REVOLUTIONARY IDEASIN BIOCOMMUNICATIONS

JUNE 2-5

2010

Boston

www.bioconf.org

www.hesca.orgwww.bca.orgwww.abcdirectors.org

Revolutionary Ideas inBioCommunications

JUNE 2 - 5, 2010

Thanks to our conference sponsors

GOLD

SILVER

BRONZE

Cover photos courtesy of Greater Boston Convention & Visitors Bureau

REVOLUTIONARY IDEASIN BIOCOMMUNICATIONS

JUNE 2-5

2010

Boston

www.bioconf.org

www.hesca.orgwww.bca.orgwww.abcdirectors.org

Revolutionary Ideas inBioCommunications

JUNE 2 - 5, 2010

Thanks to our conference sponsors

GOLD

SILVER

BRONZE

Cover photos courtesy of Greater Boston Convention & Visitors Bureau

ABCD is an association of biomedical directors, committed to promoting the establishment and effective use of information, communication and educational technology to meet the growing needs of health education, patient care and biomedical research. Our members have expertise in managing personnel and functions related to: instructional/technical support for learning management systems, classroom support, library support, video conferencing, digital asset management, medical illustration, graphic design, medical photography and more. Those who are serving in leadership roles have a wealth of experience and expertise to share.

Please see our website for more details: www.abcdirectors.org

The BCA is an international association of media professionals who create and use quality images in visual communications for education, documentation and presentations in the life sciences and medicine. It is dedicated to enhancing the professional competency of its members and advancing the profession by educating and developing creators and users of visual communication media in the life sciences and medicine. If you are interested in an organization dedicated to supporting the production of visual communications for the life

sciences then welcome to the BCA. For more information visit: www.bca.org

The Health and Science Communications Association (HeSCA) is an association of communications professionals committed to sharing knowledge and resources in the health and science arenas. The foundation for our network is built upon our unique membership which has created opportunities for unlimited exchange of information and support. International in scope and diverse in background, our members broadly describe themselves as biomedical communicators. From conceptualization to final products, our members are involved in designing, producing, implementing, and evaluating informational and instructional

media experiences for the health sciences. For more information please visit www.hesca.org or call 860.376.5915.

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Greetings,

Welcome to Boston and the 2010 BioCommunications Conference! We are in the heart of New England in a city known for both its radical colonial history and innovative ideas in science and medicine. Be prepared to encounter Revolutionary Ideas in BioCommunications during this exciting joint meeting of the ABCD, BCA, and HeSCA.

Our program features keynote speakers from the region’s renowned institutions of higher education, biotechnology, health care and broadcasting. There are a wealth of presentations & workshops along with several special events and local trips that round out an excellent program. We are confident that there will be something for everyone.

We are meeting just one block from the Boston Common and in the center of the Theater District at the Radisson Hotel. It is an easy walk to many local attractions or you can hop on the “T” to reach museums, restaurants, and Fenway Park. You will also be able to see the city from both land and sea if you join us on the Duck Tour aboard a WW II style amphibious landing vehicle. After the tour you can sample some of the best local “chowdah” at the Union Oyster House, which is a National Historic Landmark.

All of us would like to thank those individuals who have contributed in ways both big and small to making this joint meeting a reality. Please see the full list of the planning committee elsewhere in this program. We would also like to extend our thanks to our generous meeting sponsors.

While we are proud to be hosting the meeting in our home city, you are really the meeting’s greatest attraction. Get to know new colleagues, trade ideas with old friends, and consider how you can contribute to the future of our profession.

We are glad you are here!

Boston 2010 Meeting ChairsLynda Banzi Sponholtz (ABCD)Charlene Baron (BCA)Arlyn Bonfield (HeSCA)

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Dear Colleagues:

Welcome to BioCommunications 2010, this year’s joint conference of ABCD, BCA and HeSCA. We look forward to sharing our program with long-standing colleagues and the opportunity to make new friends in health and science communications.

The theme of this meeting is “Revolutionary Ideas in BioCommunications” which will present some of the most exciting uses of creativity and technology available to assist us with the communication challenges we face every day. The Conference Committee has worked tirelessly to provide a diverse and unique collection of speakers addressing a wide range of topics. Survival of the BioCommunicator, Augmented Reality, and Strategic Planning are just three of the program themes as well as workshops on social media, Adobe software, accessibility and facilities design. There is truly something for everybody.

Boston is a wonderful city rich in American History. You can experience many fine museums, historic sites, and visit local universities such as Harvard, Boston University and MIT. There are also wonderful dining, shopping and entertainment venues such as at Faneuil Hall and Quincy Market. If you join us for the Duck Tour and Dinner, you will experience some history at the Union Oyster House, the oldest restaurant in America.

We would like to thank the three conference chairs, Lynda Banzi Sponholtz, Charlene Baron, and Arlyn Bonfield for all of the guidance, planning and organizing that has made this joint conference possible. Together with their committee, this conference team has put together an experience that is sure to please us all. The full committee is listed elsewhere in this program. Please seek them out and offer thanks to them for their hard work.

Again, welcome to Boston!

Mary Dorta, President, Association of Biomedical Communications DirectorsRichard Frederickson, President, BioCommunications AssociationLynn Povanda, President, Health and Science Communications Association

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page # Table of Contents1-3 Our Associations

Wednesday, June 2nd

6 BCA BioImages and HeSCA Media Festivals

Thursday, June 3rd

6 Maria Ikenberg Linderg Keynote: Darwin and the Survival of the BioCommunicator Domenic Screnci

6 Group Photo

7 - 8 Concurrent Session A: Photographic Documentation

9 - 10 Concurrent Session B: Getting the Word Out

8 and 10 Business Lunches

11 Keynote: Augmented Reality, Learning and Games Eric Klopfer

11 - 12 Concurrent Session C: Augmented Reality

13 - 14 Concurrent Session D: Preserving History in Pictures

14 Reception, Auction and ABCD Member Dinner

Friday, June 4th

15 Keynote: Strategic Planning: You CAN get There from Here Allison Rimm

15 - 16 Concurrent Session E: Management Challenges

16 Concurrent Session F: Photoshop Workshop Colin Fleming

17 Concurrent Session G: Social Media Workshop Steve Quigley

17 Luncheon with our Sponsors

18, 23, 24 Workshops and Field Trip, and Duck Tour

19-21 Schedule at a Glance

22 Speakers’ Photographs

Saturday, June 5th

25 Plenary Session: Communicate for Understanding

25 Keynote: Reframing Health Education: The Power of Musical Messages Machelle Seibel

26 - 27 Concurrent Session H: Enhancing Interactive Communications

27 - 28 Concurrent Session I: Production Techniques

28 - 29 Concurrent Session H: Enhancing Interactive Communications continued

30 Concurrent Session J: Behind the Lens

30 Ann Shiras Pioneer Members Lecture: More Than Pretty Pictures Felice C. Frankel

31 Awards Reception, Banquet and Ceremony

Sunday, June 6th

31 Creativity and Composition: Photographing Boston Workshop Bill Fortney

32 Keynote Speakers’ Photographs

33 Workshop Speakers’ Photographs

34-38 Speakers’ Biographies

39 Behind-the-Scenes Worker Bees

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Schedule your meeting time hereTime Session, Talk, Workshop or other Location

Wednesday, June 2

All day meetingsBCA Board of Governors Clarendon Room

HeSCA Board of Directors Berkeley Room

6:00 – 8:00 pm Opening Reception Dartmouth Room

BCA BioImages and HeSCA Media FestivalsMeet friends, old and new, and get the networking off to the right start. We’re a

friendly group and the opening reception is an ideal time to make new connections

that will take you through the conference and beyond.

BCA’s BioImages and HeSCA’s Media Festivals provide an ideal opportunity to view

the best work of the past year. Then join us as we announce the award-winners of

these prestigious competitions.

Thursday Morning, June 37:30- 8:30 am Full Breakfast Exeter Room

8:30-9:30 Moderator: Charlene Baron Arlington Room

This keynote is supported by an educational grant from the Vesalius Trust

Maria Ikenberg Linderg Keynote AddressDomenic Screnci, EdD Executive Director,

Educational Media and Technology, Boston University

Darwin and the Survival of the BioCommunicator

Acknowledging the recent 200th birthday of Charles Darwin and using his “Survival of a Species” as a metaphor, the presenter will explain how the biocommunicator has evolved and survived to the present day. A brief history of the biocommunicator will be discussed while exploring the evolution of the field. The speaker will correlate skill, technique, and technology changes that have occurred in the field over time as a framework to identify and define traits and characteristics that have manifested and contributed to the biocommunicator’s present day survival. Referencing Darwin’s evolution thesis, and exploring the presenter’s personal experiences and professional evolution, he’ll discuss how environment, opportunity and necessity shaped his career and guided him to his current profession. Although our species has dwindled on some levels, the future challenges hold great opportunities and promise. Explored will be the mutation essential, adaptation necessary, and action required for the biocommunicator’s current day survival and future vitality. The creature that accepts transformation and variation will prevail.

9:30 - 10:00 Group Photo Taken by Susanne Loomis

Please listen for directions and move quickly to the area

10:00 - 10:30 Break

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Thursday Morning, June 3

10:30 am – 12:00 pm Moderator: Jim Fosse Arlington Room

Concurrent Session A: Photographic Documentation

10:30 – 11:00 Richard E Schneider, National Archives and Records Administration

Panoramic Photographs of the Alaskan Frontier by the USGS, 1911-1932

Problems: How to capture the vast landscape of south-central Alaska into images that could be used in topography and mapping – Alaska posed many challenges to the USGS because of its vastness and transportation infrastructure that was still in its infancy; How to preserve and provide access to original photographs on deteriorating nitrate-based film that has the potential for combustion and fire. Issue: 1911 was the first widespread use of panoramic photographs for surveying by the USGS. Techniques: How the USGS photographed on-location in the Alaskan frontier; How the panoramic camera was designed and how it operated in the field; How the panoramas were used in conjunction with surveying tools to calculate mountain height and other geologic elevations; How the nitrate negatives were stored and preserved. What were the advantages and disadvantages of using this film? Audience will learn the importance of panoramas in surveying, pertinent history of photographic film, preservation challenges posed by deteriorating nitrate-based film, how the National Archives is an unparalleled resource for original and diverse records of the federal government (this presentation includes reproductions textual, cartographic and photographic records), how digitization can provide unparalleled access to these aesthetically beautiful images never seen before by the general public.

