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Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301 [email protected] www.alrp.org. Entrepreneurial Marketing:. - PowerPoint PPT Presentation
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Beverly Lenihan,CBC,CFRE Jim McBride,CBC
Reesults Consulting AIDS Legal Referral Panel
(408) 873-9266 (415) 701-1200 ext. [email protected] www.alrp.org
Entrepreneurial Marketing:
Creating New Revenue Streams When
Traditional Revenue Streams Dry Up
June 2, 2005
Agenda
• The Stream is Drying Up• Developing Ideas• Creative Examples and Case Studies• Define Resources• 10 Tips• Q&A
The Stream is Drying Up
• Reduced government spending• Reduced foundation resources• Reduced corporate giving• Diluted donor giving
Developing Ideas
• Brainstorm with your Board• Brainstorm with your Staff• Brainstorm with your Volunteers• Brainstorm with your Clients• Brainstorm with your Affinity
GroupsThe more ideas the better for buy in…
Creative Examples and Case Studies• ALRP-LSDP• Macy’s• Target• Heifer
International• Girl Scouts• Special
Olympics• YMCA
Creative Examples and Case Studies• Child Quest• LiveSTRONG• Housing Works• Lutheran Services• American Red Cross• Good Will Industries• Global Exchange
Define Resources
• Mission-related Resources• Human Capital Resources• Physical Resources• Time-related Resources• Community Resources
10 Tips to Creating New Revenue Streams
Think…
Q&A
Your Turn…
Beverly Lenihan,CBC,CFRE Jim McBride,CBC
Reesults Consulting AIDS Legal Referral Panel
(408) 873-9266 (415) 701-1200 ext. [email protected] www.alrp.org
Thank You!