PROJECT

02

2 - 5 R

ESEARC

H

6 - 7 B

REAKDO

WN

8 - 9 T

ARGET A

UDIENC

E

10 - 11

PROTOT

YPES

12 - 15

PITCH

PROPOS

AL

16 - 23

DESIG

NING T

HE OUTC

OME

24 - 27

REVIEW

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BRIEFING BIODIVERSITY EXISTING DESIGN

Initially, as a group we deconstructed the word biodiversity, meaning the variety of life, into the many areas it is associated with.

Christine - Water

Each member chose an area of biodiversity which was of interest to them and researched about it. I chose to research into food and consumption.

Shiv - Waste

Ieva - Consumption Louise - Biodiversity Priyanka - Biodiversity

Biotic Responses

The group attended a variety of lectures in order to collate and relate the information back to our chosen word.

The three talks I attended gave an insight into sustainability, food wastage and the impact of our actions on ecosystems.

Most design existed on technological platforms such as smartphone applications. However we wanted to approach an outcome with a physical feel and touch such as stamps or publications.

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INITIAL IDEASINSPIRING DESIGN

We came across the Waterhouse which is a completely sustainable restaurant in Shoreditch, London, focusing on sustainablity from shopping to waste removal.

Additionally we found Red Haven. This is a restaurant whose menu is based on seasonal ingredients. It is also presented as an app so as to not waste natural resources e.g paper.

From the prominence of technology in our research, we considered creating an appliacation for mobile devices. this would inform users of the impact certain food items had on the environment through production, transport and consumption.

With more focus on a tactile outcome, I suggested producing interactive stamps. These stamps would be based on seasonal foods that could be grown locally. The idea was to place a seed in the stamp whereby people could encourage others to plant by sending a letter. The seeds would be based on seasonal items.

A final major idea was to create our own calendar which encouraged users to eat local and seasonal fruits and vegetables. This calendar would be interactive and give the user more enjoyment over using a conventional calendar.

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CHOSEN TOPIC CHOSEN MESSAGE TARGET AUDIENCE

Food and its use and impact through biodiversity looking at farm workers, import and export and climate.

To educate and promote the awareness and consumption of seasonal fruits and vegetables in the UK.

Young children between the ages of 5 and 7.

CHOSEN IDEA

To produce a calendar with a range of activities for children to use in school teaching them about seasonal fruits and vegetables.

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DESIGN FOR CHILDREN & SEASONSTARGET AUDIENCE RESEARCH

Further research bought about the Office For Standards in Education, Childrens Services and Skills (OFSTED) which stated from a survey in 2006 on schools and sustainablity that there was little emphasis on sustainable development and limited awareness.

We collectively managed to interview Lola Swain, a primary school teacher, two boys aged 7 and 8 and their parents aged between 35 and 40.

Feedback from the teacher showed that children have a very limited exposure to learning about sustainability in school time.

Results from the two boys revelaed that children of a young age had very limited knowledge of seasonal foods.

Having narrowed down our target audience to children, I explored various ways that children engage with learning. This includes very illustrative books, bright and bold video animations, creative stickers and drawings and make and do activities such as cutting and sticking.

With the chosen idea to produce a calendar about seasonal fruits and vegetables, I looked into exisitng ideas, none of which were aimed at children. Eat Seasonably was particularly useful for me as it showed fruit and vegetables prime seasons with a bold use of colour and appealing, yet simple, graphics.

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GROUP PROTOTYPESOWN PROTOTYPING

When prototyping the calendar, I had the idea of making it as interactive as possible by creating it in an advent calendar style which children associate with excitement at Christmas. The calendar would be shaped like each vegetable or fruit of the month and have activities for the whole school class to do inside each day.

After looking into visuals to educate children, I have also created stickers which are playful and had the potential to be coloured in or scented.

Other ideas for a calendar included interaction in the form of revealing what the fruit or vegetable of the month is as the week progressed.We also prototyped the activities that the children could do.

After seeing the groups prototypes I felt that the interactive nature would appeal to children.

