customer
service.
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Some of the Best Western hotels are:-
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Best Western Hotel in MumbaiThe Emerald Best Western inMumbai
Best Western Hotel in ChennaiAmbica Empire Best Westernin Chennai
Best Western Hotel in KolkataThe Kenilworth Best Western inKolkata
Best Western Hotel in Hyderabad
Hotel Amrutha Castle inHyderabad
Best Western Hotel in Khajuraho
Hotel Greenwood KhajurahoBest Western Hotel in Dehradun
Hotel Madhuban in Dehradun
Best Western Hotel in Varanasi
Best Western Kashika inVaranasi
Best Western Hotel in Kovalam
Best Western Swagath HolidayResort in Kovalam
Best Western Hotel in Gurgaon
Best Western Country Clubresort in Gurgaon
Best Western Hotel in Cochin
The Avenue Regent BestWestern in Cochin
Best Western Hotel in
Thiruvanthpuram
Swagath Hoilday Resort BestWestern in Thiruvanthpuram
Best Western Hotel in Jodhpur
Ranbanka Hotel in Jodhpur
Best Western Hotel in Mysore
Ramanashree Mysore BestWestern in Mysore
Best Western Hotel in Goa
Best Western Resorte MarinhaDourada in Goa
Best Western Hotel in Madurai
Best Western Germanus inMadurai
Best Western Hotel in Pune
Best Western The Pride in PuneBest Western Hotel in Mathura
Best Western Radha Ashok inMathura
Some of the Best Western hotels located in:-
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King guest room
Two Queens Guest Room
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Miniature Suite
Jacuzzi Suite
Three Moon Suite
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anuary 1 - April 30
King Bed $109.50
Two Queen Beds $114.50
Mini Suite $134.50
Jacuzzi Suites $250.00Three Moon Suite $350.00
ay 1 - May 31
King Bed $119.50
Two Queen Beds $124.50
Mini Suite $144.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
une 1 - September 30
King Bed $149.50
Two Queen Beds $159.50
Mini Suite $164.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
October 1 - December 24
King Bed $109.50
Two Queen Beds $114.50
Mini Suite $134.50Jacuzzi Suites $250.00
Three Moon Suite $350.00
ecember 25 - December 31
King Bed $119.50
Two Queen Beds $124.50
Mini Suite $144.50
Jacuzzi Suites $250.00
Three Moon Suite $350.00
2010 Rates by Season
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Best Western is using Twitter and Facebook to give awayweekend breaks every half hour for 24 hours.
Brazen will be promoting the campaign through travel andcompetition enthusiasts online, in order to increase theindependent hotel chains follower/friend numbers as the
promotion goes on. We will have a lot of exciting news for guests in 2010 and
want to attract thousands of friends and followers throughthis giveaway to ensure we have the perfect platform for twoway communication in the months to come.
When the campaign starts next week, Twitter and Facebook
users will be set a question every 30 minutes about aspecific hotel and theyll then have just 15 minutes torespond. All the correct answers will then be entered into aprize draw for a break at that hotel.
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Awards
*Best Western receivedHotel Vikas diamond award in 2010.
This award is reported to be given under Family Friendly
Hotel category to Best Western.
* Best Western CEO DAVID KONG accepted this award
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Director ofMarketing Programs
Senior AccountingClerk International
Senior Java IT EngineerInbound Sales Reservation Agent FT
Inbound Sales Reservation Agent PT
ContactCenter Inbound Reservations
ManagerDirector ofMarketing Programs
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CONCLUSION
It was really a very great experience to study about best western
hotels. After going into all its aspects i.e. its customer careing , policies, pricing
strategies, mentainings etc. we can conclude that the hotels is excellent on all the
fronts. indicates that the best western hotels is also loyal towards the society, and
all such social responsibilities are very necessary to build a strong customer base.
Through its comprehensive range of qualities it touches the lives of
all customers, in all age groups, across all social boundaries and all over the
world.
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