Big Data & Marketing Innovation

Empowering & Engaging Marketeers

November 13 & 14, 2013Miami | Florida

Speakers

• Senior Manager, Engineering, eHarmony• Cognitive Scientist, Walmart Labs• Director, Strategy & Analytics, Starcom MediaVest

• Manager, Data Science & Analytics, Facebook• Director, Clinical Outcomes, Walgreens• Chief Analytics Officer, UPMC Health Plan• CTO, Department of Health & Hospitals• Director, Big Data Solutions, Zynga• Chief of Information, U.S. Dept. of Commerce• Senior Computer Engineer, General Electric• Vice President, Advanced Analytics, Orbitz• Chief Data Officer, Seattle Children’s Hospital

Speakers Coming Soon from leading Fortune 500 organizations who will make the journey using case studies, challenges, successes, cautionary tales, lessons & more to bridge the gap between those analyzing Big Data and those using the data.

• Vice President, Data, Cell Therapeutics• Chief Data Officer, New York Stock Exchange• Chief Data Scientist, Accretive Health• Chief of Information, NIST• Director, Decision Science, Barclaycard• Senior Data Scientist, LinkedIn• Data Analytics Scientist, BP• Director, Database Development, SFPD• Vice President, IT & Risk Analytics, Deutsche Bank

& many more...IE. Big Data Innovation Summits

Bringing together the most forefront speakers in the space

Previous Speakers

Confirmed Speakers

Past Delegates include

• Vice President, Marketing Analytics - Macy’s

• Director, Marketing Analytics - Novartis

• Head of Internet Marketing - eBay

• Sr Director, Business & Marketing Analytics- Starbucks

• Senior Vice President, Customer Analytics - Bank of America

• Director, Customer Analytics - Sears Holdings

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the Big Data space. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Big Data & Marketing Innovation Summit brings together thought-leaders from the across industries for an event acclaimed for its interactive sessions and high-level speakers.

As many organizat ions are now work ing with unmanageably large data sets, the importance of using and maintaining this real-time data is a priority to the business.

This presents both a challenge and opportunity as marketing departments must identify patterns and gain actionable results in order to gain a crucial advantage over competitors and turn their data into a more advantageous asset,

Illustrated intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit offers solutions and insight from the leaders operating in the Big Data & Marketing space.

Key Themes & Topics for 2013

• Mobile Analytics• Social Media• Real-Time Information Utilizations• Behavioral Analysis• Big Data & Communication to Marketeers• Engaging the Market• Empowering Employees• Data Patterns

About The Summit

Dr.-Ing. Mehmet H. Göker is the Vice President of Data & Analytics (Customer and Sales Growth) for Salesforce.com. He and his team leverage usage data to analyze adoption patterns and determine ways to help customer get the most of their Salesforce implementation and be more successful. Prior to j o i n i n g S a l e s f o r c e , M e h m e t w a s t h e V P o f Recommender Technologies at Strands and Research Director at PriceWaterhouseCooper’s Center for Advanced Research (CAR). Mehmet holds a Dr.-Ing degree from the University of Darmstadt, Germany. He has published more than 50 scientific papers, two books and edited four special issues of the AI magazine. He has been developing real-world intelligent applications for more than 20 years. 

Organizing for Customer Data Management

Salesforce.com is a customer-centric enterprise. We understand that our success is directly tied to the success and loyalty of our customers. Our data-driven approach to customer success is driven by two groups: Product Intelligence and Customer Intelligence.   The Product Intelligence team (led by Aron Clymer) applies data science to help drive product strategy so we are sure to  build products that delight customers.   The team also manages our  valuable "big data" store of customer behavioral data that fuels our analyses.   The Customer Intelligence team (led by Mehmet Goker) utilizes product, behavioral and peer group data to ensure that customers get the most out of their investment. The team monitors customer usage to provide guidance on how to improve adoption, suggest additional training and services, and to improve retention.   In this presentation, we will describe how customer behavioral data is used to drive product strategy, give an overview of the Early Warning System as a key component to the company's ability to deliver key support in a   targeted   manner, and CloudPulse: our platform to deliver adoption metrics and recommendations to our customers.

Mehmet GokarVP, Data & AnalyticsSalesforce.com

Featured SpeakerMehmet joined Big Data Innovation in Boston, 2013

Speaker InformationPresentations Subject to Change

Mark WarrenDirector, Decision ScienceBarclaycard

Mark Warren is the Director of Decision Science for Barclaycard, the global credit card issuing and acquiring business of Barclays, PLC.  Decision Science is responsible for predictive modeling across the customer life-cycle including Marketing, Risk Management, Collections, and Fraud.  Prior to joining Barclays, Mark managed similar analytic teams at Citigroup, The Associates, and BASES Worldwide Market Research.  Mark holds a Ph.D. in Government from the University of Texas at Austin and a BA from Cornell University.