11:00 - 11:20

Charles Hedgcock, RBP, FBCA, Senior Research Specialist,

Department of Neuroscience University of Arizona

Dale Turner, Conservation Planner for The Nature Conservancy

Documenting Diversity: The Madrean Archipelago Biodiversity

Assessment

The Madrean Archipelago harbors a rich natural heritage of native species and habitats. This 70,000 square-mile region of sky-island mountain ranges straddles the borderlands of the southwestern United States and northwestern Mexico. The authors are part of a three-year effort to study and protect this globally important region involving organizations from Mexico, France and the U.S., led by the Sky Island Alliance, a non-profit group based in Tucson, Arizona. The project includes multidisciplinary field expeditions to remote areas of northern Mexico to document the diversity and distribution of plant and animal species. The photographer was charged with providing images that record as well as promote the project and providing photographic vouchers of herpetological and entomological specimens captured in the field. Voucher photos are being deposited with university museum collections as specimen records, and therefore must show diagnostic characters of each specimen with enough detail for positive identification. Photographs will also become part of an online educational database documenting species diversity in the region. Photographs from the expeditions will be shown, including some of the habitats explored, researchers involved, and animals recorded. Techniques and equipment used both in the “studio” and the field will be discussed.

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Thursday Morning continued

Concurrent Session A: Photographic Documentation continued

11:20 - 11:40 Karna McKinney, Alaska Fisheries Science Center, NMFS, NOAA

Cameras in the Ocean, Cameras in the Sky – Innovative Use of Digital Imaging Technology by Scientists at the Alaska Fisheries Science Center

Photographs and video of fish habitat deep in the Bering Sea, mosaics of still video images of

the ocean floor, aerial surveys of ice seals, cameras attached to UASs, ROVs, AUVs – Alaska

Fisheries Science Center scientists are using a variety of off-the-shelf and adapted camera

systems to gather data and images. We will look at images from current projects, the cameras,

adaptations and techniques used to obtain the images.

11:40 am - 12:00 pm Mark Maio, Founder and CEO, Digital Imaging Institute

A New, Permanent Digital Data Archiving Solution

Current optical storage media (CD/DVD), record information using organic dyes. These dyes

degrade and fade over time causing data loss. Data degradation may also be a result of heat,

humidity, mishandling, disaster and excessive use. This media has a life expectancy of only two

to five years. Magnetic media (spinning hard drives) is less standardized than optical media and

is susceptible to damage to the magnetic surface and the failure of the hardware. With the short

shelf life of optical storage and the failure rate of magnetic media, data rotation and migration is

necessary. This is not only time consuming and costly, but also error prone with the threat of data

loss and corruption. To solve this problem, a new optical storage media has been developed by

Millenniata, Inc. composed of a refractory, rock-like material that is bonded to a plastic substrate

and is immune to the degradation of dye-based media. Data is etched onto this new media

using a higher-energy laser, storing data permanently. While this new archiving system uses a

proprietary disc burner and media, the information can be read on regular DVD drives.

12:00 – 2:00 pm

Business Luncheons

ABCD: Berkeley Room

BCA: Carver Salon Three (2nd floor)

HeSCA: Carver Salon Two (2nd floor)

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Thursday Morning, June 310:30 am – 12:00 pm Moderator: Kathy McFall Exeter Room

Concurrent Session B: Getting the Word Out

10:30 - 11:00 Tom Fauls, Associate Professor of Advertising, Director of Advertising

Programs, Boston University College of Communication

Search Engine Marketing

As search marketing grows in media consumption share, it also remains one of the marketing channels with the highest returns on investment. There is, however, a learning curve many communications professionals have yet to conquer. This presentation will discuss:

The growing importance of SEM (Search Engine Marketing)

Options for learning SEM

Basic principles of and objectives for PPC (Pay Per Click) campaigns

Account anatomy and keywords

Basic strategies, matching options, targeting options

Quality scores, negative keywords, etc.

Search ad writing

In-house versus outsourced SEM

Measuring success with free or subscription-based analytics

How academia must integrate this discipline into the communication/marketing curriculum and give students a hands-on learning experience with the Google Grants AdWords in the Curriculum program.

11:00 - 11:20 Ted Wayman, Videolink, Boston

Reaching Your Audience Via Video and the Web: Techniques in PR and Communications

Hospitals, universities and medical centers are now using video to reach audiences with content that can be educational, promotional or both. Video is being created for broadcast television audiences, visitors to web-video sites, and now, mobile platforms. The new video-centric environment is prompting health, science and medical communicators to adapt to employing a different set of communications tools such as compact television camera systems, digital encoders and web-cameras. This presentation will showcase some of the creative ways health, science and medical pros nationwide are using video applications to replace the outmoded newsletters and brochures of the last century. Also, we will answer some of these questions and more:

How are leading medical centers such as the Mayo Clinic, Boston’s Childrens Hospital and others using video to expand their reach to both professional and public realms?

What are the ways hospitals get their experts on national television news programs – and how do they prepare their experts going on-air?

What’s the value of doing live webcasts from an operating room?

What tools are being used today and what’s the right balance between in-sourcing or outsourcing video production?

How do we get started in video programming without going broke?

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Thursday Morning continued

Concurrent Session B: Getting the Word Out continued

11:20 - 11:40 Donna Queza, Marketing Communication Specialist, Med Art

Reduce, Reuse, Recycle – Making Time for Social Media in the Workplace

We’ve all learned how important blogging, microblogging and social media are to both personal brand and corporate identity. Still, so many of us put off or neglect these tools for lack of time or content. Reduce, Reuse, Recycle will educate the audience on ways to post information to multiple sources in less time with more ROI.

REDUCE time spent finding content and marketing to others

REUSE content across multiple platforms and to numerous audiences

RECYCLE great information that you get from others

If you send e-mail, read blogs, or subscribe to newsletters you’re already active in the Web 2.0 world, why not jump in and take your participation to the next level.

11:40 am - 12:00 pm Mark Saba, Lead Designer, Photo and Design, Yale University

Print vs. Web

The possibility of publishing material on the web is very inviting from both a budgetary

and ecological point of view. However, it may not always be the most effective means of

communicating images and the written word. In this talk I will explore the advantages and

disadvantages of Web versus print publication, and what to consider in choosing which method

to use, including the psychological aspects of each. I will also highlight comparisons of the two

methods in the fields of literature and advertising, and finally present ways in which print and Web

are cross-fertilizing these days.

12:00 – 2:00 pm

Business Luncheons

ABCD: Berkeley Room

BCA: Carver Salon Three (2nd floor)

HeSCA: Carver Salon Two (2nd floor)

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Thursday Afternoon

2:00 – 3:00 Moderator: Arlyn Bonfield Arlington Room

Keynote: Augmented Reality, Learning and Games

Eric Klopfer, PhD, Director, MIT Scheller Teacher Education Program,

Director, The Education Arcade,

Affiliated with the MIT Media Lab and Comparative Media Studies

Using simulations for learning requires balancing real world fidelity and virtual abstraction.

Recent work in the Scheller Teacher Education Program (STEP) has investigated Augmented

Reality as a particular form of simulation that explicitly integrates real and virtual components.

Augmented Reality (AR) technology blends real and virtual world experiences by providing

context or location aware digital information integrated with the real world. While some AR

work focuses on “heavily” augmenting the real world with a lot of digital information, the

work in STEP explores learning in real-world contexts that are “lightly augmented” via digital

information from mobile devices. Within these mobile AR simulations, participants primarily

interact with each other and with the real environment around them. This experience is

augmented with information that is accessed periodically via location-based simulations that

run on PDAs and cell phones. This talk will explore AR for learning in these contexts and the

broader context of games for learning using scenarios developed by STEP in environmental

and health sciences.

3:00 - 3:20 Break

3:20 – 5:00 Moderator: Arlyn Bonfield Arlington Room

Concurrent Session C: Augmenting Reality

3:20 – 3:50 Scot Osterweil, Creative Director, The Education Arcade

Research Director, MIT Comparative Media Studies Program

Finding the Game in Science Learning

When used in science education, games can be powerful tools not only for imparting science content, but also science processes. Playing games, even blatantly commercial ones, students regularly exhibit the practices and habits of mind we seek to inculcate through science education: they observe complex systems, they hypothesize and experiment, controlling for single variables. The challenge in using games in the science classroom is therefore twofold: finding games which treat meaningful science topics, and introducing games in a way that makes adoption easy for teachers, even those who are not already gamers. The MIT Education Arcade has long played a leading role in both creating games that engage students with genuine science, and in designing pedagogical approaches that can work in today’s classroom. Working with examples from the fields of life science, earth science, and mathematics, including a new game in development with the Smithsonian Institution, we will demonstrate this approach, while challenging attendees to play along.

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Thursday Afternoon continued

Concurrent Session C: Augmenting Reality continued

3:50 - 4:20Doug Young, Partner, Hyperactive, Inc.

Arlyn Bonfield, President, Biomedical Media

Creating a “Wow” with Augmented Reality

Augmented reality (AR) is evolving to mean many things to many people. But whatever

technology is used, the “wow” factor is key to a successful marketing campaign. This

presentation will discuss the development and use of an augmented sales tool to exhibit

large radiology equipment (CT, MRI, PET, etc) when it is impractical, or too expensive to

transport the machines for demonstration purposes. The tool expands the user’s reality with

an interactive environment they can manipulate, making the experience a memorable one.

We will demonstrate the AR technology, discuss the production process, and examine how

this “gimmick” can be leveraged to provide the hook necessary to separate a product from

the competition and keep it high in the minds of the customer. Multiple deliverables will be

addressed including AR displays at medical conferences, laptop driven sales tools, and web-

based AR. In addition, we will consider how AR assets can be leveraged into other activities,

including educational support outside of the primary marketing objective.

4:20 - 4:50 Patricia Mitrano, Newark Beth Israel Medical Center

Reenergizing the Internal TV Channel with Digital Signage

Though many healthcare organizations have had some form of a patient or employee TV

channel, through the availability of the internet, lower costs of large display screens and new

content compression formats, digital signage has reenergized the concept at many institutions.

Allowing real-time updates, digital signage can streamline communication processes. Once in

place it can add to the patient experience, provide internal employee communication, enhance

external marketing communications and deploy emergency messaging. As an industry it can

be daunting, with hundreds of hardware, software and content creation options. Learn how

one tertiary care hospital’s Creative Services department navigated through the landscape and

evaluated their needs for Hosted vs. Software-as-a-Service, Web-based or Software-based,

Networked or Wireless, while utilizing parts of their existing TV network. Through formation

of an internal team of Information Technology, Content Design, Marketing Communications,

Human Resources and Facility Management, they worked within a modest budget to

implement this exciting mode of communication.

