beyond apps Stephen Pinches Group Product Manager – Emerging Platforms. What do all of these devices have in common?. Web is the new app. HTML5/CSS3 and SVG = looks, feels and smells like an app. It’s cheaper, faster, easier to update - PowerPoint PPT Presentation
Web is the new appHTML5/CSS3 and SVG = looks, feels and smells
like an app.Its cheaper, faster, easier to update= unless youre
writing computer games, likely to be the most sensible route for
mobilising your content and services
Web+apps= write once!
Major mobile releases 2004-11
600,000 downloads on iPad690,000 downloads on iPhone1,500+
comments and feature requests from users40,000 downloads on Android
TabletsIts working for us
Checklist for new productsUser experience/design: Do the social,
location/gyro, other phone features fundamentally change the best
way to deliver this service?How will it work and what will it look
like on a small screen? How can I simplify the UX?
http://www.uxbooth.com/blog/mobile-form-design-strategies/Is it
optimised for touch?Technical: How do we minimise data overhead and
strip out the fat so the service is super-fast 3G latency is a real
issue?If theres a separate mobile version how do the redirects work
give users choice of mobile vs desktopHow do we test these services
on multiple devices, handsets and networks?
Back to the webYouve got lots of servicesPrioritise themGet them
working in the browsers on small and touchscreensEnhance with HTML5
features such as local caching and improved user interface (think
about touchscreens)Build in location, social and other mobile
services where it adds value
For more information please contact Stephen Pinches
[email protected] +44 20 7873 3984Twitter:
sjpincheswww.ft.com