Deploying Predictive Analytics in Real-World Environments

Decision Science is responsible for predictive modeling across the customer life-cycle including Marketing, Risk Management, Collections, and Fraud.  Prior to joining Barclays, Mark managed similar analytic teams at Citigroup,

Om Marwah is revolutionizing how cognitive science can be combined with big data to drive customer targeting. His academic background is in cognitive science and geography and his focus is to understand how the systems of the mind interact with ones social and cultural environment to produce behavior. He applies this understanding to derive greater meaning from the plethora of data types his team brings in. This allows him to reinvent how twitter, weather, or even transaction data can be used at @WalmartLabs. His aim is to make you rethink how you understand the world and your data.

Om MarwahCognitive Scientist@WalmartLabs

Human Life, Map Reduced

In this talk, Om Marwah will explore the connection between the human mind and its environment. Expanding on how the union between shared human brain structures and broad scale environmental stimuli can provide marketers with the unique capacity to target customers inreal-time by inferring their current psychological mood state based on external influences. This coupled with identity information permits further decomposition of the factors driving customer behavior. All enabled through innovation in product development and research.Orthogonal to traditional data science approaches the talk will discuss his behaviorally driven method for producing recommendations customers will love.

Previous Speaker Information

Industry Leading Keynotes• Strategy & Analytics• eCommerce• Digital Marketing• Marketing Analytics• Mobile Analytics

Network With• CMO’s• VP’s, Directors• Web/Digital Analysts• BI Experts• Architects

Previous Speaker Information Presentations Subject to Change

Julie Weckerlein is a public affairs specialist for the US Department of Health and Human Services in the Assistant Secretary of Public Affairs office. She provides social media and marketing strategy and content development tactics for a variety of department campaigns and websites such as HealthCare.gov, BeTobaccoFree.gov, StopBullying.gov, and more. Before working at HHS, she served for a total of 13 years in the US Air Force, on both active duty and as a reservist. Her assignments as a military writer and photographer included Germany, Italy, the Pentagon in Washington DC, Iraq, and Afghanistan. 

Connecting the Dots: Using Analytics to Get Out There and Engage

Learn about two of the department’s campaigns that have improved and enhanced outreach and engagement efforts by using analytics, digital and social media, and smart application across a variety of platforms and partnerships. The first case study involves the StopBullying.gov website, and efforts to engage with a younger audience via social media and multimedia products. The second case study dives into our strategy for the ongoing HealthCare.gov campaign meant to get the millions of uninsured Americans insured under the Affordable Care Act by January 1, 2014 through a combination of analytics, social media, and paid ads. 

Julie WeckerleinPublic Affairs SpecialistU.S. Dept of Health & Human Services

Chris joined Macys.com in July 2011 as Director of Marketing Analytics where he built and leads an analytics team responsible for reporting and analysis of customer behavior across touch points and sales channels and with leveraging customer data to increase sales through more effective marketing and site personalization. Chris has over 15 years of experience in online media and technology, having held various strategic, analytic, and operational roles with America Online, Oliver Wyman Consulting, and Yahoo!, in addition to several start-ups. Prior to Macys.com, Chris was Director of Business Operations at Yahoo! where he was responsible for supporting platform technology initiatives. Chris has filed multiple patents in the area of digital marketing and has been a featured and keynote speaker at industry conferences. Chris holds a BA with honors from the University of Connecticut and an MBA from the University of Southern California

Omnichannel Retailing and the Connected Customer

The explosive growth of smartphones and tablets has given rise to new paths to purchase across devices and has led to the blurring of physical and digital sales channels. This session will examine the omnichannel customer and how usage patterns are changing as customers utilize multiple devices to complete their shopping objectives. We will explore how omnichannel retailers are adapting to meet the needs of the connected customer, and we will discuss data fragmentation and the analytics challenges with understanding usage across devices and multiple site versions.

Christopher HoganDirector, Marketing AnalyticsMacy’s

Shashi Khatri is the Principal Data Scientist at BitTorrent. His role includes looking for insights into user behaviour to increase revenue and improve the product. Previously Shashi was Director and Co-Founder at Speak Empirics, a Toronto based data consultancy firm. Shashi has a Master's degree in Economics and Mathematical Finance from University of British Columbia and University of Toronto respectively. He uses Matlab, Python and R for his day to day analytical work.