5:00 – 7:00 pm Reception and Auction see page 14 for details

Dinner on your own

ABCD Roundtable Dinner (ABCD members only, meet at auction)

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Thursday Afternoon3:20 – 5:00 pm Moderator: Susanne Loomis Exeter Room

Concurrent Session D: Preserving History in Pictures

3:20 – 3:40 Brenda Bernier, Harvard University Library, Weissman Preservation Center

The Use and Preservationof Harvard’s Historic Scientific Photographs

Since the beginning of photography, Harvard University has embraced the use of photographs for scientific research and teaching. A variety of collections from Harvard will be presented, such as Dr. Charcot’s famous medical images from the early 20th-century; landscape photographs used to document geological formations or plant specimens; and astronomical plates recording a century of data from the College Observatory. The speaker will highlight the changing uses of these and other collections by researchers and the steps taken to preserve Harvard’s historic scientific images. Preservation efforts include use of proper storage materials and environments, conservation treatment, cataloging, and digitization for access. The speaker will also emphasize preservation techniques that can be adapted by audience members for their own work.

3:40 – 4:00 Marie Gallagher and Aaron Navarro, National Library of Medicine

Profiles in Science: A Digital Library

The National Library of Medicine’s Profiles in Science® digital library showcases digital reproductions of items selected from the personal manuscript collections of prominent biomedical researchers, medical practitioners, and those fostering science and health. Through the World Wide Web, Profiles in Science provides access to extraordinary, unique biomedical information previously available only to patrons able to make an in person visit to the institutions holding the physical manuscript collections. Experiments and experience building sustainable digital libraries gave rise to principles that determined the design of the systems underlying Profiles in Science. Research in digital library development and asset management will be reviewed, the various technologies tested will be discussed, and the reasons specific technologies were selected and deployed will be presented. Lessons learned associated with the application of these technologies will also be addressed.

4:00 – 4:20 Cindy Brodoway and Pam Kleinsasser, Nemours

PACS for Patient Image Storage

Problem: With just one individual staffing each Medical Photography Department, we investigated additional resources to support physicians who take their own patient photographs and want their images loaded in the Electronic Medical Record (EMR). We needed to develop an organization wide, secure, and consistent process to store physician and Medical Photography patient images within the EMR. Issues: Limited staff, file size variables, maintaining original files, consistency, streamline process, physicians saving to personal devices, therefore not accessible by others in addition to related security/HIPAA issues. Technique: Collaborated with Radiology who are responsible for the Picture Archive and Communication System (PACS), created shared server access with approval and training, developed a standardized process for loading patient photography, created standardized guidelines for physician photography and standardized image size for PACS. Why: This may be a solution for patient image storage for other small Medical Photography Departments faced with large demand and limited resources and they may be unaware of existence within their facility.

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Thursday Afternoon continued

Concurrent Session D: Preserving History in Pictures continued

4:20 - 4:50 Bob DiNatale, Adobe Certified Expert in Photoshop Lightroom

Cataloging Power of Lightroom

Utilizing the cataloging power of Lightroom, we were able to catalog 34 years (+2800) of plaster

molds photographed in multiple views of postnatal congenital hand and foot malformations.

Lightroom’s powerful cataloging features such as, importing with keywords, keywording tag

options, hierarchal keyword lists, importing and exporting keyword lists, “smart” collections,

color labeling, etc. – allowed us to retrieve photos by patient’s name, diagnosis and storage

box containing the actual mold. We also used Lightroom for multiple media output: 3-ring

binder photo books by diagnosis, large index prints included within each storage box, web

pages and PDF files for training. Considerations were made for catalog expansion using pre-

operation x-rays and inter-operation photos utilizing the same keyword list allowing retrieval

of the plaster mold, x-rays and inter-operation photos by patient. Besides the obvious use for

training and sharing years of knowledge, excerpts from this catalog will be used to present

the entire collection for storage at the Smithsonian Institute. Also discussed will be production

considerations for photography, global photo processing, evolvement and reorganization of the

keyword list; use of multiple catalogs for nonlinear production functions; file format consideration

for constant backup of work during the production process.

5:00 – 7:00 pm Going, Going… GONE!!!

Reception and Auction

Join your colleagues for a reception and chance to bid on a wide variety of treasures – all in

support of the activities of your association. The most popular price range is $2-50 with higher-

end or “desirable” items reserved for the live auction. This can become a contest of will and

winning as members bid for that perfect item! Add a cash bar and light refreshments with

colleagues and friends makes for a good time…..priceless!

7:00 pm Evening free to explore Boston at night

Boston offers a wide array of restaurants and entertainment. So, after the auction if you’d like

to get away by yourself, or with a small group of friends, this is the night!

ABCD Member Dinner and Roundtable Discussion

ABCD members will dine together followed by a lively roundtable where members will discuss

their major professional challenges of the year.

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Friday Morning, June 47:30 – 8:30 am Continental Breakfast Exeter Room

8:30 - 10:00 Moderator: Lynda Banzi Sponholtz Arlington Room

Plenary Session: Management Challenges

8:30 - 9:30Allison Rimm, Vice President of Strategic Planning and Information Management,

Massachusetts General Hospital, President and CEO, Allison Rimm and Associates, LLC

Keynote: Strategic Planning: You CAN get There from HereLearn how to apply the principles of strategic planning to achieve both individual and workgroup goals. Allison will outline the strategic planning process and its key elements, explain how to define objectives and milestones, and how to report out results. We will look at how to plan in difficult times and how to course-correct when things don’t go according to plan. The information will range from the ‘big picture’ to a case study from Mass General Hospital. Managers and department leaders will learn how to focus on strengths, plan for the future, and achieve more satisfaction in their work. Individuals will learn skills that can be applied to personal goal setting to assist in deriving greater fulfillment from life.

9:30 - 10:00 Lynda Banzi Sponholtz, Massachusetts General Hospital

Networking: Helping Each Other get There from HereFollowing the keynote address, we will reflect on the strategic planning process and discuss how to overcome obstacles to accomplishing goals. We will work in small groups during this interactive session. Participants are asked to bring a question or idea that they would like feedback on. Groups will rotate and members will be encouraged to get to know new people.

10:00 – 10:30 am Break: Network with our Sponsors Exeter Room

Concurrent Session E: Management Challenges

10:30 am – 12:00 pm Moderator: Mary Dorta Berkeley Room

10:30 – 11:00 Ken Michaels, Manager, Visual Communications, NCI-Frederick

Manager as Communicator: A Case Study in Developing a Strategic Communication Plan

This presentation is a case study of the development of a strategic Communication Plan for SAIC-Frederick, Inc., the Operations and Technical Support contractor for the National Cancer Institute at Frederick, MD. As chairman of the Communications committee, the author led the development of a comprehensive Communication Plan beginning in January 2009. A major element of the plan was the creation and execution of training for all managers and supervisors in the organization, emphasizing their role as communicators in addition to managers and/or supervisors. This paper outlines the project, summarizes the results, and concludes with some observations about how the role of the biocommunicator has evolved and how we should best position ourselves at a time critical to our profession.

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Friday Morning continued

Concurrent Session E: Management Challenges (continued)

11:00 – 11:30 Shawn M. Gross, Senior Interactive Marketing Manager, Massachusetts General Hospital

Managing a Major Website Redesign

This talk will describe the experience of leading a 200-year-old academic medical center through

a three year institution-wide website redesign initiative. It will cover planning, implementation,

and measuring success of the new site for the Massachusetts General Hospital in Boston. The

new massgeneral.org has received top health care marketing awards, including recognition from

organizations such as MITX, AIGA and WebAwards.

11:30 – 12:00 Kathy McFall, NHS Greater Glasgow & Clyde, Southern General Hospital

LinkedOut: A Networked Clinical Image Database

NHS Greater Glasgow & Clyde Medical Illustration Services (MIS) provides a full range of photography, video and graphics services to eleven acute-hospital sites. MIS staff photograph approximately 1,000 patients per month, with Dermatology, Plastic Surgery, and Ophthalmology being the main users of this service. Recently MIS has secured the funding to introduce a networked clinical-image database across all eleven sites. This paper will explain the scope of this project in terms of: the timescale for implementation; the IT requirements; and both departmental and external training-needs, given the sensitive nature of the data involved. It will also discuss the potential for the web-based system to be rolled out to other acute specialties and to GP practices and surgeries, under the management of MIS.

10:30 am - 12:00 pm Moderator: Charlene Baron Arlington Room

Concurrent Session F: Photoshop Workshop

This workshop is supported by

Colin Fleming, Senior Solutions Engineer, Adobe Systems, Inc.

Photoshop: Photographic Features and Workflows

Photoshop offers a wealth of amazing tools and techniques that build on the skills of the

photographer. In this session we’ll cover topics including: Adobe Camera RAW, non-destructive

retouching and corrections, photomerge, image compositing for depth of field and tonal ranges,

scaling, and maybe even working with 3D objects. Bring your own laptop if you would like to

follow along. Trial versions of the software are available at www.adobe.com

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Friday Morning continued

10:30 am - 12:00 pm Clarendon Room

Concurrent Session G: Social Media Workshop

Steve Quigley, Boston University, College of Communication

Social Media for Professional Communicators: Concrete Steps for Getting Started

and Making a Difference

Most agree that social media present enormous new opportunities and challenges for professional communicators. But how do we separate the hype from the hope? This session is designed for professional health-related communicators who are curious about – but not yet expert in – using social media to enhance their organization’s communication. The premise of the workshop is that every organization can benefit from thoughtful use of social media – but some more than others. For most organizations, the “inbound” capabilities of social media are clear. Every organization can and should use social media to listen to and learn from what their key stakeholders are saying about them and the issues that matter most. The second and third steps – participating in the social media conversation and strengthening your organization’s relationships through strategic use of social media – are trickier. After exploring the fundamental changes and challenges posed by social media, we will explore the practical uses of seven key social media platforms. While I have prepared a full 90-minute presentation, I hope to facilitate a highly interactive session with heavy emphasis on Q&A and discussion.

12:00 – 2:00 pmLuncheon:

Network with our SponsorsExeter Room

Take this opportunity to network with our sponsors and learn about their products and services. Also enjoy exploring with fellow colleagues, exchange ideas, experiences, and insights on topics affecting your professional life.

Lunch is sponsored by Adobe.

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Friday Afternoon

2:00 - 5:15 pm Workshops and Field TripThe Adobe Creative Suite and Adobe Indesign should be taken as one workshop Block

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Colin FlemingSenior Solutions Engineer, Adobe Systems, Inc.

Adobe Creative Suite: Integration and WorkflowsThe Creative Suite is an amazing toolkit for creating stunning digital images and vector graphics,

crafting precise page layouts, achieving typographic finesse, developing eye-catching rich

interactive experiences, and producing them all with utmost fidelity within a single, unified creative

environment. In this session, Adobe’s Colin Fleming will show how key features of your favorite

applications open new possibilities and how Adobe Bridge, Photoshop, Illustrator, InDesign, and

Flash Catalyst work together smoothly and dynamically. Bring your own laptop if you would like

to follow along. Trial versions of the software are available at www.adobe.com.

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Colin FlemingSenior Solutions Engineer, Adobe Systems, Inc.

