Village Farmers Market

MEDIA & COMMUNICATIONS INTERNSHIP PROGRAMCREATED BY SARENA C GLENN RD, LDN, MSUMBC CAMPUS DIETITIAN FOR CHARTWELLS

History - Food Social Justice Class – assisted community organization to build market - Students seeking out other opportunities to earn college credits - Class instructor very engaged with the cause - UMBC Mission

◦ UMBC seeks to become the best public research university of our size by combining the traditions of the liberal arts academy, the creative intensity of the research university, and the social responsibility of the public university. We will be known for integrating research, teaching and learning, and civic engagement so that each advances the others for the benefit of society.

- Student academic requirements – 10hrs/wk x 12wks for term credit

Purpose The Village Farmers Market in Edmondson Village is a brand new venture that will provide you with a dynamic and evolving hands on work experience. The purpose of this internship program is to provide a student with the unique experiences and opportunities of working in liaison with community partners (Neighbors Without Borders, local vendors), in the development and implementation of a marketing plan for the promotion of the Village Farmers Market. The individual will work closely with the volunteer market manager and community members in promoting events and encouraging the participation of community members and local businesses.

Position Summary Assist the volunteer market manager through development, production and implementation of strategic marketing initiatives aimed at securing and retaining vendors, promoting community participation, and creating an image. Emphasis on customer satisfaction and growing community involvement. The position is unpaid but may be applied toward college credit per requirements outlined by the student’s university. In addition, free meals and groceries are provided courtesy of the Village Farmers Market.

Learning Objectives1. Understand how media can support a nonprofit organization. 2. Understand how to successfully apply MCS skills and knowledge to a

new farmers market in a low income community in Baltimore city.3. Develop competencies to serve as a media consultant to a nonprofit

organization.4. Understand the challenges of improving healthy food access to

Baltimore City.  

Results- Customer Surveys- Marketing Interviews (Storytelling

Fundraisers)- Back to School Event

- Press Release- Radio Promotion- Newsletter- Social Media Campaign- Created and executed Veggie Art

Program for children- Assisted in child friendly make

your own tomato sauce demo

Thank You Video to Vendors

Translation : Relationship Builder- What is your University’s Mission Statement?

- social responsibility- civic engagement so that each advances the others for the benefit of society- collaboration with public agencies- …dedicated to cultural and ethnic diversity, social responsibility and lifelong

learning.- What are students interested in pursuing for their career goals?

- STEM, Social Sciences, Language & Communications etc. encouraged by university to have community involvement

- Which degree program has the strongest needs for internship opportunities?- Media & Communications

Translation : Relationship Builder- What does the university require?

- Per each department, Media students need 120hrs prior to graduation- What existing relationships do you have within your account and/or within compass that you could promote to students looking for career building opportunities?- Shadowing opportunities, Compass Group Internships Positions

- Are there any university/college faculty or staff that could champion your opportunities to students?- Food Social Justice Instructor and Department Head of Media &

Communications

REFRESHED FOR 2016 COMING SOON!!

Compass Balance U