9th & 10th November • Technology & Innovation Centre,George Street, Glasgow,UK

2015

Bid to Win: The Largest Mee ng of Ci es and Sports, Business and Cultural Events

www.bidtowin-hostcity.net

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Bid to Win: The Largest Meeting of Cities and Sports, Business and Cultural Events

HOST CITY 2015 is to take place in Glasgow on the 9th and 10th of November, where cities, event owners and suppliers will exhibit alongside a truly outstanding conference programme.

The first HOST CITY, held in London in 2014, brought more than 180 world class speakers and delegates from rights holders such as IOC, FIFA, World Expo, MOBO, the Commonwealth Games, summer and winter Olympic International Federations and numerous cities. It was acclaimed as the optimal environment for cities and events owners to network with and learn from peers in the business of bidding for and hosting cross sector events.

HOST CITY 2015 will build on this unique dialogue between cities and rights holders of sporting, cultural and business events by creating a much larger platform – at the University of Strathclyde’s new state-of-the-art Technology and Innovation Centre (TIC) in the heart of Glasgow.

Calls have been intensifying for a one-stop event where city representatives, destination marketers, event owners and suppliers can all meet. HOST CITY 2015 addresses this need and Glasgow is the perfect destination for enabling the event to fulfil its ambition of becoming the largest conference and exhibition of cities and cross-sector events.

HOST CITY 2015 is set to include VIP speakers from event owners: IOC, CGF, FIFA, sports federations, BIE, MTV, EU Capital of Culture, Rock in Rio, major scientific congresses; city event leaders from Brazil, Canada, China, France, Germany, Italy, Kazakhstan, Japan, Qatar, Russia, South Africa, Spain, Sweden, USA and many more.

With a mix of panel discussions, keynote addresses and case studies focussed on mega events, transport, security, business and cultural events, the conference highlights the issues and opportunities facing everyone in the business of city events.

There is growing interest from cities, rights holders and other organisations to use HOST CITY 2015 as a platform to host their own meetings in Glasgow.

Cities will be able to share their experiences of hosting sports, business and cultural events to attract investment and benefit society.

Throughout the conference, rights holders and other stakeholders will be able to make announcements at a “plug-in-and-play” media centre.

We anticipate the exhibition will grow rapidly around this unparalleled conference programme. Our aim is to create the biggest EU-based conference and exhibition for cities, cross-sector event owners and event suppliers.

We look forward to welcoming you to HOST CITY 2015 in Glasgow on 9th to 10th November.

Ben AvisonEditorial Director HOST CITY

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Sunday 8 November 2015

19:30 Registration, Welcome Reception and Networking

Monday 9 November 2015

07:30 Breakfast Meetings

08:15 Registration, Coffee and Networking

09:00 Keynote Address: Sir Craig Reedie, Vice President, International Olympic Committee

09:15 How Events and Cities Innovate to Thrive · What new research reveals about how cities should approach sports, business and cultural events · How the 2018 European Sports Championships evolved · How cities can benefit from hosting a World Expo or European Capital of Culture · How new hosting and event concepts can maximise ROI

10:15 The Changing Face of Sports Governance · One year on from its implementation, what change has Olympic Agenda 2020 really brought about? · How to ensure integrity in bidding processes · How fair play on and off the pitch enables cities and events to build public support · How sports can raise their profile as the landscape in which they operate changes 11:15 Coffee and Networking

12:00 Creative Marketing through Events, Brands and Media · Brands and media owners as event owners of the future · How the Super Bowl harnesses social media · How cultural events like the MTV EMAs and Turner Prize can raise the profile of the host city · Direct Impact: broadcasters as event owners · Targeting events that bring business to the city

12:45 Lunch and networking

14:00 Tokyo 2020: Olympic and Paralympic Games Update

14:30 Live Entertainment in the City · How to build a reputation as a vibrant cultural hub · How to secure the most popular entertainment in your city or venue · Live events in urban spaces · Inspiring partners: Cultural festivals and ceremonies within mega events

15:15 Coffee and Networking

15:45 The Strategic Influence of Business Events · How to attract and build a portfolio of business events · Cost/benefit analysis of hosting business events · Events that position the city as a strategic influencer · The legacy effect of mega events on the business events industry