Adobe InDesignInDesign is a wonderful tool for crafting precise page layouts, achieving typographic finesse,

developing eye-catching rich interactive experiences. In this session, Adobe’s Colin Fleming will

delve into key features of InDesign to open new design possibilities. Whether it’s streamlining

your layout and design process on the creative end or ensuring your document will pass muster

for output, InDesign has splendid ways of helping you be more creative and more efficient. Bring

your own laptop if you would like to follow along. Trial versions of the software are available at

www.adobe.com.

2:00 - 5:15 pmStewart Randall

Principal, Communications Design Associates

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Facilities Design: Best Practices for the Procurement and Design of Mediated Systems

Systems design is a system in itself. Processes and methods need to be applied in a logical, consistent and sustainable manner in order to insure a successful outcome. This seminar will focus on two specific areas. First will be best practices in the design and procurement of AV systems. The seminar will discuss who the team members should be. What are the advantages of design, bid, build versus design build, or bid design build? We will review the essential phases of design and what the deliverable documents need to be in each phase. Documentation and commissioning will be discussed including pending national and international standards. The second area of discussion provides attendees with five building blocks from which any media system can be designed. Through a systematic process of dividing a system into component blocks, the system will be easier to understand and design. Integration between technology and the environment will be carefully analyzed including the fundamentals of legibility, lighting, acoustics and room finishes. A practical case study approach will be used in this seminar. Attendees are encouraged to discuss what has worked and what has not worked so we can all benefit from our collective experience.

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Schedule at a glance All Seesions are located in the 6th floor Conference Center except where noted.

Wednesday, June 2All Day BCA Board of Governors Clarendon HeSCA Board of Directors Berkeley

6:00 - 8:00 pm Opening Reception, BCA BioImages and HeSCA Media Festivals Dartmouth

Thursday, June 37:30-8:30 am Full Breakfast Exeter

8:30-9:30 am Maria Ikenberg Lindberg Keynote Address — Darwin and the Survival of the BioCommunicator Screnci Arlington

9:30-10:00 am Group Photo

10:00-10:30 am Break

Concurrent Session A: Photographic Documentation Arlington Concurrent Session B: Getting the Word Out Exeter

10:30-11:00 amPanoramic Photographs of the Alaskan Frontier by the USGS, 1911-1932 Schneider Search Engine Marketing Fauls

11:00-11:20 am Documenting Diversity: The Madrean Archipelago Biodive Hedgcock

TurnerReaching Your Audience via Video and the Web: Techniques in PR and Communications Wayman

11:20-11:40 amCameras in the Ocean, Cameras in the Sky – Innovative Use of Digital Imaging Technology McKinney Reduce, Reuse, Recycle –

Making time for social media in the workplace Queza

11:40-12:00 pm A new, Permanent Digital Data Archiving Solution Maio Print vs. Web Saba

12:00-2:00 pm Business Luncheons ABCD: Berkeley Room BCA: Carver Salon Three (2nd floor) HeSCA: Carver Salon Two (2nd floor)

2:00-3:00 pm Keynote — Augmented Reality, Learning and Games Klopfer Arlington Room

Concurrent Session C: Augmenting Reality Arlington Concurrent Session D: Preserving History in Pictures Exeter

3:20-3:50 pm Finding the Game in Science Learning Osterweil 3:20-3:40 pmThe Use and Preservation of Harvard’s Historic Scientific Photographs

Bernier

3:50-4:20 pm Creating a “Wow” with Augmented RealityYoung

Bonfield3:40-4:00 pm Profiles in Science: A Digital Library

GallagherNavarro

4:20-4:50 pmReenergizing the Internal TV Channel with Digital Signage Mitrano

4:00-4:20 pm PACS for Patient Image StorageBrodowayKleinsasser

4:20-4:50 pm Cataloging Power of Lightroom DiNatale

5:00-7:00 pm Reception and Auction 6th Floor

7:00 pm Dinner on Your Own ABCD Roundtable Dinner (ABCD members only, meet at auction)

20 Schedule at a glance All Seesions are located in the 6th floor Conference Center except where noted.

Friday, June 47:30-8:30 am Continental Breakfast Exeter

8:30-9:30 am Keynote — Strategic Planning: You CAN get there from here Rimm Arlington

9:30-10:00 am Networking: Helping each other get there from here

10:00-10:30 am Break: Network with our Sponsors Exeter

Concurrent Session E : Management Challenges Berkeley 10:30 - 12:00 pm Concurrent Session F: Photoshop Workshop

Arlington

10:30-11:00 amManager as Communicator: A case study in developing a strategic communication plan Michaels Photoshop: Photographic Features and Workflows Fleming

11:00-11:30 am Managing a Major Website Redesign Gross 10:30 - 12:00 pm Concurrent Session G: Social Workshop Clarendon

11:30-12:00 pm Linked Out: A Networked Clinical Image Database McFall Social Media for Professional Communicators: Concrete steps for getting started and making a difference Quigley

12:00-2:00 pm Luncheon: Network with our Sponsors Exeter

Workshops and Field Trip

2:00-3:30 pm Adobe Creative Suite: Integration & Workflows Fleming Arlington

3:45-5:15 pm Adobe InDesign Fleming Arlington

2:00-5:15 pm Facilities Design: Best practices for the procurement and design of mediated systems Randall Berkeley

2:00-5:15 pm Making Websites, Multimedia and PDFs Accessible to Everyone Freed Carver Salon 2

2:00-5:15 pm Adobe Lightroom Essentials DiNatale Clarendon

2:00-5:15 pm New England Aquarium with Behind-the-scenes tour Meet in hotel lobby to depart for Aquarium

6:00 pm Boston Duck Tour (optional event, with or without dinner) Meet in hotel lobby to depart Return to hotel on your own

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Schedule at a glance All Seesions are located in the 6th floor Conference Center except where noted.

Saturday, June 57:30-8:15am Continental Breakfast Exeter

8:15-9:15 am Keynote — Reframing Health Education: The power of musical messages Siebel Arlington

9:15-9:45 am Making Numbers Make Sense: Clearly conveying concepts of quantity, time and risk Osborne Arlington

9:45-10:15 am Universal Design in Health and Medical Information and Communications Goldberg Arlington

10:15-10:30 am Break

Concurrent Session H : Enhancing Interactive Communications Arlington Concurrent Session I: Production Techniques Exeter

10:30-10:50 am Media Tools for Shared Decision Making Michaels 10:30-10:50 am Patient Scheduling SolutionBrodoway

Kleinsasser

11:50-11:10 amBreastDex: Helping women make breast cancer surgery choices Jones

10:50-11:40 am InfoShareTurner,

Moderator11:10-11:40 am

All Together Now: Online coursework, collaboration, and the learning community

Hamel Sullivan

Nacinovich

11:40-12:10 pmOptimizing Search Within a Clinical Diagnostic Decision Support System

PapierHintz

11:40-12:10 pm Lightroom and Xrite’s ColorChecker Passport DiNatale

12:10-2:00 pm Lunch on your own

Concurrent Session J: Behind the Lens Arlington Concurrent Session H: Enhancing Interactive Communications Arlington

2:00-2:20 pm Digital Panoramic Photographs Schneider 2:00-2:20 pmImproving Physician Problem Solving with Interactive Cases McMahon

2:20-2:40 pm“Sliding Doors” The Duality of Making a Living and Doing What You Love Maio 2:20-2:40 pm Combining Flash and XML: The NEJM Experience Muller

2:40-3:30 pm Show Us Your Stuff Cooper 2:40-3:00 pmAll in the Family: Staging photo shoots with client teams as actors in eLearning storytelling Stokes

3:30-3:45 pm Break

3:45-4:45 pm Ann Shiras Pioneer Members Lecture: More Than Pretty Pictures Frankel Arlington

6:30 pm Awards Reception, Banquet and Awards Ceremony Carver Salon (2nd floor)

Sunday, June 64:30am-4:30pm Creativity and Composition: Photographing Boston Fortney Carver Salon One

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Speakers

Glen

Art

Patricia

Richard

Arlyn

Shawn

Doug

Cindy

Pam

Tom

Kathy

Ken

Mark

Tom F.

Helen

Donna

Tim

Brenda

Aaron

Mario

Dale

Chip

Pauline

MariaLarry

ScotMark M.

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Friday Afternoon continued

2:00 - 5:15 pm Workshops and Field Trip continued

2:00 - 5:15 pm Geoff Freed

National Center for Accessible Media (NCAM), WGBH Educational Foundation

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Making Websites, Multimedia and PDFs Accessible to Everyone

The accessibility of your Web site is critical to users who are blind, visually impaired, hard-

of-hearing or deaf. The wide use of video and Flash also present unique challenges to the

author seeking to create accessible multimedia. There are myriad guidelines and regulations

available to ensure that all users can access the information you produce, and techniques

abound for making digital materials more accessible to users with sensory impairments.

In this session, NCAM will explain the basics of Web, multimedia and PDF accessibility,

demonstrate the use of free or low-cost tools to help improve the accessibility of your

materials, and help you untangle and understand applicable guidelines and regulations.

2:00 - 5:15 pm Bob DiNatale

Adobe Certified Expert in Lightroom

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Adobe Lightroom Essentials

Lightroom is the photographer’s essential toolbox for managing, adjusting and presenting

digital photographs with advanced non-destructive image editing technology. This

workshop will discuss more advanced techniques and assumes a basic understanding of

Lightroom’s modules and general workflow. Lightroom is almost three years old – and along

with our experience has come many questions on how to optimizing this powerful software.

This workshop will: present a creative and technically sound approach to processing

your images; present some advanced concepts to optimize your production (such as the

powerful handshake between Lightroom & Photoshop, defining your “camera defaults”);

discuss file organization; “keywording” and searching your photos; address optimizing your

Web, Slideshow, a Print output work… all using the power of Lightroom. Bob has set aside

several open “discussion periods” in this workshop to address your specific questions. The

workshop will have summary handouts and a supportive Workshop Web site with postings

to augment the material presented.

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Friday Afternoon continued

2:00 - 5:15 pm Workshops and Field Trip continued

2:00 - 5:15 pm New England Aquarium with Behind-the-Scenes Tour

Meet at 1:50 in the hotel

lobby to depart for the

aquarium

Founded in 1969, the New England Aquarium is a global leader in ocean exploration and marine conservation. The Aquarium is redefining what it means to be an aquarium: combining education, entertainment and action to address the most challenging problems facing the ocean. Visitors can experience the world of water by seeing the Aquarium’s more than 50 exhibits and thousands of marine animals in their habitats. Then, get the inside scoop on how the Aquarium really runs, including a look at how the biologists do their work and how the animals are cared for in a guided, behind-the-scenes tour.

