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Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 0
Bit by Bit: Using Strategic
Collaboration to Expand Your Reach
Presented bySuzan McGinnis | Director Ethics Team, Target
Chris Collin | Senior Ethics & Compliance Manager, General Mills
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 1www.navexglobal.com
• Introductions
• Assessing Your Culture
• How Do You Fit Within Your Company?
• Making an Infiltration Plan
• Wrap Up
Agenda
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 2www.navexglobal.com
Presenters
Suzan McGinnisDirector, Ethics Team, Target Senior Ethics & Compliance Manager, General Mills
Chris Collin
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 3www.navexglobal.com
Company Profiles
• Consumer driven companies
• Footprint – Global
• Mix of office, manufacturing, retail employees
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 4
1 + 1 = 3?
PROFIT
Collaboration increases IMPACT
Collaboration increases
EFFICENCY
Collaboration increases BUY-IN
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 5www.navexglobal.com
Assessing Your Culture
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Your Mission – Be a Sociologist
• Who has the most influence over communications?
• How does your company communicate with employees (channels and tone)?
• How do decisions get made?
• What is the personality of your company – informal, formal?
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 7www.navexglobal.com
Sociological Mission Worksheet
• Identify influencers at your company
• Identify the channels used for reaching employees
• Describe how decisions are made
• Describe the communication style
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 8www.navexglobal.com
Analyze Your Artifacts
• Code of conduct and policies
• Attestations
• Training
• Communications (formal and Informal)
• Social media accounts
• Stories (ethics line or employee relations data)
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 9www.navexglobal.com
How Do You Fit In?
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Strengths & Opportunities
• What is your current relationship with employees who have the most influence?
• How do your program materials compare to company publications?
• What channels are you currently using?
• Where is your opportunity for influence?
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Survey Your Population
• Consider doing an independent third-party survey on your culture
− Different questions than your typical employee satisfaction survey
− Evaluate results against your population needs
− Identify insights that may be meaningful to HR or Audit
• Benchmark against other companies
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Identify Your Core Consumer
Consider:
• Who do you want to embrace this message as their own?
• Who will be your best advocate of this message?
• How would you describe this person? Be thorough
• What is going to make this person believe your message?
The answers to these questions help you prioritize your partnerships.
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Creating Your Infiltration Strategy
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In Praise of Incrementalism
“What do Renaissance painting, civil-rights movements, and Olympic cycling have in common? In each case, huge breakthroughs came from taking tiny steps. In a world where everyone is looking for the next moonshot, we shouldn’t ignore the power of incrementalism.”
Steven J. Dubner, Freakanomics Radio
“In Praise of Incrementalism” Podcast
http://freakonomics.com/podcast/in-praise-of-incrementalism/
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SMART Goals
• Specific – What exactly will you accomplish
• Measurable – How will you know when you have reached this goal?
• Achievable – Is achieving this goal realistic with effort and commitment? Do you have the resources to achieve the goal? If not, how will you get them?
• Relevant – Why is this goal significant to your work?
• Timely – When will you achieve the goal?
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Pick Your SMART Goals
• Meet and greet with influencers
• Communication census and assessment
• Develop an E&C marketing strategy
• Take on your biggest obstacle
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 17www.navexglobal.com
Test Time
• Test your SMART Goals
• Pick a buddy to keep you moving forward
• Set a date for progress check
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 18
Wrapping Up
PROFIT
Collaboration increases IMPACT
Collaboration increases
EFFICENCY
Collaboration increases BUY-IN
Copyright © 2017 NAVEX Global, Inc. All Rights Reserved. | Page 20www.navexglobal.com
Questions?
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Thank You