16:30 The Power of People: Engaging Citizens in Events · Effective and fair campaigns in event bidding · How to run an inclusive volunteering programme · Why stage “Fanfests” during a mega event · Engaging citizens to participate in regular, ongoing cultural and sporting activities

17:15 Conference Day One Adjourns

19:00 Dinner Reception

21:45 Day One Close

Tuesday 10 November 2015

07:30 Breakfast Meetings

08:15 Registration, Coffee and Networking

08:45 Multi-City Events: Solution to the Sustainability Problem? · Innovative combinations of cities to increase sustainability and reach · How EURO 2020 opens new horizons in mega event hosting · The challenges and opportunities of cross-border hosting · How cities can show leadership in creating innovative event formats

09:30 Transport and Security Strategies for Long Term Gains · How events can help cities become leaders in transport infrastructure · How city communication strategies can maintain smooth transport flow during Games · Integrating security into city event strategies · How cities, rights holders and suppliers can work together to ensure security at events

10:15 Innovations in Event Infrastructure · Creative approaches to new event facilities for sports, business and culture · The city as arena · Pop-up infrastructure for temporary events · How to plan permanent venues for maximum use

11:30 Concurrent Roundtables, Meetings, Briefings and Press Conferences · Open or Closed Meetings for Rights Holders and Cities · Briefings from Rights Holders to Interested Cities · Press Conferences · Concurrent Roundtables

Sports Events Roundtable · Benefits of bidding/hosting sporting events – what are the human, commercial and marketing benefits to host cities · Guidelines for successful major event bidding – what can cities/nations do to have maximum success · What sports can do to make themselves appealing to cities · What are the current geo-politics that are impacting which cities are investing in hosting major events

Culture Roundtable: European Capitals of Culture · How to bid for and benefit from the European Capital of Culture · How cities can develop a programme of cultural events · How to create cultural events that benefit society and attract visitors

Cities Roundtable: Global Forum · How cities can work together to increase the impact and sustainability of hosting events · Sharing experiences of regeneration · How to attract and build a portfolio of events · Which events offer the greatest ROI – sports, business or culture? · Events that position the city as a strategic influencer

13:00 Lunch and networking

14:30 Conference Adjourns

Bid to Win: The Largest Meeting of Cities and Sports, Business and Cultural Events

HOST CITY 2015 is a one-stop event where city representatives, destination marketers, event owners and suppliers can all meet.

HOST CITY aims to become the biggest EU-based conference and exhibition for cities, cross sector event owners and event suppliers.

“I am pleased to see that HOST CITY 2015 will be coming to Glasgow, building a platform for the growing marketplace of cities staging many different types of events. I enjoyed speaking at the inaugural 2014 conference and I look forward to doing so again in Glasgow” - Sir Craig Reedie, Vice President, IOC

The first HOST CITY attracted more than 180 world class speakers and delegates from rights holders such as IOC, FIFA and BIE (World Expo), Commonwealth Games Federation, MOBO, ITU (Triathlon), FIS (Skiing) and numerous cities. It was acclaimed as the optimal environment for cities and events owners to network with and learn from peers in the business of bidding for and hosting cross sector events.

HOST CITY 2015 will build on this unique dialogue by creating a much larger platform for cities and rights holders of sporting, cultural and business events.

“I was very pleased with the HOST CITY conference because the people I spoke with were very focussed and professional. I was very impressed. I didn’t realise there is a market for cities bidding for so many things. I learned a lot”– Mario Andrada, Director of Communications, Rio 2016

Online: The Telegraph, Daily Mail, O Globo, Bloomberg, Associated Press, ESPN, Fox Sports, USA Today, Huffington Post, Star Africa, Yahoo, China Sports, Indian Express, Yomiuri Shimbun, Sports Illustrated, Washington Times, Kyiv Post, La Gazzetta Dello Sport.Broadcast: Omnisports, MSN, beIN Sports, Eurosport, Fox Sports.Official Media Partner: Host City MagazineSupporting Media Partners: Sportcal, Around the Rings, iSportConnect

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Sir Craig Reedie, Vice-President INTERNATIONAL OLYMPIC COMMITTEE

