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Beth Foulk
Community Buying Group
PPC: Google AdWords
Launched & managed PPC campaigns in Google AdWords, Google Display Network and BingAds to generate leads. Used custom landing pages with search and display (placement and remarketing campaigns)..
AudienceReal Estate Investors & Contractors
ResourcesDustin Steller, Designer
More InformationLanding pages:https://www.communitybuyinggroup.com/perks/lowes_lar/
http://www.communitybuyinggroup.com/perks/perks-for-real-estate-pros/
12.32% CTR, 17.65% Conversion Rate
12% CTR, 7.69% Conversion Rate
Project Management
Managed projects for a four-person marketing department. Responsible for maintaining lines of communication, meeting deadlines, and managing assets. Additionally, managed a virtual assistant.
ResourcesWorked independently
ToolsSlack, Trello, Smartsheets, UpWork
Variable DataMembership Cards
Produced plastic membership card mailing. It was a variable data direct mail campaign with seven variables (5 text and two barcodes) per piece and four design variations. Responsible project management, list creation, vendor selection, and mailing.
ResourcesDave Harvey, DesignerSean Bryan, CopywriterDynamiCard, Vendor
ResultsIncreased web traffic, registrations, and revenue through the Sherwin Williams channel.
Campaign and Process Design
Charted marketing campaigns, which facilitated better communication. Similarly, mapped internal processes to identify and resolve gaps in procedures.
AudienceCBG Management, Marketing Department
ResourcesWorked independently
ToolsLucid Charts
Revenue & Expenses
Created revenue forecasts and expense budgets for the marketing department. Collated information from multiple sources and departments. Managed marketing expenses; responsible for department AmEx card.
AudienceCBG Executive Management
ResourcesWorked independently.
ToolsExcel
Rhythm Engineering
Case Studies
I led the creation of customer-featured case studies to demonstrate a reason to believe our claims and feature unique applications of our product.
AudienceTraffic Engineers
MediaPrint & digital brochuresEmailSocial MediaVideo PresentationPowerPoint Slides
ResourcesJoe Carey, VideographerAbagail Pumphrey, DesignerKatie Searl, Copywriter
For More:https://vimeo.com/rhythmtraffic/review/117629413/c344834c17
Email Campaigns
I designed and launched multiple email campaigns to support thought leadership webinars, Users’ Group events, and product launches.
AudienceTraffic Engineers
MediaEmailDigital BrochuresWhite PapersVideo testimonials, case studiesWebinars
ResourcesJoe Carey, VideographerAbagail Pumphrey, DesignerKatie Searl, Copywriter
Website
I launched the project to redesign the current Rhythm Engineering website beginning with creating a wireframe to organize the content and guide the user experience.
AudienceTraffic Engineers, Technicians
MediaWebsite
ResourcesSought input from the marketing team
Corporate Collateral
I managed the creation of corporate collateral such as the Rhythm Engineering “Painted Picture,” the mission/values/vision statement.
AudienceTraffic EngineersCivic Officials
MediaPrint & digital brochuresCatalogEmail
ResourcesAbagail Pumphrey, designerReggie Chandra, authorKatie Searl, proofreader
Email Blasts
I directed the distribution of single email events. I was directly involved in copywriting, list management, and analytics.
AudienceTraffic EngineersCustomers and prospects
MediaWhite PapersArticlesEmails
ResourcesAbagail Pumphrey, DesignerKatie Searl, Copywriter
Users Group Events
I began the staging of multiple, regional Users Group events. This included all promotion, budget, and logistics for each event.
AudienceCustomers and prospectsTraffic Engineers
MediaEmailDigital brochuresDirect MailVideo
ResourcesJoe Carey, VideographerAbagail Pumphrey, DesignerKatie Searl, CopywriterKelly Pettigrew, Event Planning
Optimation
Website
I launched and managed the new website project. I also wrote the copy, set up the Google Analytics, conducted A/B tests on landing pages, and optimized the site for SEO.
AudienceManufacturing Engineers, Executives
MediaWhite PapersSpecification SheetsVideosSocial Media integrationBlog integration
ResourcesKristen Miller, Designer
(contracted)Dawn Foster, Webmaster
(contracted)Tate Lundy, UI Specialist
For more -www.optimation.com
Google AdWords
Mastered and personally managed a Google AdWords Pay Per Click Program setting bids, selecting keywords, writing copy, and optimizing landing pages. Reached a 7.52% click through rate and a greater than 4% conversion rate.
AudienceManufacturing Engineers
ResourcesWorked independently
Blog
I created and wrote a 50,000 word blog demonstrating thought leadership and industry expertise targeted to manufacturing engineering. I optimized the blog for SEO and cross-linked it creating deep links with the website.
AudienceManufacturing Engineers,
MediaWebsiteWordPress Blog
ResourcesKristen Miller, Design (contracted)
For more http://www.optinest.com/optiblog/
Collateral
I wrote numerous white papers, technical specification sheets, case studies, and articles for industry trade publications to extend thought leadership, generate leads, and support existing prospects.
AudienceManufacturing Engineers
ResourcesKristen Miller, Design (contracted)
For moreWhite PapersSpecification SheetsCase StudiesArticles
Email Marketing
I wrote and sent numerous emails to prospects and customers sharing thought leadership, product information, and expertise in the buying process. I scored the recipients based on their interaction with the emails.
AudienceManufacturing Engineers
MediaEmails
ResourcesKristen Miller, Design (contracted)
MailPrint (now NextPage)
Account Management
As the lead marketer for Mail Print’s new Image 1 program, I worked directly with scores of individual clients to create their private brands and supporting collateral. I interviewed the clients from which I wrote copy, and managed print production. Developed a database to track projects.
AudienceReal Estate Market/ homeowners
ResourcesMail Print Design TeamMail Print Estimators
Genealogy Decoded
Speaking Presentations
I present a portfolio of one-hour, multi-media presentations on topics germane to genealogy at local and regional conferences for audiences up to 700 attendees.
AudienceGenealogy Enthusiasts
MediaPowerPoint Presentations
ResourcesIndependent Project
For morehttp://genealogydecoded.com/speaking/
http://familytreewebinars.com/bethfoulk
Blog
I write a blog on genealogy research techniques, sources, and personal genealogy experiences.
AudienceGenealogy Enthusiasts
ResourcesKristen Miller, Design (contracted)
http://genealogydecoded.com/blog/
Website
My genealogy website promotes my speaking, research and writing services. It includes testimonials from clients and audience members.
AudienceGenealogy Enthusiasts
MediaWord Press Website
ResourcesKristen Miller, Design (contracted)
For Morewww.genealogydecoded.com