6:00 pm Boston Duck Tour and Dinner

Meet at 5:50 in the hotel

lobby to board the

DUCK

You’ve never toured Boston in anything that comes close to Boston Duck Tours. The fun begins

as soon as you board your “DUCK”, a WW II style amphibious landing vehicle. You’ll cruise by

all the places that make Boston the birthplace of freedom and a city of firsts. As the best of

Boston unfolds before your eyes, your ConDUCKtor will give you lots of little known facts and

interesting insights about our unique and wonderful city. And just when you think you’ve seen it

all, there’s more. It’s time for “Splashdown” as your DUCK heads right into the Charles River for

a breathtaking view of the Boston and Cambridge skylines, the kind of view you just won’t get

anywhere else. After the tour, our ConDUCKtor will drop us at Faneuil Hall Marketplace for dinner

at the Union Oyster House – America’s oldest restaurant.

This an optional event (must purchase prior) with or without dinner.

Return to hotel on your own.

Saturday Morning, June 5

7:30 – 8:15 am Continental Breakfast Exeter Room

8:30 – 10:30 Moderator: Lynn Povanda Arlington Room

Plenary Session: Communicate for Understanding

8:15 - 9:15Machelle (Mache) Seibel, MD

Founder, HealthRock®, Professor, University of Massachusetts Medical School

Keynote:

This session is supported by educational grants from the Vesalius Trust and Communications Design Associates.

Reframing Health Education: The Power of Musical Messages

This presentation will offer an overview of health literacy, the history of music as a teaching tool, the use of music in advertising and how music has been used to provide health messages in other countries. We will consider how to integrate music into the news, media, and patient educational materials to increase awareness, reduce embarrassment, and explain fundamental health concepts. We will also explore the different applications of music and the range of settings and audiences for which it can be used.

9:15 - 9:40 Helen Osborne, Health Literacy Consulting

Making Numbers Make Sense: Clearly Conveying Concepts of Quantity, Time and Risk

People need to be able to read and understand health information before they can act on it. This is called “health literacy.” But research shows that many people struggle with health literacy – even more so when it comes to understanding and using numbers. In this presentation, Helen Osborne will introduce health literacy and health numeracy. She will talk about skills that patients and families need to function in healthcare today along with problems that often occur. Helen will then present a number of practical strategies that biocommunicators can use to communicate concepts of quantity, time, and risk more clearly.

9:40 - 10:05Larry Goldberg

Director, National Center for Accessible Media, WGBH Educational Foundation

Universal Design in Health and Medical Information and Communications

Universal design is a framework for developing content, technologies or products that are usable by and useful to the widest possible range of people in the widest possible range of environments. Equal access to information and communication is a fundamental requirement for participation in our society yet people with sensory disabilities or motor control limitations are often not able to access or understand informational and educational content that is directly relevant to their health and well being. Universal design is equally important for professionals with disabilities, who too often find research updates, professionals journals and training materials inaccessible. Universal design also enables continued participation for all Americans in the workforce as more and more of us experience disability, whether temporarily or permanently due to aging. This presentation will discuss the importance and the application of universal design considerations to media and communications in the life sciences and medicine and share information about current and potential new federal accessibility requirements.

10:05 - 10:30 Break

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Saturday Morning continued

10:30 – 12:10 pm Moderator: Jim Huff Arlington Room

Concurrent Session H: Enhancing Interactive Communications

10:30 – 10:50 Tom Kidder, Dartmouth-Hitchcock Medical Center

Media Tools for Shared Decision Making

Over the past decade, health organizations have been promoting a patient centered approach to health care decisions that rely on an enlightened partnership between physician and patient. The Shared Decision Making Center at Dartmouth-Hitchcock Medical Center, the Foundation for Medical Decision Making, and Health Dialog are three related organizations that facilitate and promote the delivery of objective medical information, based on outcomes and current research and designed to help patients make informed medical decisions with their doctors. These organizations have developed DVD’s, booklets, and interactive Web sites to help patients with decisions about treatments for breast cancer, obesity, joint replacement, and treatments for back pain, to name a few.

10:50 – 11:10 Bolette Jones, University Hospital of Wales

BresDex: Helping Women make Breast Cancer Surgery Choices

Women diagnosed with early breast cancer face a tough decision between mastectomy and breast conservation surgery with radiotherapy. Given that the survival rates between the two options are the same, together with women who participate in their treatment choice have an improved psychological recovery, there is no reason for women not to be involved in the decision making process. BresDex is an interactive decision making support tool, designed to go together with the assistance and information these women currently receive, to help them in making the right choices. This collaborative project aims to evaluate the impact of BresDex on the surgical choices for women. The project is due to run from April 2007 to April 2010.

11:10 – 11:40Pauline Hamel, EdD, PT, Timothy Sullivan and Mario Nacinovich, Jr.

Boston University/Metropolitan College

All Together Now: Online Coursework, Collaboration, and the Learning Community

The intent of this presentation is to demonstrate how faculty, facilitators and graduate students from diverse disciplines can work together through an online health communication program to create a stimulating learning environment that integrates health education, science, communications, and educational technology. The online Master of Science in Health Communication program at Boston University is a multi-disciplinary curriculum taught by diverse faculty from the areas of medicine, public relations, public health, advertising, marketing, and law. It is designed to address the numerous ways that health communication affects public awareness and response to today’s health issues. This presentation will illustrate interactive instruction of a course entitled the American Health Care System for Health Communicators to demonstrate how faculty, facilitators and graduate students can collaborate to create a learning environment that generates understanding of the complexities and dynamics of the American health system from its origins to its evolving structure and organization, policies, patient-centered education, etc. while the health reform debate unfolds in real-time.

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Saturday Morning continued

Concurrent Session H: Enhancing Interactive Communications continued

11:10 – 11:40 Art Papier, MD and Glen Hintz, Logical Images

Optimizing Search Within a Clinical Diagnostic Decision Support System

Medical atlases, typically picture books of diseases sorted by specialty, are often the most worn books in the primary care office or emergency room. Though a primary resource, the atlas is hampered as a diagnostic tool, since it is indexed by disease. While search engines index images, and online clinical atlases are increasing in number, the online atlases are indexed similarly to print atlases, by disease. Yet clinicians are often evaluating visual clues and need diagnostic assistance. How do you search by disease if you do not know the disease? Decision support systems search by patient symptoms and other signs. These systems are growing in use, and one is optimized for visual diagnostic searches. A team consisting of software engineers, physicians, and a medical illustrator have developed a visually guided menu for evaluating clinical visual characteristics within a widely used decision support system. Illustrations and photographs were investigated as possible iconic search entry solutions. Illustrations alone were often too broad and general, while photographs were too specific and unique. The final lexicons are hybrids merging illustrations and photographs. These hybrids combine the sculptural form and texture of an illustration, while maintaining photographic authenticity and relevance to the pattern recognitions task.

10:30 – 12:10 pm Moderator: Bob Turner Exeter Room

Concurrent Session I: Production Techniques

10:30 – 10:50 Cindy Brodoway and Pam Kleinsasser, Nemours

Patient Scheduling Solution

As a small department, some of our many challenges have been physicians sending patients to

photography when there was no coverage and families not appearing for calendar-scheduled patient

appointments. To address these issues, we developed an appointment-scheduling process to improve

coverage and efficiency. Using the new system, appointments for Medical Photography are requested

and approved by the photographer prior to being scheduled by the requesting department in Epic.

The photography appointment time appears along with all other scheduled appointments listed in the

Nemours letter sent to the family prior to their visit. The photographer can indicate whether or not the

patient can be photographed at a location other than the studio. A note is then added to the Epic

appointment indicating where the photography will occur. Depending on the photography requested,

it may not be necessary for the family to make a special trip to the studio—hence, the studio comes to

the family; all of this can be noted in the Epic appointment. We continue to photograph patients when

necessary if an advance appointment is not possible, but the requester must call ahead to ensure

the photographer is available.

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Saturday Morning continued

Concurrent Session I: Production Techniques continued

10:50 – 11:40 Moderator: Bob Turner

InfoShareShort presentations of general interest on new equipment, materials, or processes.

11:40 - 12:10Bob DiNatale

Adobe Certified Expert in Photoshop Lightroom

Lightroom and Xrite’s ColorChecker Passport

Using Xrite’s ColorChecker Passport with Lightroom is not only a fine creative tool but also a

powerful production tool. The Passport/Lightroom plug-in automatically creates a custom camera

profile adjusting for the color bias of your digital camera and the uniqueness of the shooting

environment. In this session we will demonstrate how to use the plug-in with your native camera raw

file to create these custom profiles. If you use multiple cameras, (in a department, event shooting,

etc.), ColorChecker Passport can calibrate each camera to a standard target allowing 1) more

accurate color rendition and 2) more consistent color results between cameras! We will discuss

how to apply these camera calibrations in Lightroom for general and locations specific photography.

(e.g. operating room, multi-light source environment, etc.) If time allows, we will also show: how to

add camera specific profiles to your Lightroom “standard camera defaults” and set the Lightroom

preferences so it will recognize each camera and apply the appropriate calibration when “Importing”

your files!

12:10 - 2:00 pm Lunch on your own

Saturday Afternoon - note room changes

Concurrent Session H: Enhancing Interactive Communications continued

Exeter Room

2:00 - 2:20 Graham T. McMahon, MD, New England Journal of Medicine

Improving Physician Problem Solving with Interactive Cases

Learning is enhanced and retention improves when the educational material is relevant and engaging and includes interaction. Building on the increasing capacity of the online environment, we developed a new series of Interactive Medical Cases. The interactive cases present clinical cases that are diagnostic puzzles. The cases are designed to let the reader determine the diagnostic and treatment plans. The format recapitulates a clinical encounter by presenting the patient’s history with results of the physical examination and laboratory and radiographic tests. Interspersed multiple-choice questions address both differential diagnosis and management and immediate feedback is provided to indicate why the selected response is optimal or is likely to be unhelpful. Scoring allows users to gauge their relative performance. Illustrative videos and graphics illustrate disease pathophysiology as well as diagnostic and therapeutic information to reinforce critical thinking. Each case presents clinical problems that reinforce the process of thoughtful clinical decision making and illustrates the links between pathophysiology and both diagnostic testing and therapeutics. We will illustrate some of the cases and share survey and usage data that reflect the reaction from the international medical community to the launch of this unique learning tool.

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Saturday Afternoon - note room changes

Concurrent Session H: Enhancing Interactive Communications continued

Exeter Room

2:20 - 2:40 Daniel Muller, New England Journal of Medicine

Combining Flash and XML – The NEJM Experience

The Adobe Flash Platform, including Flash and Flex, is the industry-leading authoring software environment used to create engaging and complex web experiences and web applications. With the release of ActionScript 3, Flash introduced a new system based on the ECMAScript standard to handle XML data. This opened the doors for a developer to create, in a very simple and efficient way, Flash applications that are truly dynamic and easily customizable. The New England Journal of Medicine has been using the power of Flash technology combined with XML data for the past 3 years. Two primary ways of using XML have emerged in our production work. The first one is the use of XML to dynamically customize and change Flash templates such as video, audio and slideshow applications. This usage not only decreases production time, but also allows for a larger number of people to create content by directly editing XML files without any knowledge of Flash and ActionScript. The second way is to use Flash and its powerful visual editing tools and resources to visualize large and complex sets of XML data (datasets that are very difficult to visualize in traditional static forms) successfully in a interactive form. This presentation will show several examples of how the journal has used Flash together with XML and demonstrate the benefits of this technology.