Carlos Nuzman, President RIO 2016 and BRAZIL OLYMPIC COMMITTEE

Jürgen Müller, Head of 2018, 2022 FIFA World Cups

Masato Mizuno, CEO, TOKYO 2020 BID COMMITTEE

Ali Kiremitciog lu, CEO, ISTANBUL 2020 BID COMMITTEE

Wang Wei, Vice Chairman, BEIJING OLYMPIC CITY DEVELOPMENT ASSOCIATION Executive Vice President, BOCOG

Hasan Arat, Executive Board Member, EUROPEAN OLYMPIC COMMITTEE; Chairman, ISTANBUL 2020 OLYMPIC BID COMMITTEE; Chairman of the Executive Board, CAPITAL PARTNERS Panos Protopsaltis, Director of Transport - Organising Committee, BAKU 2015 EUROPEAN GAMES Managing Partner, GEMMS

Janez Kocijancic, Vice President, INTERNATIONAL SKI FEDERATION; President, NATIONAL OLYMPIC COMMITTEE OF SLOVENIA; President, JK-CONSULTING

Antonio Fernandez Arimany, Director General, INTERNATIONAL TRIATHLON UNION

Dimitri Kerkentzes, Counsellor and Chief of Staff, BUREAU INTERNATIONAL DES EXPOSITIONS Overseeing World Expos

Ben Vickery, Senior Principal, POPULOUS

· Learn from and meet more than 80 owners of cultural, sports and business events

· Learn from and meet more than 80 representatives from cities

· Listen to high level moderated panel sessions building a unique owner-city dialogue

· Learn from and meet with experts, suppliers and investors involved with events

· Network with your peers: owner to owner, city to city, expert to expert

David Grevemberg, CEO, GLASGOW 2014; CEO designate COMMONWEALTH GAMES FEDERATION

Iain Edmondson, Head of Major Events LONDON & PARTNERS

Josep Roca, Coordinator of International Affairs & Sports, Barcelona City Council

Ben Avison, Editorial Director HOST CITY

Peter Tindemans, Secretary-General, EUROSCIENCE

Koos Tesselaar, Vice-Chairman, NIBC BANK; Chairman HEMINGWAY CORPORATE FINANCE; Chairman CAVENDISH GROUP

Emanuel Macedo de Medeiros, Chief Executive, INTERNATIONAL CENTRE FOR SPORT SECURITY (ICSS) EUROPE

Joe O’Neill, International Business Development Director, ARENA GROUP

Mike Lee OBE, Chairman, VERO

Robert Datnow, Managing Director & Co-founder THE SPORTS CONSULTANCY

Georg Spazier, CEO, INNSBRUCK-TIROL SPORTS GMBH

Lars Haue-Pedersen, Managing Director TSE CONSULTING

Helen Rowbotham, Director of Consulting, CSM

City Representative Sports Event Rights

Holders Cultural Event Rights

Holders Business Event Rights

Holders Event Organisers Suppliers

Bid to Win: The Largest Meeting of Cities and Sports, Business and Cultural Events

Bid to Win: The Largest Meeting of Cities and Sports, Business and Cultural Events

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Platinum Sponsor £25,000 + VAT· Participate in the advisory group to design the conference programme· Priority access to the delegate list with contact details except email two weeks prior to the event and final list post event· One panel session participant in the plenary session· A shell scheme stand size 8sqm with table and chairs· Seven delegate passes with access to the conference, exhibition and dinner· Exclusive use of a meeting room during the conference· Two short 2-3 minute “Talking Head” video pieces to be projected between panel sessions on relevant Thought Leadership / content during the conference on the 9th November (production cost to be borne by sponsor)· Extensive branding as “Platinum Sponsor” at the conference venue, the main conference auditorium, stage and conference documentation· Logo on all promotional marketing materials, event website, email newsletters, banners· A 300 word corporate profile and double page spread advert in delegate handbook· Corporate mention in press releases

