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with Roxanne EmmerichCEO of The Emmerich Group, Inc., Profit-Rich™ Transformation Expert, International Best-selling Author,
and Founder of TGIM U™
New York
Times,
Wall Street
Journal,
Amazon # 1, &
International
Bestseller
Best-Year-Ever
Blueprint
What if… you focused
everything and every one
on the top 20 percent
of the top 20 percent?
In the average bank in America,
87% of customers are not profitable,
begging the question:
How many more marketing
dollars and employee hours will
you spend to get more of
those?
How do you find
the top 20 percent
of the top 20 percent?
And how do you get all their
business and all of their friends’
business?
THAT is the question.
What’s the Game?
To get more customers?
To open more accounts?
To make more loans?
No, No, and NO!
What’s the Game?
The game is to get A+ quality credits at
premium pricing, get all of their business,
and all of their friends’ business. PERIOD.
Everything else is noise.
Busy?
“‘I’m too busy’ just means ‘I can’t say
no to the unimportant.’”
~ Brad Martineau
Psychographics
&
Firmographics…
Top 100…
Building
Reputational Equity…
EXTREME Differentiation
Worth
EXTREME Premium Pricing
USP
Does it matter to the customer?
Is it dramatically different?
Does it have an explicit benefit?
Roxanne EmmerichCEO & President
The Emmerich Group, Inc.
952-820-0360
8050 Washington Avenue South, Suite 100
Eden Prairie, MN 55344