2:40 - 3:00 Hal Stokes, Illumina Interactive

All in the Family: Staging Photo Shoots with Client Teams as Actors in eLearning Storytelling

“If you want a professional product, hire professionals!” That’s been the long-accepted adage when

it comes to working with actors or models for photo shoots when you are producing training for

healthcare and life sciences clients. But the reality of today’s budgets tends to make most producers

abandon any hope of telling a story with custom photography, and instead sends them scurrying once

again for the stock photo libraries. But there might just be a way of getting what you want — and

keeping your costs within reason — by using client teams as your photo talent. In this presentation,

we’ll share some ideas, some production management tips, and some directorial techniques that can

help you get the most out of working with clients as your photo talent. This presentation is geared

towards training and communications professionals at healthcare and life sciences organizations, as

well as e-learning producers.

3:00 - 3:45 Break

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Saturday Afternoon

2:00 - 3:30 Moderator: Adam Cooper Arlington Room

Concurrent Session J: Behind the Lens

2:00 - 2:20 Richard E Schneider, National Archives and Records Administration

Digital Panoramic PhotographsI will show several panoramic photographs I have taken within the past two years. These images

will be presented as prints and as digital image projections (via computer). The panoramas are

all “born digital” and were visually achieved by blending, or “stitching” separate still images into a

continuous, seamless scene. I would discuss how these panoramas were shot and how they were

created via computer software. I would also discuss the “finer points” of panoramic photography,

such as composition, balance and selection of the angle of view to record.

2:20 - 2:40 Mark Maio, Founder and CEO, Digital Imaging Institute

“Sliding Doors” The Duality of Making a Living and Doing What You Love

A common situation faced by many of us in the biomedical imaging profession is how to balance

our love of photography, which led us into the field, with the reality of working daily as a clinical or

scientific photographer. Our 9-5 duties can draw us away from the passion we initially felt for the

medium. This paper will address how I was able to use the duality of parallel photographic paths

of my vocation and avocation to nourish each other, keeping both the scientific and artistic sides

of my life challenging, fresh and committed to my lifetime goal of using photography as a medium

to help people.

2:40 - 3:30 Moderator: Adam Cooper

Show Us Your StuffShort presentations that explain a technique, such as how a photograph was acquired or how a

special effect was created.

3:30 - 3:45 Break

3:45 – 4:45 Moderator: Richard Frederickson Arlington Room

Ann Shiras Pioneer Members Lecture

Felice C. Frankel, Harvard University and MIT

More Than Pretty PicturesThe visual expression of scientific data and concepts using photographs, graphs, animations, and web interfaces are designed to convey complex information. Yet, despite the best intentions of research scientists and designers, many attempts to visually communicate science are confusing rather than clarifying. This talk will discuss one person’s successful and failed attempts to making scientific representations and how the process advances scientific thinking while creating a more accessible scientific vocabulary for the public and policy makers.

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Saturday Evening

6:30 pm Awards Reception, Banquet, and CeremonyCarver Salon

2nd floorJoin colleagues and guests as we recognize the best in our field. Following the reception,

enter the dining room for a sumptuous meal.

Dinner will be followed by the much anticipated Awards Ceremony where we honor

outstanding work and service to our profession. Once you’ve had the pleasure of

congratulating all the winners, join colleagues and friends as we move to a local hot spot

to dance the night away. Or retire to the conference hospitality suite for a nightcap and

good conversation.

Sunday, June 6

4:30 am - 4:30 pmBill Fortney

Nikon Professional Services

Meet in the Hotel Lobby at 4:30 am

The classroom will be held in Carver Salon 1

2nd Floorin the afternoon

Creativity and Composition: Photographing Boston

The post-meeting Creativity and Composition Workshop will challenge photographers to

look at an urban environment with a new eye. Boston offers the photographer a great setting

for visual exploration – historical sites, buildings, parks, water, people, boat-filled harbor,

marketplaces and more. The group will meet in the hotel lobby before dawn (Sunrise is

5:08 am) on Sunday morning. We will use “T” passes to travel around the city taking photos

while we go. Along the way Bill will coach people about camera techniques, composition

and lighting. In the afternoon we will meet with Bill for a critique session, to review the day’s

images and share observations.

NOTE: This is an optional event and requires preregistration. Be prepared to buy a “T-pass”

for the day and breakfast/lunch along the way.

This workshop is supported by

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Keynote Addresses and Speakers:

Maria Ikenberg Linderg Keynote Address:“Darwin and the Survival of the BioCommunicator”

Domenic, Screnci, EdDExecutive Director, Educational Media and Technology

Boston University

“Augmented Reality, Learning and Games”Eric Klopfer, PhD

Director, MIT Scheller Teacher Education ProgramDirector, The Education Arcade

Affiliated with the MIT Media Lab and Comparative Media Studies

“Strategic Planning: You CAN get there from here”Allison Rimm

Senior Vice President of Strategic Planning and Information Management, Massachusetts General Hospital

President and CEO, Allison Rimm and Associates, LLC

“Reframing Health Education: The power of musical messages”

Machelle (Mache) Seibel, MDFounder, HealthRock®

Professor, University of Massachusetts Medical School

Ann Shiras Pioneer Members Lecture“More Than Pretty Pictures”

Felice C. FrankelHarvard University and MIT

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Workshop Speakers

Colin FlemingSenior Solutions Engineer

Adobe Systems, Inc.

Bob DiNataleAdobe Certified Expert

in Photoshop Lightroom

Geoff Freed National Center for Accessible Media (NCAM)

WGBH Educational Foundation

Stewart Randall Principal, Communications

Design Associates

Bill FortneyNikon Professional Services

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Charles “Chip” Hedgcock, FBCA, is a Senior Research Specialist in the Department of Neuroscience of the School of Mind, Brain and Behavior at the University of Arizona. He has made numerous presentations to, and led several popular workshops for, the BCA. Chip is a graduate of Brooks Institute, a Registered Biological Photographer and a Fellow of the BioCommunications Association. He specializes in the photography of the “charismatic microfauna”.

Dale Turner is a Conservation Planner for The Nature Conservancy, developing regional and local plans to guide environmental conservation actions. He has an MS in Wildlife and Fisheries Sciences from the University of Arizona, with a focus on reptiles and amphibians. Dale has conducted or directed a variety of biological inventories, including a regional program for 11 units of the National Park Service.

Domenic Screnci, EdD is the Executive Director for Educational Media and Technology at Boston University. He serves the university as an educational technologist, instructional systems designer and integrator, instructional designer and a producer of curriculum materials for traditional and new media based educational projects. Dr. Screnci has 30 years experience in the field of biocommunications and is currently the co-director of Boston University’s new online Master of Science Health Communications Program. As a faculty member, Dr. Screnci teaches an instructional design course at Boston University’s School of Public Health “Teaching Public Health”. He is also on the faculty at the University of Massachusetts/Boston in their master’s level Instructional Design Program where he created and is currently teaching a Visual Literacy and Information Design. Over the past twenty years, Dr. Screnci has presented and published papers on the use of digital imaging, teleconferencing in the health care environment, health and visual literacy. He is currently the Chairman of the International Multimedia Collaborative Communications Alliance and is a member of the, American Public Health Association, United States Distance Learning Association, Association for Educational Communication and Technology, BioCommunication Association, Health Science Communication Association, Society for Applied Learning Technology, and the International Visual Literacy Association.

Richard Schneider is manager and analyst for preservation programs at the National Archives (NARA). Provided expertise for nitrate duplication and reformatting project 2008. He is a graduate of the Rochester Institute of Technology, curator and creator of digital facsimiles for NARA exhibit on historic panoramas, and author of two articles on panoramas for quarterly NARA publication, Prologue. Richard presented a lecture at the meeting of IAPP/IVRPA in Albuquerque (2009) and for the NARA series, Know Your Records, as well as being a speaker at 2008 BIOCOMM.

Mark Maio is Founder and CEO of the Digital Imaging Institute. In over 35 years working in the field of biomedical imaging he has held numerous positions including Clinical Assistant Professor of Ophthalmology at SUNY Buffalo and President of the Ophthalmic Photographers Society. Mark’s photographic work is divided between ophthalmology and fine art and has been exhibited in museums and galleries across the country in addition to being included in the permanent collection of the George Eastman House International Museum of Photography.

Karna McKinney is a Visual Information Specialist in the Communications Program at the Alaska Fisheries Science Center, National Marine Fisheries Service, National Oceanic and Atmospheric Administration (NOAA) in Seattle. She has worked as a biological photographer for more than 30 years, first at the University of Michigan’s School of Dentistry and Museum of Paleontology, later as an instructor in the Biological Photography Program at Bellevue Community College, Bellevue, WA, then twelve years at the VA Puget Sound Health Care System in Seattle. She is a long time member of the Northwest Chapter of the BCA. Twice she has been invited to participate in NOAA research cruises in the Aleutian Islands and Bering Sea.

Speakers Biographies by day and order of (1st) appearance

Thursday

Tom Fauls is Associate Professor of Advertising, Director of Advertising Programs, Boston University College of Communication. A marketing communications leader, educator, interactive/digital marketing consultant, and author, Professor Fauls’ experience includes senior leadership positions in large and small ad agencies with responsibility in direct marketing, general advertising, interactive and medical marketing. He has worked at NWAyer, Leo Burnett, TLK (now Euro RSCG), JWT, FCB, Cramer-Krasselt, et al. Experience includes work on many brands including Mallinckrodt Medical, bioMérieux, Ethex Pharmaceuticals, Medical Marketing Association, Massachusetts General Hospital, Digital Journal of Ophthalmology, and Washington University School of Medicine Center for Clinical Studies. He has also worked on United Airlines, various Kraft brands, Sears, Motorola, Kemper, GM MasterCard, GE Capital, Frito-Lay, Southwest, Coors, Kellogg’s, McDonalds, Discover Card, and multiple P&G brands. Fauls is a co-author of Advertising & the Business of Brands, Media Revolution Edition, 2009. BA, University of Notre Dame; MS, University of Illinois; Graduate, Web Commerce Program, Institute for Professional Development, DePaul University School of Computer Science, Telecommunications and Information Systems. Google Advertising Professional (GAP exam passed Spring ’09).

Donna Queza is a marketing communication specialist at Med Art. She graduated from California State University, Long Beach cum laude with a degree in journalism. After being published in online journals, websites and e-newsletters, she became interested in Internet marketing and the interactive web. Today, Donna manages search engine optimization, blog administration, execution of email marketing campaigns, as well as research and implementation of social media outreach for her clients.