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PITCH PROPOSAL IDEA

Our proposed idea that we pitched was a calendar that can be used by teachers and children in a schooling environment.

There would be seven different activities for the first week of each month related to the fruit or vegetable of the month. These include:

- an animation to teach children about the fruit or vegetable.- a puzzle piece with a question that children answer and create a large puzzzle on the classroom wall.- create your own stickers and stories.- a recipe to cook on the weekend.

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RETHINKING THE IDEAPITCH FEEDBACK

IDEA CHANGEFrom the pitch proposal we decided to focus our idea on children in the home rather than in school due to the difficulty of approaching children in a schooling environment.

Deciding to stick with the calendar idea, we planned to produce a calendar that both children and their families could get involved with. The calendar would be a full calendar for the year that the parents could use. Additionally there would be an activity book that the children could use.

The activity book would feature an activity for the first seven days of each month. Each activity would be designed to teach the child what the vegetable for that particular month is. It includes recipes, and facts amongst creative activities. I chose to base it on cork so it could double as a notice board.

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7 8 9 10 11 12 13

14 15 16 17 18 19 20

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28 29 30 31

mon

januarytue wed thu fri sat sun

1 2 3

To keep the calendar aimed at families and children, we designed the main part of the calendar with the parents in mind. Below the main calendar we added seven repeats of illustrations for the fruit or vegetable of that particular month.

I felt that the design of this calendar took the interactive nature associated with my advent calendar style prototype, giving the child a sense of excitement associated with the calendar.

CALENDAR DESIGN

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live.change

live. change live. change live. change live. change

When creating a logo, I wanted it to represent a form of unity with a family-friendly feel. We looked into words that are associated with a sense of leaving a legacy behind. Looking at the word residue we found a similar word rediuum which means to leave behind something.

On reflection we needed a short word to be more playful and memorable. In the end we chose One to symbolise unity and as it is a three letter word, it enabled us to be more playful with the logo. With the logo we designed it to look like the world, emphasising unity which was the motive behind the strapline.

BRANDING

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ACTIVITY BOOK DESIGN

VeggietableActivity Book

Ieva Blaeviciute

Christine Luc

Shiv Mistry

Priyanka Patel

Louise Swain

I had a strong input in the creation of the activities for the activity book. I was inspired by our target audience research of the two boys aged 7 and 8 in which they told us some activities they get for homework which they enjoy. this inspired me to create a numerous range of activities for the book.

With the activities I also designed the front and back covers of the book. I kept it simple to keep in line with the simple nature of the activities created. Sticking to this mentality also helped our logo to stand out. For the typeface I used fundamental bridgade as it kept simplicity and sophistication.

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Constructing the calendar proved to be very challenging personally. We intended the calendar to look hand-made.using materials such as canvas paper and cork to construct it. These materials were hard to bind into one piece and we experiemented with various stiching and gluing techinques.

I created the illustrative pouch design with outlines of the fruits and vegetables featured in the book. I then experimented with printing these on various paper. I chose to print this and the title on canvas paper in line with the hand-made, family orientated aproach we were intending.

MAKING THE CALENDAR

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I found that the outcome of the project looked more sophisticated than predicted. I feel that the canvas paper used for the title and the book pouch take away the plain nature of the cork board adding a new dimension to the calendar. For me this, combined with the dark green illustrations, keeps it simple.

As one piece I think the calendar works well in appealing to both children and familes with its illustrative yet mature look.

CALENDAR OUTCOME & REVIEW

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GREEN WEEKPROMOTIONAL VIDEO

We decided to create a promotional video showing one of the boys, aged 8 from our research, interacting with our calendar for the month of March. I created this storyboard of the boy doing the activities for the week and edited the video itself.

I chose to create a family-friendly atmosphere within the video. I also took the approach of not revealing too much to get the viewers interested in the physical format.

Our space and presentation at green week gave us positive feedback about our idea. Once placed, the calendar itself looked prominent against other works helping it to grab attention. We were told our idea was a unique approach to educating children.

Regarding group projects I feel that there can be communication issues, however in this project I had an art director-type role in organisation and putting the project together which I found preferable in a group.