Modelling User Retention and Engagement

User retention is one of the most important metrics in the social media analysis. What are some of the best ways to measure, compare and share the user retention and engagement? We discuss some econometric models to evaluate results from experiments, and review other potential approaches to modelling retention from the industry.

Shashi Khatri Principal Data ScientistBit Torrent

The Information

Silver Pass

$1395Access to all sessions &

networking event

$1195Early Bird Price

(until Sep 6)

Gold Pass

$1695Access to all sessions, networking events & annual subscription to IE.

membership

$1495Early Bird Price

(until Sep 6)

Registration Pricing

Big Data Innovation SummitDate: November 13 & 14, 2013Location: Miami, FloridaVenue: Information Coming Soon... Accommodation: Information Coming Soon...Telephone Reservations: Information Coming Soon...

For larger groups or special requests contact Elliott by calling +1 415 315 9404 or email ejay@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register

+1 415 315 9404 +1 323 446 7673 Please Click Here For Online Registration

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

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Early Bird Prices available until September 6 please see below

Diamond Pass

$1895Access to all sessions, networking events, annual subscription to IE.

membership & Strategic Analysis Report

$1695Early Bird Price

(until Sep 6)

One day passes & on-demand passes are also available

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COMPANY INDUSTRY

ADDRESS CITY

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until September 6, 2013

Early Bird Silver: $1195 Attendees ____ Early Bird Gold: $1495 Attendees ____ Early Bird Diamond: $1695 Attendees ____

Regular Pass Options after September 6, 2013 Silver Pass: $1395 Attendees ____ Gold Pass: $1695 Attendees ____ Diamond Pass: $895 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee) 3 Diamond Passes $4500 ($1500 per attendee) 5 Diamond Passes $7000 ($1400 per attendee)

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipDiamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before October 11, 2013 incur an administrative charge of 50%. If you cancel your registration after October 11, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormBig Data & Marketing Innovation SummitNovember 13 & 14, 2013 | Miami | FloridaFor registration or more information on the program, please call Elliott on +1 (415) 315 9404, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Schedule

Networking Drinks 17.00 - 19.00

November 14

Keynote Presentations 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two (All tracks begin) 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

November 13Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

End of Summit

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Previous Sponsors

For sponsorship information contact Pip at pcurtis@theiegroup.com

Global Sponsor Gold Sponsor

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Roundtable Sponsor Roundtable Sponsor

Panel Sponsor Exhibitor

Silver Sponsor

NovemberBig Data & Marketing Innovation SummitNovember 13 & 14Miami

Data Science Leadership Summit November 14 & 15Chicago

Big Data FestNovember 27London

Big Data Innovation SummitNovember 28 & 29Beijing

DecemberBig Data in FinanceSummitDecember 5 & 6New York

OctoberBig Data & Predictive Analytics Summit October 17 & 18Dublin

Big Data InnovationSummitOctober 31 & November 1Mumbai

AprilWomen in Big Data & Tech SummitApril 11 & 12San Francisco

Big Data Innovation SummitApril 11 & 12San Francisco

Hadoop Innovation SummitApril 11 & 12San Francisco

Data Visualization SummitApril 11 & 12San Francisco

Big Data Innovation SummitApril 18 & 19Hong Kong

Big Data Innovation SummitApril 30 & May 1London

JanuaryBig Data Innovation SummitJanuary 30 & 31Las Vegas

FebruaryHadoop InnovationSummitFebruary 20 & 21San Diego

JuneBig Data Innovation Summit June 13 & 14Singapore

Big Data & Analytics for PharmaJune 12 & 13Philadelphia

Big Data Innovation SummitJune 20 & 21Toronto

Big Data & Analytics in Retail June 20 & 21Chicago

MayBig Data & Analytics in Healthcare May 15 & 16Philadelphia

Big Data & Advanced Analytics in Government May 23 & 24Washington, DC

SeptemberBig Data Innovation SummitSeptember 12 & 13Boston

Data Visualization SummitSeptember 12 & 13Boston

Big Data Innovation SummitSeptember 19 & 20Sydney

Partnership Opportunities: Pip Curtis | pcurtis@theiegroup.com | +1415 992 5349 Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1415 692 5514

Big Data 2013 CALENDAR

Women

Finance

CXO Healthcare

Expected

Flagship

Government

High Tech Pharma

Hadoop

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