Mark Saba has been designing print publications for 15+ years at Yale University, where he works as Lead Designer of photo+design. He is also a writer of of fiction, essays, and poetry whose work has appeared in both print and online forms. Mark studied in the pharmacy school of The University of Pittsburgh before transferring to Wesleyan University (B.A. in English, 1981) and then going on to Hollins College (M.A. in English, Creative Writing, and Literary Criticism, 1983). Former presentations include Designing Print Publications on a Budget—How to Engage the Client in the Design Process (HeSCA meeting in Denver 2004), Presentation Posters Quick Talk (HeSCA meeting in Seattle, 2005), as well as numerous readings of my creative writing.

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Eric Klopfer is Associate Professor and the Director of the MIT Scheller Teacher Education Program (http://education.mit.edu) and the Director of the The Education Arcade (http://educationarcade.org). He is also affiliated with the MIT Media Lab and Comparative Media Studies. Eric’s research focuses on the development and use of computer games and simulations for building understanding of science and complex systems. His work combines research and development of games and simulations, from initial conceptualization, through implementation, piloting, professional development and end-user research. He is the author of “Augmented Learning,” a new book on handheld games and learning from MIT Press, and is co-author of the book, “Adventures in Modeling: Exploring Complex, Dynamic Systems with StarLogo.” In addition, Eric is a founding member of the Learning Games Network (www.learninggamesnetwork.org).

Scot Osterweil is the Creative Director of the Education Arcade (www.educationarcade.org), and a research director in the MIT Comparative Media Studies Program. He is an award-winning designer of educational games, working in both academic and commercial environments, and his work has focused on what is authentically playful in challenging academic subjects. Scot has designed games for computers, handheld devices, and multi-player on-line environments. He is the creator of the acclaimed Zoombinis series of math and logic games, and leads a number of projects in the Education Arcade, including Mass Extinction (environmental science), Labyrinth (math), Kids Survey Network (data and statistics), Caduceus (medical science), iCue (history and civics) and the Hewlett Foundation’s Open Language Learning Initiative (ESL). Scot is a founding member of the Learning Games Network (www.learninggamesnetwork.org).

Doug Young has been with HyperActive Multimedia since 1995 and a partner since 2004. Doug’s role is primarily account management and creative director — translating client needs into successful deliverables. A small agency with a big skill set, HyperActive’s in-house services include video, animation, 3D visualization, interactive and database applications with a focus on marketing, sales and education.

Arlyn Bonfield - Specializing in the communication of complex medical information, Arlyn Bonfield has written and produced numerous award winning television programs and multimedia projects in health and medicine including the Vascular Products project that won the Elmer Friman Best of Show from the Health and Science Communications Association (HeSCA). A Past-President of HeSCA, she has spoken at numerous professional meetings and led many workshops on various aspects of medical media production. She received the 2006 Golden Raster, Lifetime Achievement Award from HeSCA for frequent contributions to the association. Before founding Biomedical Media in 1986, Arlyn’s experience included four years designing instructional media for the Cambridge University School of Clinical Medicine in England, and six years as a Scriptwriter-Producer-Director in the Television Department, Massachusetts General Hospital. Prior to that she taught science to junior high school students and was a Genetic Research Assistant at the University of Iowa.

Patricia Mitrano is Director of Visual Communications at Newark Beth Israel Medical Center, an affiliate of the Saint Barnabas Health Care System, the largest integrated hospital system in New Jersey. Engaged in an opportunity to communicate management messages with digital signage rather than with static printed posters, she recognized it as an innovative, cost-efficient way to engage employees and enhance the patient experience. “Employee digital signage is our institution’s electronic billboard. We slice our messages down to the ‘what’s in it for me.’ Like driving by a billboard on the New Jersey Turnpike at 65 mph, if your message doesn’t pop out, it will just be another blur of words.” Patricia is on the Digital Signage Advisory Board for Digital Signage Expo and is a member of HeSCA and International Association of Business Communicators. She consults on digital signage projects, helping others utilize internal resources that may already be in place.

Brenda Bernier heads the Photograph Preservation Program at Harvard University Library. In addition to managing a staff of five in the preservation of Harvard’s eight million photographs, Brenda establishes preservation priorities, performs surveys and conservation treatments on photographic materials, and develops photograph preservation initiatives, protocols, guidelines and educational programs. She has a graduate degree in photograph conservation and has been writing and giving presentations on the subject for the last fifteen years.

Marie E. Gallagher is a computer scientist in the National Library of Medicine’s Lister Hill National Center for Biomedical Communications. As project leader of the Digital Library Research and Development team, she writes and presents information about the system infrastructure and the principles influencing the system design since its inception. Ms. Gallagher earned her B.S. degree in Computer Science and Mathematics from the College of William and Mary in Virginia.

Aaron B. Navarro, PhD, is Assistant Director for Program Development in the National Library of Medicine’s Lister Hill National Center for Biomedical Communications. He has been a principal contributor to several major programs encompassing digital libraries, systems engineering, human-computer interaction, technology transfer, and strategic planning. Dr. Navarro received his Ph.D. from the University of Maryland.

Pam Kleinsasser has a BA in Photography and has been a Manager/Medical Photographer for 20 years at Nemours Children’s Clinic in Jacksonville, Florida. She photographs a wide range of patients within many medical specialties, from Genetics to Orthopedics. Pam is an active member of the BioCommunications Association.

Cynthia Brodoway is Manager/Medical Photographer at Nemours / Alfred I. duPont Hospital for Children in Wilmington, Delaware. With over 25 years of training and experience in clinical, marketing, and event photography, her responsibilities also include collaborating with departments throughout the hospital to enhance or improve the patient experience. Cindy has produced award-winning photos in NACHRI and the American Journal of Nursing Photography competitions. Cindy is an active member of the BioCommunications Association.

Bob DiNatale is an Adobe Certified Expert in Photoshop Lightroom. His work at Polaroid R&D in silver emulsions along with his US patent in color printing gives Bob a broad base in film photography. He presented his first digital presentation in 1984, founded the Olympus School of Digital Photography, has presented for Nikon and Xrite and continues to work at the leading edge of digital technology. This unique film and digital background is evident in his presentations.

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Allison Rimm is the Senior Vice President of Strategic Planning and Information Management at Massachusetts General Hospital. She is responsible for the overall strategic plan and consults with numerous departments throughout the hospital and physician organization on their individual plans. In addition, Ms. Rimm directs the Office of the President and manages the governance activities of the MGH board to ensure the trustees are enabled to advise on strategy and fulfill their fiduciary responsibilities. She is also president and CEO of Allison Rimm and Associates, LLC, a coaching and management consulting firm dedicated to aligning organizations’ needs with peoples’ skills and passions to bring about extraordinary business results and a highly engaged and satisfied workforce. For over 20 years, she has led strategy development and implementation efforts in numerous organizations. She has taught, mentored and coached hundreds of people seeking to set and achieve their personal and professional goals. Allison has a unique ability to guide people on an organized path of self discovery that teaches them how to find direction and move forward with purpose, confidence and optimism.

Ken Michaels is a graduate of the Rochester institute of Technology’s program in Biomedical Photography, a past president of the Biological Photographic Association, a past president of the Association of Biomedical Communications Directors, a Fellow of the Biological Photographic Association, and the Louis Schmidt Laureate of 1996. He has published numerous journal papers and presented numerous oral presentations. He has more than thirty-seven years’ experience as a biocommunications professional. Ken is currently Manager of Visual Communications at the National Cancer institute at Frederick.

Shawn Gross is an award-winning creative professional with 10+ years of interactive marketing experience including business consulting, web design and brand communications strategy. His experiences range from strategic interactive marketing planning for senior management teams at large organizations to the development and management of creative teams, budgets, schedules and staffing plans for interactive work at the agency level. Shawn is the Senior Interactive Marketing Manager at Massachusetts General Hospital (MGH). He is currently responsible for building the award-winning interactive marketing team of creative, production and technology staff at MGH.

Kathy McFall is the Head of Medical Illustration Services, NHS Greater Glasgow & Clyde in the west coast of Scotland. She is the current Past President of HeSCA, former editor of the Journal of Visual Communication in Medicine, and a Fellow of the Institute of Medical Illustrators. Kathy also lectures on behalf of the Medical Humanities Unit at the University of Glasgow.

Colin Fleming - As a Senior Solutions Engineer for Adobe Systems, Colin applies his knowledge of production, prepress, and software to provide appropriate workflow solutions for Adobe customers. His work involves speaking to and helping a variety of customers including cartographers, medical illustrators, many ad and design agencies, and publishing and print media outlets. Before joining Adobe, Colin was a freelance trainer specializing in workflow conversions to InDesign and Creative Suites. He has taught intense, high-level classes in print and web applications and production since 1999 which covered many Adobe and Macromedia applications. Colin helped write and review a number of Adobe Certified Expert exams, and then had to take them. He is a Certified Technical Trainer, Adobe Certified Instructor in Photoshop, Illustrator InDesign, InCopy, Lightroom, Acrobat, and a Suites Master Instructor. Colin has presented at events including the Association of Medical Illustrators, the North American Cartographic Information Society, HOW, and MacWorld.

Steve Quigley is an associate professor of public relations with Boston University’s College of Communication and the coordinator of the Public Relations Program. He also serves as co-coordinator of Boston University’s Masters In Health Communication Program. Currently in his 11th year with Boston University, Steve recently created and teaches a new course, New Media and Public Relations, at the graduate and undergraduate levels. He has presented a variation of this workshop at several Public Relations Society of America conferences as well as to several major public relations companies. In addition to teaching, Steve provides ongoing public relations and social media consulting services to a variety of clients. He has been quoted on social media trends in challenges in publications ranging from the Wall Street Journal to PRWeek. Steve is past-president of the Boston Chapter of Public Relations Society of America, an accredited member of Public Relations Society of America, and recipient of the Lyndon Baines Johnson Outstanding Student Advisor Award from Boston University.

Stewart B. Randall, MEd, CTS-D is a Principal at Communications Design Associates. He has thirty-three years experience in the audiovisual industry including managing Classroom Support Services at Boston University School of Medicine and an engineer at two systems integrators. He is a consultant to the State of Maine Department of Education and a member of the Olin College External Technology Advisory Board. He is on the ANSI Standards and Certification Committees for Infocomm. He holds a degree in Educational Media Technology from Boston University and is a Certified Technology Specialist – Design (CTS-D) as recognized by Infocomm.

Geoff Freed is a project director of NCAM’s multimedia and Web-access projects. He is a leading expert on Web accessibility and accessible Web-based multimedia, and has developed methods and techniques which exploit industry standards and formats. Geoff is a member of the W3C’s Timed Text working group, which created the non-proprietary DFXP format for text display, as well as the ATSC’s Mobile/Handheld working group and the SMPTE 23b captions working group. He also participates in a variety of W3C Web-accessibility groups.

