OVERVIEWBit2C Ltd. is providing trading services in Bitcoin. All trading is executed in

Bit2C website platform. The platform facilitates interaction between sellers and

buyers. Trading in Bit2C is seamless, simple, safe and secure.

The Bitcoin is a decentralized digital coin that is traded in some of the traditional

but mainly in digital coins dedicated stock exchanges. The largest digital coin

stock exchange is Mt. Gox with an estimated revenue stream of $21M in the first

2 quarters of 2013. The digital coin trade is one of the fastest growing market

niches, demonstrating over 1K% of annual growth, since it initially started in

2009. The digital coin is based on cryptography and network. The market has

inherent merits; trading is not under control of government of central bank, due

to the maximum 21M coins limit, currency is protected from inflation. Since

December 2012 the Bitcoin is recognized as a payment service provider, and

acceptance of payment with the currency is widely growing. Although the

European Central Bank has categorized trading in Bitcoin as a high risk

investment, it is acknowledged it as a legal trade.

THE BUSINESS OPPORTUNITY The BTC (Bitcoin) trade volume in the two first quarters of 2013 was

estimated at $1.2B, this represents growth of 1300% from previous

year trading. Considering the increasing popularity of the digital coins,

there is a relatively small number of websites offering online trading.

Bit2C is currently operating in a market that is growing exponentially,

and is enjoying a large and ongoing recognition by financial institutes,

organizations and societies. When analyzing competing companies, it is

safe to assume that Bit2C market penetration will be similar; Btce, a competing company has gained 10% market

share within a year.

BRIEF DESCRIPTION

MANAGEMENT Eli Bejerano, CEO

A seasoned international trader

in Forex and Options. Eli carries BSc

in Economics and Management. Eli is

one of the founders of the local

Bitcoin society. He is active in many

forums on digital coin trading. Since

founding Bit2C he is fully engaged to

advance digital trading and turn

company to a leading trading

platform

Haddar Macdasi, CTO Haddar is a seasoned software

architecture specialist. He holds a

Bsc. In computer science and

Microsoft authorized developer.

Haddar is visioning a friendly

platform for digital coin trading that

will turn this niche to be as popular

as any other forex trading.

CONTACT DETAILS Haddar Macdasi, co-Founder Phone: +972-52-3512558

E-Mail: haddar@bit2c.co.il

Eli Bejerano, co-Founder Phone: +972-50-7308561

E-Mail: eli@bit2c.co.il

THE BUSINESS MODEL Bit2C

Revenues derive from commission; progressive commission

per transaction and fixed withdrawal commission applied on cash

only. We expect revenues of $400K on the first year of operation

following investment from a total of 1800 registered traders. On

the second year we expect 4,500 registered traders that generate

revenues of $1.3M. That rapid growth characterize other

competitors in the market

Brief description

TARGET MARKET When analyzing target market, largest segment of traders is based in US and China and other developed

countries. Moreover, as popularity of digital coins trading increases, other

geographic segments are expected to grow as well. Data from market

analysis portrays that the most active traders are men with academic

education or students that tend to adopt new technologies.

MARKETING STRATEGY The company intends to use proceeds to increase market share by

deploying two steps marketing strategy. Company will invest in improving

UI to create an ultimate user experience that facilitates comfortable,

intuitive, accurate, fast and safe trading. Bit2C is develops a platform that

will be the leading platform in client experience. Furthermore, Company

intends to offer its clients customer service, that currently no one of the

competitors offers. Customer service will also engage in client

preservation. The service will be segmented to target 2 major groups of

traders; small traders and speculators that are commission sensitive and

large scale traders that have a highly segmented portfolio that find digital

coin a lucrative business opportunity. Bit2C will mainly focus on the latter

segment as their trading volume is higher and they are not sensitive to

commission. In order to obtain a substantial market share, company will

engage in online BTL marketing campaign. Entrepreneurs believe that

major efforts to provide satisfying trading experience will ensure

customers loyalty. Campaign’s Moto will focus on an ultimate trading

experience.

FINANCE Company looks to raise $850K. The funding is expected to fund

company until it arrive to a positive cash flow (within 14 month).

17

514

78 131

690

Expenses $K

CURRENT STATUS

Bit2C Ltd. is the first and

only BTC trading stock

exchange in Israel. The

company offers the option

of real-time trading based

on demand and supply,

unlike many of its

competitors that are only

quoting prices. Bit2C has

a safe platform for

trading; all data is backed

up and has high level

encryption, all clients’

data including key

addresses are stored in a

different location to

maximize secure trading.

Company has currently

over 800 registered clients

and 120 active traders

that generate over 20Knis

revenues. Company hasn’t

launched any marketing

campaign, and is

intending to do so out of

the funding round

proceeds. Company aims

to promote and increase

Bitcoin trading in Israel

and by providing

professional and intuitive

tools for trading. Its

popularity in Israel, will

enable company to gain

international acclaim and

clientele.