BUSINESS IDEA:

BIO ORGANIC FERTILIZER BUSINESS

PRESENTED BY: SHRUTI NAIK (14SMBA39)

WHY BIO FERTILIZER BUSINESS???

•Food is the fundamental needs of beings and the food industries can never be a declining industry.

•The application or supply of chemical fertilizer is slowly controlled and restricted by the relevant authorities of most of the countries and this will be a great business opportunity for organic fertilizer.

SWOT ANALYSIS:

Strengths:

– Natural environment,– Clean and not contaminated soil,– Utilization of the low imputes of the artificial fertilizers and limited use of chemical protective substances– Larger areas of the organic agriculture businesses,– Interest of the farmers for this kind of farming,

Weaknesses:

– Undeveloped special consulting for organicallyoperating farmers,– High seriousness of the human manual labor,– Missing sufficient storing spaces for the storageof the organic production of the vegetable production,– Businesses do not use systematically the union ofthe organic producers,– Weak development and assertion of the marketing.

SWOT ANALYSIS:

SWOT ANALYSIS:

Opportunities:

– Internationally recognized inspection service andits certification of the products,– Creation of the market channels for the organicagricultural products to the markets internationally– Export opportunity

SWOT ANALYSIS:

Threats:

– Undeveloped domestic market of the organic products,– Low number of the foodstuffs retail outlets withthe organic foodstuffs supply,– Weak knowing of the population about the organicfoodstuffs and their contribution to the peoplehealth and environment protection,– Low purchasing power of the population,– Little stimulating donation policy for the organicagriculture.

COMPITITORS:

•HPM group of companies have emerged as a major supplier among the fertilizer companies in India.

•HPM is procuring the fertilizer from trusted international suppliers and supplying to farmers in India under HPM’s brand “SUKHIYA”.

OTHER COMPETITOR:•Coromandel International Ltd.•National Fertilizers Ltd.•Zuari Agro Chemicals Ltd.•Liberty Phosphate Ltd.•Madras Fertilizers Limited

Marketing Challenges:

•Market demand•Good dealer and distributor network

Challenges:

Production Challenges:

•Problems regarding labour and procurement of raw material•Identify and purchase the right raw material for the quality of product

•Production of quality and safe food•Resource use sustainability•Environmental protection•Social justice and well being of rural communities•Public health and food securities•Financial viability of farming

FUTURE SCOPE:

THANK YOU