Friday

Machelle (Mache) Seibel, MD spent 19 years at Harvard Medical School, and is currently a professor and director of the Complicated Menopause Program at the University of Massachusetts Medical School. He has written or edited 11 books, over 200 scientific articles, and is past editor-in-chief of a medical journal. He’s also received multiple national awards for consumer education, medical writing, music composition, research, and a Distinguished Alumnus Award from the University of Texas Medical Branch. He is repeatedly voted by his peers into Best Doctors in America. Dr. Seibel founded HealthRock® (www.healthrock.com) to reframe health education with fun, easy to remember songs that teach people to stay well. His songs go in one ear…and Rock the other! As DocRock™ he leaves audiences smiling and singing his songs long after his presentations are over. He has written 12 musical CDs, the songs and lyrics to three musical comedies and has spoken at the US DHHS, the CDC and schools and professional meetings across the country. His motto is: “It’s better to stay well than to get well.” You can learn more about Dr. Seibel at www.MSeibelMD.com.

Helen Osborne - Recognized as an expert in health literacy, Helen Osborne MEd, OTR/L helps others communicate health information in ways patients and families can understand. Helen is president of Health Literacy Consulting, founder of Health Literacy Month, and host of the podcast series, “Health Literacy Out Loud.” Helen is also the author of “Health Literacy from A to Z: Practical Ways to Communicate Your Health Message.” To learn more, go to www.healthliteracy.com.

Larry Goldberg founded the National Center for Accessible Media (NCAM) and was an early supporter of the Web Accessibility Initiative of the World Wide Web Consortium (WAI/W3C). His team pioneered captioning and video description on the Web and continues to develop unique solutions and software to enable equal access to new and emerging technologies. He represents the needs of people with disabilities on many national advisory boards and served on the Federal Communications Commission’s (FCC) Technological Advisory Council and Consumer Advisory Committee (where he chaired the Broadband Working Group). Most recently, he chaired the federal Access Board’s Telecommunications and Electronic and Information Technology Advisory Committee (TEITAC) Audio/Video subcommittee, drafting recommendations for updates of section 508 accessibility standards.

Bolette Jones is currently the Head of Photography in the Media Resources Centre for Cardiff and Vale University Local Health Board and Cardiff University. She started as a Clinical Photographer at Birmingham Children’s Hospital nearly 19 years ago. Bolette has an MSc in Medical Illustration from the University of Wales College of Medicine, a BA Hons in Communications Studies, and has recently undertaken a number of management qualifications. She has presented papers at the Institute of Medical Illustrators Annual Conference and the British Institute of Professional Photographers Spring Meeting. She has written a number of papers for the Journal of Visual Communication and is currently a Director on the Committee for the Accreditation of Medical Illustration Practitioners.

Tom Kidder is a video producer in the Media Services department at Dartmouth-Hitchcock Medical Center.

Pauline C. Hamel, EdD, PT, professor, clinician and healthcare consultant, is project coordinator for New Bedford Mass in Motion and Health Equity initiatives, and has taught online and traditional courses in health communication, the American healthcare system, health literacy, health promotion, gerontology, and interdisciplinary health sciences at Boston University (MS program in Health Communication) and Northeastern University. She received her doctorate at BU in Administration and Policy and has presented health communication and rehabilitation works at national conferences over 25 years.

Tim Sullivan, BS, MS is the Director of Communications for Partners Continuing Care. He oversees all communications for Spaulding Rehabilitation Hospital, a nationally ranked US News “Best Hospital”, teaching Hospital of Harvard Medical School and official rehab hospital of the New England Patriots. Tim has over a decade experience in distance education, currently serving as lead trainer for facilitators and facilitating in the Health Communication masters program at Boston University.

Mario R. Nacinovich Jr., BSc, a graduate student in the MS in Health Communication program at Boston University, serves as Editor-in-Chief of the Journal of Communication in Healthcare and the Managing Director of AXON, a healthcare consulting firm. He was a leader at QD Healthcare Group, Caudex Medical, Fission Communications, and inVentiv Health. Mario held sales and marketing roles at Merck & Co., Inc., and holds a degree in Managerial Science with minors in Economics/Psychology (Manhattan College) and certificates from Kellogg Graduate School of Management and Georgetown University.

Art Papier, MD is an Associate Professor in Dermatology and Medical Informatics at the University of Rochester. Art specializes in contact and occupational dermatitis and has a special interest in acute skin rashes and skin presentations of infectious disease. His research focuses on point of care reference systems for physicians and Internet based medical information for patients. He is particularly interested in the topic of diagnostic errors in medical decision making and decision support systems. Art was the PI of a NIAMS/NIH contract to develop a comprehensive dermatology lexicon. This work has transitioned to the American Academy of Dermatology as DermLex. Dr. Papier also is Chief Scientific Officer of Logical Images, the developer of VisualDx and an Internet self-paced course in dermatology education.

Glen Hintz, MS in Medical Illustration, is Associate Professor and former Chairman of the Fine Arts Department at the Rochester Institute of Technology. Glen specializes in medical illustration and animation using traditional, as well as, 2D and 3D computer media. He designed, illustrated, and animated the DLP web site, www.dermatologylexicon.org. Presentations include The Dermatology Lexicon Project, Association of Medical Illustrators Boston Meeting 2007.

Graham McMahon, MD, MMSc is an assistant professor of medicine and member of the Academy at Harvard Medical School. He is a member of the faculty in the division of endocrinology, diabetes and hypertension at the Brigham & Women’s Hospital in Boston where he completed his postgraduate training. Graham received his medical education at the Royal College of Surgeons in Ireland, a master’s degree in clinical research from Harvard Medical School, and his doctorate in education from the National University of Ireland. He is the editor for medical education at the New England Journal of Medicine where he developed the interactive medical cases and the videos in clinical medicine series.

Saturday

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Daniel Muller has been working at The New England Journal of Medicine since 2004 as a Medical Illustrator. Currently, his title is Interactive Medical Media Designer and he develops all sorts of interactive modules for the web version of the journal and also creates medical illustrations for different types of journal related content. Daniel holds a master’s degree in Medical and Biological Illustration from the Johns Hopkins University School of Medicine and a 5-year degree in Biology/Zoology from the University of Lisbon (Portugal). He is an active member of the Association of Medical Illustrators. He is also a member of HeSCA, the Boston Chapter of the Association for Computing Machinery, and the Computer Human Interaction Group.

Felice Frankel - Science photographer Felice Frankel holds concurrent positions at Harvard University, Harvard Medical School’s Systems Biology, the Wyss Institute and the Massachusetts Institute of Technology. Working in collaboration with scientists and engineers, Frankel’s images have been published in over 300 journal articles and/or covers and various other publications for general audiences such as National Geographic, Nature, Science, Angewandte Chemie, Advanced Materials, Materials Today, PNAS, Newsweek, Scientific American, Discover Magazine, New Scientist among others. Her previous books are Envisioning Science, The Design and Craft of the Science Image, (The MIT Press); On the Surface of Things, Images of the Extraordinary in Science, (Harvard University Press) co-authored with George Whitesides; and Modern Landscape Architecuture, Redefining the Garden, with Jory Johnson, (Abbeville Press). She is founder of the Image and Meaning workshops and conferences whose purpose is to develop new approaches to promote the public understanding of science through visual expression (Image and Meaning). She is also leading a National Science Foundation funded program, Picturing to Learn, an effort to study how making representations by students, aids in teaching and learning, (Picturing to Learn). Felice Frankel has been honored with many awards including the Lennart Nilsson Award for Scientific Photography, the Progress Award from the Photographic Society of America, Honorary Fellow in the Society for Technical Communication, and Elected Fellow of the of the American Association for the Advancement of Science. Frankel and her work have been profiled in the New York Times, Wired, LIFE Magazine, the Boston Globe, the Washington Post, the Chronicle of Higher Education, National Public Radio’s All Things Considered, Science Friday, the Christian Science Monitor and various European publications. She exhibits throughout the United States and in Europe. Her limited edition photographs are included in a number of corporate and private collections.

Richard E Schneider is manager and analyst for preservation programs at the National Archives (NARA). He has provided expertise for nitrate duplication and reformatting project 2008. He is a graduate of the Rochester Institute of Technology. Curator and creator of digital facsimiles for NARA exhibit on historic panoramas, Richard is author of two articles on panoramas for quarterly NARA publication, Prologue. He has presented a lecture at the meeting of IAPP/IVRPA in Albuquerque (2009), for NARA series, Know Your Records, and was a speaker at 2008 BIOCOMM. Richard has been shooting digital panoramas for several years and is presently the Secretary and journal Editor for the International Association of Panoramic Photographers.

Bill Fortney is a professional photographer and author with more than 35 years experience. He has been a newspaper, magazine photojournalist, and sports photographer. He has done medical photography, commercial, and annual report work for the last fifteen years Bill has been one of America’s leading nature photographers, founding the Great American Photography Workshop company. His best selling books well exceed 100,000 copies, making him one of the top photographic authors in America today. His best selling books include; The Nature of America, America From 500 Feet, American Vision, and Getting Serious About Outdoor Photography from Bill Fortney’s Great Photography Workshop. As the technical representative for Nikon Professional Services, Bill covers the Southern U.S. and the entire country for the natural history market. Check out www.billfortney.net for more information and photos by Bill Fortney.

Hal Stokes is senior e-learning producer at Illumina Interactive, a Massachusetts-based custom e-learning, web and multimedia development company focused on meeting the unique training requirements of organizations in the healthcare and life sciences industries. He is an award-winning producer with more than 20 years’ experience creating programs intended to truly engage learners, using a variety of media. Hal calls himself a “filmmaker-turned-e-learning producer,” and acknowledges that he has never strayed far from his roots in creative media-based storytelling.

Sunday

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Behind-the-Scenes Worker Bees

Program ChairsLynda Banzi, ABCD ChairCharlene Baron, BCA ChairArlyn Bonfield, HeSCA Chair

Carla AzavedoEleni BalasalleThomas BednarakSusan BrognaPaul CromptonMary DortaRichard EvansJim FosseJohn GuareNancy HurtgenJim KoepflerLaurie LizotteSusanne LoomisDaniel MullerBill PetersCliff PollackDonna QuezaSally RobertsonMichelle RoseDomenic ScrenciKeven SiegertKaren SnyderRon SokolowskiKristen TooheyArthur Uyeyama

2010 Preplanning TeamMary Dorta, ABCDRobert Wright, ABCDRichard Frederickson, BCAJim Fosse, BCAChuck Lenosky, HeSCAKevin Siegert, HeSCA

Please thank these people for putting together a wonderful meeting!

Notes

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