Gold Sponsor £10,000 + VAT· Access to the delegate list with contact details except email one week prior to the event and final list post event· A shell scheme stand size 4sqm with table and chairs· Four delegate passes with access to the conference, exhibition and dinner· Two short 2-3 minute “Talking Head” video pieces to be projected between panel sessions on relevant Thought Leadership / content during the conference on the 9th November (production cost to be borne by sponsor)· Extensive branding as “Gold Sponsor” at the conference venue, the main conference auditorium, stage and conference documentation· Logo on all promotional marketing materials, event website, email newsletters, banners· A 150 word corporate profile and one page advert in delegate handbook· Corporate mention in press releases

Silver Sponsor / Exhibitor £5,000 + VAT· Access to the delegate list with contact details except email on the day of the event and final list post event· A shell scheme stand size 4sqm with table and chairs· Two delegate passes with access to the conference, exhibition and dinner· Extensive branding as “Silver Sponsor” at the conference venue, the main conference auditorium, stage and conference documentation· Logo on all promotional marketing materials, event website, email newsletters, banners· A 100 word corporate profile and half page advert in delegate handbook

Additional Sponsorship· Recreational sponsor of Sunday ‘ice breaker’ event (golf or whisky tasting) £4,000 + VAT · Lanyard sponsor £3,000 + VAT · Full page advert in Host City magazine £2,500 + VAT · WIFI Sponsor £3,000 + VAT

Telephone: Mail:

Email:Fax:+44 (0) 20 3 077 8769

Payment should be made within 14 days of registration. All registrations must be paid in advance of the event.

The VAT rate is subject to change and may differ from the advertised rate. The amount you are charged will be determined when your invoice is raised. Savings include Multiple Booking & Early Booking Discounts. All discounts are subject to approval. Please note the conference fee does not include travel or hotel accommodation costs. All discounts can only be claimed at the time of registration and multi-booking discounts cannot be combined with other discounts that may be available (apart from early booking discounts which are available to everyone). We are happy to accept a replacement delegate for the whole event, however delegate passes cannot be spilt shared between delegates under any circumstances.

Cheque. Enclosed is our cheque for £ ................ in favour of: Cavendish Group Please ensure that the Reference Code HostCity 2015 is written on the back of the cheque

Credit card: To ensure we provide the highest level of security for your credit card details we are unable to accept such payments via email or fax which ensures that these details are never stored on our network. To make payment by credit card on-line, contact Steve McGurran, Accounts at steve.mcgurran@bric.com or +44 (0)20 3077 8700.Bank transfer: Full details of bank transfer options will be given with your invoice on registration.

• Submitting a registration form constitutes a legally binding contract be tween your company and Cavendish Group. • All payments must be made within 14 days of receiving the invoice. For any bookings made within 7 days of the event payment must be received immediately. • If you wish to cancel this contract before 3rd October 2015, you will incur 50% + VAT of the delegate fee. After this date, you will incur 100% of the cost. • Substitutes are welcome. No-shows will be charged at the full rate. • Joining instructions will be sent 3 weeks prior to the event. • Cavendish Group reserves the right to make final changes to the content and timing of the events, the dates and the venue without prior notice and without liability. • Cavendish Group shall be under no liability if it shall be unable to carry out any provision of the contract for any reason beyond their control including Act of God, legislation, war, terrorist activity, fire, flood, drought, failure of power supply, lock-out, strike or other action taken by individuals or groups in contemplation or furtherance of a dispute or owing to any liability to procure materials for the performance of the contract. • Personal data is gathered in accordance with the Data Protection Act 1998. • By completing and submitting this registration form, you confirm that you have read and understood the Cavendish Group Delegate Terms and Conditions and you agree to be bound by them.

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EmailYes! I would like to receive information about upcoming events by email. By giving you my email ad-dress I am giving the permission to contact me by email

+44 (0) 20 3077 8700Cavendish GroupCommonwealth House 1-19 New Oxford Street London WC1A 1NUUnited Kingdom

tina.wong@cavendishgroup.co.uk

9 to 10 November 2015

Technology and Innovation Centre

George Street

Glasgow

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Register by30th June 2015

Register after30th June 2015

£899+VAT @ 20%SAVE £ 300

£1199+ VAT @ 20%

2nd Delegate Mr/Mrs/MsJob title DepartmentTelephone Fax

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www.bidtowin-hostcity.net

Glasgow, 9th to 10th November 2015 Bid to Win: The Largest Meeting of Cities and Sports,

Business and Cultural Events

2015