4. Big Book of IdeasIntroduction contd Equips publishers to
approach social media strategically Provides new ideas for social
campaigns Gives background knowledge on different social
channels
5. Facebook Largest reach with >1 billion active users
Creates dual identity crisis: Users are creating their own identity
Brands are trying to create an identity worth sharing March 7, 2013
newsfeeds were reformatted with a high emphasis on visual
elements
6. Big Book Ideas Put a strong emphasis on visual elements:
take any photos used in the publication and repurpose to your wall
and albums Add Like buttons to your digital edition Share others
photos and posts: fans, industry leaders, influencers Provide
links/call to action on most posts Be quick to respond to
readers
8. Twitter Smart phone users are approximately 20% more likely
to use Twitter than a non-phone users Smart phones adoption are on
the rise Constantly moving newsstand is a pro and con Links on
Twitter are more potent than text alone Allows enormous room for
person-to-person support
9. Big Book Ideas Use a twitter tool to schedule basic tweets
ahead of time Rephrase tweets about popular articles to catch
people who missed the first tweet Promote influencers in your
industry with RTs and shout-outs Create hashtags for popular words
in your industry and in your content Pull your tweets into a live
feed in your digital publication
11. Google+ >400 million users, >100 million active users
70% of users are male, 28% are female Audience tends to be more
educated and technical Posts are indexed by Google Google could
potentially tie all of its channels including YouTube and Google
search into one force, lending Google+ more power
12. Big Book Ideas Use +1s liberally to endorse others content:
think about your advertisers, contributors, writers and influencers
Make it easy for readers to share your content on Google with a
share function or +1 icon Post helpful content in a relevant
community For multiple titles, use circles to prevent promoting the
wrong content to the wrong readers Post opening paragraphs of
articles or teaser posts and link to your publication
13. LinkedIn Targets business professionals Well known as an
idea, discussion and article exchange platform >200 million
users Very brand-friendly: has company pages, group pages, product
pages (>2.6 million companies have brand pages)
14. Big Book Ideas Play with LinkedIns new endorsements to
encourage positive feelings toward your brand Start a discussion
around an article in your publication Join industry-related groups
to watch for fresh content and topics of interest Post regularly:
give readers a reason to return Encourage contributors and writers
to promote their articles on their LinkedIn profiles
15. ConclusionThe ideas presented in this guide are only the
beginning, both in terms of techniques to try and even channels
available.For more ideas, including General Housekeeping for every
publisher building a social strategy, download the Big Book of
Ideas for Publishers here: http://nxtbk.co/social
16. Big Book of Ideashttp://nxtbk.co/socialFuture Big Books to
come! Have a suggestion for a topic? Want more information? Email
[email protected]
