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Are we rational using so much glass to package wine in this day and age?
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Alternative wine packaging – swimming against the school?
Small things that make life easier
Environmental is nice but there is more
We know about convenience in other products
These people need some reminders that things can be easier
Pop one in today’s shopping
Let’s not forget picnics and outdoors
Tried and tested by consumers everywhere
…and that’s without going down a negative pathway
“If you can’t give me something to excite my customers then all
we’ve got to talk about is price…!”
..a few more thoughts
Do new consumers (or arthritics) really need a toolbox to enjoy wine?
Do more than 5% of these potential wine consumers have the right tools?
Light weight does not equal easy recycling
Use colour coding to set age rather than content only, to help stock control
FIN
Dr Jim FortuneFortune & [email protected]
A bit extra on soft packs (BIB)
Adelaide, March ’09,Marlborough Sauvignon Blanc
Perth, May ’05, Margaret River Red
The slow boat of change – both generated “heretic” comments
0%
10%
20%
30%
40%
50%
60%
70%
80%
Mar‐1985
Apr‐1986
May‐198
7Jun‐1988
Jul‐1
989
Aug‐1990
Sep‐19
91Oct‐1992
Nov
‐1993
Dec‐1994
Jan‐1996
Feb‐19
97Mar‐1998
Apr‐1999
May‐200
0Jun‐2001
Jul‐2
002
Aug‐2003
Sep‐20
04Oct‐2005
Nov
‐2006
Dec‐2007
Jan‐2009
Feb‐20
10
WHITE % in soft pak
red % in soft pak
Australian’s still enjoy a lot of wine in soft pak – mostly BIB
SWEDEN – 55.7% BIB